by Rahimah Sultan

As a new entrepreneur you need to follow certain rules for small business success. You need to quell the enthusiasm a bit and focus on starting out right to avoid later disappointment.

Here are 10 of the most important rules for small business success:

1. Start small and grow. Don’t try to sell to everyone. You need a niche – a specific product or service so that you’re not competing with everyone.

2. Concentrate on what will be the bread and butter of your business. Don’t try to implement all your entrepreneurial ideas at once. You can branch out later.

3. Make sure you have a product or service that customers really want.

4. Develop a business plan that forces you to think through the basic elements of your company, i.e. your market, competition, industry and your position.

5. Know your customers. If you have a clear target market you can be much more effective and efficient in both your product development and marketing efforts.

6. Build one business at a time. Concentrate on one new direction, product or service, one target market or one distribution channel at a time.

7. Don’t re-invent the wheel. Get a piece of an existing market. Creating a market for a brand-new type of product or service is difficult, time-consuming and expensive.

8. Double the estimate of the time and money you originally think you’ll need. Things cost more and take longer than planned.

9. Keep things short and use lots of photos. People don’t like to read.

10. Build strong customer relationships. People like to do business with those they know, like, and trust.

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by Rahimah Sultan

 




Are you ready to start blogging? Have you been wondering how to begin?


The first two steps are choosing a domain name and a blogging platform.


Once your blog is up, you might want to customize the design. Then you’re ready to go.

You can get started now with no technical experience. Read how here.

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by Rahimah Sultan

So now you’ve set up your online business website, and you’re ready to advertise it. You need a way to stay in touch with those who visit your site. You don’t want to lose them forever when they click away after one visit. There has to be a way to capture their information so you can follow up with them and build a relationship. After all, you need people to buy what you are offering. And you want them to buy from you in the future.

To do this you need an automated way to get their name and email address before they leave your site, and are gone forever.

Now is the time to set up an automated system to do just that. This system will include an autoresponder. So, what is an autoresponder?

An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.

Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.

Autoresponders are also incorporated into electronic mailing list software, to confirm subscriptions, unsubscriptions, posts, and other list activities. – Wikipedia

Your automated system will have a way to set up a form which is a LCP (lead capture page) on your site to capture visitors’ names and email addresses. This is how you begin to build your list of subscribers.

Once you have a person on your list, you can follow up with them whenever you choose. You can set this up in your automated system. The setup is something you do one time, and the system will automatically send emails at intervals you have determined. You’ll also have the ability to email at other times and you don’t have to change anything you’ve already set up.

In business, you want to build a list, send emails, and make money. An autoresponder system handles this for you.

Read this three-part series that offers in-depth details on autoresponders and writing autoresponder emails.

Click for Part 1

Click for Part 2

Click for Part 3

An autoresponder is the main connection between you and your list for financial success.



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by Rahimah Sultan

 

 

If you don’t have an online presence, you can establish one by blogging. As a beginning blogger, you can use this information to begin establishing your authority and to add fresh content to your site. Fresh content keeps your blog up to date and entices visitors to return.

 

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