Archive for June, 2018
Online Marketing Strategy for Business Success
by Rahimah Sultan
You can market your business like a hunter or a farmer. As a hunter, you wake up in the morning, gather your weapons and head out to the hunt. Some days you come back with a kill and your family has a feast. Other days your family goes hungry. It’s a constant daily battle.
Your online marketing strategy for business success should be like the farmer who plants seeds and waits for them to be ready for the harvest, while nurturing and caring for them. You water and tend to your crop, and when it’s ready you start harvesting.
So many businesses operate like hunters—cold calling, spending huge amounts of time and energy trying to get new customers, discounting and competing on price out of desperation, and wasting large amounts of time pestering people who are not interested in their product or service.
When marketing your business farmer style, you set up a data base for emailing or direct mailing your prospects. Then you form relationships with your list, and some will eventually purchase your product or service.
Click here to read The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t
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Blog Article Marketing
by Rahimah Sultan
Writing articles about topics that interest your prospects is a great way to become a trusted expert in your community. However, there are some important things to consider for ensuring your blog article marketing is effective.
Be sure that you’re reaching your target audience. These are the recipients for a particular advertisement or message. For example, people interested in starting a home business or those in a certain age group interested in certain fashion or prospects interested in weight loss, etc.
Be sure to have a very clear call to action included in the article. For example, if you have a free download to offer as a way to build your email list, it should be included in the article. Make sure that readers must enter their name and email address to receive the “freebie.” Once you have that information, you can engage with prospects and continue follow up with them.
In order for article marketing to be effective, you need to do it well and be consistent in your efforts, and provide quality content.
So start with a schedule that you know you can stick to. You can strive to publish one article every week, for starters, and then add more. You need to realistically assess what’s sustainable for you.
Blog article marketing is useful for your online business. It’s a cost-effective way to drive traffic to your website or blog and a way obtain potential customers. When you write about what you’re offering, you can place a link in the article that redirects wherever you wish – to a squeeze page, another article or website.
When writing be sure you’re reaching your target audience, include a clear call to action, and start with a schedule that you can maintain.
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