Posts Tagged ‘Olivia Allen’

June 1st, 2015

Quick Tips to Improve Your Email Marketing Subject Lines

by Rahimah Sultan

photo from blog


This is a discussion of a few quick tips to improve your email marketing subject lines. To start, keep your message straightforward and avoid splashy promotional phrases, all capital letters, or exclamation marks in your subject lines. Subject lines using questions can often perform better.


Be aware of your list quality and how often you email. When readers know what they are going to receive, they are more likely to open emails. Your list of engaged subscribers are more inclined to open and read them. If you start with a good list but send too often, open rates decline. I am listing only a few quick tips.


Your subject line should be no more than 50 characters long. Follow grammar rules.


Do not use false or misleading promises. You will be viewed as untrustworthy.


Make it clear how your readers will benefit from your email. Let them know about that SEO information.


Use questions to get your readers’ attention. “Is your blog in need of content?”


Use numbers in your subject line. “Are you making these 5 blogging mistakes?”


Hopefully these quick tips to improve your email marketing subject lines will help with your open rates.


For more tips read Olivia Allen’s 19 Quick tips to Improve Your Email Marketing Subject Lines.


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