Author Archive

May 9th, 2022

14 Marketing Trends for the Future of Your Business


by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


The marketing world moves ever so quickly. Keeping up with these changes isn’t always easy, although it’s vital to stay ahead of them, in order to succeed and maintain a sense of relevance with your audience. It’s no longer enough to create a brand, product, or service and expect it to sell.

In order to start seeing success with your marketing strategies, you need to stop pushing your products on people and instead focus on the needs and desires of your target audience. Instead of focusing on a message for them to buy your product, be more focused on the features your ideal customer is looking for. People want to be approached as individuals. So, focus on building relationships and providing value, then deliver your pitch.

Due to big data and the internet, you’re now able to create hyper-personalized experiences based on what customers do online, thus enabling you to build better long-term relationships with them. This, in turn, leads to more brand loyalty and larger revenue opportunities down the line.



What should you do now?

In the past, effective marketing tactics were about using the right platforms for promotion, targeting specific audiences or demographics by using keywords and hashtags on social media sites and using retargeting campaigns on those sites where possible.

Going forward, business owners will be required to take risks, listen more intently when engaging with customers online, and invest in their branding in order to remain competitive.



What are some changes you need to be ready for?

1.  Know your purpose

Purpose overrules product features. Why are you doing what you’re doing? If you have a big idea or a problem you want to solve, then that is your purpose.


2. Know your customer

 They are at the center of everything. Knowing your customer personas and dividing them into clear segments allows you to specifically target each segment.


3.  Create a personalized and relevant customer experience

As soon as they choose to connect with you, consumers expect a seamless experience from your business. You can do this only if you utilize the power of technology and data. These two things will help you create a personalized and relevant customer experience when existing and prospective customers interact with you.


4.  Be sure marketing remains at the center of your growth strategy

Marketing messages need to be personally relevant and aligned to an individual’s situation and values, as opposed to demographics, such as age and gender.

Marketing begins with knowing your customer segment. Using segmentation and personas can bring deeper insights to media strategies, and creative marketing approaches can be carried through the entire customer experience.


5.  Use digital tools to make interactions more personal

Embrace digital technology. Digital tools allow you to make interactions more personal. You may even be able to deliver personalized products, depending on your product or service.


6.  Get serious about the potential of social media platforms

If your business relies on online sales, getting serious about the potential of social media platforms needs to be at the top of your list.


7.  Use a multichannel strategy

How do you interact with your customers? You may use chatbots, contact emails, and a phone-based contact center. All of your channels are equally important, as they impact the customer’s opinion of you or your organization.


8.  Focus on delivering a mobile strategy

The mobile experience for your customers should be at least as good as a desktop-based website. The key elements of a successful mobile site are simple navigation, clear site-search options, and quick load times.


9.  SEO is more integrated

SEO (search engine optimization) is one of the oldest and most valuable forms of digital marketing. Since algorithms have continuously become smarter and more contextual, your SEO needs to be focused on integration that provides an outstanding and meaningful experience to users, and less on “hacks” and “tricks.”


10. Look for opportunities to partner with influencers in their space

Influencer marketing continues to grow. Since the influencer is endorsing the product, influencer campaigns naturally provide context and relevance.


11. Focus on what really drives your business growth

You need to become more strategic and focus on what really drives your business growth. As automation, AI (artificial intelligence), and machine learning take away a lot of the grunt work of digital marketing, you must become more strategic, as the options in digital marketing continue to grow.


12. Assume Facebook will continue to dominate

Facebook isn’t going anywhere. It has billions of users and the numbers continue to grow every month.


13. Be sure your website is optimized

Websites continue to get faster. Although website traffic is overwhelmingly mobile, most websites still don’t have fully mobile-optimized experiences. Speed will become ever more important.


14. Become more focused

You should become more focused and do fewer things better. With the explosion of digital marketing options, many businesses are spread too thin across too many channels. The smart thing to do is focus on dominating one channel.


The majority of business growth comes from the foundational tools used in digital marketing. It’s easy to become distracted by shiny new digital objects. Although marketers love new trends and want to be on the leading edge of new technologies and platforms, you shouldn’t forget to focus on your foundation. Optimizing your base digital implementation will more than likely provide a better return on investment than experimenting and getting distracted with every new tool.

As you move forward, I hope you keep these 14 marketing trends for the future of your business in mind as you continue to build and grow.


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April 25th, 2022

Earn With Affiliate Marketing in 2022






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


Affiliate Marketing is a branch of Internet marketing where the advertisement publisher gets paid for every customer or sale provided by him.

Affiliate marketing is the basis for all other Internet marketing strategies.

Affiliate marketing is still alive and increasing in popularity. Even if you’re just finding out about this business model, there’s still a lot of money to be made.


What is the goal of affiliate marketing?


For a business affiliate marketing is a means of acquiring customers and an alternative to advertising.

Affiliates are salespeople working for commissions.

In affiliate marketing, affiliate management companies, in-house affiliate managers, and third-party vendors are effectively utilized for email marketing and search engine marketing for the success of products.

Web traffic can be traced with the help of a third party or owners of the affiliate programs.

Originally, affiliate marketing involved lots of spamming, false advertising, trademark infringement, etc.

Since the invention of complex algorithms and advanced security, it’s safer to do business and shop online. This even led to better scrutiny of terms and conditions by the merchants.

As affiliate marketing opened up more opportunities, it also increased marketing competition.


Due to this pressure, in-house affiliate programs for merchants were replaced by outsourced programs. The companies that offer this service have expert affiliate marketing and network program managers who have various affiliate program management techniques.

These affiliate networks have publishers associated with them who help with the advertising.


What is the origin of affiliate marketing?

Affiliate marketing was started by cdnow.com which had music-oriented websites. They placed a list of music albums on their site and paid others to put those links on their websites when a visitor bought an album through their site. The first company to link with cdnow.com was Geffen Records.

Two months later, a woman proposed an offer to Amazon to sell their books on her website for a certain percentage. They liked the idea and started the Amazon Associates Program. It was more of a commission program where they received a commission if a visitor clicked their links and banners on other’s sites and bought something.

Since its inception, the affiliate network has been adopted by various businesses like travel, telecom, gaming, personal finance, education, mobile, subscription sites, and retail.

The compensation methods used are Cost per sale (CPS), Cost per action (CPA), Cost per mile (CPM), and Cost per click (CPC).

The first two are the main methods used today. This is because in CPM and CPC, the visitor that turns up on a particular website might not be the targeted audience and a click would be enough to generate a commission.

CPS and CPA require that the visitor not only click on the link but also buy something or sign up for some service, which proves that the visitor is in a targeted audience. Only then does the affiliate get paid.

So the affiliate should try to send as much targeted traffic as possible to the advertiser to increase his/her returns. For this reason, affiliate marketing is also known as performance marketing. It totally depends upon the performance of the affiliate.

The affiliate team can be differentiated from a sales team by the nature of their jobs. The job of the affiliate team is to get targeted traffic to a certain point, then the sales team must influence the visitor to buy the product or service.

This is a very effective method because the money is being paid only when results have been achieved. The publisher incurs all the costs except that of initial setup and development of the program, which is incurred by the merchant.

Many businesses credit affiliate marketing for their success.

You can still make money with affiliate marketing in 2022.


Affiliate marketing may be your opportunity to make money online. You can earn money by connecting with brands and promoting their products. It’s free to join, and you don’t need special skills.

You must choose products that you use and can genuinely back, keep your product list short, and use various sources of traffic to generate sales for the product like your FB page, website, blog posts, emails, and other free tools. Be sure your website is correctly linked and positioned in search engines.

Spend time on research so you can choose a good program to earn good, fair pay. Your early commission rate may be low. A 10% commission rate is considered high.

If a product has just launched, and you know what you’re doing, you can write a review of it. If the review is ranked on the first page of Google as soon as possible, then you may have struck gold.

Before you decide to promote a product, know if it’s new and selling well.

Amazon will let you know by ratings and reviews.


If you’re a beginner and want to monetize your website, one of these three programs is a good starting place.

Amazon

Amazon is a global brand that is trusted and recognized by everyone. You make money on anything you sell, although they don’t have a Paypal option to pay you.

ShareASale

Share-a-sale is a network with many companies that use it to sell products. There is a search feature for finding things related to your niche. When you find what you’re looking for, you can join as an affiliate for that one specific product/item/service. They also do not have a Paypal option to get paid.

ClickBank

ClickBank is one of the more popular networks and has been around for quite some time. It has cleaned up and stopped accepting junk products.


The programs mentioned above are 100% Free to join, easy to use and when done correctly, have great commission payouts.

If you’re just starting, be patient, and you can earn with affiliate marketing in 2022.


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April 11th, 2022

The Changing Face of Content Marketing

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

The content marketing environment continues to become more complex, focusing on customer experience and strategy.

To navigate this space, you must prioritize your content approach and optimization of your content methods.

Currently, the top 3 content marketing developments include a focus on being more human, targeting, and setting measuring goals that can be reviewed on a regular basis.

In order to achieve your goals, include strategy and planning in every decision in the content marketing process from beginning to promotion.


What do you need for content marketing success?

   * Increased brand awareness

   * Attraction of more traffic to your website

   * Generation of leads


You can increase brand awareness through content marketing by:

1) Creating non-branded, searchable content to gain the attention of those who are not familiar with your brand and who are looking for more information on a relevant topic.

2) Publishing on other websites, with large readerships, that match your target audience.

3) Diversifying your content over blog posts, videos, podcasts, webinars, whitepapers, case studies, etc.


What are some of the best content marketing tools?

1.  Marketing Hub

HubSpot’s Marketing Hub offers an array of tools and systems that grow along with your business, allowing you to scale seamlessly.

2.  WordPress

WordPress is the most widely used CMS (content management system) in the world. It is best for blogging, creating portfolios, and publishing editorial content.

WordPress is an open-source CMS on which you can host and build websites. You can host your own site or use WordPress.com.

WordPress has plugin architecture and a template system you can use to customize any website to fit your business, blog, portfolio, or online store.

It’s a highly customizable platform that is widely used by bloggers.

3.  Google Docs

Google Docs is a free, widely used and simple tool for editing and collaborating with content writers.  If you can use word processor applications, Google Docs is for you.

4.  Grammarly

Grammarly is used for editing and proofreading your content before publication. It works across multiple communication mediums, from email to documents to social media.

Their browser extension works with Chrome, Safari, and Firefox, and offers a free basic grammar and punctuation plan.

5.  Yoast

This tool is one of the best SEO WordPress plugins, and it’s very easy to use.

6.  Vidyard

Vidyard is a video marketing platform used to help you with hosting, sharing, and promoting video content on your website.

It’s best for creating B2B marketing videos, digital marketing, and content creation.

7.  Loom

Loom is great for creating video presentations and tutorials. It’s versatile and user-friendly. You can use it to answer questions or explain complex topics that require a visual aid.

8.  Google Analytics

This tool is for understanding your audience and tracking site metrics like how people found your site and observe visitor behavior.

This free tool is one of the most widely used platforms online, and the basic configuration is easy to use.

9.  Google Optimize

This is best for A/B testing changes to your site’s pages.

10. TheStocks.IM

This is great for sourcing stock images and free photos. It aggregates multiple free photo sites into one place such as Unsplash and Pixabay.

Just type the topic or object you’re searching for into the search box, and it will pull up images across all the platforms it sources from.

11. Canva

You can design your own marketing materials using Canva. Its UI (user interface) is great for design beginners. You can pick a template to start or create your own design from scratch.

It’s great for all kinds of content marketing imagery, like blog cover photos, social media images, Twitter cover photos, and more.

12. Adobe Photoshop

Adobe Photoshop is the gold standard for editing photographs and images, and designing custom materials. Use it to edit photographs, create Facebook images, blog cover photos, and screenshot tutorials.

These are just a few of the content marketing tools out there. Although there are many more, this list is a beginning.

For content marketing success you need to increase brand awareness, attract more traffic to your website, and you need to generate leads.

Knowing how to do this and having the tools to do so is only part of the process. Due to the changing face of content marketing, you must have a well-planned strategy for success.


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March 27th, 2022

Home-Based Business Ideas


by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.





Are you looking for home-based business ideas?


Opportunities to create a low-cost home-based business have never been easier.

New technology and software have made this possible.

There’s web development, affiliate marketing, personal training, and more.



Check out these seven ideas for a home-based business.





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March 14th, 2022

Email Marketing is Still Crucial



by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




You may think that, with the rise of social media marketing and digital technologies, marketers and businesses would shift away from email marketing.

That’s not the case. Email marketing is still a dependable tool. Research shows that, in the future, email will become some of the most widely used and popular communication platforms.

There is a range of effective and free email marketing tools that you can check out for organizing and scheduling your various marketing campaigns. Then decide what best suits your needs.


Why should you stick with email marketing?


Worldwide use of email is increasing because it allows you to:

1: Personalize

Email marketing allows for personalization. You can create customized content for your consumers based on their buying patterns, behaviors, and more. You can use automation software tools to see where your customers are in a sales funnel and create specific content for them.


2. Have Better Outcomes Than Most Other Marketing Channels


Email marketing delivers a better ROI (return-on-investment) than some other marketing methods.

For the best results, you should regularly monitor the metrics of your email marketing campaign by checking your click-through rates, engagements, bounce rates, and other factors.


3. Cut Costs

Email is both inexpensive and straightforward. You don’t need a large budget to advertise, or to produce and print ads, so there’s no need to hire a digital and video production crew.

You may need to hire a professional graphic designer to create pleasing visuals along with first-rate content.

Also, email is an effective way to connect with potential customers on mobile phones.


4. Create Brand Loyalty & Connections

You can use email marketing campaigns to improve brand awareness among your customers.

For example, you can send informational content concerning your mission and values, and interact with your targeted groups.

More than likely, with a better understanding of what you’re about, potential customers will be willing to engage and connect with you.

So, create consistent, long-term email marketing strategies to keep consumers anticipating your next email.


5. Integrate Seamlessly With Other Marketing Means

If you’re using other marketing methods, you can integrate them. You can seamlessly integrate your social media channels such as Facebook, Twitter, Instagram, and LinkedIn, by placing those platform icons in emails and asking readers to follow you.

To show consumers’ a preview of your business’s Instagram profile, you can display a collage of Instagram posts in your emails.


How can you future-proof your emailing strategy?


Use these three tips to keep up with the future of email marketing.



A) Use time-based triggers

To help keep your strategy relevant, use time-based triggers for your automation, like:

1. Follow-up emails set to go out a certain amount of time after your initial email
2. Automatic emails on birthdays
3. Follow-up emails for users who interact with your site
4. Abandon cart emails

These triggers reach users at the right time after completing a desired action.


B) Always keep your subscribers foremost in your mind.

You want them to engage with your business, so always think about what will be the best experience for them. You might add an interactive element or change a button color.


C) Test emails

Since the future of email marketing is always changing as well as subscribers’ interests, and tastes, you should always test your emails.

Testing lets you know what’s working for your audience. You can test many elements of your emails including subject line, button colors, image choices, personalization, length, CTA, etc.

Testing lets you know what your audience likes or doesn’t like, so you can continually improve your campaigns.

Keeping on top of email marketing trends is necessary for keeping your email marketing approach current and effective.

Keeping your audience uppermost in your mind when laying out your email marketing campaigns will help you deliver emails that drive success.


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February 28th, 2022

7 SEO Trends to Leverage in Your Online Marketing


by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




This article was originally posted on 5/10/21.

If you use SEO (search engine optimization) in the right way, it is one of the most effective ways to attract potential customers to your website. If you rank on page one of the SERP (Search Engine Results Pages) you will generate organic traffic.

This is where you need SEO.

In this article…

Continue


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February 14th, 2022

7 Reasons for a Digital Marketing Strategy

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


Your business needs a strategic marketing plan in order to remain ahead of your more digitally savvy competitors.

Take steps now to create, streamline, or optimize your marketing strategy and accelerate your results.

Digital and mobile channels are vital for acquiring and retaining customers.


What is digital marketing?


Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. — Wikipedia

Digital marketing is using digital technologies and media to achieve marketing objectives.


You can consider using the following examples of digital technologies and media options for your marketing campaigns:

Search engine marketing
Social media marketing
Pay-per-click (PPC)
Paid social
Online advertorial
Affiliate marketing
Organic search (SEO)
Organic social
Guest blogging
Co-branding
Backlinks
Sponsorship
Influencer outreach


You need a digital marketing strategy in order to avoid these common problems that arise when you don’t have one.


What are these problems?


1. Not having a clear goal of what you want to achieve online

You need a clear strategic goal for what you want to accomplish in terms of acquiring new customers and building better relationships with your current ones, and you need clear objectives in order to reach those goals.

2. Understanding your online marketplace

It’s important to research your online audience. The dynamics of using digital marketing will be different from long-established avenues which have different types of customer profile and behavior and marketing communications options.

3. Staying updated on the latest trends and innovations

In order to stay ahead of your competitors, you need to devote enough resources to digital to stay  up to date with the latest trends and advances in your sector.

4. No strong value proposition

A value proposition introduces your brand to consumers by showing what you stand for and why you deserve their business. It should be persuasive and help turn a prospect into a paying customer.

5. Not knowing your online customers well

Know the sentiment of visitors and what they think. Use other forms of website feedback tools to help create a more customer-centered website and brand rather than Google Analytics and such, which only show volumes of visits and not the sentiments of visitors or what they think.

6. You’re disintegrated

You need an integrated marketing strategy. Digital media work best when combined with traditional media channels.

7. Avoid duplication

If you have a larger company, don’t waste your money and time by way of duplication. Don’t misuse your funds by having different segments of the marketing organization buying different tools and using other agencies for completing similar online marketing assignments.

Invest in a marketing strategy, that works for everyone, to plan, manage and optimize your digital channels and platforms.

Internet marketing using a digital marketing strategy can accelerate your results and increase your ROI.

Although these 7 reasons for a digital marketing strategy are not the only problems that may be encountered, you should keep them in mind when setting up your marketing campaigns.


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January 30th, 2022

Blogging: Where Do I Start


by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




If you’re just now thinking of doing business on the internet, the best thing you can do is consider what platform you’re going to use. You have to start somewhere.

Even if you’re doing affiliate marketing, which does not require a website, eventually you’ll probably want to step up your efforts to make money online and have your own “place” on the internet to which you can direct people to buy your products, services, and the products of companies you’re promoting.

Having your own website is ideal. It’s a place to which you can direct anyone and do business.


So, where do you start with blogging?


You should immediately start building your list of possible contacts and build relationships with them.

You can do this with a blog and email marketing.

There are a few things you should do before you start blogging.

Read more


Start Building Your List.






January 16th, 2022

Lead Magnets for Your Business

by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




What is a lead magnet?

“Subscribe to our newsletter” no longer works as a list-building approach. Consumers are so weary of increasing the amount of email they receive.

No one wants an inbox full of spam or irrelevant offers.

A lead magnet requires your site visitors to give you information, such as an email address for access. It can be some content such as a whitepaper, ebook, or a newsletter.

This content drives awareness and also gives information that helps a prospective customer engage and take an interest in your product or service. This might be a free product sample, demo, trial subscription, or some product/service-related incentive.

Now, no one easily gives up their email. Your lead magnet should offer the reader value in exchange for opting in to receive messages from you in the future.

Your lead magnet is used to build a list of prospective customers.


What’s contained in good lead magnets?


The highest-converting and best lead magnets have certain things in common:

They’re relevant

Your offer must resonate with your intended audience.

Your objective is high quality leads not a high volume of low-quality ones. You don’t want to waste time following up low-quality leads.

Make sure your lead magnet serves a useful purpose with your segmented/targeted audience.


They have perceived value

The best lead magnets offer insider knowledge, a quicker way of doing something, expert insight, or an innovative and unique solution to a problem.

If it can be Googled, you’re not going to get a sign up.


They serve your business purposes

Keep the promise you made when you asked people for their email. Use your lead magnet to offer only what you can actually deliver.

The best lead magnets don’t offer to solve an entire problem, but enough of it that the person recognizes that you are the authority (or your product is the answer) and can take them the rest of the way.


Your lead magnet can include:

1) Cheat sheets

2) Checklists


3) Swipe files


4) Buyer’s guides or ebooks


5) Email courses


6) A recording of a talk you gave


7) Step-by-step blueprints


8) A whitepaper
, a report or guide that informs readers concisely about a complex issue. It helps your readers understand a complex issue and the steps they need to take to resolve it. Whitepapers are useful in B2B marketing, where clients often have a longer sales cycle and need a lot more information to make a purchasing decision.

9) Webinars

10) Editable templates for simplifying tasks.

11) Product samples or trials

12) Training videos

13) Quizzes, surveys, and polls


This list is not all-inclusive. There are more to be used, as well as any that you can imagine.

Your lead magnet is the first step in building a relationship of know, like, and trust with prospective customers, and in building your list.

The best lead magnets benefit both you and your customers. Your goal is not to trick or force a prospect to give up their email.

For a win-win situation, find an offer and format that helps your business goals and the needs of your target customers.


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January 2nd, 2022

Keywords and Digital Marketing for Your Business






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




One of the most effective ways to attract potential customers to your website is using SEO correctly. By ranking on the top page of the SERP (Search Engine Results Pages) you generate organic traffic.

You want to increase your online visibility. If you have a strong internet presence, it helps consumers find and learn about you and ultimately purchase from you. As you search for online marketing tips, you’ll find advice about blogging for SEO, creating landing pages, and more. The bottom line is “there’s one vital part to digital marketing that can make or break these tactics and strategies: keywords.”

Keywords relate heavily to digital marketing because that’s how potential customers do searches like on Google, by typing in a particular word or phrase.

Keywords need to be something users will search for, relevant to your brand, and terms that can be seamlessly integrated into all your online content.

Once you know which keywords to focus on… Continue here


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