Increase Creativity in Your Writing

by Rahimah Sultan

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What is creativity?

This is in the dictionary:  1: the quality of being creative   2: the ability to create

A Google check shows this: the use of the imagination or original ideas, especially in the production of an artistic work.

These are just for starters. Of course, you can find many more definitions and even come up with some of your own.

Anyone can be creative. Creativity is not something that is bestowed upon a few seemingly extraordinary people.

Research shows, that once you get beyond the average I.Q. of about 100, intelligence and creativity are not at all related.

You still have the potential for great creativity when writing copy.



Why Are Some People, Seemingly, More Creative Than Others?

Seemingly is the operative word here.

You may not be striving to write a book. But, when it comes to writing copy for your online business endeavors, you’re trying to get prospective clients’ attention and to get them to take a specific action for a particular purpose.

It’s a matter of immediacy, a sense of urgency. 

You want to come up with different ways to get prospects attention and to engage them. It may be time for another blog article and you need new ideas.

In these situations creative thinking is crucial.

You may have tried what someone else has advised that didn’t seem to work for you, or you may have some mental blocks.

Imani Campbell of The Sage Neuroscience Center states “A mental block is your brain reaching a barrier in accessing creativity, motivation, or productivity.”



So, What to Do?

This inability to clearly think or process information can be caused by many things.

If you really care about the outcome of something, you can become very anxious. For instance, that article you need to write looms like a giant question mark. What ifs begin to creep into your thoughts – what if it’s not good enough, long enough, clever enough, etc.

Whoops! Here we go with the blockage.

People learn bad habits that are mental blocks to creative thinking. These seven things may be holding you back:


1. Using different types of thinking simultaneously

Creating is generating new ideas, picturing, looking forward, considering possibilities.

Evaluating is analyzing, judging, picking apart ideas, and categorizing them as good and bad, helpful or not.

You need to separate the two. Set down your ideas first, then go back and evaluate their worth.


2. Following advice without question

There are many gurus who tell you their success secrets. It’s fine to listen, but following advice without question could lead to stifled creativity. Many have found success doing what others said wouldn’t work.


3. Fear of failure

No one likes making mistakes or failing. However, trying too hard to avoid failure sets you up for avoiding success.


4. Lack of confidence

There’s some level of uncertainty in every creative undertaking. A little self-doubt is natural.

Just have confidence that you can create and effectively carry through with solutions to challenges.

You’re on your way to becoming more confident and more creative when you understand that ideas often seem ridiculous at first, that failure is a learning experience, and nothing is impossible.


5. Discouragement from others

Most people will not see things as you do.

You may be all excited about some new venture you’re considering and they say you need to be sensible or they subtly imply that it won’t work.

Ignore them and once you’re successful, they’ll have to reckon with you.


6. Information overload

Over analyzing and cramming so much information into your brain before actually starting a project can cause you to lose the ability to act. You have to know when to stop collecting information, for that article, and start writing.


7. False limitations

Don’t become trapped by false limitations, self-imposed products of your experience. Be open to new things.

Step outside your comfort zone and explore something unrelated to what you do. Consider how people in those areas do what they do. You may find something that seems impossible today doable in the future.



How do You Regain Creativity?

Now that you know what may be holding you back, there are several things you can do to free your natural creative abilities:


1. Establish routines

Plan your necessary daily activities so you can have free time for creative ideas to show up and proper space to develop them.


2. Rest your mind

Block out the noise in your brain with scheduled time for daydreaming.


3. Move around

To create space for mental clarity you can walk, jog, run, etc. each day.


4. Complete mini projects

For practice in completing goals that require long-term commitment, perform a small task each day so that at the end of the week you’ve finished a project.


5. Take steps that help you achieve your long-term goal

Break down your long-term goal into a list of manageable tasks for each day, and check off one daily no matter how small. Don’t do more.

This is about sticking with a large project, rather than doing a lot of tasks fast and suffering burnout or losing interest.

You want to get into the habit of taking steps that help you achieve your ultimate creative goal.


6. Relax

Do something every day that you love. Spend 10 minutes daily doing just that and focusing on the good feeling you get.

You’re more likely to get new ideas when you feel relaxed.


7. Play around with your thoughts

Don’t always accept thoughts as truth. Think of the opposite as being true. If you’re worried that a situation may not go as planned, see the possibility of it going smoothly. Envision how you want it to go.

Playing around with your thoughts allows more creative solutions to arise.


Remember, creativity is not something that is bestowed upon only a few individuals. People learn bad habits that are mental blocks to creative thinking, and there are ways to regain your creativity.

These are just a few suggestions to increase creativity in your writing.



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