Posts Tagged ‘optimization’

August 8th, 2014

Promotion With Social Media Optimization

by Rahimah Sultan

photo from blog

 

With everyone focused on Search Engine Optimization (SEO), many overlook the importance of Social Media Optimization (SMO). For business owners and entrepreneurs using social media optimization across social media platforms is crucial to generate results.

 

Social Media Optimization is the process of making content that is generated for a specific brand easily shareable across several different social media platforms and sites referred to as the social media web.

 

The focus on SMO is not necessarily to drive larger loads of traffic to your site, but to get your content seen in order to get organic traffic. Social networks are actually driving more traffic to professional websites than Google, the most popular search engine.

 

One way to effectively spread branded content across the social web without requiring users to visit your website is the use of widgets and badges. Badges count as backlinks, which can improve Search Engine rankings. Another optimization strategy is the social sign-in strategy which eliminates the need for filling out a long form.

 

Click here to read Russell D. Armstrong’s Step Up Your Promotion With Social Media Optimization