Posts Tagged ‘autoresponder’

October 8th, 2016

Email Marketing: Writing Emails that Get Opened

by Rahimah Sultan

 

photo from blog

 

“About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.”

 

This infographic covers important points on how to write an email that gets opened, read and responded to.

 

It is recommend that you use direct language and have one main goal which can be a question, an outcome, or a request.

 

Use subject lines that “are intriguing without being click-bait, short without being cryptic, urgent without being slimy, and action-driven without being dispassionate,” states the infographic.

 

You can read the article here

 

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June 16th, 2016

Email Marketing Done Right

by Rahimah Sultan

photo from blog

 

Email marketing is all about building trust and relationships. There are rules that have to be followed, known as the Can-Spam rules, which state that no unsolicited emails can be sent to individuals. You can Google CAN-SPAM for a list of dos and don’ts. You want your email marketing done right.

 

So, you have set up your business and you need to let the world know. Just how do you do this?

 

You set up a lead capture page (LCP), which is also known as a squeeze page or splash page, and advertise it. When people see this page and opt in they are automatically added to your list. Now you can start building a relationship with the pre-written follow-up emails in your autoresponder that are scheduled to go out automatically at specified intervals.

 

Each email gives a little bit of information about your product or service. Make them short and to the point. Talk about how your product will make their life easier, what it will do for them. Remember, your goal is to build a relationship based on trust so people will buy from you and maybe become a repeat customer. Do not sell, sell, sell in every email.

 

Although it will take commitment, work and persistence to build your list, you must do it yourself. Build your own list.

 

Do not buy lists. They are made up of people who have never heard of you or your company. Think like a customer. Would you buy from someone you have never heard of and know nothing about?

 

Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing is not a get-rich-quick solution, although it can be a fast way to reach thousands of customers.

 

Email marketing done right is all about giving your customers useful information and building trusting relationships.

 

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August 31st, 2015

Autoresponders: A Guide Part 3

by Rahimah Sultan

photo from blog

This is the final part of this three-part series on autoresponders. 

In Part 1 we covered the benefits of using autoresponders and Welcome Emails, and Part 2 was a discussion of Content Offer and Survey Emails.

 

Autoresponders are an excellent way to stay engaged with leads and customers even while you’re busy doing other things. This kind of email automation saves you time and provides value to the recipients. In this final post, we examine follow-up emails and the automatic lift you get from incorporating them into your campaigns. We also look at various examples of confirmation emails and how to make them more than just a transactional message.

 

This third and final post for the series is about follow-up and confirmation.

 

Follow-Up Emails

 

When you send a follow-up email for your campaign there will probably be an increase in the open rate.

 

By automatically scheduling a follow-up email when creating your campaign, you maximize the results of your email without extra work.

 

Confirmation Emails

 

Confirmation emails are used to ensure your prospect or customers really want to be involved with what you are offering.

 

Use Follow-up and Confirmation emails to improve your email open rate, communicate important information, and inspire a sale.

 

Read more…

 

Click here for your autoresponder plus much more and start sharing your content, building an email list or promoting your latest service.

 

August 24th, 2015

Autoresponders: A Guide Part 2

by Rahimah Sultan

photo from blog

This is a three-part series on the use of autoresonders.

 

Last week in the first of this three-part series, we covered the benefits of autoresponders and explored a variety of Welcome Emails. In this second post, we dive into Content Offer and Survey Emails. Here’s what you need to know about these two types of email campaigns.

 

With Content Offer Emails you can educate your audience by sharing your knowledge and keeping them engaged with interesting and useful information.

 

Another way to get customers to engage is by sending an autoresponder that asks for their feedback triggered by a recent purchase. Collecting this kind of information can be of great benefit to your business, and customers appreciate the opportunity to share their thoughts.

 

Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner. That’s why email marketing is essential to growing your customer base. An autoresponder series is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest service.

 

Read more…

Click here for your autoresponder plus much more and start sharing your content, building an email list or promoting your latest service.

 
 

August 18th, 2015

Autoresponders: A Guide

by Rahimah Sultan

photo from blog

This is a three-part series on the use of autoresponders. Part 1 discusses the benefits and welcome emails.

 

Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner. That’s why email marketing is essential to growing your customer base. The high ROI is unrivaled. An autoresponder series is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest service. Read this guide on the benefits of autoresponders and using welcome emails. Then come back next week for part two.

 

Read more…

 

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January 3rd, 2015

Tips for Email Marketing

by Rahimah Sultan

photo from blog

 

Although this may be stating the obvious, you should always take the time to double check your messages before sending. People form impressions about you through everything you do online. If you want to present a professional image to the public, always show yourself in the best light possible. Following are some tips for email marketing that are often overlooked, especially if you are not a seasoned marketer.

 

Headline

 

Consider your headline or subject. Keep it short and give a hint of what is in the body of the email. Do not over punctuate. You can use upper-case letters for the first letter of important words, and  avoid exclamation points.

 

Body

 

Begin the body with a salutation such as “Hello or Hi” (first name) if you are mailing your list. If you are mailing your list you no doubt have an autoresponder to enter these codes. However, if you are mailing to Safelists and Traffic Exchanges as a free member, and you do not have this option, just type in “Hello Fellow Marketer,” or Hi Fellow Entrepreneur or something similar. Do not leave brackets such as [First_Name] or {First Name}.

 

People prefer skimming to reading, so keep it short while pointing out the main purpose of your product or service. Then include a link that they can click for more information. Only use one clickable link or at most two, so it does not end up in a spam folder and never get seen. If you use two, place one after a few sentences or a short paragraph and the other just before the closing. Make sure the line length is no more than ten words across. If you use email swipe copy, check it before sending. I would avoid contractions like I’m, we’re, don’t, or you’re, etc. Type out the complete words — I am, we are, do not, or you are — as they may show up as symbols such as I’ve and one….

 

Closing and Signature

 

Be sure to use a closing that suits your personality, something like Warm regards, To your success or Much success, and include your real name and your “unlinked” website, Skype address, email or some way for people to contact you.

 

Example:

 

Have a Great Day,

 

Rahimah Sultan
Skype: rahimahsultan
http://marketingsuccessreview.com

 

These may not seem like earth-shattering Tips for Email Marketing, but they do make a difference when it comes to getting your emails opened and read.

 
 
 

November 21st, 2014

A Sales Funnel for Your Business

by Rahimah Sultan

photo from blog

 

In James Stone’s article, Building an Internet Sales Funnel for Your Products, he starts with the question, “What is a sales funnel?” In his discussion he points out the benefits of setting up a sales funnel for your business. A sales funnel, which can be used in almost any business, gives you a single place to advertise, and you only need one list, one blog, and a single squeeze page.

 

You need a place (funnel) to advertise that has one entry point for all your products and/or affiliate products. Once people are on your list, they will find out about everything you have to offer, and hopefully become a customer at some point.

 

You need a WordPress blog that will be working for you all the time to bring in organic traffic, which is free traffic. You use an autoresponder and your squeeze page, which builds your list, to automatically let your prospects know everything you have to offer.

 

A sales funnel for your business is a single blog for which you write useful material to attract internet traffic. Posting quality material to your blog on a regular basis brings this free traffic to your site (blog).

 

Doc Stone says, “You know, it will be a lot of work at first to get this built. But once it’s built, life gets a lot easier. You really can spend just a few hours a day tweaking your system and doing your marketing.” (Read Article)

 

Click here for information on setting up A Sales Funnel for Your Business.

February 12th, 2014

Building A List

by Rahimah Sultan

photo from blog

 

When it comes to making money online, building a list and developing a targeted subscriber base of active and repeat customers is essential for your success.

 

With a mailing list you can simply create broadcasts that go out to your entire subscriber base with a blend of high quality information and content with promotional-based offers.

 

You can include affiliate promotions for products and services that you’re interested in advertising and gain valuable feedback from your subscribers about what types of products interest them.
Even if you’re a newcomer to online marketing and business, building a list is not difficult. Following are some tips in that regard.

 

Professional Autoresponder

 

By setting up your mailing list with an experienced autoresponder service team, you can be sure your emails will make it to their destination.

 

Professional autoresponder providers offer frequent back-ups of your database, in the event it becomes corrupted or inaccessible.

 

Your autoresponder service provider will also handle all requests to unsubscribe, helps you comply with CanSpam regulations and provides you with the ability to write as many newsletter messages as you wish, and set up the dates and times to deliver them.

 

Keep in mind that it is quite difficult to switch autoresponder providers once you have etasblished a mailing list as your subscribers will have to re-subscribe to your new list.

 

So choose wisely when you begin building a list and choose to create an account with a reputable autoresponder company from the start. There are several highly recommended ones including www.GetResponse.com and www.Aweber.com

 

I recommend www.HostThenProfit.com as it is much more than just an autoresponder.

 

Squeeze Page

 

One of the most important elements of a successful email marketing campaign begins with a well-constructed squeeze page. Your squeeze page is the ‘doorway’ into your email marketing system and if it fails to convert visitors into subscribers, you will struggle to build a list. Your squeeze page needs to be very clean and simple.

 

You want people who visit your website to be given ONE option only – to subscribe to your newsletter.

 

You need to minimize any external links, and really emphasize your opt-in form. Limit the graphics on your squeeze page, so that it loads quickly and doesn’t distract your visitor from your objective – getting them on your mailing list. In order to create an effective squeeze page that encourages visitors to subscribe to your list, consider the different types of incentives that you can offer. When it comes to listing the benefits you need to be clear and concise. I suggest www.AdKreator.com for easy professional squeeze pages without having to know HTML.

 

Build Brand Awareness

 

It’s important to build brand awareness and develop a relationship with your subscriber base, because the more that your list members trust you and the product recommendations that you make, the easier it will be to convert those subscribers into repeat customers.

 

Remember to focus totally on building a list to make income online.

 

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February 5th, 2014

www.hostthenprofit.com Vs. www.aweber.com

Overall Rating (out of 5):

Host Then Profit is an autoresponder and more. It offers you more for less cost and it’s great for beginners. You can always upgrade as the need arises and still pay less than with AWeber.

 

With Host Then Profit you get hosting, a conference room and a video maker and video hosting for the same low monthly fee.

 

Product Pros:

  • autoresponder
  • hosting
  • conference room
  • video maker and hosting

 

Product Cons:

  • small conference room

 
The conference room can be used for a group of four to collaborate on a project or whatever, and there’s no additional fee.
 

You get a lot more for less with Host Then Profit. Remember, it’s not just an autoresponder!
 

Click here for more information
 

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January 4th, 2014

Autoresponders: Getting Started

by Rahimah Sultan

photo from blog

 

Making money on the Internet with your new business can be a bit difficult unless you have an autoresponder. An autoresponder is the ideal way to handle your daily business operation and save you time and money. Getting started with autoresponders requires a bit of research to determine which one best suits your needs.

 

If you have a limited budget there are places online where you can get free ones. Just know that they normally place ads on your emails, which will more than likely give your customers the wrong impression of you. But if your budget is truly limited, it’s best to start with free and then upgrade as your finances allow, because an autoresponder is an absolute must for making money.

 

The first thing you’ll need to do when you get your autoresponder is set it up with follow-up messages or articles that relate to your business or products, so that the email messages you send out contain material that relates to your offers. Do try to create some of your own if you can. If you use pre-written emails, change them up a bit to reflect your own style of writing.

 

When you load your autoresponder try to load it with at least 52 messages. This way, you’ll have something to send for each week of the year. If you have trouble there are places online where you can get your material for free. If you simply don’t have the time, start with a few messages and add more as you can.

 

Once you have your autoresponder preloaded with messages or articles, you’ll need to set up your signature. Your signature will be displayed at the bottom of every message your autoresponder sends, and it should be your name and the link to your business. You can also add a short description of your business. Your name and link to your business shows your customers you are a professional.

 

Once you have everything set up you can start sending out emails. Your autoresponder can be set up to send messages automatically. You can send out emails daily, weekly, or monthly. The choice is yours. Most autoresponders are flexible, easy to use, and will send out your messages when you decide.

 

Autoresponders: Getting Started Click here for yours now