Archive for August, 2015
Autoresponders: A Guide Part 2
by Rahimah Sultan
This is a three-part series on the use of autoresonders.
Last week in the first of this three-part series, we covered the benefits of autoresponders and explored a variety of Welcome Emails. In this second post, we dive into Content Offer and Survey Emails. Here’s what you need to know about these two types of email campaigns.
With Content Offer Emails you can educate your audience by sharing your knowledge and keeping them engaged with interesting and useful information.
Another way to get customers to engage is by sending an autoresponder that asks for their feedback triggered by a recent purchase. Collecting this kind of information can be of great benefit to your business, and customers appreciate the opportunity to share their thoughts.
Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner. That’s why email marketing is essential to growing your customer base. An autoresponder series is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest service.
Click here for your autoresponder plus much more and start sharing your content, building an email list or promoting your latest service.
Autoresponders: A Guide
by Rahimah Sultan
This is a three-part series on the use of autoresponders. Part 1 discusses the benefits and welcome emails.
Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner.
That’s why email marketing is essential to growing your customer base. The high ROI is unrivaled.
An autoresponder series is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest service.
Read this guide on the benefits of autoresponders and using welcome emails. Then come back next week for part 2.
Promotion With Article Marketing
by Rahimah Sultan
Several years ago if you wanted to rank high in Google’s search, article marketing was the way to do it, using competitive long-tailed keywords for the same articles on different sites. It was free content. Once spammers learned they could get ranked on the first page of Google search, they set up sites specifically for ranking, using keyword stuffing. These keywords had very little, if anything, to do with the information or products on their sites. Google has cracked down on this practice by allowing only original content to be published for promotion with article marketing.
The point of article marketing is to get one-way backlinks to your site. There is an area called a “Resource Box” where you can put a bit of information about your business and a couple of links pointing back to you.
You can no longer go to different article marketing sites with the same article. If it is published anyplace on the Internet it will be rejected as duplicate content. To get the most natural links create some unique content that no one else has published, and do it on a site you own. Then do promotion with article marketing using your own original articles, and use different marketing strategies to promote your site. You can still use article marketing sites or directories for publishing content, but it must be original.
Write content for your particular audience that solves a particular problem and encourages engagement. Content marketing is about sharing valuable information to attract prospects and turning them into customers and repeat buyers. Choose a topic or niche for your site and begin writing articles based on that and start Promotion With Article Marketing.
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Affiliate Marketing: Some Myths You Need To Know
by Rahimah Sultan
Are you a brand manager or a marketing director or the all-in-one head person of a start up? Maybe you are considering setting up an affiliate program for your business. There are some misconceptions about affiliate marketing—some myths you need to know.
One is that affiliate systems are quick and easy to manage. 2) You need to work in a very popular niche in order to make it work. 3) Affiliate marketing is an old strategy, 4) In order to have success your product has to be on as many sites as possible.
As far as affiliate systems being quick and easy to manage, there is a lot of competition. The problem of niches is solvable, affiliate marketing is far from being a thing of the past, and you do not need to have your products on a bazillion sites.
Steve Olenski debunks these myths in his article 4 Myths About Affiliate Marketing You Need To Know. There is a lot of competition in affiliate marketing, a lot of companies do not even bother because they think they have too small a market, link building is outdated, and the best thing about affiliate marketing is quality not quantity.
For an in-depth understanding of these points you can read the article here.
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Autoresponders: A Guide Part 3
by Rahimah Sultan
This is the final part of this three-part series on autoresponders.
In Part 1 we covered the benefits of using autoresponders and Welcome Emails, and Part 2 was a discussion of Content Offer and Survey Emails.
Autoresponders are an excellent way to stay engaged with leads and customers even while you’re busy doing other things. This kind of email automation saves you time and provides value to the recipients. In this final post, we examine follow-up emails and the automatic lift you get from incorporating them into your campaigns. We also look at various examples of confirmation emails and how to make them more than just a transactional message.
This third and final post for the series is about follow-up and confirmation.
Follow-Up Emails
When you send a follow-up email for your campaign there will probably be an increase in the open rate.
By automatically scheduling a follow-up email when creating your campaign, you maximize the results of your email without extra work.
Confirmation Emails
Confirmation emails are used to ensure your prospect or customers really want to be involved with what you are offering.
Use Follow-up and Confirmation emails to improve your email open rate, communicate important information, and inspire a sale.
Read more…
Click here for your autoresponder plus much more and start sharing your content, building an email list or promoting your latest service.