by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Blogging is NOT dead, although it has changed from what it used to be and is still changing. Some previously used blogging tactics no longer work. In order to remain relevant, bloggers must also continue to evolve.

Today there are over 600 million blogs on the internet. (source: blogging.org). To be successful now and in the future, the best thing you can do is position yourself as an authority figure in your niche.

Note: For more interesting blog data see.


Here are five blogging tactics – in no particular order – that no longer work:

1. Clickbait headlines

Clickbait headlines are the outrageous ones to get your attention and have no user-satisfactory content. They are misleading, sensational, or spammy. This also applies to YouTube videos. It makes your channel less and less effective for driving traffic.

You should focus on writing headlines that are based on the real value that you are delivering in your content.


2. Blogging about everything

If you blog about everything, you’ll confuse people. They won’t know what your area of expertise is. Stick to one or two topics.

People don’t want generic information but specific information from people they can trust and believe in and with whom they can actually have a personal connection.


3. Blogging about your personal life

People used to blog about their children, what they ate that day, or just share bizarre personal details that people connected with. That is simply entertainment content that belongs on social media (in particular Instagram) where that kind of content is more accessible and easier to consume.

Although you can still blog about your personal life, you’ll need a fantastic Instagram and/or YouTube channel to go with it.

When people want entertainment they look to social media. However, when they want answers to their problems, they choose Google, namely websites.

But, there are always exceptions. Just remember to entertain on social and use your website for education.


4. Posting all the time

Now that content is more prolific on the internet, the tactic of posting more content to try to get more traffic is also outdated. Your focus should be on the quality of content, not quantity. Create content that stands out.

Generally, it’s better to create one (1) high-quality blog post per month than publish 5-6 average or mediocre posts that are short-lived.

To help establish yourself as an authority figure, use longer, more detailed posts.

If you really know your material, you’ll be able to talk about it for a long time (or hundreds of pages…).

The exception to this rule is if you’re a brand-new blogger, starting a blog from scratch, you’re probably better off publishing more posts because publishing more content can help you get some initial traction on social platforms like Pinterest and YouTube. Writing different kinds of content more frequently can help you learn more about what your audience is most interested in.


5. Blogging with no supplemental video or audio content

If you wish it to survive in the future, your blog needs to evolve into a multi-media site.

The more options people have to consume your content, the better. Using the following mediums will help:

Your blog
YouTube
Pinterest
Google
Email List

Your blog is now a multi-media website. It’s no longer just a blog.

For long-term blogging success, you need to dedicate your time and energy to becoming an expert in your niche.


What are some other things you should know before you start blogging?

1. Building habits is essential especially when your time is limited. You need consistent blocks of time you can spend on your blog. That may be:

a) Early morning – get everything ready the night before

b) During lunch break at your day job – get away from your desk and grab a bite to eat while working on your blog

c) In the evenings – you can just outline your post if you find it hard to focus after a long day

d)  On the weekends – block out half a day on Saturday or Sunday


Finding a time that you can consistently use for blogging, week after week, will make it easier to form the habit.

2. WordPress

WordPress is usually the best option. Within WordPress are two more options so be careful. Also, there are plugins for anything you want to do in WordPress. Read

3.  It’s easier to write quality blog posts by using a great template.

4.  End all blog posts with a call to action.

5.  The most important part of your blog is the headline. Read.

6.  Keyword research is vital for SEO which brings in traffic.

7.  You should build an email list as soon as possible (from day one).

8.  When used correctly, social media is an effective traffic source.

9.  Making money from a new blog will take UP to 12 months minimum.

10.  Digital courses and eBooks are a great way to monetize your blog.

11. Use affiliate marketing to grow your blog income.

12. Link building from other websites is crucial.


This is by no means a complete list. More things can be added but this will get you off to a great start.


What are the best blogging platforms?

When choosing a blogging platform you must take into consideration what is best for your needs.

If you’re just starting, use a platform that’s easy to set up and use. If you have no coding experience choose a platform that needs no code. Developing a blog isn’t simple and you don’t want to add new skills to your to-do list.

You’ll need to think about the layout and features you want and the blog tools you may need as your blog grows.

Some things to think about are:

Monetizing your blog with a newsletter now or in the future

A multi-media experience with lots of images and videos

Using it to build SEO for your small business site

Using it to build your reputation as a thought leader

Skills you need to learn to build your blog

Can a blogging platform help with these skills


When you have a clear plan for your blog, you’re ready to choose a platform.

Many who choose a platform start with cost. Some of the best blog software is free. Check each provider’s plan and how many tiers there are. Then check their primary and unique features. Pay special attention to the out-of-the-box features compared to add-ons.

Here’s a list:

WordPress: Best for customization

Wix: Best for drag and drop

Weebly: Best for e-commerce blogging

Drupal: Best for developers

Squarespace: Best all-in-one platform

CMS Hub: Best for marketers

Medium: Best for its built-in audience


Blogging is not dead. But you have to keep your strategies alive to be successful on the internet. These are just some things you need to know before you start blogging that will be helpful.


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By Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

You can generate brand awareness, persuade customers to take action, and drive revenue with an engaging content marketing strategy.

There are many types of platforms, channels, and media encompassed in content marketing. This is a review of what you need for content marketing success, moving forward, and some of the best content marketing tools.


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