Archive for the ‘Internet Marketing Tips’ Category

July 15th, 2016

Internet Marketing Tips

by Rahimah Sultan
photo from blog

 

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. ~ Wikipedia

 
 

Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the web.

 

Click here to read 3 Tips for Online Marketing.

 

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July 7th, 2016

Internet Marketing Solutions: Social Media Tips

by Rahimah Sultan

photo from blog

 
 

Social media is a fantastic, low-cost opportunity for visibility and brand awareness. Even if you’ve been using it for a while, there is always something you can learn about social media that can help boost your business.

 

Check out some tips for social media marketing that include showing up, being you and keeping things simple. Remember that social media marketing is real marketing.

 

Read Social Media Tips for Entrepreneurs, which covers these tips and more.

 
 

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June 30th, 2016

Internet Marketing Mistakes

by Rahimah Sultan

photo from blog

 
 
 

When you finally muster the confidence to start a business, you may think that the Internet is the easy road.

 

Digital marketing takes time, investment, and knowledge. “Digital marketing is any form of marketing products or services, which involves electronic devices.”

 

If not done correctly, it can lead to some serious mistakes that will severely limit your marketing efforts.

 

Read Ten Rookie Digital Marketing Mistakes You Might Be Making, for the details.

 
 
 
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June 16th, 2016

Email Marketing Done Right

by Rahimah Sultan

photo from blog

 

Email marketing is all about building trust and relationships. There are rules that have to be followed, known as the Can-Spam rules, which state that no unsolicited emails can be sent to individuals. You can Google CAN-SPAM for a list of dos and don’ts. You want your email marketing done right.

 

So, you have set up your business and you need to let the world know. Just how do you do this?

 

You set up a lead capture page (LCP), which is also known as a squeeze page or splash page, and advertise it. When people see this page and opt in they are automatically added to your list. Now you can start building a relationship with the pre-written follow-up emails in your autoresponder that are scheduled to go out automatically at specified intervals.

 

Each email gives a little bit of information about your product or service. Make them short and to the point. Talk about how your product will make their life easier, what it will do for them. Remember, your goal is to build a relationship based on trust so people will buy from you and maybe become a repeat customer. Do not sell, sell, sell in every email.

 

Although it will take commitment, work and persistence to build your list, you must do it yourself. Build your own list.

 

Do not buy lists. They are made up of people who have never heard of you or your company. Think like a customer. Would you buy from someone you have never heard of and know nothing about?

 

Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing is not a get-rich-quick solution, although it can be a fast way to reach thousands of customers.

 

Email marketing done right is all about giving your customers useful information and building trusting relationships.

 

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April 29th, 2016

Online Marketing Tips

by Rahimah Sultan

 

photo from blog

 

One of the most beneficial aspects of becoming an entrepreneur is that in today’s marketplace you have diverse marketing methods with a wide range of online tools available to help automate the process. Here are some online marketing tips to help you achieve your marketing goals.

 

Email Marketing Automation

 

Email marketing is central to your business. Find a company that has been around for some years and also provides a web-based solution for unlimited email processing, so you will have room for growth. Be sure to set up your emails and delivery schedule using an autoresponder as part of your email marketing automation.

 

WordPress Automation

 

Express yourself and showcase your products and services using a blog. With a free WordPress blog and plugins you have total control. Add an opt-in form and post articles regularly that have a call to action. Be sure your blog is optimized for the search engines.

 

WordPress works great for both desktop and mobile devices and also allows you to automate and schedule your social media posts.

 

Social Media

 

Social media platforms are great for advertising. Choose one or several that best suit the needs of your business. Facebook, Twitter, LinkedIn, Pinterest, and Instagram are some of the most popular.

 

Read The Best Times to Post on Facebook, Twitter… for posting suggestions.

 

Hopefully, these online marketing tips will aid you in achieving your marketing goals.

 

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April 14th, 2016

Use The Rule of Three in Your Internet Marketing

by Rahimah Sultan

 

photo from blog

 

It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.

 

It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy.

 

Use the rule of three in your internet marketing so that you are more engaging as a writer.

 

People process information by patterns, and three is the smallest number of elements required for a pattern. Use storytelling, sticky ideas, and humor – each with three elements or three bullet points – to engage your audience.

 

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April 8th, 2016

4 Steps for Internet Marketing

by Rahimah Sultan

photo from blog

 

In order to accomplish anything you must take the first step toward it. Consider what needs to be done and make a plan. You lay out your goal and the steps to reach it. It is like putting one foot in front of the other in order to walk, run or sell… you get my drift. Here are four steps for internet marketing to get you started.

 

Say you want to start an online business and think it will not work for you because you do not know how to sell. Do not let that stop you. Do what you are good at and learn the rest as you build your business. That’s like putting one foot in front of the other, taking one step at a time while gaining momentum.

 

Set up a blog and write about what you know. The articles should be about your area of expertise and how to do what you do. Good content is the backbone of marketing. Your content should provide value, solve an existing problem that people may be experiencing, create connections, form relationships, and build an audience.

 

Add a call to action with a link to be clicked for more information or to buy or to follow.

 

Use an autoresponder to create a mailing list of the people who visit your site so you can connect with them to provide help, solve problems, and continue to deliver great content. This does not involve selling.

 

You can be social by using a couple of the major social media platforms, which will in turn get you visitors without you selling direct. Always be about helping people and you will gain customers.

 

So, do what you are good at and use these tips as your first steps toward long-term online success. To summarize:

 

Step 1) Set up your blog
Step 2) Provide content
Step 3) Add call to action
Step 4) Create mailing list

 

This is selling without always being direct. Once you have a list of prospects, you can email them every so often with your offers. Use these Four Steps for Internet Marketing for your long-term business success.

 

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March 10th, 2016

Keeping Your Email Marketing Out of Spam Folders

by Rahimah Sultan

photo from blog

 
 

Email marketing is a great strategy for reaching potential and existing customers. Done correctly, it is a timely, cost-efficient manner to promote your products and services to a large audience.

 

Some methods for keeping your email marketing out of spam folders are: the use of optin forms, careful wording, using quality content, including your contact details, and having a way for people to unsubscribe from your mailings.

 

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February 25th, 2016

Internal Linking Strategy To Increase Blog Traffic

by Rahimah Sultan

photo from blog

 
 

Do you have an internal linking strategy to increase blog traffic? While searching for traffic opportunities, do not forget your blog, which is your most important source of traffic. It is SEO.

 

Your SEO starts on your page with internal linking. Check your entire blog to find which posts relate more to each other and interlink them. Look for tie-ins to previous posts. Connect your content with links to your products or services within your blog posts.

 

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February 4th, 2016

When To Use Guest Blogging

by Rahimah Sultan

photo from blog

 

When blogging, you need to use fresh quality content. It is critical to your business success. So what happens when you run into a snag or experience writer’s block and are at a loss as to what to blog about? What if the pace becomes very hectic?

 

One available option is to occasionally use guest bloggers. Guest bloggers can help establish valuable connections, and this means more traffic to your business.

 

Click here to read Carolyn Cohn’s article: The Effectiveness of Guest Blogging.

 
 

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