by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

While you’re using great copywriting skills to convince your readers to take a particular action, make sure your content is grammatically correct.

Be careful when using autocorrect while typing. It won’t catch grammar mistakes, because a word may be spelled right and be grammatically incorrect. For example:

Your my favorite dancer.
You’re my favorite dancer.

Both words are correctly spelled.


Here are some common writing mistakes that can weaken the sparkle and credibility of your message.


1. Incorrect subject verb-agreement

If the subject is singular, the verb must be singular.

Example: There is so many great ones.
Correct: There are so many great ones.

Example: Everyone was willing to participate. (This is correct.)



2. Missing commas

How you use commas in a list depends on the specific writing style you follow.

An Oxford, or serial, comma is the last comma in a list. It goes before the word “and.”

Example 1: When you go shopping, be sure to get eggs, milk, bread and peanut butter.
When you go shopping, be sure to get eggs, milk, bread, and peanut butter.

Although there are different schools of thought regarding the use of the Oxford comma, when you want to write a good sentence, it’s proper punctuation to always use commas to separate the multiple items you reference in a list.

Technically, it’s grammatically optional in American English.

Example 2: If the shop is closed when we get there we’ll have to wait until next week.
If the shop is closed when we get there, we’ll have to wait until next week.



3. Apostrophes

Apostrophes are generally used in two instances:

For contractions (I’m planning to go tomorrow, if it’s not raining)

To show possession (Susan’s computer means the computer belongs to Susan)

They’re also used to indicate missing numbers in a year, ’89 for 1989 and ’07 for 2007.



4. Hyphens

Example:

Wrong: my 90 year old grandmother
Right: my 90-year-old grandmother



5. Loose or lose

Loose means not firmly or tightly in place.

Example:

Your shoelace is loose.
He might lose the money.



6. Could of, would of, should of

These are incorrect uses of contractions for I could have, I would have, or I should have.

Correct Example:

I should have gone to the reception, and could have, if Tom had been on time.

Slurring in speech results in the common grammar mistake of substituting of for have.



7. Affect and effect

Affect and effect are often confused, although one is a verb and the other a noun.

Affect is a verb that describes something that causes or influences change. Effect is what happens as a result of the change.

“Here’s a mnemonic: A is for action. Verbs are about action. Affect starts with an A, so it’s a verb.”

Correct Examples:

Not getting enough sleep will adversely affect your health.
The effect of not getting enough sleep is bad health.



8. There, their, they’re

There is a location, their shows possession by more than one person, and they’re is a contraction for they are.

Examples:

We live here not there.
They work there but it’s not their shop.
They’re happy to be home.



9. Your and you’re

Wrong: Your my inspiration.
Correct: You’re my inspiration.

Your is the possessive of you.
You’re is the contraction for you are.



10. Then and than

Use then when referring to time.
Than is used when comparing things.

Example:

I’m going to the library then to the store.
That is better than this one.

You can use Grammarly.com (no compensation received here) to check your writing.

Of course, there are some exceptions, to these rules, that are not discussed here.

Always check and recheck your writing for mistakes.

This article only covers 10 common grammar mistakes to avoid in your writing.

Remember that autocorrected writing must be checked for correct grammar usage.

Your Autoresponder and More

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

What is Link Building?

According to Wikipedia, “Link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results.”



How Important are Links?

Link building for your online marketing is very important.

Before, Google search engines ranked their search results 100% based on the content on a webpage. Things changed with Google’s PageRank Algorithm which looked at how many people linked to a page.

Backlinks still remain the best way of determining the quality of a webpage. That’s why they’re still Google’s go-to ranking indicator.

With more updates Google’s focus is not just on quantity but also linkquality.


Page Authority

The authority of the page linking to you matters most. Links from authoritative pages pass more PageRank to your site. Google doesn’t share PageRank information publicly, although it’s the foundation of their algorithm.


Relevancy

When it comes to links page authority matters as well as relevance.

For example, if you operate a website all about photography and you get a link from an authoritative site about sports, that link won’t really count.

Generally speaking, you want to get links from authority sites that are closely related to your site.


Position

Your link’s position on a page is very important. If it’s embedded in a section of content, you get more notice. Don’t place it in a footer or sidebar where it counts for very little.

You want to place your links in the main body of the page. They should be “editorially placed,” where someone clicks it because they think your site is amazing, not in a profile you created on a random site in which you dropped a link.

These unnatural links can be considered a violation of Google’s guidelines.


Anchor Text

The clickable text section of a link is known as the anchor text. Anchor text needs to be relevant to the topic of the page you’re linking to rather than generic.

Don’t use anchor text excessively as that is considered spammy, just as excessive keyword use (keyword stuffing) is spammy.

A spammy anchor text is a link with an anchor text that has no relationship to the page on which it exists or the page it is linking to.

For natural anchor text links to your website, create beneficial content and the links and anchor text should come naturally.

You don’t want to be penalized.


Guest Posts

Be careful of guest posts. They can be spammy if:

Someone is paid to publish the post
The post contains exact match anchor text
The site exists solely to publish guest posts
The site is unrelated to yours

But, if you publish an awesome guest post on an authoritative, relevant site, that link CAN help your rank.


Nofollow vs. Dofollow

Both types help boost your SEO for search engine rankings because you get lots of clicks from many different sources. For instance, social media.

Nofollow links may not build you as much SEO juice as dofollow links, but they still drive traffic and build your SEO.

After all, your end goal is to drive leads, traffic, conversions, and revenue. SEO just happens to be one of the best ways to accomplish these goals.


Hosting and More

by Rahimah Sultan

Do you have a blog set up?


If you have a blog online you have established your online presence in business, and you most likely know the benefits of article marketing.


Use your blog as your marketing tool for articles that promote your products and services. Blog article marketing, can bring more visibility to your site and establish you as an authority in your area of expertise.


Use article marketing to add fresh content to your site and create visibility and authority. It’s a cost-effective way to drive visitors to your website and a way to obtain potential customers. When you write about your offers you can place a link in the article that redirects wherever you wish – to a squeeze page, another article, or a website.



What are some ways to gain publicity and credibility?


Write articles

Writing articles and marketing them via free article directories is one way to get more publicity for your site, products, and services.

There are millions of sources on the Internet with a non-stop appetite for content and articles written by people like you. There are plenty websites and newsletters that need articles daily. If someone uses your article, you get instant publicity and credibility.

The best articles are ones that contain great useful information. They may solve a problem or offer resourceful tips of some type. These are often the kinds of articles that get the most reads and are picked up by other webmasters. Just don’t give away all your secrets at once. You want readers to have a reason to revisit your site.


Do what you say you’ll do

Know the value of what you offer. Whatever your product or service, over-deliver.  Your customers might be pleasantly surprised with getting better service than they’re accustomed to.


Be honest

Honesty is self-explanatory.


Be genuine

Being genuine goes along with honesty.


Communicate clearly

Don’t use a lot of business jargon when writing. Be yourself. Use your own writing style. Write the way you talk.  You win trust by communicating clearly how what you offer will benefit your audience. Position yourself as someone who can help.

Don’t make everything about getting a sale. First, communicate with prospective customers so they get to know, like, and trust you. Then you can present your offers, maybe once in every three or four contacts with them.


Be consistent

When using social media channels like Facebook and others, be sure your message is consistent across all those channels. It should align with the values and mission you’ve established for your business.


Use a resource box

In about 50 words describe what you’re about and include a link back to your site.


When writing be sure you’re reaching your target audience by including a clear call to action. Start with a blogging schedule that you can maintain, maybe once a week.


In summary, you can use your blog as your basic marketing tool for advertising your products and services. As people visit and read the information on your blog, you gain publicity and credibility. Use your blog as your marketing tool for articles that inform people what your business is about.


Hosting and More

by Rahimah Sultan

If you want to rank in the top ten results for your target keywords on Google you have to get the basics right.


You will be laying the groundwork for your site to increase its visibility in search by following SEO (search engine optimization) best practices.


This SEMrush article lays out the 9 SEO best practices that you should follow which include:

Aligning your content with search intent
Optimizing your images
Using internal linking and more



Read the article here



Your Autoresponder and More



Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website.

by Rahimah Sultan

Google and other search engines changed their algorithms which affected how article marketing works. Algorithms have developed over time and are now rewarding relevance and context.  This forces article directory sites like EzineArticles.com to enforce stricter editorial guidelines.

Google wants quality and so do your readers. Your focus can’t be just SEO so you must start placing your content on targeted websites, ezines, blogs and forums that your audience is going to every day.

There was a time when poorly written articles could be published and perform well in the SERPs, if they were stuffed with keywords, even if they were grammatically incorrect. Now you have to perform article marketing with new strategies.


You need to:

Have original content

As article marketing has changed, you can no longer use keyword stuffing or mass produce low-quality content. Your content has to be original.


Write longer articles

In the past you could get away with a blog article of 350 to 500 words, but now longer articles seem to be the trend. Readers want more in-depth information to satisfy their interest. Search engines are designed to weed out short, promotional, and low-value content. So you need to write longer, well-researched informative articles. There is no real rule regarding article length so aim for between 300 to 1000 words of good quality content.


Have originality

Create original content intended for just one website. If you’re considering SEO strategy, article marketing is a valid digital advertising technique that has moved on from its earlier ranking roots. Google’s Keyword Planner is a free tool you can use whenever you need to do SEO research or revamp a site.


Use the power of guest posts

In addition to submitting to article directories, find bloggers who focus on similar subjects and work within similar industries and offer them high-quality articles as guest posts.


Be resourceful

Since article directories are no longer the hottest thing going, consider approaching ezine and newsletter owners with custom content. This won’t generate useful backlinks, but it will get your articles seen by potential customers or clients. Do incorporate links to reputable websites and provide valuable content to guests rather than trying to beat search engine algorithms.

If you want to succeed you can no longer submit an article to thousands of article directories and expect the traffic to come pouring in. You need to do article marketing with new strategies if you want to succeed.




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by Rahimah Sultan

A large part of the reason that certain pages on a website rank well is due to good on-page SEO protocols.

To start with, use a free self-hosted WordPress platform. Make sure the homepage contains highly relevant textual content for the keywords that that you are targeting, and use plugins to help improve your site.

These suggestions and more are detailed in Joe Fernandez’s article titled How I Did On-page SEO For This Website.

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by Rahimah Sultan

About six years ago, article marketing was a popular SEO technique. You would write an article on a topic related to your niche and submit it to online article directories. Then you would get a link back to your site. Unfortunately, this technique no longer works as it once did, and it may even do harm to your site.

In his article titled 7 Reasons Why Article Directories Will Hurt Your Site, Mitchell Wright details seven of the reasons why.

If you want to improve your site’s ranking for targeted keywords, there are other strategies you can use for success.

Click this link to read the article.


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by Rahimah Sultan

 
 

Although the rise of video has dominated the content marketing industry for the last couple of years, it’s evident that many people still prefer to read.

 

While many prefer to watch a video than to read written text, we’re often not able to listen to video, and for many types of content, we still prefer to read. Using article marketing as a part of your overall marketing strategy is a benefit to you.

 

Here are four good reasons to use article marketing as part of your overall marketing strategy:

 
To expand your brand visibility on the web
To validate your authority and thought leadership
To enhance your SEO efforts
To create pathways for the people, who want what you’re offering, to find you

 

Expand your brand visibility on the web

Great content is a relatively inexpensive way to advertise your brand and get more visibility on the web. You must provide quality content in an easy-to-understand manner that addresses the needs or wants of the audience you wish to reach.

 

Validate your authority and thought leadership

 

Beneficial articles validate your authority and thought leadership by showing your ideas and expertise.

 

Marketing effort builds momentum through consistency. Set up a schedule that works for you and stay with it, say one article per week. Marketing with articles takes time and persistence. It’s not a quick fix for cash flow.

 

Enhance your SEO efforts

 

You can enhance your SEO efforts with article marketing by properly using your keywords. Use them in your title, a couple of times within the article, and as a hyperlink that contains your main keyword(s) in your summary, which links back to your product or service by way of a landing page.

 

Create pathways for the people who want what you’re offering to find you

 

Create a pathway for people to find what you’re offering by using a landing page, also called a lead capture page. This is a page that has a call to action (CTA) and is connected to a source that collects people’s name and email address so that you can follow up with them to offer more information about your product or service.

 

As you promote your articles, there is the opportunity for them to go viral.

 

To have a successful content marketing strategy you will need a variety of different content types, including written blog posts, videos, infographics and webinars.

 

Search engine bots cannot read videos so you even need text with videos to rank higher in the search engines. You Tube, which is owned by Google, allows a 200-word summary explaining what a video is about. The text needs to be clear, unique and well-written.

 

You can get information more quickly from a well-written article than a video, because you can skim the article and pick out what is relevant to you. If you’re viewing a video, it’s easy to miss something while scrolling back and forth on the time bar, and it takes up a lot of time.

 

Use article marketing as part of your overall marketing strategy so you can expand your brand visibility on the web, validate your authority and thought leadership, enhance your SEO efforts and create pathways for the people who want what you’re offering to find you.

 

Click Here for Your Autoresponder
 
 

by Rahimah Sultan

 

 

Writing articles about topics that interest your prospects is a great way to become a trusted expert in your community. However, there are some important things to consider for ensuring your blog article marketing is effective.

 

Be sure that you’re reaching your target audience. These are the recipients for a particular advertisement or message. For example, people interested in starting a home business or those in a certain age group interested in certain fashion or prospects interested in weight loss, etc.

 

Be sure to have a very clear call to action included in the article. For example, if you have a free download to offer as a way to build your email list, it should be included in the article. Make sure that readers must enter their name and email address to receive the “freebie.” Once you have that information, you can engage with prospects and continue follow up with them.

 

In order for article marketing to be effective, you need to do it well and be consistent in your efforts, and provide quality content.

 

So start with a schedule that you know you can stick to. You can strive to publish one article every week, for starters, and then add more. You need to realistically assess what’s sustainable for you.

 

Blog article marketing is useful for your online business. It’s a cost-effective way to drive traffic to your website or blog and a way obtain potential customers. When you write about what you’re offering, you can place a link in the article that redirects wherever you wish – to a squeeze page, another article or website.

 

When writing be sure you’re reaching your target audience, include a clear call to action, and start with a schedule that you can maintain.

 

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by Rahimah Sultan

 

Sitting down to write an article without knowing what to say really wastes time. A blogger wants to write extremely useful and insightful content.

 

There are a few simple, common habits that will help you do your best writing in less time. Here are five tips for becoming a creatively prolific content creator.

 

Keep a stack of good ideas on hand
Keep a running list of topics. There are many sources for ideas. You can sign up for Google alerts with a few industry keywords. You can skim national newspapers and magazine stories, read small publications and trade publications, try new mediums like YouTube videos, and listen to podcasts. These are only a few suggestions.

 

Blog in Batches
You may need to find photos, upload them and enter credits. Of course you need great headlines. This can be done in one sitting for future posts.

 

Don’t try to write during your least productive time periods.

 

We’re hard-wired to be more naturally creative at certain times of day. Use that to your advantage. Try to organize your life so that your peak creative time is free of trivial tasks, phone calls, or social media. Write as much as you can during this time frame.

 

Write ahead
Back up all your deadlines by at least 48 hours, instead of writing frantically and having to post right away. Then you’ll have time to write a first draft today, leave it alone, and revisit it tomorrow.

 

Keep it simple
When writing your posts, don’t ramble on too long or wander off onto multiple trails and tangents. Follow one train of thought, and don’t overthink it. If you have more ideas on a subject, split them up and create a series. Don’t try to cram everything into one post.

 

So, stay on top of your blogging by keeping a list of ideas on hand. Blog in batches and don’t try to write during your least productive periods. Give yourself a 48-hour time frame so you don’t have to write and post your article immediately, and keep it simple. Using these five tips for becoming a creatively prolific content creator can help with your blogging.

 

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