Author Archive

January 30th, 2023

How to Get Started Blogging Now

By Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


Individuals once kept online journals or diaries known as weblogs which later became blogs. This term is also known as a verb that means to add information or posts. Blogging has become progressively easier since the mid-1990s with easy-to-use publishing tools and is now the main way for self-publishing.

Whether you’re just starting with writing or are looking for clients, blogging is a fun versatile skill you can learn.

Although blogging isn’t a short-term endeavor, with time and consistent effort you can earn a lot of money, but you won’t get rich overnight.

If you have an idea that you’re really interested in, a proven strategy, patience and discipline to tend to your blog every day, over time you’ll build a valuable asset that can continue to earn you money for years to come.


What do you need to know about blogging?

If you want to launch your own blog, you’ll need to decide how you want to monetize it.

You can start a blog on any topic that interests you. This will give an opportunity to draw an audience. Once you’ve attracted an audience, there are plenty of ways to monetize your blog.

When launching your own blog from scratch, the time and effort you put in and the monetization methods you use determine how much and how fast you grow your blogging income. In this article, you’ll learn how to get started blogging now.


Following are 6 steps for getting started:


Step #1: Idea

You need to decide what you’re going to write about. What are your passions and interests?

In order to maintain the motivation and discipline to keep going, you must find something you enjoy and would want to absorb yourself in learning and writing about every day.

If you’re a beginner blogger, make sure there are others who share this interest and don’t make your topic too broad.

A blog about movies is too broad. On the other hand, one about movies from the Golden Age of Hollywood is more specific.

Rather than blogging from the position of an expert – which you don’t have to be – you can chronicle your journey and have your readers along for this ride.


Step #2: Name and publishing platform

You’ll need to choose a unique and interesting name and a platform for your blog. You want a name that clearly identifies what your blog is about and one that people “get” at first glance.

Definitely choose a “.com” extension as that’s what people search for and expect.

There are lots of paid and free options for publishing platforms available to new bloggers. WordPress is highly recommended as you can quickly and easily set up your blog for free and it’s safe and secure and easy to manage and customize.


Step #3: Editorial calendar


Take the time to plan your first few weeks or months of content so you’ll be set for success and then you’ll never be stuck figuring out what to write about when you should already be writing.

You can check out similar content on other blogs for ideas and you can write on those topics. Just know that what makes your blog unique is your voice and perspective – YOU.


Step #4: Write

Now it’s time to start writing your content. You need to have a great headline, be relevant and useful, or be entertaining depending on your topic. Keep people engaged and give them a reason to keep reading.

People love personal stories, how-tos, and reviews. Be creative when it comes to your ideas, formats, and formulas.

It’s your blog and you have the freedom to do as you wish.


Step #5: Audience

There are many ways to build your audience, although SEO (search engine optimization) is one of the main ones.

You can also build your blog audience with social media.

Be sure your content is high quality. You have to produce several drafts of content and several edits before posting. Don’t just publish the first thing you write.

Keep in mind that, in most niches, longer blog posts of 1,000 to 2,000 words have a tendency to rank better on Google than shorter ones.


Step #6: Monetization and promotional strategies


Even if you’re a beginner blogger, create your monetization and promotion strategies.

A few ways to do this include:

Ad networks
Sponsored content arrangements
Affiliate deals
Coaching or consulting services
Selling your own products
And more

You probably won’t be trying to monetize your blog right off, because it’s difficult to make money until you’ve started to grow your audience.

So, it’s essential you start building an email list right away — even if you think you’re not ready.

When you have an email list, you have permission to keep in contact with people who have shown interest in what you’re writing about and they have taken an action by subscribing.

This is key to monetizing because, in time, you can market affiliate deals or your own products or services to your list. The longer they remain on your list reading your blog, the more loyal to you they’re likely to be.


What should you do before you start blogging?


If you’re considering setting up a blog, you need to start building your list on the first day.

Despite the popularity of social media channels, email marketing remains one of the most used digital marketing techniques.


What are the best blogging platforms?


See this article for a guide to the best blogging platforms.


Blogging isn’t a strategy to get rich quickly. Time, patience, effort, and discipline are required.

These things coupled with a good idea can have you earning extra money, even if you’re a beginner.

Use these tips on how to get started blogging now to set up your blog and start creating some extra income today.



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January 16th, 2023

The Sales Funnel Concept for Digital Marketing



by Rahimah Sultan








Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




The sales funnel is one of the primary advertising concepts used in online marketing.

Online marketing is any form of advertising done on the internet, and it takes on many shapes and forms. You can market organically for free or you can pay. When using either approach, you have a number of effective strategies and methods to use in order to gain your desired outcome.

A popular marketing concept is the sales funnel which maps out the journey a customer goes through when making any type of purchase.


A sales funnel is a marketing concept that maps out the journey a customer goes through when making any kind of purchase. This model uses a funnel as an analogy because a large number of potential prospects may be available at the beginning of the sales process, but only some of them actually end up as paying customers.


Your prospects go through different stages of your sales funnel from the first time they learn about your product or service until they actually make a purchase.


You need to have a clear business vision, develop a marketing strategy, and define your target audience before you start building your sales funnel.

Read the entire article here.



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January 2nd, 2023

Digital Marketing Trends Move Forward

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Over the past few years, a lot has happened and content marketing has changed and adapted to peoples’ needs. Here are 6 things that will be key as digital marketing trends move forward.


Focus will be on outcomes instead of outputs


Marketing is shifting from focusing simply on outputting a certain number of pieces of content to the results generated by the content.

You should reassess your strategy and turn your content marketing into outcome-consumed creations that work toward understanding your content performance, setting KPIs (key performance indicators) and goals, and knowing how to adapt your future strategies.

Don’t remain bogged down in the way of thinking that you have to write a certain number of blog posts in a month. Instead, focus on writing a post that will generate new leads. Although it may take longer to write and fine-tune your strategy, it’s better than just putting out lots of pieces that produce no gains.


Centralization will be king

If your business structure includes different departments, often, the people who create content aren’t the ones who market it. You can create an editorial board with varying members from across the company to oversee content creation and to contribute ideas and opinions from the separate departments.

Every potential team member should be involved from the start of a project and develop good habits of regular project-wide calls. Then everyone will be on the same page.


Single-source truth comes to the fore

There will be no more having marketing and sales working separately to try to achieve the same goal. Find out what’s truly important by getting together. If your PPC ads are getting a lot of impressions and sales aren’t getting leads, then you must align things by using a single-focused source of truth.

Letting everyone work with the same software and tools is a great way.


Governance will come to the forefront

You should have a DAM (digital assets manager) if you deal with lots of assets, mainly those that need to be credited to the creator and have expiry dates. Creating comprehensive training plans is a must to be sure that everyone is on the same page as you add new procedures and programs to your business.


Personalization will be scaled

Personalization is more than just including [FNAME] in an email subject line. It’s about gathering data to create personal insights and following trends so that your purchasers get the wanted information when and how they want it.

Start at the beginning. When you gather your contacts and leads, think about what information you’ll need down the line. Then comes segmentations and creating workflows to nurture leads and meet them with a personalized experience at every touch point.

We’re all people and we like to be spoken to as such. We are more likely to be engaged with a product or service if we feel like it’s there to serve us rather than the other way around.


Need to own audience

As digital marketing trends move forward, you’ll need to own your audience. Social media platforms are facing uncertain futures and that puts your business at risk. We don’t own those platforms or channels, so if the owners make bad decisions, we’re at risk of losing our audience.

You have a direct line to people who choose to engage with you through your owned channels such as your email newsletter and blog.

You can encourage your followers to move to your email newsletter and website by offering them incentives.

So, as digital marketing trends move forward, so can you with these 6 strategies in mind and by using creativity to make a difference.


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December 19th, 2022

MLM Marketing Online

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


To build a business in this day and age, you need to use some form of MLM online for the duplication process.

The old form of MLM required people to attend meetings, and conferences, and to do in-person recruiting to build their teams and grow their businesses.

Now, everyone wants to be able to be on their phone or laptop and successfully recruit new distributors and build a money-making side business. Here are two strategies for doing MLM marketing online.


Strategy #1 – Social Media

Social media has taken over, and there are people who have never known a world where social media didn’t exist.

Every day people spend hours online. It’s how many socialize, get entertainment, news, and communicate and participate with others.

So anyone in MLM should be using social media to market their business. It’s not hard to do and is a simple way to meet people and prospect them for your business.

There’s a right way and a wrong way to do this. Most people fail because they forget to act like humans and just start spamming their business and product links on their personal profiles, on pages, in groups, and in private messages on messenger to perfect strangers.

This does not work.


When it comes to links for your MLM business or product, do NOT:

Post them on your personal page
Post them in groups
Post them on pages or as a reply to other peoples’ comments and
NEVER send a link to anyone in a message without first having their permission


For success in MLM, you only have to meet as many people as you can, get them to know, like, and trust you, and then ask them if they’re open to looking at your opportunity.

If you do this on a daily basis, you’ll be successful.


Let’s use Facebook as an example.

You should be adding friends daily, about 5 at a time and up to 20 a day.   Don’t overdo it, as you will be shut down by FB.

You can join pages and groups that interest you, and start talking with these people and adding them as friends.

Facebook has a feature where they suggest friends to you. These are friends of friends you already have.

Add those people and send them a message that states something like:

Facebook suggested we become friends. I sent a friend request. I see we both know so and so. How are you?

Get to know your new friends by commenting on their posts, messaging them, and having normal conversations.

You’re growing your network, so take your time and don’t rush. When the time is right in the relationship, you can ask them if they’re receptive to looking at your business.

With some friends, it could take 2 to 4 days, while others may take a month or longer.

It doesn’t matter, because you’re consistently adding people as friends and engaging with them.


Strategy #2 – Create Influence

Influence is a strong and powerful thing. Just about all of the top earners have it in some form. Unlike offline influence, which is hard and takes a long time, online influence is quite simple and straightforward.

You can do it by creating your personal Facebook profile (or any social media profile) and by using what is called Attraction Marketing.

You start by focusing on whom you want to recruit, and by picking a target audience. These are people who you do or can relate to; realtors, hikers, bikers, people interested in good health, etc.

Now that you’ve chosen your target market you need to set up your profile in a way that they’ll find attractive. You need a nice personal picture and a compelling cover photo. Your about me section should sound appealing.

Don’t mention or refer to your business or product in any way, shape, or form.

Now, start posting things that your target market will find interesting, informative, educational, and entertaining.

Let people get to know, like, and trust you by posting things about yourself and your life. Show them posts of you out and about enjoying life and having a good time with friends, family, etc.

Then you can post about your business or product but do it sparingly.

Only post about your MLM business or product about 10% of the time. When you do post about the business, just give hints. Don’t give everything away.

Instead, make people curious by giving them a little bit of information about what you’re doing but not everything, like a movie preview.

Don’t say the name of your business or product. Don’t post a link, and don’t make spammy posts like: “I’m looking for 4 people to help me make $1200 in the next month.”

Attraction Marketing uses marketing techniques such as blogging, Facebook advertising, video marketing, and email marketing to set you up as an authority in your chosen niche.

When you use these marketing methods, people get to know, like, and trust you as an expert in your niche. They’ll look up to you and will want to work with you and buy from you.

Using these 2 strategies for MLM marketing online should enable you to easily transfer skills from the old form of MLM business building to today’s online method.


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December 5th, 2022

Marketing Trends and Strategies for 2023

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


New approaches are necessary as the success of marketing strategies becomes more dependent on real-time data and evolving technology.

As third-party research and data are becoming less relevant, getting to know your audience doesn’t look the same as before. New analytics tools are providing up-to-the-second details on which campaigns work and which ones should be done away with.

To make an emotional connection, you need marketing strategies that integrate branding and storytelling, not just promos and PR. Brand stories and values inspire audiences and also give them reasons, besides a rock-bottom price, to make purchases.

Storytelling, using someone who is well-liked and trusted, humanizes a brand and builds customer relationships. Satisfied clients and influencers can be effective sources of content for videos, blog posts, and general campaigns.


What are some top marketing trends?

1. Video marketers will use short content.

Getting to the point with short-form videos can actually be very effective. They not only take less bandwidth but this type of format aligns well with the short attention span of online audiences in a variety of demographics.

2. Social media will become a customer service tool.

This is relativity new and it’s no coincidence that this trend is emerging when many social media platforms are expanding their e-commerce capabilities thus making providing customer service on these platforms even more crucial.

3. More businesses will leverage SEO

We marketers must make sure our websites and content are as discoverable as possible, especially on Google, which can provide both long-term and short-term traffic returns. While SEO is not new, its strategies are becoming more and more ingrained within today’s marketing strategies.

As interest and need for SEO strategies grow, so do search optimization opportunities. With the evolving of Google algorithms, SEO has become about more than churning out basic posts that answer simple search inquiries.

4. Mobile optimization will be even more important.

As people are spending more and more time on mobile devices, especially millennials and Gen Z who continue to grow buying power, mobile-optimized digital experiences will be even more crucial to consider as a business owner who markets to these fast-paced, highly connected generations.

Mobile experiences aren’t just important on brand websites, they’re also important in other key marketing strategies such as delivering mobile email experiences to subscribers.

5. Inbound marketing will remain a best practice.

As outbound marketing tactics have become less effective in reaching prospects and leads, inbound marketing has become a valuable asset to create brand awareness and build trust, digitally, through refocusing strategy to drive customers to seek out your content.

Inbound marketing requires you to produce good quality, valuable content tailored toward your target audience and buyer personas and their needs.

6. More brands will test out native ads.

Native ads work. When you pay to feature your content on a third-party website, you’re investing in native advertising which is designed to blend in and promote your brand to a new audience that, otherwise, might not learn about you.

Native ads don’t feel like traditional ads so consumers are more likely to view them, especially over banner ads.

You can find examples of native ads on social media, content recommendation platforms (those links to various other content you can click at the bottom of the page to read more on or related to the topic), through search engine results, or in campaigns.


What are some strategies?

1. Cohesive customer experiences.

Although customers don’t interact with brands through a single method or channel, they expect a personalized, tailored experience that speaks directly to their needs.

Marketers need to understand specific interactions in the customer’s entire journey and focus on a complete experience, not a point-in-time campaign.

To better understand your user experience, you can create a customer journey map (you can do a Google search for “customer journey map”) which is a visual representation of how a customer acts, thinks, and feels through the buying process. It can be a valuable tool for creating a cohesive experience.

2. Improved user experience across devices.

User experience or UX refers to how a person feels when interacting with a system. A good UX design will provide a positive experience that fulfills users’ needs and keeps them loyal to your product or brand.

Your website and/or app is probably your most valuable marketing asset, and a great UX can make all the difference when convincing consumers to become customers.

When you design your site, keep the layout simple and include easy-to-use navigation. Don’t overwhelm users with too much information on the main landing pages.

Also, optimize your website for mobile, especially since more than half of users worldwide use their phones to browse the web.

3. Voice search tactics for SEO.

Marketers are beginning to leverage voice search as a search engine optimization (SEO) tool. These digital assistants are designed to answer short, informational queries such as “Who painted the Sistine Chapel and “What’s the weather in San Francisco?” but they’ve also started to process more customized searches, like “What coffee shops are open near me?” and, “Do they serve lattes?”

Businesses’ responses are how they frame information. To answer readers’ questions based on intent, creators are opting for more conversational question-and-answer formats so that when consumers use voice search, they’ll get high-quality, accurate responses more quickly.

4. Conversational marketing.

Conversational marketing uses targeted messaging and AI automation to engage with people when they’re on your website instead of directing people to lead capture forms and waiting for a response.

This digital marketing trend employs intelligent chatbots with machine learning and natural language processing (NLP), which allows customers to have a two-way conversation with a brand. Shifting from an asynchronous way of marketing to real-time conversations presents a major learning curve as conversational marketing grows in 2023.

5. Interactive content.

If you’ve used the internet within the past decade, you’ve likely come across interactive content without even realizing it.

Today’s audiences want content that demands attention. Marketers are developing dynamic, two-way experiences that encourage active engagement from their target audiences with content such as:

Quizzes

Interactive infographics

Calculators

Games

Assessments

Contests

Interactive videos

Interactive maps


Interactive content is a great trend to try if your content marketing goals include:

Enhanced audience engagement

Improved customer learning

More leads and conversions

Increased brand loyalty

Streamlining the customer experience


By keeping up with current marketing trends and strategies and shifting to real-time marketing and campaigns, you can design strategies that create profitable relationships instead of short-term results.

Marketing strategies are road maps that include tactics for converting audience interest into sales. But, plans are only as good as the data that updates them. Shifting to real-time market and campaign insights leads to messages that persuade and connect with the people behind the numbers. Brands that don’t lose sight of why audiences convert, can design strategies that create profitable relationships instead of short-term results.

With these marketing trends and strategies for 2023 tips, you have an overview of what the future holds.


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November 20th, 2022

Avoid These Beginner Blogger Mistakes



by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




People think it’s easy to blog for a living and that you sit at home all day writing on the internet. They think anyone can do it.

If you know the challenges that are coming, they’re pretty easy to avoid.

Here are some common mistakes, that most beginners make, and some tips for avoiding them.


Continue reading here.



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November 6th, 2022

Backlinks and How To Build Them

by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




Although you are probably familiar with SEO and marketing, you may be confused about some other features of online marketing. One of the aspects that can be confusing is backlinks.

In this article, I’ll provide information on backlinks and backlink building for your website.


What are backlinks?

The links from other domains to your domain or webpage are backlinks. They can improve the traffic that comes to your site and they help boost your website’s ranking in search engines like Google and Bing.

Backlinks, which are one of the most popular ways to increase your site’s search engine ranking, can be the deciding factor used to establish how popular your website is among readers.

When another site links to your website, some of its value is passed on to your website. If you have a lot of high-quality backlinks pointing to your site, yours will rank higher in the search engines.


Backlinks help with:

Ranking – Generally speaking, the more quality backlinks your web pages get, the better chance your web pages have of ranking for relevant search engine searches.

Referral Traffic – If a website has links from reputable websites, visitors who click on these links might be interested in your content as well.

Increased Visibility – Since search engines revisit popular pages more frequently than unpopular ones, backlinks from the popular pages may help them discover your site and material more quickly.



How important are backlinks in SEO?


There are so many different types of backlinks and ways to get them and not all of them are good for SEO. Some types of backlinks can actually hurt your rankings.

Backlinks let Google know that your website is worth ranking higher than others that don’t have any.

Google wants to show the best results first, the ones that are most relevant and useful to users, so it uses things like PageRank, keyword usage, and backlink data to establish which websites should be ranked higher than others.

You need high-quality backlinks pointing toward your site from trusted sources if you want your site to rank higher than others with fewer or less valuable backlinks.

Valuable backlinks:

Should come from a trusted and authoritative website
Should include keywords in the link’s anchor text
Should come from sites relevant to your niche
Should be do-follow links


To determine a domain’s trustworthiness, be sure:

It’s registered with a trusted domain registrar
It has a good number of backlinks from high-quality websites
It has been around for a long time and has a lot of content on it
It’s hosted on a reliable web host


What is the difference between a link and a backlink?



Internal links are links between web pages on the same domain to help users navigate the site while external links or outbound links go from one domain to a different domain that establishes a relationship between the two domains.

In other words, an internal link within the same site is considered the link while the links from the other webpage of a different domain may be called the backlink. Search engines understand the relevancy and reward the target URL by driving the traffic or pushing it in the SERPs for the keyword used in anchor text.

Backlinks pointing to your website indicate that your content is valuable. Backlinks are one of the most essential search engine ranking factors. They play a vital role in every website’s success (or failure).

Now, we’ve covered the basics of backlinks. Keyword research, on-page optimization, and backlink building are the three important elements of SEO. Obtaining backlinks is possibly the most important of these.

Links are beneficial in more ways than one, as they help build awareness and increase traffic. Link building should be a key component of everyone’s SEO plan. Now that we’ve covered the basics of backlinks and how to build them, you should be able to use this information for improving your site performance.


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October 23rd, 2022

Back to Basics in Marketing


by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



In order to succeed, the market must know you. A strategic marketing effort is an indispensable part of your business. If people don’t know you exist, there will be no one to buy your product or services.


What is marketing?

Typically, marketing is the activity and practices carried out to publicize and deliver offerings of value to prospects and customers. It’s the effort to promote and sell products and services. Marketing has evolved over time from traditional methods to digital marketing.

It’s the effort to promote and sell products/services. Marketing has evolved through time, from the more traditional methods to the recent digital marketing industry.

Both traditional and digital marketing are similar in that they aim to develop a mutually beneficial relationship with prospects and customers. However, digital marketing methods have become more prevalent due to the shift in people’s purchasing behavior to online.

There is a set of proven marketing tactics that you can use in any combination that suits you while getting back to basics in marketing. They are:

Product
Price
Promotion
Place
Process
People
Physical evidence


What do I need to do to ensure marketing success?


1.  Define your marketing strategy

To be successful, you must have a well-defined marketing strategy. You need to:

Know your business and marketing goals
Know what you’re promoting and selling
Research and know your market
Profile your customer and competitors
List and develop strategies to supplement your goals



2.  Use SEO

To rank high in Google’s SERPS, you must have correctly done search engine optimization (SEO). If done right, various SEO strategies can help drive more traffic to your website by ranking you high.

Use relevant keywords and phrases in your content, but not so many as to be penalized by Google for “stuffing.”

There are many keyword tools you can use to help capitalize on preferred keywords and phrases.

Use quality link-building. Including hyperlinks from other websites is an effective SEO tactic.

Linking to authoritative websites can help boost your ranking, as these are link-worthy sites that increase your website’s authority level.

Only link to sites that are relevant to yours, so Google will not demote your ranking. You can check out the popular link-building tools that can help bring in quality link-building opportunities.



3.  Use a Trusted Web Host

Google likes fast websites. The web host and the hosting company you choose can greatly influence search ranking.



4.  Use Quality and Updated Content

Your content is the currency that forms the base of all your marketing strategies. Good quality and relevant content are what Google uses for ranking.

Your website must make sense and be beneficial so your audience will return for more.



5.  Use Video Marketing

Because people are visual, videos have become the driving force for most digital marketing ventures.

Video is a powerful storytelling medium that connects with your audience emotionally through sound, motion, and attractive visuals. It also offers a better online user experience to your audience.

Videos also break up chunks of text, improving readability. ‘How to’ and technical videos are more effective than technical manuals. Live videos promote more interaction with people allowing them to feel like being part of the conversation by commenting during live sessions.

Use unique crafting content for your videos to make you stand out. Video marketing can be a powerful and effective way to engage and entertain your audience while conveying your core message.



6.  Leverage Social Media

Social media is the preferred choice for most marketers. The number of social media users is daily increasing. Use your social media marketing effort on platforms such as Facebook, Pinterest, Twitter, Google+, Instagram, and others. Each channel has its own strengths. Use these strengths to increase your organic reach and increase awareness and get a higher conversion rate.

Be sure to incorporate social media plug-ins in your content so your audience won’t hesitate to share your content via social media. This will increase your outreach.



7.  Use Simple and Short Forms

Gaining access to relevant data is crucial for a successful marketing strategy, however, collecting data from your audience is a delicate matter, because the way you do so can either encourage the user to voluntarily opt in or leave.

Your audience’s privacy is of utmost importance. Your web forms should be simple and contain a minimal number of fields. Focus only on what you need.

Your forms need to be simple, direct, and easy to understand to help your audience to decide to opt in to share their information with you.



8.  Use Email Marketing

Email marketing is still one of the best ways to reach out and promote your business. However, you must have a list and use well-crafted emails that target your preferred audience.



9.  Use Automation

Embrace automation to help with everyday repetitive tasks. Identify these and get the tools you believe will free up your time for others things that require specific attention and detail. Your productivity will increase as you spend your time efficiently.



10. Use AIDA

To capture users’ attention, use AIDA which is short for Attention, Interest, Desire, and Action. This is an age-old formula proven to work on almost every marketing channel. The purpose is to capture the user’s attention (Attention), create a sense of need in the user (Interest), tug their heartstrings (Desire), and finally provide solutions that push the user to buy (Action). All your marketing strategies must revolve around this formula.



Although we’ve learned from the past that the basic and proven marketing tactics are here to stay, they aren’t etched in stone. You must always do the things that are necessary to tweak your strategy for maximum benefits. The above are some of the popularly used smart hacks that you can use to build your marketing foundation while focusing on your unique selling points to stand out among the many and get back to basics in marketing.


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October 9th, 2022

Successful Email Marketing: A Start for Beginners



by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




Our introduction to email, before the World Wide Web as we know it today, was AOL and its message – “You’ve got mail.”

Since then social media replaced it with tweets, likes, and status updates.

Here are some steps that need to be taken in order to be invited into people’s mailboxes.


You can read the article here



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September 26th, 2022

Digital Marketing is Changing

By Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




There are many elements to digital marketing, and all of them move at a very fast pace which makes it difficult to know everything necessary to have a digital marketing career, even though you may have set up a social media campaign.


What is digital marketing?


Digital marketing covers all marketing activities that take place online, as more people use the internet to browse, connect, and make purchases. Also, the increase in mobile use continues to rise.


What are the digital marketing channels?

There is a variety of digital channels available to drive traffic including the following seven main digital marketing channels:

Search Engine Optimization (SEO)
Pay-Per-Click advertising (PPC)
Social Media Marketing
Content Marketing
Email Marketing
Mobile Marketing
Affiliate Marketing


As the digital landscape keeps evolving, there are more than those listed above.


What are the benefits of digital marketing?

Digital marketing allows you to engage with prospects and customers in a way that builds relationships, hopefully, long-lasting ones.

Reach new audiences

As you know already, there are billions of people you can engage with and influence online. When it comes to digital there are no boundaries. Since your social media posts or blog articles can be read by anyone anywhere at any time, the possibilities to engage are limitless. You can use automation for scheduling to reach people on the right days and at the correct times.

Also, you can create interesting content for new audiences by creating a targeted campaign to reach a particular group across relevant digital channels.

Segmentation

This means that you can target audiences based on their location, gender, age, job role, goals, desires, and interests, in your online marketing campaigns.

But, you need to know who you want to connect with before you target anyone. One of the best ways to do this is by creating a buyer persona. This is a profile representing your ideal customer. By using buyer personas, you can tailor your marketing content and reach out on the channels that are relevant to those personas, and connect with them to meet their needs and begin solving their problems. You can have a few personas to reflect your diverse audience.

To gauge who your customers are, what they want, and what they’re looking for you to solve, run surveys and polls on your social media channels, interview current customers on a one-to-one basis, and check out your competitors’ interaction with their customers online.

You can also do some market research using the following:

SurveyMonkey

Site analytics

Your site analytics show where your visitors came from, the keywords they used, and how long they stayed on your site, and the devices and platforms they used to get there.

Cost efficiency

Digital marketing campaigns are trackable and cost-efficient as opposed to magazine and newspaper ads.

Whether your campaigns are paid search, display advertising, or social media, you can cap your spending to keep track of costs. You can set a daily, weekly or even a monthly budget so you never overspend.

Measurable results

Digital marketing is measurable. You can track KPIs (Key Performance Indicators) across digital channels for metrics that matter, not likes or comments or social media channels. Track KPIs that show measurable results like conversion rates, sales, and revenue – things that matter.

Personalize campaigns

Of course, campaigns that are relevant and personalized perform great. Email marketers use this tactic to improve engagement. It’s the same across digital channels.

Easy adaptation

Digital is fast so you can adapt and change campaigns or content quickly. If you realize that one of your social media campaigns isn’t preforming, you can change the location or tweak the message to see if things change. Do A/B testing to avoid wasting time and money on a campaign that will never work.

Engage audiences at different stages


If you’ve read or studied marketing, you will have heard about sales funnels which have four stages through which a customer passes and needs nurturing. Your content must be geared to each of these stages before the purchase is made.

Levels the playing field

Global and small brands benefit from digital marketing. It levels the playing field for all. If you understand your personas, have identified the key digital channels to use, and found what content works, your small business is headed for success.


When setting your digital marketing strategy, you need to:

Set smart goals
Know your target audience
Conduct analysis
Choose your channels
Keep an eye on trends to gain a first-mover advantage
Determine your budget

As digital marketing is changing, you can be successful using this information.


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