Archive for the ‘Online Marketing’ Category

October 13th, 2019

Affiliate Marketing: Actionable Tips and Strategies

by Rahimah Sultan






Affiliate marketing is an income strategy that involves promoting products or companies in exchange for a commission for each sale. There are certain techniques you need to use in order to outrank your competition in the search engines.


You also have to do research, believe in the product you’re marketing, use low-cost tools for your campaigns, and avoid common pitfalls of affiliate marketing.


Anna Dizon covers these and other steps you need to take to be successful, in her article titled 35 Actionable Affiliate Marketing Tips & Strategies for 2019.

You can click here to read it.


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August 21st, 2019

Content Marketing to Build Audience Relationships

by Rahimah Sultan







There are some brands whose information you look forward to receiving. Then there are those that are so annoying that you wonder why you even bothered.

When you use properly implemented content marketing to build audience relationships, you can expect a positive outcome from your target audience.

“The first step in creating a truly impactful content marketing plan that leads to lasting relationships with your target audience is really understanding …”

Read Anthony Gaenzle’s article for more.






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August 4th, 2019

Changes Affecting Content Marketing

by Rahimah Sultan






The digital marketing of your products and services has changed drastically in 2019. As you well know, each year, marketing gets more expensive and ever more competitive.

One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies, and web saturation. One of the current changes affecting content marketing involves voice search.

SEO for your content marketing is changing to voice search, as more people are using devices like Google Home and Alexa. Other changes affecting content marketing include:

Targeting Micro-Moments

People are checking their mobile phones while in a store ready to purchase an item. They are doing price comparisons, looking up product information, and checking online reviews. These actions are centered around the micro-moment, the immediate now, and are happening anywhere and anytime. Generally, people do voice searches when they’re in a hurry. As a marketer, you can use this to your advantage, by targeting the right keywords.

Long-Tail Keywords

Long-tail keywords are best suited to voice searches, as they are more like actual questions people ask. A long-tail keyword is simply more words combined to mimic people’s speech. Instead of saying buy dresses, as you would if typing, you’d say buy long denim dresses or buy mini dresses. Voice searches are more conversational. Wordstream.com and serpstat.com are good keyword tools. Of course you can check online for others and decide which suit your needs and budget.

A Fast-Loading Site

If people leave your site when they’re typing in a search, a slow-loading site is even more detrimental to voice searches. After all, they’re doing voice search because they’re in a hurry. Be sure your website loads quickly to cut down on the bounce rate.

Knowing Searchers’ Intent

It is important to study what searchers really want when they use your target keywords, whether it’s voice search or text search.

Write your content in a way that answers questions like what, how, when and where. If your website is based on shoes your keywords should reflect that. Discuss the type, colors and sizes, how they differ from others and the benefits of owning a pair, and where to purchase them. Discuss these particular points in your advertising content.

When optimizing your website content for voice SEO or text, what you’re offering needs to match the intent behind the keywords.

Understanding Your Customer

To market successfully you need to know who people are, how they think, and what they want. You must understand your customer.

Create an avatar of your ideal customer. An avatar is a made-up individual that represents your ideal customer. Be as specific as possible; name, age, gender, goals, challenges, etc.

Treat your customer avatar like a real person, and then gear your content directly to their needs and wishes.

Increasing Sales Funnel Generation

Just as with regular text search voice searchers are asking how to do things. Do some keyword research to find out what questions your ideal customer might have and create content that targets those keywords, thus increasing the opportunity to get people to your website. Then you can start to build a relationship getting them to know, like and trust you which can lead to future sales.

Having A Mobile-Responsive Website

With all the devices used by people searching for information, you know a mobile-responsive website is a must.

People who use voice search are generally using mobile devices. Check your site here.

Finally, you should always test and tweak. Analyze, check your strategy, link building, SEO, and make any needed changes.

You must keep your website and your strategies up to date. By using the suggestions here you will be well on your way to being in step with voice search and the Changes Affecting Content Marketing.



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July 4th, 2019

Generate Passive Income With Successful Affiliate Marketing

by Rahimah Sultan




The definition of affiliate marketing is that you get paid a commission from an online retailer for traffic or sales generated from your referrals.

If you are new to online marketing, the following should help you to generate passive income with successful affiliate marketing.

The three-step process required is:

1. You recommending a product or service to your followers
2. Your followers purchasing the product or service using your affiliate link
3. You getting paid a commission for the sales made using your affiliate link

Some advertising would have you believe that you can make lots of money for doing nothing. But the truth is more complicated than that.

There are seven steps you must take to avoid becoming overwhelmed and overloaded. These are the four initial steps that need to be taken.

Find Your Niche (or neesh)

Choosing a niche will give focus to your business, help you with content, and help make it easier to  create targeted marketing campaigns.

When choosing a niche consider:

1. What you’re passionate about and already have knowledge of
2. Whether your knowledge on the topic is enough to write at least 100 blog posts
    (for search engine optimization or asserting your authority)
3. Oversaturation in the niche
4. Whether or not there is money in the niche

Build a Website

You need a website and a blog with the blog being the main focus of your site. Your website should also include several pages:

1. About to inform people a little about you and your business
2. Contact for sharing all the information you want to share with your readers, advertisers and
    potential partners
3. Disclaimer if your site is monetized
4. Privacy Policy to let users know if you collect information and how you use it
5. Terms of Service limiting your liability in case of misuse of information or services provided
    on your site and detailing user responsibilities regarding copyrights and trademarks
6. Custom 404 Page
7. Advertise if you plan on selling on-site ads, include a page for advertisers with information
    about available spots, monthly views, audience demographics, and a contact form

These pages are important to build trust with your audience.

Now that you have your website, it’s time to create good-quality content.

Create Quality Content


There are different requirements for joining affiliate programs. Some networks and programs want you to have already established content, site traffic, and monthly views at a certain level before accepting you as an affiliate. Be sure to read the eligibility requirements for the specific networks and programs you’re considering before you apply.

You should have at least 5 strong posts already on your site with future posts scheduled.

Grow Your Email List

Email is still the #1 communication channel for marketing. An easy way to grow your email list is by adding a popup to your site.

Now that you’ve taken care of the first four steps, it’s time for step 5, choosing your affiliate products / services.

Choose Affiliate Products to Promote

Now that you’ve chosen your niche you need affiliate products that fit and relate to your content.
Now on to step 6, which is joining an affiliate program.

Join an Affiliate Marketing Network

If there is something that you already use you can promote that. If not you can make a list of things and do a Google search for related affiliate products and programs.

You can promote products that fill a need, those that your audience wants to know about, and products from others in your niche.

Before signing up, thoroughly research everything. Do not promote products you don’t use or know nothing about.

The last thing you need to do is track the performance of your affiliate producrs.

Track Your Results

Track your affiliate links to help you understand which products perform better with your audience. This allows you to provide better products to them in the future, and you can use this knowledge to provide them with better content. They will keep returning to you.

Click here and check out Pretty Links.com

And there you have it; how to Generate Passive Income With Successful Affiliate Marketing.



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June 4th, 2019

Blogging in 2019

by Rahimah Sultan






There’s a new strategy for setting up a blog and making money in 2019, that’s easier and faster.

Although the use of video content and social media platforms is so dominate, you might think blogging is out of date. That is not so. Companies, non-fiction authors, lifestyle entrepreneurs, and businesses with millions of potential customers are benefiting from blogging in 2019. There is always the inevitable failure that comes with starting something new, and the same applies to starting a blog. You will make mistakes. Most people fail and retry several times before having success. This is costly in time and money.

If you want to start a blog use the new way that speeds up the process of chasing a bad idea from months and even years to weeks or days.

Just getting your blog started is the hardest part. Take the step and see what happens.

Check out this AWESOME step-by-step guide by Jon Morrow and start blogging today.

Check this out for your blogging in 2019.



May 19th, 2019

Why You Should Use Autoresponders

by Rahimah Sultan

 

If you’re just starting out with online business, you may not be familiar with autoresponders.



An autoresponder is a computer program that automatically answers e-mail sent to it; messages set to go out automatically after a contact subscribes to your list.



You should use autoresponders to help automate your business which saves a lot time. If you’re skillful in how you use them, autoresponder emails can generate a lot of income for your business. This is the main reason why you should use autoresponders.



You need an email marketing application to send out your autoresponders. There are many from which to choose. Do an online search for autoresponders, check them out and make comparisons, then choose one that suits your needs. The range is from very basic to certain pieces of software or web apps that you need to integrate with mailing lists for your website or store. Remember, you get what you pay for so choose wisely.



If you already have a mailing list, you can use autoresponders to:



— Send out any type of greeting such as for birthdays and related offers


— Move a subscriber from one set of communications (list) to another after their initial purchase (from buyer to an upsell)


— Send people reminders to encourage renewing after a certain period of time (warranties, policies, etc.)


— Automatically send follow-up information about your other products/services



Some tips for sending autoresponses



Be reasonable with timing. Don’t send every day. Your initial email should acknowledge your subscriber with a thank you and include a link to the product or service s/he signed up for. Then send one the next day acknowledging their subscription with the link again, and state something like “Just in case you missed the email, here’s the link again.”



After the first two immediate emails, you might send something once a week, but not always selling something. You might let your list know about your latest blog post, or something you found that will help them in their business.



Keep the communication relevant to your niche. That is, what you are promoting and your website or blog content.



Stay on the right side of GDPR — data protection laws. This means that you must always have explicit consent before sending any autoresponders (emails), and make it easy for users to unsubscribe from your emails.



If you have a special announcement or promotion, general news updates or are marking a special occasion you can do this manually in an e-newsletter or by using the broadcast function in your email marketing system.

Saving time to work on other aspects of your business is the main reason why you should use autoresponders.




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April 30th, 2019

Does Article Marketing Still Work?

by Rahimah Sultan




A large part of the reason that certain pages on a website rank well is due to good on-page SEO protocols.


To start with, use a free self-hosted WordPress platform. Make sure the homepage contains highly relevant textual content for the keywords that that you are targeting, and use plugins to help improve your site.

These suggestions and more are detailed in Joe Fernandez’s article titled How I Did On-page SEO For This Website.


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March 24th, 2019

Article Marketing: Why You Should NOT Use Article Directories

by Rahimah Sultan

About six years ago, article marketing was a popular SEO technique. You would write an article on a topic related to your niche and submit it to online article directories. Then you would get a link back to your site. Unfortunately, this technique no longer works as it once did, and it may even do harm to your site.

In his article titled 7 Reasons Why Article Directories Will Hurt Your Site, Mitchell Wright details seven of the reasons why.

If you want to improve your site’s ranking for targeted keywords, there are other strategies you can use for success.

Click this link to read the article.


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February 25th, 2019

Affiliate Marketing Tools

by Rahimah Sultan

You can start a business or boost your current business using the internet and various platforms. A good place to begin is with affiliate marketing.

Affiliate marketing is not easy. It requires a substantial investment of money and/or time.

With affiliate marketing you have the freedom to work from anyplace in the world with a computer and an internet connection, or just from home, without a set schedule.

In order to be successful, you need the proper affiliate marketing tools. If you’re just starting out and using a WordPress.org blog or website, there are many WordPress plugins you can use.

These affiliate marketing tools include Flippa, CJ Affiliate, SEMRush, Duplichecker, Google Adsense, and more.

Read Affiliate Marketing Tools: The 17+ Tools Every Marketer Needs for details and the complete list.


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January 16th, 2019

Blog Article Marketing

by Rahimah Sultan



Quality article marketing is possibly the best way to promote your website or blog. Following are some online marketing tips to include in your blog article marketing strategy to help you achieve your goals.


Keep Articles Simple
You don’t want a reputation for burying useful information under a lot of technical terms or unintelligible information. So try to keep your article simple and straightforward. Include something of immediate value, in your article, such as a current deal or a problem-solving idea that consumers can use.


Be Consistent
Consistency is key to your success. If you’re just starting out, make a schedule for writing and posting. Maybe you can complete and post one article a week. Consider what you can realistically do and what schedule you can maintain. Do remember that you must put in the work to achieve success, and that it will take time and patience.


Check Your Content
When you’re planning out articles or blog posts for your website, be sure your writing is filled with good original content and that it has no errors or misspelled words.


Proofread your work at least three times before publishing it. Use a dependable spellchecker. You can use Grammarly.com to check your grammar.


When first considering your blog article marketing or posts, write a quick rough draft just as you would speak, and then go back and check it for errors. Read it aloud to a friend or family member to get advice on how the article flows. You may need to make some changes. Make your writing personable so that you do come across to readers as someone real. After all, you want your readers to have a connection with you.


Do not use article spinners. You should write the articles yourself. Article spinners can’t write like a person. Respect your readers and be professional. Give them interesting content that you’ve written yourself.


Although you need search engine optimization (SEO), consistently check your articles for good-quality content, and deal with search engine tactics later as you learn how to use them.


In summary, keep your articles simple and free of unintelligible information. Be consistent with your posting, and be persistent and patient. And above all, check, check and recheck your work.


Follow these tips for your blog article marketing and you’ll be able to produce quality articles and engaging posts for your readers.


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