by Rahimah Sultan

 

I am sure you know the saying, “The devil in the detail.” When people say the devil in the detail they mean that small things in plans and schemes that are often overlooked can cause serious problems later on. When using email marketing you must pay attention to detail. These three tips for structuring emails can help you do that.

 

The term is usually used to refer to sending email messages with the intent of acquiring new customers, encouraging customer loyalty and repeat business, retaining customers, and winning back former customers. When you use email marketing for advertising it needs to look professional.

 

1) Use Eye-Catching Subject Lines

 

Subject lines should catch the attention of the reader. Think of something that would make you want to open an email. If you think you cannot come up with attention- grabbing subjects just look at others, that you come across online, for ideas.

 

2) No Misleading Subjects

 

Be creative without using misleading subject lines. The subject should always be related to what is in the body of the email. As you want to preserve your online integrity, do not try to trick people.

 

3) Avoid Spam Triggers

 

Avoid spam triggers in your subjects and in the body of your emails such as the overuse of the word free and the use of symbols (Fr*e or FR33) to disguise spammy words that will land your email in junk mail and spam folders. Spam filters look at your email as a whole. There are quite a few spam-checking tools available for checking emails before you send them.

 

When composing your emails use proper grammar rules, great subject lines that are not misleading, and avoid spam triggers. These 3 Tips for Structuring Emails can help you get started with your email campaign.

 

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by Rahimah Sultan

 

There are some myths floating around about content marketing. Jeff Bullas discusses seven of them in 7 Big Myths of Content Marketing.

 

“Content marketing has become an art and a science.” It involves telling stories with a bit of marketing added. Engagement with prospective customers is a must. The creation of content alone will not attract opportunities and produce business changing marketing strategies.

 

Content marketing is not just about search engines. You need to write for humans. It is many moving parts that include images, videos, blog posts, many social networks, multiple media, metrics, optimization, email, search and more.

 

The article points out that many bloggers (and content marketers) have fallen into the trap of only giving away free content. They forget to ask for something in return. They think that conversion from traffic to leads and sales will happen on its own.

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by Rahimah Sultan

When I was nine years old my goal was to become a doctor. That meant graduating from high school and attending college. I had to formulate a plan that would enable me to achieve this.

In elementary school things were already decided for you as far as course selection. In junior high, now called middle school, you had a more flexible curriculum depending on the path you wanted to follow. It was then that the thought of becoming a doctor solidified for me, and I used counselors’ recommendations and my own research to determine the classes I needed and when to take them.

I hope the following three tips for business success are of use to you as an entrepreneur as you plan and pursue your vision.

1. Keep focused on the main goal

Have a clear vision of your main goal. Although you may veer off course from time to time, your big vision is always the focus. Sometimes challenges arise and plans must be changed. Remaining focused on your ultimate goal will enable you to make the needed changes to keep you moving forward.

2. Persevere

Sometimes you will face uneasiness and fear of the next steps to take. You will need perseverance to keep moving forward and to stay on track. While in school I faced a lot of major challenges and had to delay my college education. I held on to my vision and eventually circumstances were such that I could attend college. That was much later in my adult life and I focused on “plan B” and received my college degree. Although I did not become a doctor, I pursued something I was truly passionate about. You will also need passion to succeed.

3. Be flexible

You need to formulate a basic plan that allows for changes. Sometimes large changes to the plan will be necessary. You also need a marketing outline for promoting your business. Decide which avenues and platforms you will use and what your budget will look like.

These are Three Tips for Business Success to consider if you are an entrepreneur or plan to be one and have decided the path you want to follow.


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by Rahimah Sultan

 

Do you want to start a blog? Ever wonder how to blog? This post explains the main steps needed to get off to a good and successful start.
 

In the past, spreading the word about your products or services was dependent upon the size of your advertising and marketing budget. Today, a blog gives anyone – from individuals to large companies – the ability to reach a large number of people at a very low cost. This article shows the steps needed to start a successful blog, beginning with what to blog about.

 

You will need to choose a domain name as well as a blogging platform. Once your blog is up, you might want to customize the design, and then you will be able to start blogging.

 

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