Posts Tagged ‘content strategy’

June 9th, 2016

Content Marketing Strategy

by Rahimah Sultan


photo from blog


Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer smarter. At the core of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately reward us with their business and loyalty.


The elements of a successful content marketing strategy are creativity, spontaneity, improvisation, and experimentation.


Read Jason Miller’s The Miles Davis Approach to Content Marketing Strategy for the parallel between Jazz and content marketing.


Ready to Build Your Business?
Click the Banner Below