Archive for the ‘Online Marketing’ Category

April 30th, 2020

Affiliate Marketing Partnership

by Rahimah Sultan







Affiliate marketing is a type of marketing partnership as are influencer and affinity marketing.

The world of commerce is competitive. As a business owner, you often find yourself competing against other business owners — for exposure, for customers, and for money.

While competition will always be a part of business, you can partner with others to promote your product or service. With partnerships you can grow your audience and boost sales.

In this article, Affiliate, Influencer, and Affinity Marketing: Your Full Guide to Partnership Types, you’ll find an in-depth discussion of partnerships.




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April 16th, 2020

Article Marketing With New Strategies

by Rahimah Sultan






Google and other search engines changed their algorithms which affected how article marketing works. Algorithms have developed over time and are now rewarding relevance and context.  This forces article directory sites like EzineArticles.com to enforce stricter editorial guidelines.

Google wants quality and so do your readers. Your focus can’t be just SEO so you must start placing your content on targeted websites, ezines, blogs and forums that your audience is going to every day.

There was a time when poorly written articles could be published and perform well in the SERPs, if they were stuffed with keywords, even if they were grammatically incorrect. Now you have to perform article marketing with new strategies.


You need to:

Have original content

As article marketing has changed, you can no longer use keyword stuffing or mass produce low-quality content. Your content has to be original.


Write longer articles

In the past you could get away with a blog article of 350 to 500 words, but now longer articles seem to be the trend. Readers want more in-depth information to satisfy their interest. Search engines are designed to weed out short, promotional, and low-value content. So you need to write longer, well-researched informative articles. There is no real rule regarding article length so aim for between 300 to 1000 words of good quality content.


Have originality

Create original content intended for just one website. If you’re considering SEO strategy, article marketing is a valid digital advertising technique that has moved on from its earlier ranking roots. Google’s Keyword Planner is a free tool you can use whenever you need to do SEO research or revamp a site.


Use the power of guest posts

In addition to submitting to article directories, find bloggers who focus on similar subjects and work within similar industries and offer them high-quality articles as guest posts.


Be resourceful


Since article directories are no longer the hottest thing going, consider approaching ezine and newsletter owners with custom content. This won’t generate useful backlinks, but it will get your articles seen by potential customers or clients. Do incorporate links to reputable websites and provide valuable content to guests rather than trying to beat search engine algorithms.

If you want to succeed you can no longer submit an article to thousands of article directories and expect the traffic to come pouring in. You need to do article marketing with new strategies if you want to succeed.




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February 27th, 2020

The Email Autoresponder

by Rahimah Sultan







The highest performing email strategy used by business is the autoresponder. Autoresponders provide the user with context while building trust, and they:

Allow you to continually show your best content.
Allow you to deliver the same high-value experience to every new subscriber.
Are great places to mention related offers without sounding dishonest.
Make sure your new subscribers do not forget you.

As a business owner, two of your biggest concerns are likely finding new customers and not having enough time in the day. So, email marketing is essential to growing your customer base.

The email autoresponder is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest product or service.

An autoresponder is a series of emails, generally focused on a particular topic, sent in a preset sequence at scheduled intervals. This process can begin when someone opts in to your general email list or you can create new lists for those who want the content.

Select a smart topic for your autoresponder in order for your autoresponder series to be a hit. To do this you can select some of your current customers and ask them via email, phone or survey what they would like to see from you.

Social media is a great research tool or you can check out some blogs in your niche and look at comments and what is being shared.

Check your own content for shares, comments, and analytics. If your site has a search tool, see what visitors have searched for. You can also use keyword research to check the popularity of various keyword searches in your niche.

Here are a few free tools you can use instead of paying for high level keyword suggestion tools.

1. Google Adwords: Keyword Planner

Google has been a favorite for many years

2. Adword & SEO Keyword Permutation Generator

It’ll point you toward some ideas that you may not have previously considered. The downside of this tool is that the list you get may not make sense, so you have to sort through it for the keywords that make sense for your site or content.

3. IMforSMB Bulk Keyword Generator

Although this tool is good for particular types of sites such as local service companies, you can still use it by replacing some of the keywords with your own, in the search results.

4. Keyword In

Use this for a simple way to combine your keywords and generate a list of potential keywords.

Although I’ve only listed four free keyword tools, you can “Google” keyword research tools for more. Now, let’s move on.

1. Decide what you want to accomplish with your autoresponder.

A. Send new subscribers a sequence of welcome emails

When a prospect or customer clicks on a link and makes a purchase or when anyone signs up for your newsletter or membership in your program, they should get an immediate response via your autoresponder, to show your appreciation for their time and effort. This email can contain a free thank you gift, a link to a how-to-set-up something or a series of educational emails.

B. Use it as a lead magnet to attract new subscribers to your list

This could be a free mini-course or a free challenge that promises to send a series of emails with lessons, over the course of a certain time frame of several days or weeks.

C. Create a sales funnel to make sales on autopilot

You can incorporate educational videos, sales videos, and follow ups to sell your products/services.

D. Promote up-sells and cross-sells

To get repeat customers, you can set up an autoresponder sequence for those who have purchased a digital camera, for example, and offer them accessories for it, or you can send a re-order reminder to customers who have bought skin-care products.

2. Segment your list

You can divide your list into smaller groups such as buyer persona, interests, stage in the sales cycle and more.

By doing this you can send specific and more relevant information to each segment for better results.

3. Choose the proper email software

Do your segmentation from the moment someone subscribes to your email list. That way you can present offers based on how they found your content, whether a visitor has already opted in to another offer, etc.

You’ll need email automation in order to schedule and send your email series.

4. Set up your entire email sequence

Decide on a schedule, how many emails to place in your autoresponder, and the delivery intervals.

You may want to send them on consecutive days or space them out over a week or longer, or only once a week. Test what works or emulate a series you’ve seen and like.

Decide how your emails should look. You can use plain text or HTML, sidebar or single column, many images or one or none. Whatever you decide, be sure they can be easily read. Use short paragraphs and leave plenty of white space.

Conclusion

The highest performing email strategy used by business is the autoresponder. Most businesses can use autoresponder email marketing as an effective automated tool to build and grow their business.




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February 11th, 2020

Blog Article Marketing Problem






In recent years, there’s been a lot of talk about article marketing still having a place in entrepreneurs’ toolkit. Like most digital marketing techniques, article marketing has just changed. It provides valuable SEO and is still considered a worthwhile marketing method.


At one time, even poorly written articles and those that weren’t original or grammatically correct performed well in the SERPs. With the change in Google and other search engine algorithms, relevance and context began to be rewarded.


1. Original content makes better blogs

After Google rolled out these algorithmic changes it’s apparent that article marketing has changed. It is no longer about keyword packing or mass-producing low-quality content. Instead, today’s entrepreneurs need to produce original content. One way to do this effectively is to…


More…


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January 26th, 2020

Passive Income with Affiliate Marketing


by Rahimah Sultan






Most people know the definition of affiliate marketing which is selling something for a company or someone and receiving a commission for that sale. You’re independent and on your own, not just a salesperson working for a company. Although there are no limits that need to be met, the more you sell the more you earn.

You can effectively earn passive income with affiliate marketing by promoting for many companies at the same time. There are no limitations and you don’t need to create your own products or services to earn money selling anything in this format. Check out Pat Flynn’s Smart Passive Income for the definition of affiliate marketing.

Basically, there are two sides to affiliate marketing. You can become a merchant and have others promote your product or service, in exchange for giving them a commission from the sales that they make or you can be the affiliate marketer for one or several products or services that you’d like to promote and market those to consumers in order to make money.

In this article I shall cover only the affiliate side.

Most people start by taking the affiliate route which is easier, although building enough traffic to make a significant income just from affiliate sales isn’t quick or easy.

Sometimes to even be able to promote a product or service, affiliates have to go through an affiliate network, because the merchant only manages their affiliate program on that particular network.

Many times a network such as Clickbank or Amazon serves as an intermediary between the affiliate and the merchant. Then the affiliate network also serves as a database of lots of products from which you, the affiliate marketer, can choose to promote.



BECOMING AN ONLINE AFFILIATE MARKETER INVOLVES 4 STEPS

You can become an affiliate marketer by taking the following steps.



Step 1: Review products in your niche


Since you probably already use and like several products, all you have to do to begin is publicly speak about them. It can be any product, although it needs to be something with which you have first-hand experience.

Do you love to read? If so, you can do book reviews. If you use online marketing products and tools that you like, become an affiliate and promote them. You can become an affiliate for hair products, clothing, beauty products, travel companies, internet hosting, online courses, toys, and on and on and on. There are endless numbers of things for which you can become an affiliate marketer.



Step 2: Build an email list with your prospects

Here are three options you can use to collect email addresses from your website visitors:

Number 1: Hello Bar

Hello Bar puts a call to action on top of your website. Whenever someone visits your website, they’ll see this bar at the top. You can use it to offer visitors something for free for their email information.

Number 2: Exit Gate

You can also use Hello Bar to create an exit gate. This is a popup that will overlay the screen when visitors are about to leave your website. It is triggered by their mouse moving to the top area of the browser.

You can also redirect people to your lead magnet to get their email address.

Number 3: Sidebar Widget

Have only one call to action in your sidebar offering people something in exchange for their email address. If you have too many things for people to do, they will probably do nothing.

Once you have a few contacts on your email list, be sure to keep them engaged by sending regular updates with more information about your products or services. Once in a while, send them a specific call to action to purchase something, but don’t overdue the selling by offering a paid product every time you send an email.



Step 3: Educate your audience with live webinars

When you have a lot more contacts on your email list, you can host a live webinar and demonstrate a particular product. You can tell people your experience with the product, show them how it works, tell them the pros and cons of using it, etc.

If you can promise to get the product in front of a couple hundred people, you can probably get a deal from your merchant for a discount or a bundle to get people to buy.

You can point to your affiliate link at the end of the webinar as a soft sell which seems only natural since you just talked about the product for an hour.



Step 4: Grow your business with PPC advertising

Once you have a way of making back your money, you can start thinking about paid advertising. You can use PPC (pay-per-click) on Facebook and Google to get people to sign up for your webinar, grow your email list, and make more sales.

You can use keywords in ads related to your product or service. It’s best to improve your SEO (search engine optimization) and promote sign-ups to your email list.

Once people are on your email list you can contact them again, by setting up an autoresponder email sequence encouraging them to attend your webinar or encouraging them to buy.



In conclusion, affiliate marketing is based on revenue sharing. You can become a merchant and have others promote your product or service in exchange for giving them a commission from the sales they make or you can be the affiliate marketer.

The 4 steps you can employ are:

1. Reviewing products in your niche
2. Building an email list
3. Educating your audience and making sales by using live webinars
4. Using PPC advertising to grow your business


If you want to get started with online marketing, affiliate marketing is a good way.


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November 19th, 2019

Internet Marketing Using Digital Channels And Social Media

by Rahimah Sultan






Internet marketing using digital channels and social media is a part of overall marketing. There are many components to a digital marketing campaign. Social media is only one of all the available channels for digital marketing.

Social media platforms bring many people together to exchange information.

Any form of marketing products or services using electronic devices is digital marketing. This type of marketing has been around as long as electronic devices, beginning with the radio, and can be done online and offline.

Digital marketing is advertising delivered through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

For a well-rounded marketing strategy, you need to use both online and offline marketing.

While millions of dollars can now be earned from home using laptops and cell phones and the like, there’s still a place for offline marketing.

There is enhanced offline marketing which includes restaurants using ipads for customers to create orders, as well as radio, television, and phone marketing.

Enhanced offline marketing also includes electronic billboards, and some are interactive. Other forms of this type of marketing include local people in your community wanting to be rappers and rockers handing out mix tapes and CDs and now probably USB sticks to get you to listen to their music.

The podcast model is now used on internet radio; that is, advertising right before the show begins and just before the end of the show. You must be entertaining in order to do well on radio.

When it comes to online marketing, there are several large categories:

Search engine optimization (SEO) is the process of optimizing your online content to ensure your site ranks high in the search engines for relevant keywords and phrases.

Search engine marketing (SEM) or search marketing falls under SEO and is paid search or pay per click (PPC)

Content marketing which has been around longer than the internet, tells a story about your product or service to help improve conversions. Content marketing allows you to connect with and educate your leads, customers and prospective purchasers with whom you work to build trust and relationships to encourage them to make an educated purchasing decision.

Social Media Marketing (SMM) is the practice of creating content that you have customized or tailored to work within the context of each individual social media platform so that you can drive user engagement and sharing.

Pay-per-click advertising (PPC) is an internet advertising model… Wikipedia

Affiliate marketing is the process of earning a commission by promoting a product you like to others and receiving some of the profit for each sale you make.

Read

Email marketing is the process of using email to promote your business. It’s used to foster relationships with potential customers, keep current customers informed and updated about your brand, offer coupons to encourage customer loyalty, and much more.

Read

Unbounce has a great graphic that sums up all kinds of online marketing in one neat chart.

Here’s a great place to get started with your online marketing:

For a well-rounded digital marketing strategy, both online and offline marketing are needed. The number of people spending more time on electronic devices is growing.

Traditional appliances and devices such as refrigerators, ovens, and billboards will all be modernized to leverage digital media. Whoever controls more eyeballs generates more revenue.

Internet marketing using digital channels and social media matters because it’s where the attention lies. That’s why Google and Facebook generate more revenue than any traditional media company, because they control the most eyeballs.

The channels that make up digital marketing are search engines, social media, blogs, affiliate marketing, emails, online ads, and mobile apps.



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October 28th, 2019

Online Marketing: Get Your Business Online

by Rahimah Sultan





The obvious purpose of internet marketing is to sell goods, services or advertising over the internet, although that’s not the only purpose. A company may be marketing online to communicate a message about itself or to conduct research.

Basically, internet marketing refers to the strategies that are used to market a product or service online.

You need to be online in order to help potential customers and clients find your business.

The importance of online marketing is put forward in this article titled What Is Internet Marketing? by Susan Ward.






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October 13th, 2019

Affiliate Marketing: Actionable Tips and Strategies

by Rahimah Sultan






Affiliate marketing is an income strategy that involves promoting products or companies in exchange for a commission for each sale. There are certain techniques you need to use in order to outrank your competition in the search engines.


You also have to do research, believe in the product you’re marketing, use low-cost tools for your campaigns, and avoid common pitfalls of affiliate marketing.


Anna Dizon covers these and other steps you need to take to be successful, in her article titled 35 Actionable Affiliate Marketing Tips & Strategies for 2019.

You can click here to read it.


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August 21st, 2019

Content Marketing to Build Audience Relationships

by Rahimah Sultan







There are some brands whose information you look forward to receiving. Then there are those that are so annoying that you wonder why you even bothered.

When you use properly implemented content marketing to build audience relationships, you can expect a positive outcome from your target audience.

“The first step in creating a truly impactful content marketing plan that leads to lasting relationships with your target audience is really understanding …”

Read Anthony Gaenzle’s article for more.






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August 4th, 2019

Changes Affecting Content Marketing

by Rahimah Sultan






The digital marketing of your products and services has changed drastically in 2019. As you well know, each year, marketing gets more expensive and ever more competitive.

One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies, and web saturation. One of the current changes affecting content marketing involves voice search.

SEO for your content marketing is changing to voice search, as more people are using devices like Google Home and Alexa. Other changes affecting content marketing include:

Targeting Micro-Moments

People are checking their mobile phones while in a store ready to purchase an item. They are doing price comparisons, looking up product information, and checking online reviews. These actions are centered around the micro-moment, the immediate now, and are happening anywhere and anytime. Generally, people do voice searches when they’re in a hurry. As a marketer, you can use this to your advantage, by targeting the right keywords.

Long-Tail Keywords

Long-tail keywords are best suited to voice searches, as they are more like actual questions people ask. A long-tail keyword is simply more words combined to mimic people’s speech. Instead of saying buy dresses, as you would if typing, you’d say buy long denim dresses or buy mini dresses. Voice searches are more conversational. Wordstream.com and serpstat.com are good keyword tools. Of course you can check online for others and decide which suit your needs and budget.

A Fast-Loading Site

If people leave your site when they’re typing in a search, a slow-loading site is even more detrimental to voice searches. After all, they’re doing voice search because they’re in a hurry. Be sure your website loads quickly to cut down on the bounce rate.

Knowing Searchers’ Intent

It is important to study what searchers really want when they use your target keywords, whether it’s voice search or text search.

Write your content in a way that answers questions like what, how, when and where. If your website is based on shoes your keywords should reflect that. Discuss the type, colors and sizes, how they differ from others and the benefits of owning a pair, and where to purchase them. Discuss these particular points in your advertising content.

When optimizing your website content for voice SEO or text, what you’re offering needs to match the intent behind the keywords.

Understanding Your Customer

To market successfully you need to know who people are, how they think, and what they want. You must understand your customer.

Create an avatar of your ideal customer. An avatar is a made-up individual that represents your ideal customer. Be as specific as possible; name, age, gender, goals, challenges, etc.

Treat your customer avatar like a real person, and then gear your content directly to their needs and wishes.

Increasing Sales Funnel Generation

Just as with regular text search voice searchers are asking how to do things. Do some keyword research to find out what questions your ideal customer might have and create content that targets those keywords, thus increasing the opportunity to get people to your website. Then you can start to build a relationship getting them to know, like and trust you which can lead to future sales.

Having A Mobile-Responsive Website

With all the devices used by people searching for information, you know a mobile-responsive website is a must.

People who use voice search are generally using mobile devices. Check your site here.

Finally, you should always test and tweak. Analyze, check your strategy, link building, SEO, and make any needed changes.

You must keep your website and your strategies up to date. By using the suggestions here you will be well on your way to being in step with voice search and the Changes Affecting Content Marketing.



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