Author Archive

August 21st, 2019

Content Marketing to Build Audience Relationships

by Rahimah Sultan







There are some brands whose information you look forward to receiving. Then there are those that are so annoying that you wonder why you even bothered.

When you use properly implemented content marketing to build audience relationships, you can expect a positive outcome from your target audience.

“The first step in creating a truly impactful content marketing plan that leads to lasting relationships with your target audience is really understanding …”

Read Anthony Gaenzle’s article for more.






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August 4th, 2019

Changes Affecting Content Marketing

by Rahimah Sultan






The digital marketing of your products and services has changed drastically in 2019. As you well know, each year, marketing gets more expensive and ever more competitive.

One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies, and web saturation. One of the current changes affecting content marketing involves voice search.

SEO for your content marketing is changing to voice search, as more people are using devices like Google Home and Alexa. Other changes affecting content marketing include:

Targeting Micro-Moments

People are checking their mobile phones while in a store ready to purchase an item. They are doing price comparisons, looking up product information, and checking online reviews. These actions are centered around the micro-moment, the immediate now, and are happening anywhere and anytime. Generally, people do voice searches when they’re in a hurry. As a marketer, you can use this to your advantage, by targeting the right keywords.

Long-Tail Keywords

Long-tail keywords are best suited to voice searches, as they are more like actual questions people ask. A long-tail keyword is simply more words combined to mimic people’s speech. Instead of saying buy dresses, as you would if typing, you’d say buy long denim dresses or buy mini dresses. Voice searches are more conversational. Wordstream.com and serpstat.com are good keyword tools. Of course you can check online for others and decide which suit your needs and budget.

A Fast-Loading Site

If people leave your site when they’re typing in a search, a slow-loading site is even more detrimental to voice searches. After all, they’re doing voice search because they’re in a hurry. Be sure your website loads quickly to cut down on the bounce rate.

Knowing Searchers’ Intent

It is important to study what searchers really want when they use your target keywords, whether it’s voice search or text search.

Write your content in a way that answers questions like what, how, when and where. If your website is based on shoes your keywords should reflect that. Discuss the type, colors and sizes, how they differ from others and the benefits of owning a pair, and where to purchase them. Discuss these particular points in your advertising content.

When optimizing your website content for voice SEO or text, what you’re offering needs to match the intent behind the keywords.

Understanding Your Customer

To market successfully you need to know who people are, how they think, and what they want. You must understand your customer.

Create an avatar of your ideal customer. An avatar is a made-up individual that represents your ideal customer. Be as specific as possible; name, age, gender, goals, challenges, etc.

Treat your customer avatar like a real person, and then gear your content directly to their needs and wishes.

Increasing Sales Funnel Generation

Just as with regular text search voice searchers are asking how to do things. Do some keyword research to find out what questions your ideal customer might have and create content that targets those keywords, thus increasing the opportunity to get people to your website. Then you can start to build a relationship getting them to know, like and trust you which can lead to future sales.

Having A Mobile-Responsive Website

With all the devices used by people searching for information, you know a mobile-responsive website is a must.

People who use voice search are generally using mobile devices. Check your site here.

Finally, you should always test and tweak. Analyze, check your strategy, link building, SEO, and make any needed changes.

You must keep your website and your strategies up to date. By using the suggestions here you will be well on your way to being in step with voice search and the Changes Affecting Content Marketing.



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July 17th, 2019

Business Success: Small Business Advice

by Rahimah Sultan





This blog post deals with business success and mainly small business advice.


This Jun 5, 2019 article in Small Business Trends, offers 12 essential pieces of small business advice. Some of the topics covered are:

Taking the first step
Thinking small and fast
Dreaming big
Great employees
Doing what you say you’ll do




Click here to read the entire article.


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July 4th, 2019

Generate Passive Income With Successful Affiliate Marketing

by Rahimah Sultan




The definition of affiliate marketing is that you get paid a commission from an online retailer for traffic or sales generated from your referrals.

If you are new to online marketing, the following should help you to generate passive income with successful affiliate marketing.

The three-step process required is:

1. You recommending a product or service to your followers
2. Your followers purchasing the product or service using your affiliate link
3. You getting paid a commission for the sales made using your affiliate link

Some advertising would have you believe that you can make lots of money for doing nothing. But the truth is more complicated than that.

There are seven steps you must take to avoid becoming overwhelmed and overloaded. These are the four initial steps that need to be taken.

Find Your Niche (or neesh)

Choosing a niche will give focus to your business, help you with content, and help make it easier to  create targeted marketing campaigns.

When choosing a niche consider:

1. What you’re passionate about and already have knowledge of
2. Whether your knowledge on the topic is enough to write at least 100 blog posts
    (for search engine optimization or asserting your authority)
3. Oversaturation in the niche
4. Whether or not there is money in the niche

Build a Website

You need a website and a blog with the blog being the main focus of your site. Your website should also include several pages:

1. About to inform people a little about you and your business
2. Contact for sharing all the information you want to share with your readers, advertisers and
    potential partners
3. Disclaimer if your site is monetized
4. Privacy Policy to let users know if you collect information and how you use it
5. Terms of Service limiting your liability in case of misuse of information or services provided
    on your site and detailing user responsibilities regarding copyrights and trademarks
6. Custom 404 Page
7. Advertise if you plan on selling on-site ads, include a page for advertisers with information
    about available spots, monthly views, audience demographics, and a contact form

These pages are important to build trust with your audience.

Now that you have your website, it’s time to create good-quality content.

Create Quality Content


There are different requirements for joining affiliate programs. Some networks and programs want you to have already established content, site traffic, and monthly views at a certain level before accepting you as an affiliate. Be sure to read the eligibility requirements for the specific networks and programs you’re considering before you apply.

You should have at least 5 strong posts already on your site with future posts scheduled.

Grow Your Email List

Email is still the #1 communication channel for marketing. An easy way to grow your email list is by adding a popup to your site.

Now that you’ve taken care of the first four steps, it’s time for step 5, choosing your affiliate products / services.

Choose Affiliate Products to Promote

Now that you’ve chosen your niche you need affiliate products that fit and relate to your content.
Now on to step 6, which is joining an affiliate program.

Join an Affiliate Marketing Network

If there is something that you already use you can promote that. If not you can make a list of things and do a Google search for related affiliate products and programs.

You can promote products that fill a need, those that your audience wants to know about, and products from others in your niche.

Before signing up, thoroughly research everything. Do not promote products you don’t use or know nothing about.

The last thing you need to do is track the performance of your affiliate producrs.

Track Your Results

Track your affiliate links to help you understand which products perform better with your audience. This allows you to provide better products to them in the future, and you can use this knowledge to provide them with better content. They will keep returning to you.

Click here and check out Pretty Links.com

And there you have it; how to Generate Passive Income With Successful Affiliate Marketing.



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June 16th, 2019

Business Success With Social Media Marketing

by Rahimah Sultan



These days it seems that everyone is on social media. As an entrepreneur launching your own business, you are your own CEO, PR team and social media squad. Obtaining business success with social media marketing is the market trend and a must for newcomers to online business.



New entrepreneurs need to pay attention to 6 things: authenticity, finding your niche, being consistent across all platforms, getting offline and meeting people, content, and Facebook and Google Ads.



Jason Pinchoff discusses these in his article The Pinch List: Top 6 Social Media Musts, which you can read here.



 

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June 4th, 2019

Blogging in 2019

by Rahimah Sultan






There’s a new strategy for setting up a blog and making money in 2019, that’s easier and faster.

Although the use of video content and social media platforms is so dominate, you might think blogging is out of date. That is not so. Companies, non-fiction authors, lifestyle entrepreneurs, and businesses with millions of potential customers are benefiting from blogging in 2019. There is always the inevitable failure that comes with starting something new, and the same applies to starting a blog. You will make mistakes. Most people fail and retry several times before having success. This is costly in time and money.

If you want to start a blog use the new way that speeds up the process of chasing a bad idea from months and even years to weeks or days.

Just getting your blog started is the hardest part. Take the step and see what happens.

Check out this AWESOME step-by-step guide by Jon Morrow and start blogging today.

Check this out for your blogging in 2019.



May 19th, 2019

Why You Should Use Autoresponders

by Rahimah Sultan

 

If you’re just starting out with online business, you may not be familiar with autoresponders.



An autoresponder is a computer program that automatically answers e-mail sent to it; messages set to go out automatically after a contact subscribes to your list.



You should use autoresponders to help automate your business which saves a lot time. If you’re skillful in how you use them, autoresponder emails can generate a lot of income for your business. This is the main reason why you should use autoresponders.



You need an email marketing application to send out your autoresponders. There are many from which to choose. Do an online search for autoresponders, check them out and make comparisons, then choose one that suits your needs. The range is from very basic to certain pieces of software or web apps that you need to integrate with mailing lists for your website or store. Remember, you get what you pay for so choose wisely.



If you already have a mailing list, you can use autoresponders to:



— Send out any type of greeting such as for birthdays and related offers


— Move a subscriber from one set of communications (list) to another after their initial purchase (from buyer to an upsell)


— Send people reminders to encourage renewing after a certain period of time (warranties, policies, etc.)


— Automatically send follow-up information about your other products/services



Some tips for sending autoresponses



Be reasonable with timing. Don’t send every day. Your initial email should acknowledge your subscriber with a thank you and include a link to the product or service s/he signed up for. Then send one the next day acknowledging their subscription with the link again, and state something like “Just in case you missed the email, here’s the link again.”



After the first two immediate emails, you might send something once a week, but not always selling something. You might let your list know about your latest blog post, or something you found that will help them in their business.



Keep the communication relevant to your niche. That is, what you are promoting and your website or blog content.



Stay on the right side of GDPR — data protection laws. This means that you must always have explicit consent before sending any autoresponders (emails), and make it easy for users to unsubscribe from your emails.



If you have a special announcement or promotion, general news updates or are marking a special occasion you can do this manually in an e-newsletter or by using the broadcast function in your email marketing system.

Saving time to work on other aspects of your business is the main reason why you should use autoresponders.




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April 30th, 2019

Does Article Marketing Still Work?

by Rahimah Sultan




A large part of the reason that certain pages on a website rank well is due to good on-page SEO protocols.


To start with, use a free self-hosted WordPress platform. Make sure the homepage contains highly relevant textual content for the keywords that that you are targeting, and use plugins to help improve your site.

These suggestions and more are detailed in Joe Fernandez’s article titled How I Did On-page SEO For This Website.


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April 20th, 2019

Four Affiliate Marketing Tips For Success In 2019

by Rahimah Sultan


Affiliate marketing is still alive and well. Even if you’re just finding out about this business model in 2019, there’s still a lot of money to be made.

Although becoming a successful affiliate marketer is getting tougher with so much competition, there are things you can do to give yourself an edge and a fighting chance. Too many people quit too quickly. (This is to your advantage.) Now, let’s discuss four affiliate marketing tips for success in 2019.

PICKING THE RIGHT NICHE

You may not even know what a niche is or how to pronounce it. In marketing, it’s what you choose to focus on or your area of interest. If you pick the wrong one or too many, it will cause you to lose a lot of time, energy and money.

You need to create an authority site or blog based on what is right for you. Pick something you love, so there will be less chance of you running out of topics to discuss or getting bored. Don’t even think about making easy money as a reason for focusing on certain niche products to promote, as no such thing exists. You’ll have to put in the work in order to reap the benefits.

Patience is a must. If after say, six to nine months you see no progress, it may be time to get out and cut your losses and try again. If that happens, don’t give up on your goals if one blog or site fails. Keep learning and moving forward. That’s why it’s so important to choose the right niche.

Usually the starting point for earning is just over $1.00 during the first six months.

You should work on increasing any amount you make each month. Have a good understanding of what it means to become an affiliate marketer, and keep working at it until you’re making the money you want.

PICKING THE RIGHT AFFILIATE PRODUCTS

As an affiliate marketer, you don’t have to develop your own products. Affiliate marketing allows you to sell other people’s products on your site and make commissions, if they have an affiliate program. So, your business will be selling other people’s products and making money.

Before deciding to promote a product, you should know if the product is selling well and if it is new. Amazon will let you know by ratings and reviews.

If a product has just launched, and you know what you’re doing, you can write a review of it. If the review is ranked on the first page of Google as soon as possible, then you may have struck gold.

If you’re a beginner and want to monetize your website, using one of the following three programs is a good place to start:

Amazon
Amazon is a global brand that is recognized by everyone, and people trust it. There are thousands of products to promote. You make money on anything you sell, although they don’t have a Paypal option to get paid.

ShareASale
Share-a-sale is a network so there are many companies that use it to sell products. They have a search feature for finding something related to your niche. Once you find what you are looking for, you can join as an affiliate for that one specific product/item/service. They also do not have a Paypal option to get paid.

ClickBank
Clickbank is one of the more popular networks and has been around for quite some time. It has recently cleaned up and stopped accepting junk products for promotion.

The programs mentioned above are 100% Free to join, easy to use and have great commission payouts when done correctly.

A few things to be aware of in affiliate marketing

a) Use independent affiliate programs. You can do a Google search.
Type in “your blog topic+ affiliate program” to find programs or networks for which you can apply.

b) Have a site up and running

c) Never pay to join an affiliate program

HOW TO PROMOTE YOUR PRODUCTS

1) The first thing you need to do is set up a website (blog).

2) Get traffic to your blog. Getting traffic is key so learn how to craft content that gets you ranked in search engines and also use at least 1 social media platform to get even more traffic.

3) You need to find products to promote, which has already been discussed.

4) Learn how to properly build your blog’s authority & search engine rankings by using quality content that you’ll create for your site.

Your content marketing strategy is your “why.” Why are you creating content, who you are helping, and how can you help them in a way that no one else can.

YOUR BACKUP PLAN

What if one day the company you are affiliating for disappeared along with your unpaid commissions in an hour? It has happened.

Such is the nature of affiliate marketing. You do not own the product or the rights to it nor do you have any say in the matter.

That is why it is very important for you to have a backup plan.

Although this rarely happens, don’t build your whole business around 1 product or one company.

That’s why it is vital you take the time to pick a good product to promote and not just what’s “hot” for a week.

Make sure you include a whole range of products that you review and promote so that your business will always be safe.

There are many ways to make income to finance your business. Make sure to learn all the ways you can to have multiple streams of income.

In conclusion; pick your niche, choose the right affiliate products to promote that fit that niche, promote your products, and have a backup plan in case of unforeseen circumstances. These Four Affiliate Marketing Tips For Success In 2019 will help you in your online business enterprises.


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March 24th, 2019

Article Marketing: Why You Should NOT Use Article Directories

by Rahimah Sultan

About six years ago, article marketing was a popular SEO technique. You would write an article on a topic related to your niche and submit it to online article directories. Then you would get a link back to your site. Unfortunately, this technique no longer works as it once did, and it may even do harm to your site.

In his article titled 7 Reasons Why Article Directories Will Hurt Your Site, Mitchell Wright details seven of the reasons why.

If you want to improve your site’s ranking for targeted keywords, there are other strategies you can use for success.

Click this link to read the article.


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