Archive for October, 2016
Internet Marketing: Building Your Brand
by Rahimah Sultan
You must have an online presence to build your brand. That means using social media sites like Facebook and Twitter. But, you can’t just open an account. You have to have a strategy to generate a following. It takes a lot of work and talent.
“If you’re currently plotting your break into the social media realm, then you will quickly see that competing for the short attention span folks today have today is rather daunting. You’re going to need a content marketing strategy that will not only interest but engage your audience.”
You must watch for new trends, use your own voice, not be afraid to experiment, be diligent, and maintain quality. Hugh Benjamin details this in his article What It Takes To Successfully Build An Online Presence.
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Home Business In Retirement
by Rahimah Sultan
“So, you’ve decided you want to work for yourself when you reach age 65 or so. There are three key factors to consider before diving into entrepreneurship and starting a home business in retirement.”
Risk
“Be realistic about the time, energy, and cost of starting a new venture. The flexibility of freelancing or consulting from home would be a better option than setting up a labor-intensive physical company. Consider the investment…”
More…
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Email Marketing: Writing Emails that Get Opened
by Rahimah Sultan
“About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.”
This infographic covers important points on how to write an email that gets opened, read and responded to.
It is recommend that you use direct language and have one main goal which can be a question, an outcome, or a request.
Use subject lines that “are intriguing without being click-bait, short without being cryptic, urgent without being slimy, and action-driven without being dispassionate,” states the infographic.
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Content Marketing: Three Essential Elements
by Rahimah Sultan
Three essential elements are needed for creating great quality content for your audience. Your content has to be useful and solve problems, and it needs to show them how to do something.
It should be interesting and written in a personable way. Show your personality as opposed to writing like a professional and just stating facts.
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Internet Marketing Solutions: 3 Tips
by Rahimah Sultan
You need three key things to grow an online business: Targeted traffic, something to sell, and a marketing funnel.
Learn how to copy the experts so you don’t have to try to work it all out yourself – how to build a website, which products are best sellers or how to send responsive emails.
Here are three Internet Marketing tips to help you move forward with your business adventure.
1) Affiliate marketing is a simple online method and you’ll make faster progress if you work with the guidance of a good coach or mentor. Choose someone who is very successful and has years of experience.
When you have chosen a trusted mentor, just follow that expert’s plan of action. You can search “YouTube for experts in your niche or do a Google search and find the best marketers, the best article writers, or Google experts (Martin Shervington explains Google+), for Facebook (take a look at Marie Smith) or Twitter experts (Yasmin Dendror “Understanding Twitter”). (“SEO step by step” Caimin Jones).” The time spent on research is worth it.
2) Offer an incentive. Create some sort of free bonus offer for everyone who signs up to your email list. This will get people excited about giving you their information because they’re going to get something of value for free. It could teach them something that they did not previously know about the world of internet marketing or whatever niche you are promoting. You simply add an opt-in box, a short description of your gift, and then drive traffic to your site.
3) Build Relationships. Now that you’re all set up with your blog or other platform and are ready to advertise, you need a way to stay in contact with prospective customers. You can do this with an autoresponder which is a program that automatically generates a set response to all messages sent to a particular e-mail address.
Although an autoresponder is usually set up with prewritten emails set to go out at certain intervals, you can also use it to send out broadcasts whenever you wish. You can set up a couple of automatic emails such as a “thank you” for signing up to your list as well as an email with the download link for the free gift. Then you can send out broadcasts whenever you wish, as opposed to relying on an autoresponder sequence.
In summary, Internet Marketing Solutions: 3 Tips includes doing some research to find mentors to help with setting up your online business, offering an incentive for people to join your list, and following up with those people to build relationships so you have someone to buy your products and services.
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