by Rahimah Sultan

Google and other search engines changed their algorithms which affected how article marketing works. Algorithms have developed over time and are now rewarding relevance and context.  This forces article directory sites like EzineArticles.com to enforce stricter editorial guidelines.

Google wants quality and so do your readers. Your focus can’t be just SEO so you must start placing your content on targeted websites, ezines, blogs and forums that your audience is going to every day.

There was a time when poorly written articles could be published and perform well in the SERPs, if they were stuffed with keywords, even if they were grammatically incorrect. Now you have to perform article marketing with new strategies.


You need to:

Have original content

As article marketing has changed, you can no longer use keyword stuffing or mass produce low-quality content. Your content has to be original.


Write longer articles

In the past you could get away with a blog article of 350 to 500 words, but now longer articles seem to be the trend. Readers want more in-depth information to satisfy their interest. Search engines are designed to weed out short, promotional, and low-value content. So you need to write longer, well-researched informative articles. There is no real rule regarding article length so aim for between 300 to 1000 words of good quality content.


Have originality

Create original content intended for just one website. If you’re considering SEO strategy, article marketing is a valid digital advertising technique that has moved on from its earlier ranking roots. Google’s Keyword Planner is a free tool you can use whenever you need to do SEO research or revamp a site.


Use the power of guest posts

In addition to submitting to article directories, find bloggers who focus on similar subjects and work within similar industries and offer them high-quality articles as guest posts.


Be resourceful

Since article directories are no longer the hottest thing going, consider approaching ezine and newsletter owners with custom content. This won’t generate useful backlinks, but it will get your articles seen by potential customers or clients. Do incorporate links to reputable websites and provide valuable content to guests rather than trying to beat search engine algorithms.

If you want to succeed you can no longer submit an article to thousands of article directories and expect the traffic to come pouring in. You need to do article marketing with new strategies if you want to succeed.




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by Rahimah Sultan

Writing articles about topics that interest your prospects is a great way to become a trusted expert in your community. However, there are some important things to consider for ensuring your blog article marketing is effective.

Be sure that you’re reaching your target audience. These are the recipients for a particular advertisement or message. For example, people interested in starting a home business or those in a certain age group interested in certain fashion or prospects interested in weight loss, etc.

Be sure to have a very clear call to action included in the article. For example, if you have a free download to offer as a way to build your email list, it should be included in the article. Make sure that readers must enter their name and email address to receive the “freebie.” Once you have that information, you can engage with prospects and continue follow up with them.

In order for article marketing to be effective, you need to do it well and be consistent in your efforts, and provide quality content.

So start with a schedule that you know you can stick to. You can strive to publish one article every week, for starters, and then add more. You need to realistically assess what’s sustainable for you.

Blog article marketing is useful for your online business. It’s a cost-effective way to drive traffic to your website or blog and a way obtain potential customers. When you write about what you’re offering, you can place a link in the article that redirects wherever you wish – to a squeeze page, another article or website.

When writing be sure you’re reaching your target audience, include a clear call to action, and start with a schedule that you can maintain.

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by Rahimah Sultan

I found this piece, by Christina Walker, on article marketing. She covers three tips for getting it right. You need to use high-quality article directories, convince readers that you are a reputable, trustworthy… Continue

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by Rahimah Sultan

You want to publish your articles in the largest publications that you can, because they get you links when other webmasters use your article on their site, and you want to capture highly-qualified leads in order to build brand recognition and stay on your readers’ minds.

The following article covers optimization of your squeeze page in your article marketing.

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by Rahimah Sultan

A blog is a tool for publishing whatever you want. You define what that publication should be like based on your interests and goals. Blog article marketing is a process of writing articles, that support your interest, and publishing them on that blog platform. A blog is a technology that’s easy for both people and the Internet to understand.

You decide the purpose and the tone. Do you want to attract more leads for your product or service? Should the tone be formal or casual?

The basic format of a blog article includes a date, title, author, and the article body which includes text and images. You can include a call to action (CTA) at the end of your article with a link to your lead capture page (LCP) to bring in more leads.

Doing a blog right is about understanding what you can do with the technical capabilities of a blog platform.

(For more information, read my blog article https://marketingsuccessreview.com/blogging/4-benefits-of-article-marketing)

Blogging is one way to establish an online presence, especially if you have or want to start a business.

These Blog Article Marketing Tips can help you get started with your online presence and help to establish your authority.

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by Rahimah Sultan

If you don’t have an online presence, you can establish one by blogging. As a beginning blogger, you can use this information to begin establishing your authority and to add fresh content to your site. Fresh content keeps your blog up to date and entices visitors to return.

More…

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by Rahimah Sultan

Article marketing is a type of advertising in which companies write and distribute short articles to a range of outlets such as article banks, forums, and newsletter publishers. Its main purpose is to gain a huge number of online audiences and boost the number of sales opportunities for products or services on websites. It is one of the most successful types of marketing a business can do. This old type of marketing strategy can help marketers acquire new visitors and increase sales on their websites. Article marketing is also one of the least costly ways to market a company. – Wikipedia

I found this piece, by Christina Walker, on article marketing. She covers three tips for getting it right. You need to use high-quality article directories, convince readers that you are a reputable, trustworthy resource, and you need to SEO your articles.

There are benefits to be gained from article marketing.

Use these article writing tips to create great helpful content that will spread your message, build your expertise, and that will build your brand and authority.

You can read the article here.

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by Rahimah Sultan

Do you have an online presence? Blogging is one way to establish an online existence, especially if you have or want to start a business. If you are already set up with a blog, you most likely know about the four benefits of article marketing that I am presenting here. If you are a beginning blogger, you can use this information as you move forward. Article marketing can bring more visibility to your site and establish your authority. Use article marketing to add fresh content to your site.

Content

Fresh content keeps your blog up to date. People will want to return to your blog when you share new, useful information, especially something that will solve some problem they may be experiencing. You can use a call to action in your post that invites people to purchase an item you may be selling that will solve their particular difficulty. As you make more posts, your site visibility will begin to increase.

Visibility

Once you gain more visibility in the search engines you begin to look more authoritative. When people do searches and they find your site, you have the opportunity to make more sales. It stands to reason that the more problems you solve the more people will follow you, making you an authority.

Authority

One of the best ways to showcase your knowledge and skills is content that can help your audience. When this is accomplished, you can become an authority figure in your business.

Communication

You can share your blog content on social media to encourage communication with your target audience and then use those channels to promote audience participation.

Adding fresh content to gain more visibility and establish your authority, and maintaining communication with your audience are 4 Benefits of Article Marketing.

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by Rahimah Sultan

There are several reasons you should blog and do it often. It could bring more visibility to your site and establish your authority. If you occasionally cannot think of a topic, you can use curated content as long as you do it properly. You can also use your most popular articles and rewrite them so the information is current.

For more information on content marketing read this article.

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by Rahimah Sultan

Several years ago if you wanted to rank high in Google’s search, article marketing was the way to do it, using competitive long-tailed keywords for the same articles on different sites. It was free content. Once spammers learned they could get ranked on the first page of Google search, they set up sites specifically for ranking, using keyword stuffing. These keywords had very little, if anything, to do with the information or products on their sites. Google has cracked down on this practice by allowing only original content to be published for promotion with article marketing.

The point of article marketing is to get one-way backlinks to your site. There is an area called a “Resource Box” where you can put a bit of information about your business and a couple of links pointing back to you.

You can no longer go to different article marketing sites with the same article. If it is published anyplace on the Internet it will be rejected as duplicate content. To get the most natural links create some unique content that no one else has published, and do it on a site you own. Then do promotion with article marketing using your own original articles, and use different marketing strategies to promote your site. You can still use article marketing sites or directories for publishing content, but it must be original.

Write content for your particular audience that solves a particular problem and encourages engagement. Content marketing is about sharing valuable information to attract prospects and turning them into customers and repeat buyers. Choose a topic or niche for your site and begin writing articles based on that and start Promotion With Article Marketing.

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