By Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Individuals once kept online journals or diaries known as weblogs which later became blogs. This term is also known as a verb that means to add information or posts. Blogging has become progressively easier since the mid-1990s with easy-to-use publishing tools and is now the main way for self-publishing.

Whether you’re just starting with writing or are looking for clients, blogging is a fun versatile skill you can learn.

Although blogging isn’t a short-term endeavor, with time and consistent effort you can earn a lot of money, but you won’t get rich overnight.

If you have an idea that you’re really interested in, a proven strategy, patience and discipline to tend to your blog every day, over time you’ll build a valuable asset that can continue to earn you money for years to come.


What do you need to know about blogging?

If you want to launch your own blog, you’ll need to decide how you want to monetize it.

You can start a blog on any topic that interests you. This will give an opportunity to draw an audience. Once you’ve attracted an audience, there are plenty of ways to monetize your blog.

When launching your own blog from scratch, the time and effort you put in and the monetization methods you use determine how much and how fast you grow your blogging income. In this article, you’ll learn how to get started blogging now.


Following are 6 steps for getting started:


Step #1: Idea

You need to decide what you’re going to write about. What are your passions and interests?

In order to maintain the motivation and discipline to keep going, you must find something you enjoy and would want to absorb yourself in learning and writing about every day.

If you’re a beginner blogger, make sure there are others who share this interest and don’t make your topic too broad.

A blog about movies is too broad. On the other hand, one about movies from the Golden Age of Hollywood is more specific.

Rather than blogging from the position of an expert – which you don’t have to be – you can chronicle your journey and have your readers along for this ride.


Step #2: Name and publishing platform

You’ll need to choose a unique and interesting name and a platform for your blog. You want a name that clearly identifies what your blog is about and one that people “get” at first glance.

Definitely choose a “.com” extension as that’s what people search for and expect.

There are lots of paid and free options for publishing platforms available to new bloggers. WordPress is highly recommended as you can quickly and easily set up your blog for free and it’s safe and secure and easy to manage and customize.


Step #3: Editorial calendar

Take the time to plan your first few weeks or months of content so you’ll be set for success and then you’ll never be stuck figuring out what to write about when you should already be writing.

You can check out similar content on other blogs for ideas and you can write on those topics. Just know that what makes your blog unique is your voice and perspective – YOU.


Step #4: Write

Now it’s time to start writing your content. You need to have a great headline, be relevant and useful, or be entertaining depending on your topic. Keep people engaged and give them a reason to keep reading.

People love personal stories, how-tos, and reviews. Be creative when it comes to your ideas, formats, and formulas.

It’s your blog and you have the freedom to do as you wish.


Step #5: Audience

There are many ways to build your audience, although SEO (search engine optimization) is one of the main ones.

You can also build your blog audience with social media.

Be sure your content is high quality. You have to produce several drafts of content and several edits before posting. Don’t just publish the first thing you write.

Keep in mind that, in most niches, longer blog posts of 1,000 to 2,000 words have a tendency to rank better on Google than shorter ones.


Step #6: Monetization and promotional strategies

Even if you’re a beginner blogger, create your monetization and promotion strategies.

A few ways to do this include:

Ad networks
Sponsored content arrangements
Affiliate deals
Coaching or consulting services
Selling your own products
And more

You probably won’t be trying to monetize your blog right off, because it’s difficult to make money until you’ve started to grow your audience.

So, it’s essential you start building an email list right away — even if you think you’re not ready.

When you have an email list, you have permission to keep in contact with people who have shown interest in what you’re writing about and they have taken an action by subscribing.

This is key to monetizing because, in time, you can market affiliate deals or your own products or services to your list. The longer they remain on your list reading your blog, the more loyal to you they’re likely to be.


What should you do before you start blogging?

If you’re considering setting up a blog, you need to start building your list on the first day.

Despite the popularity of social media channels, email marketing remains one of the most used digital marketing techniques.


What are the best blogging platforms?

See this article for a guide to the best blogging platforms.


Blogging isn’t a strategy to get rich quickly. Time, patience, effort, and discipline are required.

These things coupled with a good idea can have you earning extra money, even if you’re a beginner.

Use these tips on how to get started blogging now to set up your blog and start creating some extra income today.

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by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Over the past few years, a lot has happened and content marketing has changed and adapted to peoples’ needs. Here are 6 things that will be key as digital marketing trends move forward.


Focus will be on outcomes instead of outputs

Marketing is shifting from focusing simply on outputting a certain number of pieces of content to the results generated by the content.

You should reassess your strategy and turn your content marketing into outcome-consumed creations that work toward understanding your content performance, setting KPIs (key performance indicators) and goals, and knowing how to adapt your future strategies.

Don’t remain bogged down in the way of thinking that you have to write a certain number of blog posts in a month. Instead, focus on writing a post that will generate new leads. Although it may take longer to write and fine-tune your strategy, it’s better than just putting out lots of pieces that produce no gains.


Centralization will be king

If your business structure includes different departments, often, the people who create content aren’t the ones who market it. You can create an editorial board with varying members from across the company to oversee content creation and to contribute ideas and opinions from the separate departments.

Every potential team member should be involved from the start of a project and develop good habits of regular project-wide calls. Then everyone will be on the same page.


Single-source truth comes to the fore

There will be no more having marketing and sales working separately to try to achieve the same goal. Find out what’s truly important by getting together. If your PPC ads are getting a lot of impressions and sales aren’t getting leads, then you must align things by using a single-focused source of truth.

Letting everyone work with the same software and tools is a great way.


Governance will come to the forefront

You should have a DAM (digital assets manager) if you deal with lots of assets, mainly those that need to be credited to the creator and have expiry dates. Creating comprehensive training plans is a must to be sure that everyone is on the same page as you add new procedures and programs to your business.


Personalization will be scaled

Personalization is more than just including [FNAME] in an email subject line. It’s about gathering data to create personal insights and following trends so that your purchasers get the wanted information when and how they want it.

Start at the beginning. When you gather your contacts and leads, think about what information you’ll need down the line. Then comes segmentations and creating workflows to nurture leads and meet them with a personalized experience at every touch point.

We’re all people and we like to be spoken to as such. We are more likely to be engaged with a product or service if we feel like it’s there to serve us rather than the other way around.


Need to own audience

As digital marketing trends move forward, you’ll need to own your audience. Social media platforms are facing uncertain futures and that puts your business at risk. We don’t own those platforms or channels, so if the owners make bad decisions, we’re at risk of losing our audience.

You have a direct line to people who choose to engage with you through your owned channels such as your email newsletter and blog.

You can encourage your followers to move to your email newsletter and website by offering them incentives.

So, as digital marketing trends move forward, so can you with these 6 strategies in mind and by using creativity to make a difference.


Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

To build a business in this day and age, you need to use some form of MLM online for the duplication process.

The old form of MLM required people to attend meetings, and conferences, and to do in-person recruiting to build their teams and grow their businesses.

Now, everyone wants to be able to be on their phone or laptop and successfully recruit new distributors and build a money-making side business. Here are two strategies for doing MLM marketing online.


Strategy #1 – Social Media

Social media has taken over, and there are people who have never known a world where social media didn’t exist.

Every day people spend hours online. It’s how many socialize, get entertainment, news, and communicate and participate with others.

So anyone in MLM should be using social media to market their business. It’s not hard to do and is a simple way to meet people and prospect them for your business.

There’s a right way and a wrong way to do this. Most people fail because they forget to act like humans and just start spamming their business and product links on their personal profiles, on pages, in groups, and in private messages on messenger to perfect strangers.

This does not work.


When it comes to links for your MLM business or product, do NOT:

Post them on your personal page
Post them in groups
Post them on pages or as a reply to other peoples’ comments and
NEVER send a link to anyone in a message without first having their permission


For success in MLM, you only have to meet as many people as you can, get them to know, like, and trust you, and then ask them if they’re open to looking at your opportunity.

If you do this on a daily basis, you’ll be successful.


Let’s use Facebook as an example.

You should be adding friends daily, about 5 at a time and up to 20 a day.   Don’t overdo it, as you will be shut down by FB.

You can join pages and groups that interest you, and start talking with these people and adding them as friends.

Facebook has a feature where they suggest friends to you. These are friends of friends you already have.

Add those people and send them a message that states something like:

Facebook suggested we become friends. I sent a friend request. I see we both know so and so. How are you?

Get to know your new friends by commenting on their posts, messaging them, and having normal conversations.

You’re growing your network, so take your time and don’t rush. When the time is right in the relationship, you can ask them if they’re receptive to looking at your business.

With some friends, it could take 2 to 4 days, while others may take a month or longer.

It doesn’t matter, because you’re consistently adding people as friends and engaging with them.


Strategy #2 – Create Influence

Influence is a strong and powerful thing. Just about all of the top earners have it in some form. Unlike offline influence, which is hard and takes a long time, online influence is quite simple and straightforward.

You can do it by creating your personal Facebook profile (or any social media profile) and by using what is called Attraction Marketing.

You start by focusing on whom you want to recruit, and by picking a target audience. These are people who you do or can relate to; realtors, hikers, bikers, people interested in good health, etc.

Now that you’ve chosen your target market you need to set up your profile in a way that they’ll find attractive. You need a nice personal picture and a compelling cover photo. Your about me section should sound appealing.

Don’t mention or refer to your business or product in any way, shape, or form.

Now, start posting things that your target market will find interesting, informative, educational, and entertaining.

Let people get to know, like, and trust you by posting things about yourself and your life. Show them posts of you out and about enjoying life and having a good time with friends, family, etc.

Then you can post about your business or product but do it sparingly.

Only post about your MLM business or product about 10% of the time. When you do post about the business, just give hints. Don’t give everything away.

Instead, make people curious by giving them a little bit of information about what you’re doing but not everything, like a movie preview.

Don’t say the name of your business or product. Don’t post a link, and don’t make spammy posts like: “I’m looking for 4 people to help me make $1200 in the next month.”

Attraction Marketing uses marketing techniques such as blogging, Facebook advertising, video marketing, and email marketing to set you up as an authority in your chosen niche.

When you use these marketing methods, people get to know, like, and trust you as an expert in your niche. They’ll look up to you and will want to work with you and buy from you.

Using these 2 strategies for MLM marketing online should enable you to easily transfer skills from the old form of MLM business building to today’s online method.


Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Although you are probably familiar with SEO and marketing, you may be confused about some other features of online marketing. One of the aspects that can be confusing is backlinks.

In this article, I’ll provide information on backlinks and backlink building for your website.


What are backlinks?

The links from other domains to your domain or webpage are backlinks. They can improve the traffic that comes to your site and they help boost your website’s ranking in search engines like Google and Bing.

Backlinks, which are one of the most popular ways to increase your site’s search engine ranking, can be the deciding factor used to establish how popular your website is among readers.

When another site links to your website, some of its value is passed on to your website. If you have a lot of high-quality backlinks pointing to your site, yours will rank higher in the search engines.


Backlinks help with:

Ranking – Generally speaking, the more quality backlinks your web pages get, the better chance your web pages have of ranking for relevant search engine searches.

Referral Traffic – If a website has links from reputable websites, visitors who click on these links might be interested in your content as well.

Increased Visibility – Since search engines revisit popular pages more frequently than unpopular ones, backlinks from the popular pages may help them discover your site and material more quickly.



How important are backlinks in SEO?

There are so many different types of backlinks and ways to get them and not all of them are good for SEO. Some types of backlinks can actually hurt your rankings.

Backlinks let Google know that your website is worth ranking higher than others that don’t have any.

Google wants to show the best results first, the ones that are most relevant and useful to users, so it uses things like PageRank, keyword usage, and backlink data to establish which websites should be ranked higher than others.

You need high-quality backlinks pointing toward your site from trusted sources if you want your site to rank higher than others with fewer or less valuable backlinks.

Valuable backlinks:

Should come from a trusted and authoritative website
Should include keywords in the link’s anchor text
Should come from sites relevant to your niche
Should be do-follow links


To determine a domain’s trustworthiness, be sure:

It’s registered with a trusted domain registrar
It has a good number of backlinks from high-quality websites
It has been around for a long time and has a lot of content on it
It’s hosted on a reliable web host


What is the difference between a link and a backlink?


Internal links are links between web pages on the same domain to help users navigate the site while external links or outbound links go from one domain to a different domain that establishes a relationship between the two domains.

In other words, an internal link within the same site is considered the link while the links from the other webpage of a different domain may be called the backlink. Search engines understand the relevancy and reward the target URL by driving the traffic or pushing it in the SERPs for the keyword used in anchor text.

Backlinks pointing to your website indicate that your content is valuable. Backlinks are one of the most essential search engine ranking factors. They play a vital role in every website’s success (or failure).

Now, we’ve covered the basics of backlinks. Keyword research, on-page optimization, and backlink building are the three important elements of SEO. Obtaining backlinks is possibly the most important of these.

Links are beneficial in more ways than one, as they help build awareness and increase traffic. Link building should be a key component of everyone’s SEO plan. Now that we’ve covered the basics of backlinks and how to build them, you should be able to use this information for improving your site performance.


Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

In order to succeed, the market must know you. A strategic marketing effort is an indispensable part of your business. If people don’t know you exist, there will be no one to buy your product or services.


What is marketing?

Typically, marketing is the activity and practices carried out to publicize and deliver offerings of value to prospects and customers. It’s the effort to promote and sell products and services. Marketing has evolved over time from traditional methods to digital marketing.

It’s the effort to promote and sell products/services. Marketing has evolved through time, from the more traditional methods to the recent digital marketing industry.

Both traditional and digital marketing are similar in that they aim to develop a mutually beneficial relationship with prospects and customers. However, digital marketing methods have become more prevalent due to the shift in people’s purchasing behavior to online.

There is a set of proven marketing tactics that you can use in any combination that suits you while getting back to basics in marketing. They are:

Product
Price
Promotion
Place
Process
People
Physical evidence


What do I need to do to ensure marketing success?


1.  Define your marketing strategy

To be successful, you must have a well-defined marketing strategy. You need to:

Know your business and marketing goals
Know what you’re promoting and selling
Research and know your market
Profile your customer and competitors
List and develop strategies to supplement your goals



2.  Use SEO

To rank high in Google’s SERPS, you must have correctly done search engine optimization (SEO). If done right, various SEO strategies can help drive more traffic to your website by ranking you high.

Use relevant keywords and phrases in your content, but not so many as to be penalized by Google for “stuffing.”

There are many keyword tools you can use to help capitalize on preferred keywords and phrases.

Use quality link-building. Including hyperlinks from other websites is an effective SEO tactic.

Linking to authoritative websites can help boost your ranking, as these are link-worthy sites that increase your website’s authority level.

Only link to sites that are relevant to yours, so Google will not demote your ranking. You can check out the popular link-building tools that can help bring in quality link-building opportunities.



3.  Use a Trusted Web Host

Google likes fast websites. The web host and the hosting company you choose can greatly influence search ranking.



4.  Use Quality and Updated Content

Your content is the currency that forms the base of all your marketing strategies. Good quality and relevant content are what Google uses for ranking.

Your website must make sense and be beneficial so your audience will return for more.



5.  Use Video Marketing

Because people are visual, videos have become the driving force for most digital marketing ventures.

Video is a powerful storytelling medium that connects with your audience emotionally through sound, motion, and attractive visuals. It also offers a better online user experience to your audience.

Videos also break up chunks of text, improving readability. ‘How to’ and technical videos are more effective than technical manuals. Live videos promote more interaction with people allowing them to feel like being part of the conversation by commenting during live sessions.

Use unique crafting content for your videos to make you stand out. Video marketing can be a powerful and effective way to engage and entertain your audience while conveying your core message.



6.  Leverage Social Media

Social media is the preferred choice for most marketers. The number of social media users is daily increasing. Use your social media marketing effort on platforms such as Facebook, Pinterest, Twitter, Google+, Instagram, and others. Each channel has its own strengths. Use these strengths to increase your organic reach and increase awareness and get a higher conversion rate.

Be sure to incorporate social media plug-ins in your content so your audience won’t hesitate to share your content via social media. This will increase your outreach.



7.  Use Simple and Short Forms

Gaining access to relevant data is crucial for a successful marketing strategy, however, collecting data from your audience is a delicate matter, because the way you do so can either encourage the user to voluntarily opt in or leave.

Your audience’s privacy is of utmost importance. Your web forms should be simple and contain a minimal number of fields. Focus only on what you need.

Your forms need to be simple, direct, and easy to understand to help your audience to decide to opt in to share their information with you.



8.  Use Email Marketing

Email marketing is still one of the best ways to reach out and promote your business. However, you must have a list and use well-crafted emails that target your preferred audience.



9.  Use Automation

Embrace automation to help with everyday repetitive tasks. Identify these and get the tools you believe will free up your time for others things that require specific attention and detail. Your productivity will increase as you spend your time efficiently.



10. Use AIDA

To capture users’ attention, use AIDA which is short for Attention, Interest, Desire, and Action. This is an age-old formula proven to work on almost every marketing channel. The purpose is to capture the user’s attention (Attention), create a sense of need in the user (Interest), tug their heartstrings (Desire), and finally provide solutions that push the user to buy (Action). All your marketing strategies must revolve around this formula.



Although we’ve learned from the past that the basic and proven marketing tactics are here to stay, they aren’t etched in stone. You must always do the things that are necessary to tweak your strategy for maximum benefits. The above are some of the popularly used smart hacks that you can use to build your marketing foundation while focusing on your unique selling points to stand out among the many and get back to basics in marketing.


Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Our introduction to email, before the World Wide Web as we know it today, was AOL and its message – “You’ve got mail.”

Since then social media replaced it with tweets, likes, and status updates.

Here are some steps that need to be taken in order to be invited into people’s mailboxes.


You can read the article here



Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

There is an abundance of business advice to be had which includes delegating certain tasks so you can focus on your business. Although this is great advice, what if you’re a one-person business and you work from home?

Although you can run a small business on your own, it takes planning and a lot of patience.

Beware of the pitfalls of working from home so you can be successful. Here are four challenges that you need to avoid.



What are some pitfalls you need to avoid?


1. NOT STAYING FOCUSED

It’s difficult to stay focused with distractions from television, family members, and dirty dishes. And, if you’re new to working at home, it’s hard to feel like you’re working, because your home environment doesn’t feel like your work in an outside office.

Solution: If you’re not an expert multi-tasker like some people and you find your productivity is suffering, you should come up with a more formally structured day, as in a traditional office setting where you would not do home chores or run errands during work.

Create a dedicated area as your office, one with a door, if possible. At the very least, a corner just for work so that when you go there your brain signals it’s time to work. If you find yourself stuck from time to time, try a change of environment such as a cafe for an hour or take a walk outside.


2. LOSING BOUNDARIES

Although you should take advantage of the flexibility working from home provides, remember how easily time can be ripped away from your workday. After all, your work is just as real as any traditional office job.

Solution: At a traditional office job, everyone appears to understand your work schedule, and you’re not expected to get everything taken care of in one day. However, when you’re working from home, all those boundaries seem not to apply.

Although you should take advantage of the flexibility working from home provides, remember how easily time can be ripped away from your workday. After all, your work is just as real as any traditional office job.


3. WORKING TOO MUCH

The stereotypical working-from-home in pajamas and easy days is not the reality. When you work from home, you work longer days because there’s no separation between work and home. You don’t have a natural stopping point nor do you drive away from the office, and days get longer because it’s hard to put aside your work.

Solution: As with most jobs, there’s always going to be more to do. You need to regulate yourself and be disciplined and set a boundary between your work and personal life. Although this doesn’t have to be every night, if you’re serious about working from home for the long term, this lifestyle has to be sustainable. You’ll need time away from the computer and the stress of work.


4. FEELING ISOLATED

Not being in a traditional office setting with day-to-day social interaction can bring on feelings of isolation.

Solution: When you’re working from home, you’ll need to create social interactions. You can:

Schedule lunch or breakfast get-togethers

Use social networks such as Facebook or Twitter as your virtual “water cooler” during the day

Use real-time communications like skype, phone calls, or chat instead of email

Get involved with local meetups or networking groups

Spend some time working in shared office spaces



In summary, find a proper work-life balance. Schedule breaks on your calendar and don’t miss them. Note your in and off hours on the calendar and in your chat tools.

Outside of work take time to unwind and spend time with your family. Pursue your hobbies, make plans with friends, and occupy yourself with things that aren’t work-related.

So, beware of the pitfalls of working from home and use these four challenges as a starting point for overcoming pitfalls.

Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Your business needs a strategic marketing plan in order to remain ahead of your more digitally savvy competitors.

Take steps now to create, streamline, or optimize your marketing strategy and accelerate your results.

Digital and mobile channels are vital for acquiring and retaining customers.


What is digital marketing?

Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. — Wikipedia

Digital marketing is using digital technologies and media to achieve marketing objectives.


You can consider using the following examples of digital technologies and media options for your marketing campaigns:

Search engine marketing
Social media marketing
Pay-per-click (PPC)
Paid social
Online advertorial
Affiliate marketing
Organic search (SEO)
Organic social
Guest blogging
Co-branding
Backlinks
Sponsorship
Influencer outreach


You need a digital marketing strategy in order to avoid these common problems that arise when you don’t have one.


What are these problems?

1. Not having a clear goal of what you want to achieve online

You need a clear strategic goal for what you want to accomplish in terms of acquiring new customers and building better relationships with your current ones, and you need clear objectives in order to reach those goals.

2. Understanding your online marketplace

It’s important to research your online audience. The dynamics of using digital marketing will be different from long-established avenues which have different types of customer profile and behavior and marketing communications options.

3. Staying updated on the latest trends and innovations

In order to stay ahead of your competitors, you need to devote enough resources to digital to stay  up to date with the latest trends and advances in your sector.

4. No strong value proposition

A value proposition introduces your brand to consumers by showing what you stand for and why you deserve their business. It should be persuasive and help turn a prospect into a paying customer.

5. Not knowing your online customers well

Know the sentiment of visitors and what they think. Use other forms of website feedback tools to help create a more customer-centered website and brand rather than Google Analytics and such, which only show volumes of visits and not the sentiments of visitors or what they think.

6. You’re disintegrated

You need an integrated marketing strategy. Digital media work best when combined with traditional media channels.

7. Avoid duplication

If you have a larger company, don’t waste your money and time by way of duplication. Don’t misuse your funds by having different segments of the marketing organization buying different tools and using other agencies for completing similar online marketing assignments.

Invest in a marketing strategy, that works for everyone, to plan, manage and optimize your digital channels and platforms.

Internet marketing using a digital marketing strategy can accelerate your results and increase your ROI.

Although these 7 reasons for a digital marketing strategy are not the only problems that may be encountered, you should keep them in mind when setting up your marketing campaigns.


Your Web Hosting Essentials

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

If you’re just now thinking of doing business on the internet, the best thing you can do is consider what platform you’re going to use. You have to start somewhere.

Even if you’re doing affiliate marketing, which does not require a website, eventually you’ll probably want to step up your efforts to make money online and have your own “place” on the internet to which you can direct people to buy your products, services, and the products of companies you’re promoting.

Having your own website is ideal. It’s a place to which you can direct anyone and do business.


So, where do you start with blogging?


You should immediately start building your list of possible contacts and build relationships with them.

You can do this with a blog and email marketing.

There are a few things you should do before you start blogging.

Read more…


Start Building Your List.

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

When you tell people that you blog for a living, they think it’s easy, that you just sit at home all day on the internet writing. They say anyone can do that!

But, when they actually try it, they realize it’s much harder than they thought. At first, they make many mistakes like any beginner.

The challenges are pretty easy to avoid if you know they’re coming.

Below are some common mistakes most beginners make and some tips for avoiding them.


What is a blog?

A blog is short for weblog, a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. — Wikipedia

Blogs can help you establish authority in your industry, drive traffic to your website, convert traffic into leads, and grow your business.


What are the most common blog post mistakes?

1. You think of ideas that only interest you.

No matter how great you think your post is, you’re writing for other people.


Solution: Blog posts should reflect your company’s or your site’s larger goals.

You’re blogging to offer solutions to your audience’s problems and to grow your business. All of your blog posts should be written with these goals in mind and have a natural tie-in to issues in your industry while addressing specific questions and concerns of your prospects.


2. You forget about your persona.

If you want your blog content to generate traffic, leads, and sales, it must resonate with your audience and make them take action. You have to have an idea of the person you’re trying to reach – age group, interests, male, female, income range, etc.


Solution: Understand your persona’s problems and frustrations and solve them.

You can bridge the gap with your content by defining your buyer persona and the things that are important to them.


3. Your writing is too rigid.


You should write like you talk, in a style that is effortless to read.


Solution: Write blogs that are personable.

So, relax your style of writing and be more conversational. Use contractions. Throw in a pun or two.


4. You think people care about you as a writer.

People care more about what you can teach them than they do about you and your experiences.


Solution: Show your personality without obscuring the subject.

You can introduce parts of your personality in your writing to make people feel at ease. Some people crack jokes, some reference pop culture, and others use vivid descriptions in their writing.

The choice is yours. Make your tone personal and engaging, as if you’re in a face-to-face conversation.


5. You digress

Although you’re encouraged to let your personality shine through when you’re writing, don’t abuse the privilege. Don’t bring up too many personal experiences that bury the point you’re trying to make.

Don’t digress into these personal anecdotes and analogies too much — your readers aren’t sitting in front of you, which means you can’t guarantee that you have their undivided attention. They may lose patience and bounce from your article.


Solution: Assert your argument repeatedly.

Restate your point in every section of the article, to prevent your writing from losing its audience. Commit to an overarching message and deliver it gradually, repeating it several times throughout the post.

State your main point upfront. Don’t spend several paragraphs telling a story of how you came to do a certain thing before getting to the main focus of your post.


6. Not narrowing your topic.

Don’t use topics like:

“Internet Marketing”

“How to do Social Media Marketing”

“Digital Marketing”

These topics are too broad. To get the most short-term and long-term benefits of your blogging, you need to be very specific.


Solution: Start with a clear, concise idea.

A working title isn’t final — it’s just a solid perspective to keep your writing on track. Once you get this stage right it’s much easier to write your posts.

This is a link to some sources to get ideas. (I get no commission)

https://coursemethod.com/blog-topic-generator-tool.html



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