Posts Tagged ‘online marketing’

November 12th, 2017

4 Tips on the Need for Auto Responders

by Rahimah Sultan

 

photo from blog

 

As a marketer you are performing a balancing act between remaining relevant and keeping your sanity. There are only so many hours in a day, and sometimes we become overwhelmed trying to manage all the responsibilities.

 

When it comes to staying in contact with prospects, a well-crafted auto responder campaign is the way to go.

 

Respond to People

 

People don’t like to feel ignored. When people land on your site and want to touch base with you they want an immediate response. Auto responders work like clocks, delivering customized responses at exactly the right time. They work 24/7 so you never miss that midnight lead.

 

Be Relevant

 

Prospects find you through a website visit, an order placement, a subscription or some other action. By scheduling a pre-arranged response like a thank you and including a bonus of some kind, you are maximizing marketing potential and maintaining relevancy while advancing customer relations from the beginning.

 

Save Time and Stress

 

Most of us are wearing many hats so automating things is important. You can set up an auto responder series for a week, a month or however long you like and not have to worry about forgetting to follow up with prospects. Once you set up a series you’re done. Doing this initially saves you time and stress later on. If you want more contact with prospects you can always set up a broadcast that goes out to everyone.

 

Get people to Know, Like and Trust You

 

Produce high-quality content and communicate with consumers on a regular basis so you can develop a good reputation. Do not make every communication about a sale. Share tips and information about how your product or service can help solve their problems.

 

Every online business needs email marketing tools that allow you to follow up with prospects.

 

Deliver your emails via the auto responder function of your email marketing program. Write the best content you can for your autoresponder. The time you put in now can continue to grow your business in the future.

 

Consider these 4 tips on the need for auto responders to help automate your business and save time and reduce stress.

 

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October 28th, 2017

Blog Article Marketing

by Rahimah Sultan

photo from blog

 

Blog article marketing is useful for your online business. It’s a cost-effective way to drive traffic to your website or blog, a way to get your website indexed on search engines, a way for web promotion and backlinks, and it’s a vehicle for obtaining potential customers.

 

Cost

 

You can showcase your business, products and/or services for free or you can use paid advertising or both. When you write about what you’re offering, you can place a link in the article that redirects wherever you wish – another article or website.

 

Traffic

 

Write quality, keyword-rich, informative articles to pull in more online consumers and Internet users to view your site.

 

Website Indexing

 

When you use keyword-rich articles with proper SEO your site can be found by search engines which in turn allows more people to find you and your information.

 

Promotion and Backlinks

 

In your article writing, the links you include can give you more exposure and get more people viewing your site. Good quality articles are important for gaining more readers.

 

When writing a new article, link to one of your other articles. Using one article to promote another will increase reader interest.

 

Obtaining Customers

 

Blog article marketing is an effective way to convert readers into potential customers and boost online business.

 

Aim for writing a minimum of one article a week. Creating content regularly will also enable you to produce content more efficiently in the future. Use your articles to offer knowledge to your readers. People are always looking for free advice. Use your own voice when writing. Don’t try to sound like an expert, unless you are.

 

An article is a full-text document that is used for communicating information and creating awareness about your product or service. It has become the successful way to drive more traffic to your website.

 

If you own a business or home business and want to spread the word about it, blogging can be a method of doing so and a way of branding yourself. You can write articles about your products or services and post them on your blog with a link to those products or services.

 

Use blog article marketing to keep down advertising costs, pull in more online consumers and Internet users to view your site, for website indexing on search engines, for promotion and backlinks, and for obtaining customers for your products or services.

 

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October 15th, 2017

Three Online Marketing Tips

by Rahimah Sultan

 

photo from blog

 

There are many online marketing strategies you can use that include search engine marketing, social media marketing, and email marketing.

 

As online marketers, we understand the absolute importance of promotion. Marketing is the lifeline…

 

Read the entire article here.

 

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August 18th, 2017

Internet Marketing: What’s It All About?

by Rahimah Sultan

 

photo from blog

 

What Is Internet Marketing?

 

Internet marketing is a number of marketing activities that can be done online which include affiliate marketing, email marketing, social media marketing, blogging, paid marketing, search engine optimization and more.

 

Before you do anything be sure to get all the information you can.

 

Understanding The Internet Marketing Field

 

There’s a lot to learn, however everyone has to start somewhere. There are a lot of terms that may or may not be confusing to you, depending on your knowledge of the field. There are four general phases to really understanding internet marketing and making money online.

 

1) What’s actually happening online and how is money made?

 

At the start you have to focus on value, not revenues. In the beginning you do the most amount of work for the least return.

 

If you’re short on cash and hoping to make some fast money online, you’ll be disappointed. There’s no such thing as getting rich quick. All these schemes are selling you short. You have to put in the time and do the work while adding enormous value.

 

There are things associated with internet marketing such as affiliate marketing, network marketing, multi-level marketing and more. Affiliate marketing is really tough unless you have an enormous following or you know how to build first-rate squeeze pages and great sales funnels. You need to know the virtual landscape before undertaking creating your own digital products and sales funnels.

 

2) What do you want to do?

 

Once you understand how things work you need to decide what you want to do. Do you want to be an affiliate marketer, a network marketer, a blogger?

 

Whatever you do you’ll need traffic. You need to drive traffic to your offers with squeeze pages or landing pages which have a call to action and a sign-up form. This is your first contact with customers or your follow up after you’ve made initial contact. Learn the right skills as you go so that you can become effective. It will take time. Just don’t give up.

 

3) Know how you will communicate.

 

You should actually decide this before you start online. Will you blog, build a list, use social media or do JVs? Whatever you do, be straight with people and learn to communicate effectively and understand every stage of the process.

 

4) What’s your passion?

 

Decide what you’re passionate about and pick a niche. Get a custom domain and set up a professional-looking site that will be your place of business to which everything will be linked. All of your advertising, SEO, social media, etc. will be directed here.

 

Create free enticing offers to capture names and email addresses with your squeeze pages to start building your funnels. This will all take time, and you will profit in the end. It may all seem confusing at first. Internet marketing is a constant complicated process. Beware of unscrupulous individuals bearing shiny trinkets. Follow and learn from reputable people online. Don’t fall for the hype.

 

So, view the big picture of what’s actually happening online and how money is made, decide what you want to do and how you wish to communicate, figure out your passion and pick a niche.

 

June 29th, 2017

Article Marketing: Optimizing Your Squeeze Page

by Rahimah Sultan

photo from blog

 
 

You want to publish your articles in the largest publications that you can, because they get you links when other webmasters use your article on their site, and you want to capture highly-qualified leads in order to build brand recognition and stay on your readers’ minds.

 

The following article covers optimization of your squeeze page in your article marketing.

 
 

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June 24th, 2017

Writing New Content Easily

by Rahimah Sultan
photo from blog

 

Your content marketing strategy must begin with articles as the base. You can put them on your blog or publish them in article directories. It’s preferable to place them on your blog. Whichever you choose, you need to first create them. You can use the following as a guide to writing new content easily.

 

Generally, people will start with an introduction, list a few points, and write a conclusion. But that presents a problem if you’re stuck. So start with the end, the conclusion. What is it you want people to do as a result of having reviewed your content?

 

You include a call to action (CTA), but you must ask yourself why anyone would want to take action in the first place. If you don’t have a good answer then the chances that anyone else will are next to nil.

 

You have to start with the end in mind. Give people a reason for wanting to see what you have to offer. Tell them what it can do to help them solve a problem. Discuss some key points that lead to a logical conclusion.

 

You want to peak their interest so they’ll follow through and click on that link which leads to a free gift for joining your newsletter or sends them to a blog article that can help with something they’re struggling with or whatever you’re wanting them to take action on.

 

First, make an outline using your key selling points. This outline is simply a few key things jotted down for your benefit. List the main point and write a couple of lines about it, then go to the next important point and do the same. Use three or four key ideas.

 

Your outline should look something like this:

 

The problem – Don’t know how to…

My widget solves that problem by…
a)
b)
My widget solves the problem (how?)
a)
b)

 

Click here (CTA link) to check out the widget

 

You’re working backward, in no particular order, and listing the main points. Be sure that each bullet point and subtext leads logically to the next thing, and that in turn leads the reader to take some sort of action.

 

What would the reader need to feel in order to click on your link? Your conclusion needs to make people feel obligated to do what you say to get what they want.

 

When you finish discussing your points or ideas, the conclusion should make perfect sense.

 

Writing new content easily can be simpler than you think when you follow this approach of starting with the end in mind and logically laying out your key points to lead people to where you want them to go, i.e., your CTA.

 

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June 15th, 2017

Affiliate Marketing: Some Background

by Rahimah Sultan

photo from blog

 

Affiliate Marketing is a branch of Internet marketing where the advertisement publisher gets paid for every customer or sale provided by him. Affiliate marketing is the basis for all other Internet marketing strategies.

 

In affiliate marketing, affiliate management companies, in-house affiliate managers and third party vendors are effectively utilized for E-mail Marketing and Search Engine Marketing for the success of the product. Web traffic can be traced with the help of a third party or owners of the affiliate programs. Originally, affiliate marketing involved lots of spamming, false advertising

 

More…

 

 

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June 9th, 2017

Four Reasons To Have Your Business Online

by Rahimah Sultan

 

photo from blog

 

You’ve got customers coming into your business every day and they are buying your products and services. Or you may be just starting a new venture. You might think the Internet is too complicated. You’re already too busy. So why do you need an online business? There are four reasons to have your business online that will probably make you reconsider.

 

Cost

 

With a traditional brick and mortar business, you have overhead costs for the space, stock, and staff. You can run an online business with just one person, a computer and Internet access. Setting up an online business requires a website. You’ll have to purchase a domain name and hosting which will cost a minimal amount – less than $50. You can do an online search for these and comparison shop.

 

Audience

 

You can potentially reach millions of people on the Internet, and target a specific audience to whom you can sell directly. These are prospects looking for your products and services.

 

Hours of Operation

 

With your online business you’re available 24 hours a day, seven days a week. Since you’re working from your computer you can be available when you choose, sell products and take customer inquiries at any time of day or night, because you’ll be using automated systems.

 

Products

 

You don’t have to have your own products to sell. In a brick and mortar operation, you would buy stock from a manufacturer or wholesaler and then sell it. With an online business you don’t have to buy product or worry about delivering the product or sorting out the payment systems.
The product owner takes care of all that. This business model is known as affiliate marketing. It’s a good place to start when you’re new to online business.

 

You need a good business plan that incorporates your final goal and the steps to reach it.

 

Online marketing is using the internet, to reach people, to spread the word about you and your company’s products or services. It’s doing anything you can do online to get more people seeing what you have to offer and to get them to eventually buy from you.

 

In summary, the four reasons to have your business online are no overhead for a brick and mortar space, it’s cost effective, you can reach millions of people, No set hours of operation, and you can sell other people’s products as an affiliate marketer.

 

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May 31st, 2017

MLM Confusion

by Rahimah Sultan

 

photo from blog

 

Multi-level marketing companies basically promise a chance to leave your 9-5 job, be your own boss, make lots of money and to make new friends in the process. The ongoing debate is whether these companies and programs are legitimate business opportunities.

 

According to Wikipedia Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant’s “downline”, and can provide multiple levels of compensation. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. Some people use direct selling as a synonym for MLM, although MLM is only one type of direct selling.

 

Read more

 

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May 26th, 2017

Online Marketing Strategy for Success

by Rahimah Sultan
photo from blog

 
 
 

To be successful online you must have a marketing plan. This is your foundation and your online marketing strategy for success. SEO (search engine optimization), content marketing, and social media marketing should be included. You need SEO to allow search engines to find you, content marketing to help solve peoples’ problems and engage prospects and customers, and social media to help you listen to what people are saying and to generate leads.

 

You can read A Successful Online Marketing Strategy for more details.

 
 
 

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