By Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

In the future, marketers could face unique challenges that will change how they approach digital marketing.

The top content marketing strategies are still personalized marketing, extended use of multimedia, and exploring new…

Read the article here


Try this viral mailer that pays

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

As email marketing is evolving, what worked last year or even last month might be outdated. Spam filters are smarter, people are more selective about what they open, and inboxes are more crammed full. So, how can you make sure your emails do not end up unopened, ignored, or even trashed? If you want more clicks, actual engagement, and conversions, you must stay ahead of the curve.

Let’s discuss 10 email marketing trends to help you get more clicks and opens with your email marketing.


1. AI

AI is now the main player, not just the behind-the-scenes assistant in email marketing. AI-powered email marketing will redefine how brands create, optimize, and automate campaigns making emails more engaging, personalized, and efficient than before.

AI can now write high-converting email copy, generate subject lines that capture attention, and even design email templates that line up perfectly with brand guidelines.

AI isn’t just helping marketers work faster, it’s making email automation more intuitive, smarter,  and more human-like.

Some key points:

~ AI anticipates user behavior and sends the right emails at the proper time to the right people.

~ AI makes it feel personal without manual effort, whether it’s an automated re-engagement email or a follow-up email for a recent purchase, or an email for inactive subscribers.

~ AI-powered A/B testing allows marketers to boost engagement and conversions and adjust campaigns instantly based on real-time data.


Those who include AI-powered email marketing strategies will have a serious competitive edge.

AI is the key to better performance and higher conversions without, the extra workload, whether it’s optimizing email automation, improving customer engagement, or refining email personalization.


2. Tougher Email Security Rules

If your emails aren’t correctly authenticated, they may never make it to an inbox.

Stricter email security procedures like **SPF, DKIM, and DMARC are being enforced by email providers to stop phishing and spam.

That’s great for security, but it also means marketers need to be more active about email authentication. This matters because:

**SPF (Sender Policy Framework): Confirms only authorized servers can send emails on your behalf.

DKIM (DomainKeys Identified Mail): Verifies that your email hasn’t been altered before reaching the recipient.

DMARC (Domain-based Message Authentication, Reporting & Conformance): Gives email providers rules on what to do with unauthenticated emails—like rejecting or flagging them as spam.

If you don’t set up these protocols correctly, it could mean fewer emails going to inboxes and lower engagement.

Marketers who take authentication seriously will see better email deliverability and greater customer trust.


3. Hyper-Personalization

Hyper-personalization goes next level. Adding someone’s first name is no longer enough.  Customers expect emails that understand them.

This is where AI-driven hyper-personalization comes in. AI pulls insights from real-time data, social media activity, and past interactions to craft emails that feel truly relevant, instead of guessing what a subscriber wants.


Highly relevant, human-like interactions mean email marketers have:

~ More relevant messaging: AI personalizes emails based on a recipient’s latest activity, not just past purchases.

~ Smarter segmentation: Instead of broad email lists, AI refines audience targeting based on real-time engagement.

~ Better conversions: The more relevant an email feels, the more likely a customer is to open, click, and act on it.


Brands that win will be the ones making personalization feel effortless, and AI is making that even easier.


4. Smarter Tracking

There’s a problem with bot clicks that’s ever-growing. You might be dealing with bot clicks (automated security scans that mimic real engagement) if your email marketing campaign reports show a high click-through rate but little to no conversions.

As email providers implement stricter security measures and anti-phishing protocols, email marketers need better tracking strategies to distinguish real user behavior from false signals.

To identify and reduce bot clicks:

~ Monitor click-to-open rates. If clicks significantly outnumber email opens, chances are bots are inflating your engagement numbers.

~ Using human verification signals like heatmaps and session tracking tools can help separate real customer engagement from automated scanning.

~ Delay click tracking. Many email service providers (ESPs) allow delayed link activation which ensures that only human clicks count.

~ Segment by user behavior. Cross-reference email interactions with past engagement, purchase history, and landing page activity to filter out bot-generated clicks.


If you implement smarter tracking methods, you’ll have more accurate insights into your campaigns, thus allowing them to optimize based on real engagement and not false inflation.


5. Apple Intelligence

Apple Intelligence is changing email again. With the introduction of Apple Intelligence Apple’s latest update, iOS 18.1, is making waves in email marketing. This AI-powered system is reshaping how emails are categorized, read, and engaged by making marketers rethink their approach.

Apple Mail now includes priority messaging and tabs, a feature borrowed from Gmail.


Emails are automatically sorted into categories based on urgency and relevance, so promotional emails could be deprioritized if they don’t meet the correct criteria. The real game-changer is AI summaries.

Apple’s AI scans long emails and condenses them into short highlights, allowing users to decide whether to read the full message.

For email marketers, this shift changes everything. If an email isn’t engaging enough from the start, subscribers may never read beyond the AI-generated summary.


Marketers must now focus on:

~ Writing stronger subject lines and opening sentences that immediately grab attention

~ Making email content concise, personalized, and valuable to encourage readers to open the full message

~ Monitoring changes in engagement, as click-through rates and open rates may fluctuate with AI-driven filtering

~ Using email hyper personalization and segmentation to make sure messages are categorized correctly and don’t get lost in inboxes


As an email marketer, you need to quickly adapt.


6. Accessibility

Accessibility has become obligatory. Here are some key accessibility practices:

• Use alternative text for images to ensure that visually impaired users can access critical information if images don’t load.
  
  
• Adopt semantic HTML to improve readability for screen readers by using proper heading structures, lists, and meaningful labels.
  
  
• Optimize for dark mode to ensure emails are legible regardless of user settings.
  
  
• Test emails with accessibility tools with platforms like Sinch’s Email on Acid to help identify and fix accessibility issues before sending.
  

With inbox AI reducing the need to open emails, marketers need to adapt their email strategy to stay visible and valuable.


7. Keeping Emails Relevant in an AI-Filtered World

To keep emails relevant you should:

Front-load important details because AI takes information from the beginning of an email. If offers, key messages, or CTAs are buried in the middle or at the end, they may never be seen.

Make subject lines work harder. The subject line must generate curiosity or offer something AI can’t summarize, driving people to open the full email.

Use engaging formatting as AI may summarize text, but it can’t replace the experience of a well-designed email. Interactive elements, images, and dynamic content still encourage real engagement.

Offer exclusive value inside. If users know they’ll find discount codes, personalized offers, or gated content only by opening, they’ll be less likely to rely on AI summaries.

Test and adjust based on new behaviors. As AI inbox features evolve, click-through rates and engagement patterns could shift. As a marketer, you should monitor analytics closely and improve your content accordingly.


8. Environmental Email Footprint

Although email might seem like a low-impact digital marketing channel, the environmental footprint of email campaigns is larger than most realize.

Every email sent needs energy, from the data centers storing them to the devices used to read them. This contributes to millions of tons of CO2 emissions each year.

With sustainability becoming a priority, businesses are now adopting eco-friendly email marketing strategies to reduce digital waste and minimize their carbon footprint.

Marketers are making emails more sustainable with:

Lighter optimized emails that reduce unnecessary images, videos, and large attachments and lowers the energy needed to send and store them.

Targeted and efficient email lists that are cleaned up by removing inactive subscribers which reduces unnecessary sends thereby cutting energy consumption.

Improved email automation that triggers emails based on real user behavior, ensuring fewer unnecessary emails are sent.

Minimalist email design using plain text emails or lightweight HTML templates which cuts down on processing power while still delivering impact.


9. Newsletters

Newsletters, which used to be just another part of an email marketing strategy, are now becoming a retention powerhouse.  They’re now one of the smartest ways to keep customers engaged long-term.

A well-executed newsletter keeps people coming back, even when they’re not ready to buy.

Instead of relying on one-off email campaigns that might get lost in AI-driven inbox filters, you can focus on consistent, valuable content that strengthens loyalty over time.

To make your newsletter a must-read

If every email is a sales pitch, subscribers will quickly tune out so, lead with value, not promotions.

Personalize beyond the first name. AI tools and email segmentation make it possible to tailor newsletters based on user behavior, preferences, and past engagement.

To boost engagement, add interactive content like quizzes, surveys, or live polls to make newsletters feel like a two-way conversation.


10. Smarter Segmentation

With smarter segmentation powered by AI, the days of broad email campaigns sent to an entire subscriber list are over. AI analyzes user behavior in real-time, making segmentation more dynamic and personalized.

AI-driven segmentation sorts subscribers based on browsing history, past purchases, and engagement patterns, ensuring every message feels relevant.

Predictive targeting anticipates when a customer is most likely to interact, allowing for smarter email marketing campaigns that land at the right moment.

Cross-channel insights integrate data from email interactions, website activity, and social platforms to refine audience targeting further.

Smarter segmentation and AI-driven collaboration mean fewer wasted emails, better engagement, and marketing teams that can focus on strategy instead of tedious manual tasks.

Brands that embrace this shift will create more targeted, high-performing email campaigns without adding to their workload.

The Future of Email is Smart, Secure and Personalized

Email marketing is evolving, and the latest email marketing trends show that generic mass emails just don’t work anymore.

AI is reshaping inbox filtering, engagement is becoming more about relevance than reach, and segmentation is getting sharper. The winners are the ones making their emails feel personal, valuable, and timely.

The challenge is how to scale personalization without turning it into a time-consuming mess. AI-powered inbox filters from Gmail and Apple Mail are getting better at prioritizing meaningful, human-like emails. That means you as a marketer have to work harder to craft messages that stand out, not just with great subject lines, but with content that feels tailored to the recipient.

This discussion on how to get more clicks and opens with your email marketing should give you some ideas for your email marketing.


Try this viral mailer that pays

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

The concept of marketing began with the Gutenberg printing press.

Magazines came into being by the 18^th century. Soon after came advertisements and billboards, followed by radio and television ads.

Then came digital marketing in the 1990s. The industry rapidly expanded to monumental proportions within two decades.

We were at major crossroads regarding the future of digital marketing in 2018.

Today we think we’re on track then everything takes a sudden turn and we have to figure out future developments in digital marketing.

By 2028 the strategies and practices we apply today will seem very far away.


So what will digital marketing look like in 10 years?


Mobile Content

Mobile will continue to be important.

In a very short period, smartphones have changed the way we communicate and the way we get information. Google searches occur more frequently on mobile devices than on desktops.

Recently, digital marketers have focused on mobile optimization because users won’t click away if a website is compatible with smartphone devices. The longer users stay on websites, the better those sites will rank on search engines. Websites will have more reason to go mobile because of Google’s mobile-first index.

To provide desktop users with the best and most relevant search results, Google has indexed websites as if they were doing so from a desktop.

Websites that aren’t already mobile-compatible are now taking the largest hit and will continue to do so. Although there’s responsive design that’s made it easier to create the same site for both PCs and mobile devices, websites that aren’t already mobile-compatible are now taking the largest hit.

Mobile content will become more of an element. As it’s hard to say exactly how content creation will change over the next few years, SEO keywords may start to turn more toward mobile searching. Long-form content could start to fall by the wayside as mobile content takes precedence. Digital marketers are already gearing their content more towards smartphone audiences.

Voice Search

The concept of voice searching has gained momentum and will continue. Millions use intelligent devices like Amazon’s Alexa and Google Assistant. Our cars and smartphones already permit us to make voice searches on the go.

Video Marketing

Video marketing isn’t going away anytime soon. As people are doing more browsing on mobile devices, they want to interact more with the content they see.

Live video streaming is ramping up and although it might seem it’s reserved for social media, you should still publish video content for websites.

Quality Long-form Content

Although the future of digital marketing appears to have no room for long-form content, digital marketers will be solving the secrets to voice and mobile search as well as producing videos.

People still want meaningful accurate information. The way they’re able to find it might be changing so digital marketers will have to adapt to those changes.

There will be all the more reason to create better and stronger blog articles, web page content, e-mails, etc., as anytime a consumer tries to find long-form content it’s nevertheless an opportunity to market to them.

Digital Marketing Tools and AI

These kinds of tools can measure link quality and help websites filter out broken links. They’re already more advanced and becoming more so.  In 5-10 years from now, they’ll likely be even better at focusing on quality links.

In the future digital marketing tools may also be able to tell us more about our audiences. Then digital marketers will be able to improve SEO metrics and tactics.

Marketers will be better able to analyze their audiences and that will not only increase productivity but also improve user experience. Chatbots and custom product recommendations are growing big in e-commerce.

In short, long-form content does have a place in the future of digital marketing, and research tools and AI will improve the way we engage with customers online.

Social Media

As social media consumption is ever-evolving, the kinds of content you need to draw users will keep changing.

People seem to look at videos much longer than static pieces of content on social media platforms, such as Instagram and Facebook, and are more willing to make a purchase once they’ve seen videos of products in action.

The power of visual content will continue to grow over the next several years. Therefore, as a modern-day marketer, it’s important that you continuously restructure your digital marketing plan to keep it adaptable to the content consumption changes ahead.

Another major prediction is that reaching your followers on Facebook organically will be nearly impossible.

According to Facebook, there is so much content published on this platform each day it’s becoming a lot choosier about what it places on users’ feeds. This social media giant is all about making sure any content that appears on a user’s feed is as relevant to them as possible.

It’s obvious that Facebook is increasingly becoming a paid advertising and marketing platform and you’ll see this even more.

Dark social, which is traffic on the Web that you can’t track through a Web analytics program, will rise. For example, it’s essentially the private sharing that takes place when people share a link to content through a mobile messaging app. Research shows that the majority of content shared online comes from dark social.

To make the most of dark social, you should include “share” buttons on the social media platforms you use. If your buttons are highly visible, your content may be shared more.

Pinterest has been shifting its focus away from offering inspiration to promoting action.

Many businesses view LinkedIn’s video ads as an effective and compelling way to reach their audiences.

It’s predicted that YouTube will remain a huge digital marketing player in the near future and will be used for generating leads.

As people are becoming more concerned about who has access to their data, social media platforms are tightening up their data sharing policies. So, persona-based marketers are now dealing with how to get around that. Although social media advertising isn’t dying, from here on out there will be more restrictions on how companies get user data.

As platforms seek to improve consumer privacy, one of the largest changes will be to how we track advertising through third-party cookies. However, this doesn’t mean that first-party cookies won’t still be applied to track interactions with your site, so no need to panic.

To stay updated on the latest changes from Google you can use their Privacy Sandbox News.

It explains the latest changes are that from January 4, 2024, they will begin testing a new feature that limits cross-site tracking by restricting website access to third-party cookies by default. (Tracking Protection). They’ll roll this out to 1% of Chrome users globally, a key milestone in their Privacy Sandbox initiative to phase out third-party cookies for everyone in the second half of 2024.


How do you succeed in today’s digital marketing world?


To stand out in the marketing field, you should do more than simply broadcasting as most people do. Most people are broadcasting on channels. If you don’t take the time to search and discover new information and respond to users with these tools, all you’re doing is advertising like you would in a newspaper. You absolutely must engage with your audience and learn from them.

You must understand the time and money it takes to use various marketing channels.

Do the research needed to learn where your target customers spend time and consume content.

Before launching a marketing strategy establish a buyer persona. Use buyer priorities for developing and researching an appropriate keyword strategy. This will help you with choosing proper social media marketing channels.

The cost to acquire new clients and prospects is rising so it’s in your best interest to improve all actions your clients perform and have automated follow-ups of their interactions with you.

You should take a totally different approach with the people who have visited your website, and were maybe going to purchase your product, than you would with those who have never displayed interest in your offering.

Using retargeting techniques, you can show your messages in the right order and at the proper time and get more bang for your buck long-term.

It’s more important than ever before to stay on top of industry changes and trends as they will change how you relate to your audience.

It’s very difficult to predict the future developments in digital marketing long-term, but keeping your eye on current trends will help you avoid being caught off guard later.


Have you tried this viral mailer that pays?

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Whether you’re an experienced marketer or just getting started, these email marketing trends will help you create relevant, engaging, content for now and the future.

As we move forward, trends will redefine how we connect with our audience, measure success, and create our email marketing strategies.

We’re now venturing into the realms of heightened engagement, smarter analytics, and more intuitive user interactions.


Do the latest email marketing trends matter?

Yes. Here are some reasons why email marketing trends matter.

1. Consumer habits and preferences continually evolve with the changing digital landscape. What interested them in the past may not resonate this year.

2. The digital space constantly fluctuates with new technologies appearing quickly. Keeping up-to-date on the latest trends means using new tools and techniques (such as AI and interactive design) to substantially enhance the performance of your email campaigns.

3. Differentiation is key in a crowded digital market. If you adopt the latest trends, you can capture your subscribers’ attention and stand out in their inboxes, capture their attention, and stay ahead of competitors who might be slower to incorporate new methods.

4. The fundamental goal of any marketing plan is to effectively engage customers and drive a strong return on investment. The latest trends in email marketing often offer new ways to increase engagement, enhance personalization, and, ultimately, increase the ROI of your campaigns.

5. With directives like GDPR and changing email standards, staying updated with the latest trends also means ensuring compliance and adhering to best practices.



What are the hottest email marketing trends?


Moving forward, the email marketing landscape is in position for some groundbreaking shifts. These changes are about deep, impactful transformations that respond to the evolving digital environment.

There will be trends that will redefine how we craft our email marketing strategies, connect with our audience, and measure success. There’ll be an exploration of innovations that go beyond the traditional, venturing into areas of heightened engagement, smarter analytics, and more intuitive user interactions.

Email authentication is finally advancing from a best practice to a requirement, especially for high-volume senders. Enforcement is beginning now, signaling a significant shift in the industry’s approach to email authentication.


The following are the new requirements:

1. Authentication

1. Senders must set up SPF (Sender Policy Framework), a layer of protection in email infrastructure, and DKIM (DomainKeys Identified Mail), which allows the receiver to check that an email that claimed to have come from a specific domain was actually authorized by the owner of that domain. These protocols are essential for authenticating your emails and proving they’re sent from a legitimate source??.

2. Along with SPF and DKIM, a DMARC (Domain-based Message Authentication, Reporting, and Conformance policy is mandatory. It enables email senders to specify how to handle emails authenticated using SPF or DKIM. Then, these senders can opt to send those emails to the junk folder or block them altogether. This policy doesn’t need to be enforced at the beginning. However, achieving DMARC enforcement is still a best practice for safeguarding against domain spoofing and abuse??.

Only the main points are touched on here, due to the complicated nature of these protocols.

3. The domain in the sender’s “From” header must align with either the SPF or DKIM domain, ensuring uniformity and consistency in the sender’s identity??.

4. It’s essential to maintain valid forward and reverse DNS (Domain Name System) which are also known as PTR records. These records contribute to the legitimacy and traceability of the sending domains and IPs. Domain Name System (DNS) translates a domain name into an IP address to find the owner’s site.

5. Enabling a visible and accessible one-click unsubscribe option is essential for subscription-based messages. This practice augments user experience and aligns with Gmail’s requirements for sustaining low spam rates??.

6. Keep spam rates low, below 0.3%. This metric reflects the sender’s reputation and the effectiveness of their email practices??.


The industry is increasingly focused on security and authenticity. Compliance with these guidelines is crucial for ensuring high deliverability and preserving a good sender reputation. Although these new requirements are from major email service providers like Google and Yahoo, you can expect other inbox providers to announce similar regulations.



2. Generative AI

In the current email marketing changes, Expanded Generative AI is a major leap forward in email marketing technology. It allows marketers to create more effective, personalized email campaigns while saving time and resources. This enhanced AI technology goes beyond basic automation and enables the creation of highly personalized, dynamic content at scale.

AI can generate powerful email content personalized to individual preferences based on user data and past interactions.

Generative AI greatly reduces the time and effort needed to create varied and engaging email campaigns.

Although you might think that AI-generated content may not be very engaging, it has the potential to be the most engaging. As a marketer, you are limited in the personalization and segmentation of your marketing campaigns. The same restrictions don’t apply to Generative AI.



3. Interactive email experiences

With the current email marketing changes, you’ll see emails changing from static messages into dynamic, engaging experiences. There’ll be more embedded widgets and features incorporating elements like surveys, polls, and quizzes directly within the email.

Rich media integration using videos, gifs, and other things to make emails more visually appealing and engaging.

There’ll be real-time content updates based on user actions or external factors, like stock levels or weather conditions.

You’ll see game-like elements incorporated like spin-to-win features and scratch cards, plus, interactive CTA (call-to-action buttons) that animate, change color, or expand upon hover or click, providing immediate feedback to the user.



4. Minimalistic designs

Layouts will be cleaner, color schemes will be simplified, and minimal text with easy-to-read fonts will be used for succinctness and clarity. The focus will be on content and faster load times.



5. Mobile focus

With the current email marketing changes, designing emails with a mobile focus is a must, since the majority of emails being opened are on mobile devices. Although we know this, it still seems that mobile design is an afterthought. That might be because we’re often designing and planning email campaigns from a desktop.



6. BIMI adoption

Brand Indicators for Message Identification (BIMI) is an email authentication protocol that allows brands to display their logo next to their email in the inbox, thus, enhancing brand visibility and trust. Although it’s relatively new, you’ve probably seen a few well-known brands using this in the inbox.



7. New metrics focus



Marketers and senders will start looking at metrics beyond open rates, and businesses will use other key performance indicators (KPIs) to gauge the value and performance of their email campaigns like:

Engagement over time
Email influence on the customer journey
Subscribe lifetime value
Conversion rate, and
List growth rate


These current email marketing changes emphasize the continuous advancement of email marketing.


Have you tried this viral mailer that pays?

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Although AI (artificial intelligence) has been around since the 1950s, it has taken time to achieve significant progress. You may not be aware of it, but these days you interact with it daily. It has a wide range of uses. Different types of AI work in different ways. Please keep this in mind before you decide to benefit from AI.


What is AI?

Artificial intelligence (AI) is a sector of computer science that involves creating smart machines that perform tasks using human intelligence. Advances in machine learning have made it possible for AI systems to affect almost every aspect of the tech industry.

AI enables a rational use of time resources. Computer systems can analyze information effectively. For example, AI software can proofread a document in less than a minute. AI helps people and businesses achieve strategic goals, gain actionable insights, make critical decisions, and develop innovative products and services. Every tech company can invest in AI-oriented technology, from autonomous vehicles to robotic border control robots.


How is AI used?

AI is used in many ways which include:

Bots for marketing purposes

Stock trading advising

Smart assistants like Siri and Alexa

Entertainment recommendations from top platforms such as Spotify and Netflix

Spam filters on email and other social media chats

Monitoring of social media resources

Forecast reports and disease mapping

Medical recommendations adjusted to personal needs and preferences

Joined-up manufacturing and distribution


More trends in AI will appear in the future. Advances in robotics and AI have made it possible to create delivery drones and driverless cars.

There are different devices that can recognize a human voice and a human language with almost 95% accuracy. Robotic transcribers can change spoken language into written words.

China has promoted the use of facial recognition and there is a great opportunity for artificial intelligence to be used in, accurately, recognizing personal emotions.

The healthcare industry has implemented artificial intelligence for various purposes. It’s being used to spot genetic sequences and identifying molecules. Medical facilities are using AI for virtual health assistants and chatbots to provide medical information, understand the billing routine, make appointments, and to complete other administrative tasks.


As a time saver, you can use artificial intelligence for your small business in the following ways:


1. Content and social media posts

ChatGPT

Writing content is one of the most time-consuming tasks there is. You can use ChatGPT to explain scientific concepts, draft emails, answer questions, translate languages, and write copy. The output quality is determined by your query’s quality and specificity. You MUST fact-check anything you have AI write, as it can be rather inventive.

Grammarly

Another free tool that uses AI is Grammarly to improve your writing. With it, you have a choice of plans and the free one offers vocabulary enhancement, and checks spelling, style, grammar, and plagiarism.

Notion AI

Notion AI is a mixture of ChatGPT and Grammarly in one place. You just start a new page, type a sentence, and then scan over it with your mouse. You’ll get an option to “ask AI” and clicking it will enhance your copy or respond to your requests.

2. Interactive customer service

Chatbots have been around since the 1960s and really became popular in the 1990s and are getting smarter each day. Customers can ask complicated questions regarding their accounts and get specifics; all due to artificial intelligence, which pulls data from previous conversations. Now, you don’t have to be limited to a certain number of phone lines to keep your business operating 24/7. You can have a chatbot answer questions using business VoIP services.

3. Banking

Chatbots are used, for customer service with banks, to answer inquiries regarding money transfers, credit score monitoring, loan applications, password resets, fraud prevention, and insurance claims at any time of day.

4. Generating invoices

You may not have employees yet or you’re a solopreneur or just starting a business. You can use programs like Quickbooks and Xero to automate and autocorrect invoices.

5. Human resource management

Small-business owners don’t have large budgets, so hiring someone for everything you don’t know how to do is not feasible. If you have employees, You can use HR management software like Zoho and Gusto which use AI to prep payroll, track time off, schedule shifts, and create workflows among other things.

6. Website builders

You can use AI to build website templates in moments. Based on your prompt, they can also apply themes to your site and include features like security, content writing, and live chat.



Although AI can be a wonderful tool, there are risks. It is not perfect. Artificial intelligence gets data from millions of sources and you should ALWAYS check the information. That data can be discredited research, include bias, and just might be fake.

Artificial intelligence systems are more vulnerable to hacking than other software and this can lead to a host of problems.


Before you decide to benefit from AI technology, remember different types work in different ways. Artificial intelligence technology can be strengthened by continuous machine learning.

Companies are continuously exploring ways to get the maximum benefits from AI. It has redefined how business processes are carried out in the fields of marketing, financial services, healthcare, etc.

These tips on artificial intelligence for your small business will help you get started in your business.

Get Your Business System With Autoresponder Here

By Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Are you just starting an online Business? Then, you might not know a lot about autoresponders. They are computer programs that automatically answer emails sent to them.


Autoresponders help automate your business which saves a lot of time. If you use them correctly, you can generate a lot of business.


Saving time and generating income are the two main reasons for using autoresponders. You’ll need an email marketing application to send out autoresponders. Do an online search for “autoresponders” and you’ll find many to choose from and you can select the one best suited to your needs. Autoresponders are a must for your online business.


Read More Here



Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

If you’re a serious marketer using email marketing, you know you need to use an autoresponder. But, if you’re just starting your business, you may not be familiar with certain email marketing tools and how to use them to effectively and efficiently email people. This article is intended to show you how to make your marketing easier with an autoresponder.



What is an autoresponder?


An autoresponder is an automated system that sends a reply to a customer using certain rules. It can contain one email or a series of emails that go to subscribers’ inboxes after a trigger event occurs, such as signing up for something of yours they’ve seen online. The goal of the email is to engage your audience, as soon as they take an action, through a series of follow-up messages.


They are the simplest form of email automation. They can include a welcome email, a thank-you email, or an abandoned cart reminder as well as more complex uses for lead-nurturing and other campaigns.


An autoresponder series of emails will:

1. Help you bond with your email list so they get to know, like, and trust you. Thus, boosting your traffic and sales

2. Lend a sense of continuity to your email marketing

3. Allow constant communication between you and your audience




What are some examples of when to use autoresponder emails?


1. Follow-ups

This email is used for visitors to your site who have just given you their email addresses. This is mainly those who’ve signed up for your newsletter or whatever you promised when they filled in the form on your site. It’s a one-time email that goes out immediately after they’ve entered their contact information.


This is usually a welcome email saying hello and thank you for your interest. Then you can set up a series of emails to go out at particular intervals to keep engaged with this list.



2. Sales leads

These emails are for people who have expressed an interest in your product or service. They may have watched a video, so this email encourages them to start a free trial of some sort.



3. Customer service

The goal of customer-service emails is to establish clear expectations for response time, specify self-service resources, and communicate known issues.



4. Onboarding

Onboarding is the process of introducing a new user to a product or service and guiding them through the early steps of using it. The reason for this is to help them understand the product or service’s value and encourage them to engage with it more deeply which leads to increased user retention, satisfaction, and user lifetime value (LTV).


You can use tutorials, welcome messages, guided tours, and other resources designed to make the user’s first experience with the product as smooth and intuitive as possible.



5. Upselling

This email is used after your customers have been using your product or service for a set amount of time. It offers your customer an upgrade to a long-term plan.



Autoresponder emails are an essential part of your email marketing strategy because they allow you to send your subscribers the right message at the best time. Whether you are a blogger or an eCommerce store owner, they can help you maintain a healthy email list (through double opt-in), welcome and onboard your subscribers, and save valuable time.


An autoresponder is a must-have tool if you have an online business and want to successfully and efficiently email people. It saves precious time.


Although you gain quick results with an autoresponder, remember the human element. Things change quickly these days, so “set it and forget it” no longer exists. You have to continue to test copy, see how your customers react to different types of autoresponders, and add new touch points.


Autoresponders will exponentially expand your reach without adding more time or effort to your workflow, once you figure out what works. So, make your marketing easier with an autoresponder.


Get Your Business System With Autoresponder Here

By Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Going forward, marketers may face unique challenges that will change how we approach digital marketing.


The top content marketing strategies are still personalized marketing, extended use of multimedia, and exploring new digital channels.




What is AI?


We all basically know what AI is, as we see and use it daily. However, this is the definition from Wikipedia:


 Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by humans or by other animals. Example tasks in which this is done include speech recognition, computer vision, translation between (natural) languages, as well as other mappings of inputs.


We must reconsider the use of MI (marketing intelligence) and AI (artificial intelligence). MI typically focuses on interpreting worldwide consumer trends while market research focuses on customer preferences for a specific company.


Artificial intelligence (AI) and machine learning (ML) are changing the way businesses operate and revolutionizing the approach to digital marketing.


By controlling these technologies, businesses can operate more efficiently. They can give their customers personalized experiences and automate tasks, thus freeing up time to focus on more strategic endeavors.


AI has the potential to help with lead qualification, customer engagement, and product demonstrations for sales. The use of AI-generated salespeople can help companies provide high-level customer service and save time and resources. However, it’s important to strike a balance between AI and human interaction, as there are still consumers who prefer the personal touch of a real human.


Smartphones now have privacy controls to prevent too much sharing of certain data on sites like Google and Facebook, so marketers now have less data to use for understanding customers and personalizing marketing efforts. We’re also moving toward a cookie-less future, as Google will phase out cookies by the end of 2024.


Do not ignore the use of artificial intelligence in digital marketing.



What can we do to stay relevant?



HERE ARE FOUR STRATEGIES TO EXCEL AT MARKETING

1. First-Party Data

As third-party data continues to be phased out, first-party data will probably be the most valuable source of information. Rely on your own resources to get customer data instead of purchasing information from outside companies. Respecting customers’ privacy will benefit you.


You can source first-party data from:

Social media interactions
Website visitor tracking
Digital forms and surveys
Customer service interactions
Marketing email and text message responses



2. Run Pay-Per-Click Ads

Run pay-per-click ads with first-party data. If customers visit your website and look at a particular item and leave, you can retarget ads on other sites to entice them back. This is, however, becoming harder to do since Apple’s privacy updates are making that more difficult, and cookie-less browsing is taking its toll.


Many marketers are turning to Facebook’s Custom Audiences or services like Google’s Customer Match. These use a custom audience list that businesses create with first-party data, then match the list to users on the ad platform. Now, an ad funnel can be created to deliver personalized ads to customers based on first-party data.



3. Email And Text Message Marketing

Focus on email and text message marketing. Two of the most valuable first-party data sources are email and text message marketing. You can target specific customers and segments through these marketing channels. You can divide your email list by location and send out location-specific promotions to customers. Consumers like personalized emails based on behaviors like purchasing history.


This gives you a way to track which customers open emails and text messages and how they respond to the content. Using this data, you can customize your marketing to current customers based on how they respond to certain promotions.



4. BRAND AMBASSADORS

Work with brand ambassadors and influencers. They promote businesses more personally than a pop-up ad on someone’s social media feed. Brand ambassadors are familiar and friendly faces offering product recommendations, and that boosts your brand’s authenticity.


Don’t put all your marketing budget into one or two strategies, which will put your business at risk. Instead, use a diversified approach. Your ads are still relevant. So, keep running them, even without cookies. But, also, invest in email marketing and text message marketing. To reach the most customers, use the most effective content marketing strategies together to fill the gaps where some strategies are weak or where you’re not reaching customers. By using diverse strategies in tandem, you reach the most customers and aren’t significantly impacted by changes.


This information on artificial intelligence in digital marketing will help with your marketing.

Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Our introduction to email, before the World Wide Web as we know it today, was AOL and its message – “You’ve got mail.”

Since then social media replaced it with tweets, likes, and status updates.

Here are some steps that need to be taken in order to be invited into people’s mailboxes.


You can read the article here



Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

You may think that, with the rise of social media marketing and digital technologies, marketers and businesses would shift away from email marketing.

That’s not the case. Email marketing is still a dependable tool. Research shows that, in the future, email will become some of the most widely used and popular communication platforms.

There is a range of effective and free email marketing tools that you can check out for organizing and scheduling your various marketing campaigns. Then decide what best suits your needs.


Why should you stick with email marketing?


Worldwide use of email is increasing because it allows you to:

1: Personalize

Email marketing allows for personalization. You can create customized content for your consumers based on their buying patterns, behaviors, and more. You can use automation software tools to see where your customers are in a sales funnel and create specific content for them.


2. Have Better Outcomes Than Most Other Marketing Channels

Email marketing delivers a better ROI (return-on-investment) than some other marketing methods.

For the best results, you should regularly monitor the metrics of your email marketing campaign by checking your click-through rates, engagements, bounce rates, and other factors.


3. Cut Costs

Email is both inexpensive and straightforward. You don’t need a large budget to advertise, or to produce and print ads, so there’s no need to hire a digital and video production crew.

You may need to hire a professional graphic designer to create pleasing visuals along with first-rate content.

Also, email is an effective way to connect with potential customers on mobile phones.


4. Create Brand Loyalty & Connections

You can use email marketing campaigns to improve brand awareness among your customers.

For example, you can send informational content concerning your mission and values, and interact with your targeted groups.

More than likely, with a better understanding of what you’re about, potential customers will be willing to engage and connect with you.

So, create consistent, long-term email marketing strategies to keep consumers anticipating your next email.


5. Integrate Seamlessly With Other Marketing Means

If you’re using other marketing methods, you can integrate them. You can seamlessly integrate your social media channels such as Facebook, Twitter, Instagram, and LinkedIn, by placing those platform icons in emails and asking readers to follow you.

To show consumers’ a preview of your business’s Instagram profile, you can display a collage of Instagram posts in your emails.


How can you future-proof your emailing strategy?


Use these three tips to keep up with the future of email marketing.


A) Use time-based triggers

To help keep your strategy relevant, use time-based triggers for your automation, like:

1. Follow-up emails set to go out a certain amount of time after your initial email
2. Automatic emails on birthdays
3. Follow-up emails for users who interact with your site
4. Abandon cart emails

These triggers reach users at the right time after completing a desired action.


B) Always keep your subscribers foremost in your mind.

You want them to engage with your business, so always think about what will be the best experience for them. You might add an interactive element or change a button color.


C) Test emails

Since the future of email marketing is always changing as well as subscribers’ interests, and tastes, you should always test your emails.

Testing lets you know what’s working for your audience. You can test many elements of your emails including subject line, button colors, image choices, personalization, length, CTA, etc.

Testing lets you know what your audience likes or doesn’t like, so you can continually improve your campaigns.

Keeping on top of email marketing trends is necessary for keeping your email marketing approach current and effective.

Keeping your audience uppermost in your mind when laying out your email marketing campaigns will help you deliver emails that drive success.


Get Your System With Autoresponder Here