Posts Tagged ‘content’

December 26th, 2016

A Few Tips For Online Marketing

by Rahimah Sultan

 

photo from blog

 
 

Publishing content is one of the best ways to build traffic online. If your content is of good quality it can circulate online indefinitely, and this can brand you as an authority in your field. If it remains relevant the long-term benefit is continual traffic. Three ways to do online marketing for long term traffic and for branding and getting traffic long after being published are blogging, articles and video.

 

Read this article for a few tips for online marketing.

 
 
 

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April 8th, 2016

4 Steps for Internet Marketing

by Rahimah Sultan

photo from blog

 

In order to accomplish anything you must take the first step toward it. Consider what needs to be done and make a plan. You lay out your goal and the steps to reach it. It is like putting one foot in front of the other in order to walk, run or sell… you get my drift. Here are four steps for internet marketing to get you started.

 

Say you want to start an online business and think it will not work for you because you do not know how to sell. Do not let that stop you. Do what you are good at and learn the rest as you build your business. That’s like putting one foot in front of the other, taking one step at a time while gaining momentum.

 

Set up a blog and write about what you know. The articles should be about your area of expertise and how to do what you do. Good content is the backbone of marketing. Your content should provide value, solve an existing problem that people may be experiencing, create connections, form relationships, and build an audience.

 

Add a call to action with a link to be clicked for more information or to buy or to follow.

 

Use an autoresponder to create a mailing list of the people who visit your site so you can connect with them to provide help, solve problems, and continue to deliver great content. This does not involve selling.

 

You can be social by using a couple of the major social media platforms, which will in turn get you visitors without you selling direct. Always be about helping people and you will gain customers.

 

So, do what you are good at and use these tips as your first steps toward long-term online success. To summarize:

 

Step 1) Set up your blog
Step 2) Provide content
Step 3) Add call to action
Step 4) Create mailing list

 

This is selling without always being direct. Once you have a list of prospects, you can email them every so often with your offers. Use these Four Steps for Internet Marketing for your long-term business success.

 

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August 31st, 2015

Autoresponders: A Guide Part 3

by Rahimah Sultan

photo from blog

This is the final part of this three-part series on autoresponders. 

In Part 1 we covered the benefits of using autoresponders and Welcome Emails, and Part 2 was a discussion of Content Offer and Survey Emails.

 

Autoresponders are an excellent way to stay engaged with leads and customers even while you’re busy doing other things. This kind of email automation saves you time and provides value to the recipients. In this final post, we examine follow-up emails and the automatic lift you get from incorporating them into your campaigns. We also look at various examples of confirmation emails and how to make them more than just a transactional message.

 

This third and final post for the series is about follow-up and confirmation.

 

Follow-Up Emails

 

When you send a follow-up email for your campaign there will probably be an increase in the open rate.

 

By automatically scheduling a follow-up email when creating your campaign, you maximize the results of your email without extra work.

 

Confirmation Emails

 

Confirmation emails are used to ensure your prospect or customers really want to be involved with what you are offering.

 

Use Follow-up and Confirmation emails to improve your email open rate, communicate important information, and inspire a sale.

 

Read more…

 

Click here for your autoresponder plus much more and start sharing your content, building an email list or promoting your latest service.

 

February 1st, 2015

A Great Marketing Means

by Rahimah Sultan

photo from blog

 

Someone asked me the other day if I have used any tools recently that have been really helpful with content promotion. Being caught off guard, I said I use my blog. This is very true since I post links to marketing tools that I use. Although I have not used any means up to this point that are specific to content promotion, I am trying out a tool I came across recently for curating content.

 

I have used curation as a blogging technique since 2006 when I set up my first blog which was a Blogger blog. I wrote my own content as well as curated manually for posting, and I still do.

 

Curation-Works, of which I am a member, is a great site which is totally about content curation, as the name implies. The owners explain what content curation is all about, they have webinars, and they have videos and weekly and monthly training events online. You can join for free and check it out.

 

There is nothing wrong with using other peoples’ content as long as you do it properly. Be sure to check out the site and access A Great Marketing Means to help find content for publishing.

 

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June 13th, 2014

Online Marketing For Long Term Traffic

by Rahimah Sultan

 

photo from blog

In TJ Philpott’s article Publishing Content For Long Term Traffic he discusses three simple ways that using content can keep you in front of people online.

 

Publishing content is one of the best ways to build traffic online. If your content is of good quality it can circulate online indefinitely, and this can brand you as an authority in your field. If it remains relevant the long-term benefit is continual traffic. Three ways to do online marketing for long term traffic and for branding and getting traffic long after being published are blogging, articles and video.

 

Blogging has become the rule now rather than the exception for maintaining an online presence.

 

Article directories are still a great platform for publishing content. People still use them to find what they are looking for, and article directories archive older publications so, that information can be accessed.

 

Video is becoming one of the most popular methods of sharing content, because people are visual and they would rather see and listen as opposed to read text. The fact that they can see and hear you builds trust and loyalty much faster. (Click to read article)

 


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May 2nd, 2014

Viral Marketing

by Rahimah Sultan

 

Are you using social media in your marketing plan. Here are some tips on viral marketing from Socially Stephanie.

 

As far as social media goes, Stephanie Frasco of Social Media Today states that there is no magic button to make your web content go viral. “However, there are some ways to increase your reach and make the sharing contagious.”

 

As you publish, your content will do some of the work on its own and will always be on your site for new visitors.

 

“Content + Influence = Authority. Or in other words Content + Sharing = Results”.

 

You have to have great content and targeted Influencers of the web sharing it. You have to have the right kind of content and that depends on your audience – the people your trying to reach, the ones for whom you’re writing.

 

Some types of content work better than others, such as lists, infographics, and how-tos, and longer pieces work better than short.

Click here to read the complete viral marketing article

 
 

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