Archive for July, 2015

July 28th, 2015

3 Tips for Online Marketing

by Rahimah Sultan

photo from blog


Before getting into the 3 tips for online marketing, I want to point out that there are many online marketing strategies. There is search engine marketing, social media marketing, and e-mail marketing among others. The main focus of search engine marketing strategies is placing researched keywords in particular places on web pages of a website.


Social media marketing does not involve a large investment because putting a business profile on social networking sites is absolutely free, although you may want to purchase ads in the future.


E-mail marketing is a primary way to build a relationship with customers and encourages customer loyalty. It can offer amazing benefits if they choose to become a subscriber.


Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the web. Here are 3 tips for online marketing.


Optimize Your Website


Website optimization is a phrase that describes the procedures used to design a website to rank well in search engines. Do some keyword research and determine the best relevant keywords and phrases for your niche and web pages. Use and edit the meta tags, image tags, and components of your website to ensure that it is accessible to search engines thus improving the overall chance that your website will be indexed by search engines and have a higher page rank.


Publish an E-newsletter


Figure out what type of email newsletter you want and set it up based on your particular focus. Tell people what to expect on your “subscribe” page and how often you will be emailing them. Do not bombard your subscribers with daily emails and do not overdo the self-promotion. Use your emails to follow up with subscribers about new things that are going on in your business, helpful information and education, and not for just for selling. You do not want to lose potential customers.


Set up a Blog


Blogging is a great way to express yourself and showcase your products and services. Use a WordPress blog and plugins and you have total control. Add an opt-in form and post articles regularly that have a call to action. Be sure your blog is optimized for the search engines. Write a minimum of one article per week to remain relevant or the search engines will not bother to keep your site indexed. Be sure your site looks and reads professionally. Consistent, high-volume content will help you build a steady audience. Some of them will convert into leads and paying customers.


As online marketers, we understand the absolute importance of promotion. Marketing is the lifeline for any business, product or service. I hope these 3 Tips for Online Marketing are useful to you.


July 13th, 2015

Three Tips for Marketing Success

by Rahimah Sultan

photo from blog


In today’s ever-changing marketplace, it is not enough to have a website. A successful home business requires online marketing strategies the same as an offline business. For your marketing success you must engage in effective marketing to get new customers. In order to achieve your business goals you must establish a budget and master online marketing skills. Here are three tips for marketing success.


1) Your website must be search engine optimized. Search engine optimization (SEO) is a long-term marketing strategy. It is important to have your blog and web pages fully search engine optimized for getting free, targeted traffic from the search engines. Keyword research and use as well as quality incoming links are essential for this to be a successful online marketing strategy.


2) Another long-term strategy is link building. Having incoming links is critical to your marketing success online. Search engines rank your site higher based on the number of good incoming links pointing to it. There are many techniques for building incoming links to your site. One way is writing for article directories.


You want to publish articles in the largest publications that you can, because they get you links when other webmasters use your article on their sites. This is known as syndication. There is a resource box included at the end of your article where you can add your information and your website. This gets you one-way backlinks to your site. You only need to write for a couple of the largest directories. I suggest Ezine Articles directory.


3) Pay Per Click Advertising (PPC) is a strategy that will yield fast results, although it requires a financial investment. You should educate yourself about PPC before using it, as you can lose large amounts of money in a very few days. You must be very careful and track each ad promotion, to identify the strategies that get the best results. This will enable you to invest wisely.


Driving traffic to your site is essential for long term success. Hopefully, these Three Tips for Marketing Success help you in your online business.

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July 7th, 2015


by Rahimah Sultan

photo from blog


Educated buyers want help and expertise. If you have something compelling to say and you market those ideas then you can increase your credibility and build an audience that will listen to you. A blog or newsletter is a great way to get content to your audience. Decide who that is and start jotting down helpful, instructive advice to make life easier. Use visual, insider and “wacky” content.


It’s called content marketing. You’re on the receiving end every day. If you need examples, check out all those helpful tips and articles in your email box and social media designed to make you stop, click, read, and act.


Although this article was written by Mike McCarron who is the transportation industry, it is information that all marketers can use. Read more…


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