by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Your moneymaker is content.



Why is this?

You must have a plan because your content is also your sales pitch, billboard, brochure, and portfolio all combined into one.


Successful Internet marketing requires planned content.


Therefore, you must lay out a plan for implementing your moneymaker – content.


Your content must be structured and organized to reach your audience.


Whether you’re a blogger, a professional marketer, or a social media strategist, you need good well-organized content.


When laying out your plan consider the following for content development:


How to reach a larger audience through organic promotion
How to design content for different readers
How to produce new quality content
How to create trust
How to convert visitors into repeat (paying) customers


It needs to be well-written, shareable, and educational, and it should confirm your reputation as an authority.



What is content development?


Content development has two sides.

1. Engineering

The engineering is strategic planning of how and when to distribute content.


2.  Architecture

The architecture is side two, content creation – the actual writing.


You have to master both. Put as much effort, or more, into planning as you do producing content.



Content development is very important.

It’s the plan you use to envision the structure of your goals and the strategies to achieve them.


Content development prevents you from missing deadlines and eliminates procrastination and other distractions. There are steps to take when developing content.



What are the steps or stages in content development?


1. Define Content Goals

The first thing you need to do is define your content goals.

Does your content add value such as education and problem solving?
Who is your audience?
Where will you post your content?
What is your schedule for getting out your content?
What is your strategy for having your audience find and interact with content?
What makes your content unique and innovative?



2. Learn About Your Audience

Research your customers’ buying habits and behaviors. Pay attention to their comments and suggestions. Use Google Analytics tools.



3. Create a Content Development Calendar

This calendar shown contain what to post, how often, and dates of postings. The calendar helps avoid duplication and gaps in content. They also help you plan for milestones, so you make the most of important events and holidays.



4. Use a System

Use a system for your writing process for efficiency and performance. Utilize templates for blogs, white papers, infographics, video scripts, charts, and graphs. Set up writing guidelines to ensure consistency in branding and quality.

Test out content variations and different tones for different audiences. Collect performance data and which content generates the best results?



5. Study Your Competition

Analyze your top competitors and stay relevant using their best practices. Find out what they’re lacking and fill that gap.

Don’t give visitors any reason to bounce to your competitors. Ask your audience what they want and start giving it to them.



6. Use Social Media

Use a variety of social media channels and post regularly but not too often, and make it easy to share your content.



7. SEO

You need search engine optimization for effective digital marketing.

Know and use the fundamentals of good SEO writing:

Make sure all your web content is indexed.
Be sure to use proper formatting tags (H1, H2, etc.)
Keep individual page URLs short and use dashes to separate words.

Learn to rank for Google.  Produce authoritative content and Google will prioritize your content.

Regularly perform keyword research.  That means using tools like SEMrush to find the best and most relevant keywords for your content.

Keep up with changing trends.  SEO marketing changes all the time. It pays to stay abreast with industry experts.



8. Free Content

Give away free content to your visitors. Educate them with free downloads filled with actionable tips and helpful tools they can use. Teach them a skill, so they feel empowered and grateful.

If visitors don’t stay on your page, they can revisit your portable download later.

The downloads establish you as an expert, expand your network, and are easy to share, spreading word-of-mouth interest.


Your free content can be:

Blog articles
Newsletters
Infographics and memes
Emails with coupons
Videos
Tutorials and courses
Templates
E-Books


Freebies are proven lead magnets that make visitors happy and draw them closer to buying your products or services.



9. Know What Constitutes Top-Performing Content

Capture the attention of visitors with a platform rich in quality content so they convert into paying customers.

The best content promotes interest, solves a problem, and leaves customers wanting more.

It establishes your reputation as an industry expert.

Generating consistently top-performing (and high-ranking) content is easier than you might imagine:

Stay focused and concise.
Be engaging.
Answer your readers’ questions.
Quote industry experts.
Be adaptable and agile.
Write for your audience.
Link to High Domain Authority (DA) Sources
Learn to Write for “Scanners,” those who only scan and glance.



10. Educate While Entertaining

The best content creators use compelling storytelling to captivate readers and sell their message; to explain problems and solutions through relatable narratives using analogies, humor, and emotion to make their stories memorable. So, tell some stories, and don’t get lost in the narrative. You’re not writing a novel. You still have to get to the point.


Now, develop your winning strategy that includes your calendar with short -and long-term goals for success. Remember that successful Internet marketing requires planned content. Write your content with this information in mind.


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by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Many people who are trying to start a full-time or side business are looking for home business ideas. With new technology and software, opportunities to create a low-cost home-based business have never been easier.

Here are 7 home-based business ideas:

1. Web Development and Digital Marketing

Although websites have seemingly been around for ages, people still need high-quality sites. As a web developer you have many options for creating websites.

In order for you to create custom websites, you’ll need to learn code. If you are proficient at WordPress, you can set up sites for people or teach others how to use it. WordPress and others like it are semi-custom websites.

A semi-custom website can earn you about $2,500. However, if you build websites using code you can make up to $15,000 or more.

Digital marketing is a term that includes any online strategies used to get more customers to a business. This includes online Ads, social media marketing, search engine optimization (SEO), and Google My Business.

The goal of digital marketing is to help businesses make money. If you can do that, you can create a business as a freelancer or marketing agency.

2. Affiliate Marketing

Although the term affiliate marketing has several meanings, it typically means selling someone else’s products for a fee.

Affiliate marketing can work for you if you recommend a product, service, or software on your website. You earn a commission for every person that clicks on your unique link and buys a product. The difficulty is finding people to sell affiliate products to? You have to build an audience of people who know, like and trust you. You can do this by way of a website, an email list, social media channels, or a video platform. Once you have an audience you can recommend your affiliate products and services to them.

3. Personal Trainer

As a personal trainer you can freelance in your own home, a client’s home or a public place such as a park, beach, or parking lot.

It’s helpful to have documented results from clients. If you’re just starting as a personal trainer, consider taking on a couple of committed clients at a cut-rate and document their outcomes. Then you can show their success on your website, on social media, and in your marketing materials. Rates can range from $11 to $52 an hour.

4. Yoga Instructor

Yoga instruction is similar to personal training in that you can host classes outside. You can also teach virtual classes with a software to assist you like namastream which provides the tools needed for a successful virtual yoga business. Use the software to create multiple membership options, set up autopay, and integrate email marketing.

5. Voice-Over Artist

The demand for voice over artists is high due to the rise of e-learning and e-books. Also, the diversity of voice quality has increased with people looking for unique accents and dialects.

Technological advances have proven advantageous to the voice over industry and have brought it to a new level with the arrival of podcasts, audiobooks, and even smart devices that enable self-command features.

You are not limited to jobs in your local area. With a voice coach you like and believe would properly train you, try remote coaching which makes use of video chat apps such as Skype and FaceTime, and podcasts and webinars.

Even as assistive apps such as Alexa and Siri have grown in popularity, people still prefer the emotional connection of a real human voice.

6. Sell Handmade products

You can sell handmade products through a third-party website like Etsy or AmazonHandmade. If you use a third-party site instead of your own ecommerce site, you gain access to the third-party site’s visitors.

On Etsy and AmazonHandmade you can sell jewelry, pet toys, candles, ornaments, bath bombs, face masks, knitted products, and personalized planners.

It will take time to build credibility. The potential trust customers have in your products and store will increase as you get more satisfied customers.

7. Pet Sitting

Consider becoming a pet sitter if you love pets and have experience taking care of them. While you can do your own local marketing to find customers, you can also use a website such as Rover.com to connect with those looking for dog boarding, walking, and day care.

As far as pricing, a walk in your local neighborhood can be $15 to $20. A trip to a dog park which requires more work and supervision may cost $20 to $30. Day sitting ranges from $25-$50, and overnight boarding costs between $50 and $75 per night.

To increase your fees you can offer additional services such as mobile grooming or dog training certification.

Freelancing using one of these seven home-based business ideas is a great way to start a home-based business. You can practice your service on, or sell the product to people you know in exchange for free or at a discount and get testimonials. When you have quality experiences and good results to share, use that in your overall business marketing.


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