Archive for the ‘Website Promotion’ Category
New Marketing Tool
by Rahimah Sultan
Hey, I found this great new marketing tool. Well, it’s new to me. The program is called AdKreator!
Adkreator is an easy to use yet very powerful do-it-yourself banner/ad creating service. It is 100% web based so there is no software to download. It’s so easy to use even the most design clumsy users can be creating professional designs without a nervous breakdown.
There is video training on how to use the system.
You can host your creations on the site or download them to your computer and upload them later to your own website.
Their template catalog contains hundreds of templates for banner ads, peel away ads, splash pages, website headers and so much more. You can design your own templates and save them to edit later. Then you can completely change the color, text or whatever of your saved template.
You can create your own professional squeeze pages with your text, photo, video and autoresponder code for building your list.
Currently, it is free to join AdKreator and test out their design system. Free members can save one design.
There is also an affiliate program.
I use this program and I think it’s wonderful!

E-zine Marketing is One Option for Advertising
by Rahimah Sultan
E-zine marketing is one option for advertising. One common mistake that many new web site owners make when they start their online business is thinking that lots of people are going to visit their site. They spend money for that professional look, add all the relevant information and then sit back and wait for the visitors. But they don’t come.
Why? You need a marketing campaign. There are several ways to go about this.
One option is to write articles or have them written for you and then submit them to paid or free e-zines. Of course, you must find the right e-zines or web sites to post your articles to. Make sure they are top ranked and not fly-by-night ones who will take your money and not publish. A vast majority of ezines are a waste of time and money.
A few points to keep in mind are:
1. You get what you pay for.
2. You must offer something that relates to the niche market.
3. Target your advertising to your audience.
4. The best things are not always free.
Where you should advertise depends on your product or service. So, do your homework before you begin your campaign.
Affiliate Funnel Is A Different Way Of Thinking When It Comes To Downline Building
Affiliate Funnel is a different way of thinking when it comes to downline building. Downline building has been around since the beginning of the internet. The offer is very exciting, let people know about your product or service, refer a few folks and presto, you are on your way to massive success. What’s the problem with this scenario though?
Simple, downline building isn’t as effective as it once was years ago. Sure there are people making lots of money online using their downlines and affiliate marketing strategies but during the past few years a change has been taking place.
It’s called the marketing funnel and if you think of the pyramid look of a ‘downline’, flip it!
Here’s how it works. Get as many people as you can into the top of your funnel and funnel them down into paying customers. Start with a free front end product or service and then let your marketing turn those free leads into paying customers and clients.
Affiliate Funnel is a service that does this plus so much more. It is an all in one business hub that shows you how to properly promote online using the best free resources around and channel these leads into a thriving downline. This is the power of a well put together marketing funnel, taking leads and turning them into clients.
Affiliate Funnel is owned by a guy who has built a massive six figure business using free resources and his own marketing funnel. Paul Kinder has put his experience in a bottle and packaged it for anyone to check out for free at: http://tinyurl.com/3heyaph
Be sure to check out the Funnel today and start to promote your business the right way using the absolute best tools on the net. The results are there, it’s time to grab them…
Find Your Niche and Blog
by Rahimah Sultan
Find your niche and blog even though you may be starting up a new web site aimed at bloggers or you want to make your existing blog site more distinctive. The key to building and maintaining a site that will capture the interest and attention of the blogging community is finding your niche.
If you can fill a unique need in a way that no other web site does, you’ll be able to build a lasting readership among web surfers. Once you have discovered a niche, you’ll still have a lot to do, but finding your place in the blogosphere is the place to begin.
Of course, even if you’re a marketing genius or have a really great idea for a blog, success is not going to happen overnight. Building the kind of readership that blogging for profit requires takes time, and in all likelihood it will be at least several months before you are able to turn much of a profit. Try to stay committed to your blogging project during this initial rough period.
To stay motivated, set goals for how often you’ll update and how many readers you want to attract, and then reward yourself for sticking with your plan.
Often, bloggers have unrealistic expectations of how fast their readership will grow and how much money they’ll make. When these expectations are not met the disappointment can crush the desire to continue blogging.
Many bloggers suffer from a lack of planning. If you want to turn a profit as a blogger, the key is to make a realistic plan and stick with it.
Affiliate Marketing
by Rahimah Sultan
Affiliate Marketing is a branch of Internet marketing where the advertisement publisher gets paid for every customer or sale provided by him.
Affiliate marketing is the basis for all other Internet marketing strategies.
In affiliate marketing, affiliate management companies, in-house affiliate managers and third party vendors are effectively utilized for E-mail Marketing and Search Engine Marketing for the success of the product.
Web traffic can be traced with the help of a third party or owners of the affiliate programs.
Originally, affiliate marketing involved lots of spamming, false advertising, trademark infringement, etc.
Since the invention of complex algorithms and advanced security, it’s safer to do business and shopping online. This even led to better scrutinizing of terms and conditions by the merchants.
As affiliate marketing opened up more opportunities, it also increased marketing competition.
Due to this pressure in-house affiliate programs for merchants were replaced by out-sourced programs. The companies that offer this service have expert affiliate marketing and network program managers who have various affiliate program management techniques.
These affiliate networks have publishers associated with them who help with the advertising.
Affiliate marketing was started by cdnow.com who had music oriented websites. They placed a list of music albums on their site and paid others to put those links in their websites when a visitor bought an album through their site. The first company to link with cdnow.com was Geffen Records.
Two months later, a woman proposed an offer to Amazon to sell their books on her website for a certain percentage. They liked the idea and started the Amazon Associates Program. It was more of a commission program where they received a commission if a visitor clicked their links and banners on other’s sites and bought something.
Since its inception, the affiliate network has been adopted by various businesses like travel, education, telecom, mobile, gaming, personal finance, retail, and subscription sites.
The compensation methods used are Cost per sale (CPS), Cost per action (CPA), Cost per mile (CPM) and Cost per click (CPC).
The first two are the main methods used today. This is because in CPM and CPC, the visitor that turns up on a particular website might not be the targeted audience and a click would be enough to generate a commission.
CPS and CPA require that the visitor not only click on the link but also buy something or sign up for some service, which proves that the visitor is in a targeted audience. Only then does the affiliate get paid.
So the affiliate should try to send as much targeted traffic as possible to the advertiser to increase his/her returns. For this reason, affiliate marketing is also known as performance marketing. It totally depends upon the performance of the affiliate.
The affiliate team can be differentiated from a sales team by the nature of their jobs. The job of the affiliate team is to get targeted traffic to a point, then the sales team must influence the visitor to buy the product or service.
This is a very effective method because the money is being paid only when results have been achieved. The publisher incurs all the cost except that of initial setup and development of the program, which is incurred by the merchant.
Many businesses credit affiliate marketing for their success.
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4 Steps To A Successful Internet Business
by Rahimah Sultan
Having a successful internet business is simply a matter of understanding how things work, and applying that knowledge. Following are 4 steps to a successful internet business.
Find something you feel is a good business opportunity
You can search the internet for all sorts of business ideas and opportunities. Searching on any search engine with the keywords Work At Home, Business Opportunities, Home Based Business, Affiliate Programs, Make Money Online, etc., will produce 1000’s of results. Affiliate programs are good business opportunities because the ONLY thing you need to do to run your internet business is to market your affiliate link. With a traditional business you have to deal with inventory, storage, packing, shipping, complaints, returns, phone calls, emails, checks and credit cards just to name a few! With affiliate programs, once someone has clicked on your affiliate link your only job is getting the next person to click on it.
Get your own webpage
You want to put your internet business on a webpage of your own. A webpage is like a store front. It projects an air of professionalism. Think about it. Do you feel the same about buying from a vendor on the street as you do about buying from a person in a store? They’re both vendors, but you’re more trusting of the person who has a store than you are of a street vendor.
Your webpage does not have to be fancy. If you only have a brief description of what your webpage is about along with individual descriptions of your product or products people will respect that. If it’s an affiliate program you have decided upon, simply put a BRIEF description of what is being offered along with your affiliate link. Do not disclose too much in your description because people might think they know what it’s all about and not click on your link. You want to let your affiliate website do all the selling for you. These sites are professionally designed to maximize the number of people who buy or join so a brief description, just enough to spike their curiosity, is sufficient.
Get your own blog
Get your own blog and make one post a day. A blog, short for, “Web Log,” is a great way to establish yourself as an authority figure on whatever topic you decide. As people return to read your daily articles, they will eventually come to view you as an authority on whatever your blog is about. They’ll eventually develop confidence in what you are saying, and will begin to trust you. As a result some people will check out your webpage to see what you have to offer them, and people tend to buy more from people they know and trust. Their confidence in you will be an additional factor that will compel people to buy from you. There are many places online that will host and let you set up your blog for free, although it’s best to have your own blog and not a free one.
Write and submit articles to article submission sites
This is the most important. This is how you’ll get FREE advertising. People are searching the internet for free information. When you submit your articles online, the search engines will eventually find them and will spider every word. When people do a search using keywords or phrases that are in your articles, they will turn up in the search results. So, be sure to insert highly searched-for-keywords and phrases into your articles. You’ll need to include your bio at the bottom of all your articles. Your bio (known as your resource box) will contain a brief description about who you are along with a link to your website. An example is: Jane Smith is the owner of yoursite.com. Jane helps people to work at home using various business opportunities that include affiliate programs. If you desire your own home based business visit (insert your complete site address including http://)
The more articles you write and submit, the higher the chances are of your articles keywords and phrases showing up on search results. The more links you have pointing back to your website, the higher your website page rank will be in the search engines, meaning the higher up you are in the search results the more likely your page will be seen. So don’t stop writing and submitting articles. But, they must have quality informative content. Take your time and check your spelling, grammar, punctuation, sentence structure, etc. No one will take what you have to say seriously if you don’t write correctly.
Having a successful internet business is simply a matter of understanding how things work, and applying that knowledge. It does not take any special skill or any great intelligence. If you follow these steps, you cannot fail. The most important thing, as with anything in life, is persistence.
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