by Rahimah Sultan

Building a successful online marketing strategy is just like building anything – it starts with a solid foundation. That foundation comes from understanding three basics of online marketing:

Search Engine Optimization
Content Marketing
Social Media Marketing

SEO should include:
Relevant Keywords
Valuable Content that is Shared
A Website that Loads Quickly
Both Images and Content
Backlinks from Respected Websites

Content marketing is important because it helps build your brand and inspire confidence in you.

Blogs, training videos, podcasts, and even video games can be used in your successful online marketing strategy. Be sure your content is good quality so it will not adversely affect your rankings and damage your brand. It must be free of grammar and spelling errors so that you look professional. Remember that the content you put on your site might be the first impression a prospective client gets of you.

You can use other people’s materials with permission and proper attribution. However, if you author the material, it positions you as an expert.

Once you have provided something of value and positioned yourself as an expert, you are much more likely to build the trust necessary to sell something. You can feature your products or services with a banner ad on your blog or by inviting the prospect to click through to the ecommerce portion of your website.

Social Media Marketing

In order to make the most of a social media marketing strategy, you need to interact with your fans and create a true community. Show that you are accessible by allowing people to ask questions, voice concerns, and even complain. Then address these issues in a professional manner. Provide them with content that is interesting, not just promotional. Remember, social media is just that – social!

Gaining a certain number of followers or obtaining a target click through rate can be wonderful short-term objectives. However, the final objective of Internet Marketing is sales.

The Internet in general and social media specifically can be wonderful tools for generating sales. But, like all tools, they have to be used properly to produce the desired results.

Always keep the marketing basics in mind in your strategy. Ask yourself these three questions:

1) Why would a prospective customer buy my product or service rather than the offerings of a competitor?
2) Is there a segment of the market that would value the things that differentiate my product or service and is it large enough to support my business?
3) What is the most cost-effective way to reach this segment with the message that my product or service is different?

Then, only launch an Internet-Marketing campaign if it is the most cost effective way to reach your specific target market with your message.

Using a successful online marketing strategy is the way to open the door to sales.

by Rahimah Sultan

With everyone focused on Search Engine Optimization (SEO), many overlook the importance of Social Media Optimization (SMO). For business owners and entrepreneurs using social media optimization across social media platforms is crucial to generate results.

Social Media Optimization is the process of making content that is generated for a specific brand easily shareable across several different social media platforms and sites referred to as the social media web.

The focus on SMO is not necessarily to drive larger loads of traffic to your site, but to get your content seen in order to get organic traffic. Social networks are actually driving more traffic to professional websites than Google, the most popular search engine.

One way to effectively spread branded content across the social web without requiring users to visit your website is the use of widgets and badges. Badges count as backlinks, which can improve Search Engine rankings. Another optimization strategy is the social sign-in strategy which eliminates the need for filling out a long form.

Click here to read Russell D. Armstrong’s Step Up Your Promotion With Social Media Optimization

by Rahimah Sultan

As an affiliate marketer, your main objective is to sell the products and services offered by your partner merchants. In order to have Success With Affiliate Marketing Programs you will need to increase your web site traffic. Following are a few tips to success with affiliate marketing.

It stands to reason that the most successful sites on the internet are the ones with the most traffic. The best way to get more traffic is through search engine optimization (SEO).

Another way to get more traffic is by joining article directories. To join an internet directory, you will have to submit your site for approval, and it will be categorized accordingly. Only submit with keywords relevant to your niche.

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A third way to increase traffic is to use fresh content. Your site must have fresh, useful content as well as tools that will help your target audience.

Then you must build relationships with your potential customers.

By using these four approaches you can have Success With Affiliate Marketing Programs.

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If you are in article marketing you know the necessity of keyword research and SEO. You have to research the best keywords and then do the SEO using those keywords. Now that Google’s Keyword Tool is dead we have to find something else to use. While you can use the replacement tool—their Keyword Planner—you must open an account and accounts are no longer free.

I know of four alternatives at the moment.

The number one, top of the line keyword search tool is at Webfire.com.

Webfire was developed by people who understand software as well as marketing techniques. However, it’s very costly. That’s to be expected for the top of the line in anything. With Webfire you get 27 traffic-getting tools.

When it comes to businesses getting free traffic, leads, rankings, and exposure for their websites and brands, automation is the key.

Webfire:

Has 22 traffic-getting software tools
Lets you promote unlimited websites
Has world class training and Support
Has a 30 day money back guarantee and you don’t have to upload or download any software to use it.

It works for any site, whether it’s a WordPress site, any other type of blog, or just a website that doesn’t have a blog. It doesn’t matter what kind of website that you have, if you want to promote it and get fast free traffic, leads and exposure, WebFire can help you do that.

It works on a Mac or PC – it doesn’t matter what kind of computer you have. You simply need to be able to connect to the internet and use your internet browser to access the WebFire membership and the software.

This works in any country in the world that you want to access the internet from and promote a website in that location or promote it globally.

Following are three free keyword research tool sites.
 

1) Keyword Eye
KeywordEye.com is a British site that lets you keep an eye on the competition and monitor how websites link to you.

2) Keyword Spy

KeywordSpy.com allows you to perform advanced keyword research and keyword tracking to study what your competitors have been advertising in their Adwords campaigns and other PPC campaigns. You can get complete in-depth analysis, stats, budget, affiliates & ad copies of your competitors.

3) SEM Rush
SEMRush.com performs the same as Keyword Spy but allows you to go deeper with your research.

Of course there are paid plans in all three free sites from which you can compare and choose. Since Google’s keyword tool is dead, you can use one of these alternatives for your marketing needs.
 

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