Archive for the ‘Article Marketing’ Category
Article Marketing With New Strategies
by Rahimah Sultan
Google and other search engines changed their algorithms which affected how article marketing works. Algorithms have developed over time and are now rewarding relevance and context. This forces article directory sites like EzineArticles.com to enforce stricter editorial guidelines.
Google wants quality and so do your readers. Your focus can’t be just SEO so you must start placing your content on targeted websites, ezines, blogs and forums that your audience is going to every day.
There was a time when poorly written articles could be published and perform well in the SERPs, if they were stuffed with keywords, even if they were grammatically incorrect. Now you have to perform article marketing with new strategies.
You need to:
Have original content
As article marketing has changed, you can no longer use keyword stuffing or mass produce low-quality content. Your content has to be original.
Write longer articles
In the past you could get away with a blog article of 350 to 500 words, but now longer articles seem to be the trend. Readers want more in-depth information to satisfy their interest. Search engines are designed to weed out short, promotional, and low-value content. So you need to write longer, well-researched informative articles. There is no real rule regarding article length so aim for between 300 to 1000 words of good quality content.
Have originality
Create original content intended for just one website. If you’re considering SEO strategy, article marketing is a valid digital advertising technique that has moved on from its earlier ranking roots. Google’s Keyword Planner is a free tool you can use whenever you need to do SEO research or revamp a site.
Use the power of guest posts
In addition to submitting to article directories, find bloggers who focus on similar subjects and work within similar industries and offer them high-quality articles as guest posts.
Be resourceful
Since article directories are no longer the hottest thing going, consider approaching ezine and newsletter owners with custom content. This won’t generate useful backlinks, but it will get your articles seen by potential customers or clients. Do incorporate links to reputable websites and provide valuable content to guests rather than trying to beat search engine algorithms.
If you want to succeed you can no longer submit an article to thousands of article directories and expect the traffic to come pouring in. You need to do article marketing with new strategies if you want to succeed.
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Does Article Marketing Still Work?
by Rahimah Sultan
A large part of the reason that certain pages on a website rank well is due to good on-page SEO protocols.
To start with, use a free self-hosted WordPress platform. Make sure the homepage contains highly relevant textual content for the keywords that that you are targeting, and use plugins to help improve your site.
These suggestions and more are detailed in Joe Fernandez’s article titled How I Did On-page SEO For This Website.
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Article Marketing: Why You Should NOT Use Article Directories
by Rahimah Sultan
About six years ago, article marketing was a popular SEO technique. You would write an article on a topic related to your niche and submit it to online article directories. Then you would get a link back to your site. Unfortunately, this technique no longer works as it once did, and it may even do harm to your site.
In his article titled 7 Reasons Why Article Directories Will Hurt Your Site, Mitchell Wright details seven of the reasons why.
If you want to improve your site’s ranking for targeted keywords, there are other strategies you can use for success.
Click this link to read the article.
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Article Marketing As Part Of Your Overall Marketing Strategy
by Rahimah Sultan
Although the rise of video has dominated the content marketing industry for the last couple of years, it’s evident that many people still prefer to read.
While many prefer to watch a video than to read written text, we’re often not able to listen to video, and for many types of content, we still prefer to read. Using article marketing as a part of your overall marketing strategy is a benefit to you.
Here are four good reasons to use article marketing as part of your overall marketing strategy:
To expand your brand visibility on the web
To validate your authority and thought leadership
To enhance your SEO efforts
To create pathways for the people, who want what you’re offering, to find you
Expand your brand visibility on the web
Great content is a relatively inexpensive way to advertise your brand and get more visibility on the web. You must provide quality content in an easy-to-understand manner that addresses the needs or wants of the audience you wish to reach.
Validate your authority and thought leadership
Beneficial articles validate your authority and thought leadership by showing your ideas and expertise.
Marketing effort builds momentum through consistency. Set up a schedule that works for you and stay with it, say one article per week. Marketing with articles takes time and persistence. It’s not a quick fix for cash flow.
Enhance your SEO efforts
You can enhance your SEO efforts with article marketing by properly using your keywords. Use them in your title, a couple of times within the article, and as a hyperlink that contains your main keyword(s) in your summary, which links back to your product or service by way of a landing page.
Create pathways for the people who want what you’re offering to find you
Create a pathway for people to find what you’re offering by using a landing page, also called a lead capture page. This is a page that has a call to action (CTA) and is connected to a source that collects people’s name and email address so that you can follow up with them to offer more information about your product or service.
As you promote your articles, there is the opportunity for them to go viral.
To have a successful content marketing strategy you will need a variety of different content types, including written blog posts, videos, infographics and webinars.
Search engine bots cannot read videos so you even need text with videos to rank higher in the search engines. You Tube, which is owned by Google, allows a 200-word summary explaining what a video is about. The text needs to be clear, unique and well-written.
You can get information more quickly from a well-written article than a video, because you can skim the article and pick out what is relevant to you. If you’re viewing a video, it’s easy to miss something while scrolling back and forth on the time bar, and it takes up a lot of time.
Use article marketing as part of your overall marketing strategy so you can expand your brand visibility on the web, validate your authority and thought leadership, enhance your SEO efforts and create pathways for the people who want what you’re offering to find you.
Blog Article Marketing
by Rahimah Sultan
Writing articles about topics that interest your prospects is a great way to become a trusted expert in your community. However, there are some important things to consider for ensuring your blog article marketing is effective.
Be sure that you’re reaching your target audience. These are the recipients for a particular advertisement or message. For example, people interested in starting a home business or those in a certain age group interested in certain fashion or prospects interested in weight loss, etc.
Be sure to have a very clear call to action included in the article. For example, if you have a free download to offer as a way to build your email list, it should be included in the article. Make sure that readers must enter their name and email address to receive the “freebie.” Once you have that information, you can engage with prospects and continue follow up with them.
In order for article marketing to be effective, you need to do it well and be consistent in your efforts, and provide quality content.
So start with a schedule that you know you can stick to. You can strive to publish one article every week, for starters, and then add more. You need to realistically assess what’s sustainable for you.
Blog article marketing is useful for your online business. It’s a cost-effective way to drive traffic to your website or blog and a way obtain potential customers. When you write about what you’re offering, you can place a link in the article that redirects wherever you wish – to a squeeze page, another article or website.
When writing be sure you’re reaching your target audience, include a clear call to action, and start with a schedule that you can maintain.
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Five Tips for Becoming a Creatively Prolific Content Creator
by Rahimah Sultan
Sitting down to write an article without knowing what to say really wastes time. A blogger wants to write extremely useful and insightful content.
There are a few simple, common habits that will help you do your best writing in less time. Here are five tips for becoming a creatively prolific content creator.
Keep a stack of good ideas on hand
Keep a running list of topics. There are many sources for ideas. You can sign up for Google alerts with a few industry keywords. You can skim national newspapers and magazine stories, read small publications and trade publications, try new mediums like YouTube videos, and listen to podcasts. These are only a few suggestions.
Blog in Batches
You may need to find photos, upload them and enter credits. Of course you need great headlines. This can be done in one sitting for future posts.
Don’t try to write during your least productive time periods.
We’re hard-wired to be more naturally creative at certain times of day. Use that to your advantage. Try to organize your life so that your peak creative time is free of trivial tasks, phone calls, or social media. Write as much as you can during this time frame.
Write ahead
Back up all your deadlines by at least 48 hours, instead of writing frantically and having to post right away. Then you’ll have time to write a first draft today, leave it alone, and revisit it tomorrow.
Keep it simple
When writing your posts, don’t ramble on too long or wander off onto multiple trails and tangents. Follow one train of thought, and don’t overthink it. If you have more ideas on a subject, split them up and create a series. Don’t try to cram everything into one post.
So, stay on top of your blogging by keeping a list of ideas on hand. Blog in batches and don’t try to write during your least productive periods. Give yourself a 48-hour time frame so you don’t have to write and post your article immediately, and keep it simple. Using these five tips for becoming a creatively prolific content creator can help with your blogging.
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Tips for Article Marketing
by Rahimah Sultan
I found this piece, by Christina Walker, on article marketing. She covers three tips for getting it right. You need to use high-quality article directories, convince readers that you are a reputable, trustworthy… Continue
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Article Marketing: Optimizing Your Squeeze Page
by Rahimah Sultan
You want to publish your articles in the largest publications that you can, because they get you links when other webmasters use your article on their site, and you want to capture highly-qualified leads in order to build brand recognition and stay on your readers’ minds.
The following article covers optimization of your squeeze page in your article marketing.
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Blog Article Marketing Tips
by Rahimah Sultan
A blog is a tool for publishing whatever you want. You define what that publication should be like based on your interests and goals. Blog article marketing is a process of writing articles, that support your interest, and publishing them on that blog platform. A blog is a technology that’s easy for both people and the Internet to understand.
You decide the purpose and the tone. Do you want to attract more leads for your product or service? Should the tone be formal or casual?
The basic format of a blog article includes a date, title, author, and the article body which includes text and images. You can include a call to action (CTA) at the end of your article with a link to your lead capture page (LCP) to bring in more leads.
Doing a blog right is about understanding what you can do with the technical capabilities of a blog platform.
Blogging is one way to establish an online presence, especially if you have or want to start a business.
These Blog Article Marketing Tips can help you get started with your online presence and help to establish your authority.
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SEO Best Practices
by Rahimah Sultan
If you want to rank in the top ten results for your target keywords on Google you have to get the basics right.
You will be laying the groundwork for your site to increase its visibility in search by following SEO (search engine optimization) best practices.
This SEMrush article lays out the 9 SEO best practices that you should follow which include:
Aligning your content with search intent
Optimizing your images
Using internal linking and more
Read the article here
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