Archive for February, 2015

February 22nd, 2015

Content Marketing Strategies

by Rahimah Sultan

photo from blog


What constitutes success in digital marketing and other disciplines? You need a good plan that begins with some research to determine which solutions might best suit your needs for content marketing strategies.


This article discusses four new studies that give insights into the right solutions. To be a successful marketer you need to deliver the information your audience wants when they want it.


Thousands of pieces of content were tracked that include how-to articles, lists, what posts, why posts, and videos.


Read the article here for the results on the Content Marketing Strategies studies.


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February 15th, 2015

Facebook Marketing Tactics

by Rahimah Sultan

photo from blog


Facebook is actively introducing new tools and features to help marketers succeed. To help with your success, there are things you can do that include some underused Facebook marketing tactics.


You can optimize your open graph meta-data by using attractive images, and enticing titles and descriptions.


If you’re already creating videos you can upload them directly to Facebook to create more views and engagement.


You can use Facebook’s CTA buttons which are free.


You can post on weekends and at night, and do promote your best content.


These Facebook Marketing Tactics are each covered in the article 5 Effective Underused Facebook Marketing Tactics.


Read article…



February 7th, 2015

10 Tips for Successfully Working from Home

by Rahimah Sultan

photo from blog


“The rise of the digital age has allowed more and more people to work remotely and to start businesses in the comfort of their own homes. Working out of your house has a lot of advantages — no dress code, no commute, and more autonomy. But it also comes with unique challenges.”


There are some things you need to consider in order to be successful. Among them are setting a schedule, deciding whether to get dressed or not, when to run your personal errands, how to set up your computer, and your social life.


Whether you have children or not, be flexible and experiment. Try different schedules and set-ups to figure out what is best for you.


Read more…


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February 1st, 2015

A Great Marketing Means

by Rahimah Sultan

photo from blog


Someone asked me the other day if I have used any tools recently that have been really helpful with content promotion. Being caught off guard, I said I use my blog. This is very true since I post links to marketing tools that I use. Although I have not used any means up to this point that are specific to content promotion, I am trying out a tool I came across recently for curating content.


I have used curation as a blogging technique since 2006 when I set up my first blog which was a Blogger blog. I wrote my own content as well as curated manually for posting, and I still do.


Curation-Works, of which I am a member, is a great site which is totally about content curation, as the name implies. The owners explain what content curation is all about, they have webinars, and they have videos and weekly and monthly training events online. You can join for free and check it out.


There is nothing wrong with using other peoples’ content as long as you do it properly. Be sure to check out the site and access A Great Marketing Means to help find content for publishing.


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