by Rahimah Sultan

When you finally muster the confidence to start a business, you may think that the Internet is the easy road.

Digital marketing takes time, investment, and knowledge. “Digital marketing is any form of marketing products or services, which involves electronic devices.”

If not done correctly, it can lead to some serious mistakes that will severely limit your marketing efforts.

Read Ten Rookie Digital Marketing Mistakes You Might Be Making, for the details.

 
 
 
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by Rahimah Sultan

So you want to make money online from home. Where do you start?

Well, what do you like to do? What are your hobbies? What do you spend time on every day that you love doing? If you want to do what you love doing and also make serious money doing it, then start planning a way to get it out to the public.

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by Rahimah Sultan

Email marketing is all about building trust and relationships. There are rules that have to be followed, known as the Can-Spam rules, which state that no unsolicited emails can be sent to individuals. You can Google CAN-SPAM for a list of dos and don’ts. You want your email marketing done right.

So, you have set up your business and you need to let the world know. Just how do you do this?

You set up a lead capture page (LCP), which is also known as a squeeze page or splash page, and advertise it. When people see this page and opt in they are automatically added to your list. Now you can start building a relationship with the pre-written follow-up emails in your autoresponder that are scheduled to go out automatically at specified intervals.

Each email gives a little bit of information about your product or service. Make them short and to the point. Talk about how your product will make their life easier, what it will do for them. Remember, your goal is to build a relationship based on trust so people will buy from you and maybe become a repeat customer. Do not sell, sell, sell in every email.

Although it will take commitment, work and persistence to build your list, you must do it yourself. Build your own list.

Do not buy lists. They are made up of people who have never heard of you or your company. Think like a customer. Would you buy from someone you have never heard of and know nothing about?

Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing is not a get-rich-quick solution, although it can be a fast way to reach thousands of customers.

Email marketing done right is all about giving your customers useful information and building trusting relationships.

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by Rahimah Sultan

Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer smarter. At the core of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately reward us with their business and loyalty.

The elements of a successful content marketing strategy are creativity, spontaneity, improvisation, and experimentation.

Read Jason Miller’s The Miles Davis Approach to Content Marketing Strategy for the parallel between Jazz and content marketing.

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by Rahimah Sultan

“With a small or new business, it is vital for your online marketing efforts to be a success so that you can attract new users to your site where they then find out what you have to offer. Visitors to your site need to feel that you are genuine and committed to your product. Here are three ideas…”

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