by Rahimah Sultan

 

E-zine marketing is one option for advertising. One common mistake that many new web site owners make when they start their online business is thinking that lots of people are going to visit their site. They spend money for that professional look, add all the relevant information and then sit back and wait for the visitors. But they don’t come.

 

Why? You need a marketing campaign. There are several ways to go about this.

 

One option is to write articles or have them written for you and then submit them to paid or free e-zines. Of course, you must find the right e-zines or web sites to post your articles to. Make sure they are top ranked and not fly-by-night ones who will take your money and not publish. A vast majority of ezines are a waste of time and money.

 

A few points to keep in mind are:

1. You get what you pay for.
2. You must offer something that relates to the niche market.
3. Target your advertising to your audience.
4. The best things are not always free.

 

Where you should advertise depends on your product or service. So, do your homework before you begin your campaign.

Affiliate Funnel is a different way of thinking when it comes to downline building. Downline building has been around since the beginning of the internet. The offer is very exciting, let people know about your product or service, refer a few folks and presto, you are on your way to massive success. What’s the problem with this scenario though?

 

Simple, downline building isn’t as effective as it once was years ago. Sure there are people making lots of money online using their downlines and affiliate marketing strategies but during the past few years a change has been taking place.

 

It’s called the marketing funnel and if you think of the pyramid look of a ‘downline’, flip it!

 

Here’s how it works. Get as many people as you can into the top of your funnel and funnel them down into paying customers. Start with a free front end product or service and then let your marketing turn those free leads into paying customers and clients.

 

Affiliate Funnel is a service that does this plus so much more. It is an all in one business hub that shows you how to properly promote online using the best free resources around and channel these leads into a thriving downline. This is the power of a well put together marketing funnel, taking leads and turning them into clients.

 

Affiliate Funnel is owned by a guy who has built a massive six figure business using free resources and his own marketing funnel. Paul Kinder has put his experience in a bottle and packaged it for anyone to check out for free at: http://tinyurl.com/3heyaph

 

Be sure to check out the Funnel today and start to promote your business the right way using the absolute best tools on the net. The results are there, it’s time to grab them…

by Rahimah Sultan

 

Find your niche and blog even though you may be starting up a new web site aimed at bloggers or you want to make your existing blog site more distinctive. The key to building and maintaining a site that will capture the interest and attention of the blogging community is finding your niche.

 

If you can fill a unique need in a way that no other web site does, you’ll be able to build a lasting readership among web surfers. Once you have discovered a niche, you’ll still have a lot to do, but finding your place in the blogosphere is the place to begin.

 

Of course, even if you’re a marketing genius or have a really great idea for a blog, success is not going to happen overnight. Building the kind of readership that blogging for profit requires takes time, and in all likelihood it will be at least several months before you are able to turn much of a profit. Try to stay committed to your blogging project during this initial rough period.

 

To stay motivated, set goals for how often you’ll update and how many readers you want to attract, and then reward yourself for sticking with your plan.

 

Often, bloggers have unrealistic expectations of how fast their readership will grow and how much money they’ll make. When these expectations are not met the disappointment can crush the desire to continue blogging.

 

Many bloggers suffer from a lack of planning. If you want to turn a profit as a blogger, the key is to make a realistic plan and stick with it.

 

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by Rahimah Sultan

Affiliate Marketing is a branch of Internet marketing where the advertisement publisher gets paid for every customer or sale provided by him.


Affiliate marketing is the basis for all other Internet marketing strategies.

In affiliate marketing, affiliate management companies, in-house affiliate managers and third party vendors are effectively utilized for E-mail Marketing and Search Engine Marketing for the success of the product.


Web traffic can be traced with the help of a third party or owners of the affiliate programs.


Originally, affiliate marketing involved lots of spamming, false advertising, trademark infringement, etc.


Since the invention of complex algorithms and advanced security, it’s safer to do business and shopping online. This even led to better scrutinizing of terms and conditions by the merchants.


As affiliate marketing opened up more opportunities, it also increased marketing competition.

Due to this pressure in-house affiliate programs for merchants were replaced by out-sourced programs. The companies that offer this service have expert affiliate marketing and network program managers who have various affiliate program management techniques.


These affiliate networks have publishers associated with them who help with the advertising.

Affiliate marketing was started by cdnow.com who had music oriented websites. They placed a list of music albums on their site and paid others to put those links in their websites when a visitor bought an album through their site. The first company to link with cdnow.com was Geffen Records.

Two months later, a woman proposed an offer to Amazon to sell their books on her website for a certain percentage. They liked the idea and started the Amazon Associates Program. It was more of a commission program where they received a commission if a visitor clicked their links and banners on other’s sites and bought something.


Since its inception, the affiliate network has been adopted by various businesses like travel, education, telecom, mobile, gaming, personal finance, retail, and subscription sites.

The compensation methods used are Cost per sale (CPS), Cost per action (CPA), Cost per mile (CPM) and Cost per click (CPC).


The first two are the main methods used today. This is because in CPM and CPC, the visitor that turns up on a particular website might not be the targeted audience and a click would be enough to generate a commission.


CPS and CPA require that the visitor not only click on the link but also buy something or sign up for some service, which proves that the visitor is in a targeted audience. Only then does the affiliate get paid.


So the affiliate should try to send as much targeted traffic as possible to the advertiser to increase his/her returns. For this reason, affiliate marketing is also known as performance marketing. It totally depends upon the performance of the affiliate.

The affiliate team can be differentiated from a sales team by the nature of their jobs. The job of the affiliate team is to get targeted traffic to a point, then the sales team must influence the visitor to buy the product or service.

This is a very effective method because the money is being paid only when results have been achieved. The publisher incurs all the cost except that of initial setup and development of the program, which is incurred by the merchant.


Many businesses credit affiliate marketing for their success.

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