Internet Marketing Using Digital Channels And Social Media

by Rahimah Sultan

Internet marketing using digital channels and social media is a part of overall marketing.


There are many components to a digital marketing campaign.


Social media is only one of all the available channels for digital marketing.


Social media platforms bring many people together to exchange information.


Any form of marketing products or services using electronic devices is digital marketing.


This type of marketing has been around as long as electronic devices, beginning with the radio, and can be done online and offline.


Digital marketing is advertising delivered through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.


For a well-rounded marketing strategy, you need to use both online and offline marketing.


While millions of dollars can now be earned from home using laptops and cell phones and the like, there’s still a place for offline marketing.


There is enhanced offline marketing which includes restaurants using ipads for customers to create orders, as well as radio, television, and phone marketing.


Enhanced offline marketing also includes electronic billboards, and some are interactive.


Other forms of this type of marketing include local people in your community wanting to be rappers and rockers handing out mix tapes and CDs and now probably USB sticks to get you to listen to their music.


The podcast model is now used on internet radio; that is, advertising right before the show begins and just before the end of the show. You must be entertaining in order to do well on radio.


When it comes to online marketing, there are several large categories:

Search engine optimization (SEO) is the process of optimizing your online content to ensure your site ranks high in the search engines for relevant keywords and phrases.

Search engine marketing (SEM) or search marketing falls under SEO and is paid search or pay per click (PPC)

Content marketing which has been around longer than the internet, tells a story about your product or service to help improve conversions.

Content marketing allows you to connect with and educate your leads, customers and prospective purchasers with whom you work to build trust and relationships to encourage them to make an educated purchasing decision.

Social Media Marketing (SMM) is the practice of creating content that you have customized or tailored to work within the context of each individual social media platform so that you can drive user engagement and sharing.

Pay-per-click advertising (PPC) is an internet advertising model… Wikipedia

Affiliate marketing is the process of earning a commission by promoting a product you like to others and receiving some of the profit for each sale you make.


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Email marketing is the process of using email to promote your business. It’s used to foster relationships with potential customers, keep current customers informed and updated about your brand, offer coupons to encourage customer loyalty, and much more.


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Unbounce has a great graphic that sums up all kinds of online marketing in one neat chart.


Here’s a great place to get started with your online marketing.


For a well-rounded digital marketing strategy, both online and offline marketing are needed. The number of people spending more time on electronic devices is growing.


Traditional appliances and devices such as refrigerators, ovens, and billboards will all be modernized to leverage digital media. Whoever controls more eyeballs generates more revenue.


Internet marketing using digital channels and social media matters because it’s where the attention lies. That’s why Google and Facebook generate more revenue than any traditional media company, because they control the most eyeballs.


The channels that make up digital marketing are search engines, social media, blogs, affiliate marketing, emails, online ads, and mobile apps.



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