by Rahimah Sultan

 

In Internet marketing, you want to find fresh topics that keep people interested, and use attention-grabbing headlines. Lay out your points in order of importance to the reader. Do not leave the most important elements…

 

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by Rahimah Sultan

Marketing trends are continuously evolving. Following are four tips for online marketing in 2018.

Influencer Marketing

Influencer Marketing Will Change. It is closing the gap with video advertising. Readers want shorter roundup posts with more authentic stories and actionable knowledge. Focus on “collaboration” with influencers to create content that speaks to your and the influencer’s audience.

Artificial Intelligence

Artificial intelligence will enable marketers to do a better job with things like email personalization, A/B testing, and more. Although we’ve been able to get names and data for a while, AI will soon progress to the point of potentially helping to figure out which messaging is working, and which needs improvement.

When it comes to websites, personalization will go a step further by examining your site users’ history and providing them with relevant content, for wherever they are in the buyer’s journey.


SEO

SEO is forever changing, and Google’s algorithm updates will shake up things for marketers. For example, keywords will require a greater emphasis on natural, long-tail key phrases, optimized for the increasing popularity of voice search—which, as you might imagine, works more like how we actually talk.

Instead of “marketing trends 2018,” make a question of it just as you would speak.

As voice search becomes more user-friendly, technology is shifting to voice understanding, as opposed to voice recognition. SEO elements like search history, keyword research, location data, and more, will all be affected by this change.

Search engines are getting a lot better at figuring out what people are looking for when they enter a question into the Google search box. You need to figure out what questions people are asking and go after those questions with your SEO strategy.

Ad Blocking

Marketers need to be prepared to allocate budgets to working around ad-blocking technology. These include social media and influencer marketing—mentioned above, as well as inbound.

Blog posts and articles still work to improve the SEO of your website.

To recap, influencer marketing will change, artificial intelligence will enable marketers to do a better job with personalization, SEO will require a greater emphasis on natural, long-tail key phrases, and you can circumvent ad-blocking technology.

These four tips for online marketing in 2018 are not new. They build upon existing trends.

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by Rahimah Sultan

 

As you advance in your MLM business, there are three phases you’ll encounter, and each can be a trap.

 

The first is introverting which occurs at the beginning of your network marketing career. At this point you’re very afraid and studying scripts. You’re so focused on getting the words correct that you don’t communicate the concept to prospects. You must get passed focusing on what others think about you.

 

To get passed this, practice what you’re going to say over and over BEFORE getting in front of a live person, focus all your attention on the prospect, and have so much activity going on that you don’t have time to focus on your fears.

 

Second is doing it all. You sponsor so many people that you begin to feel no one else is doing any work or you wonder how to motivate your downline or you feel as though you’re sponsoring “duds.”

 

You have to have the patience to train the people you sponsor. You can’t do it for them. Don’t stop training your distributors until they can properly train their distributors.

 

Third is getting in the rut of making enough money to keep you going, although it’s not the money you dream of making.

 

Read The Three Booby Traps of Network Marketing

 

 

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