Posts Tagged ‘online marketing’
Generate Brand Awareness With Content Marketing
By Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
You can generate brand awareness, persuade customers to take action, and drive revenue with an engaging content marketing strategy.
There are many types of platforms, channels, and media encompassed in content marketing. This is a review of what you need for content marketing success, moving forward, and some of the best content marketing tools.
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How to Get Started Blogging Now
By Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Individuals once kept online journals or diaries known as weblogs which later became blogs. This term is also known as a verb that means to add information or posts. Blogging has become progressively easier since the mid-1990s with easy-to-use publishing tools and is now the main way for self-publishing.
Whether you’re just starting with writing or are looking for clients, blogging is a fun versatile skill you can learn.
Although blogging isn’t a short-term endeavor, with time and consistent effort you can earn a lot of money, but you won’t get rich overnight.
If you have an idea that you’re really interested in, a proven strategy, patience and discipline to tend to your blog every day, over time you’ll build a valuable asset that can continue to earn you money for years to come.
What do you need to know about blogging?
If you want to launch your own blog, you’ll need to decide how you want to monetize it.
You can start a blog on any topic that interests you. This will give an opportunity to draw an audience. Once you’ve attracted an audience, there are plenty of ways to monetize your blog.
When launching your own blog from scratch, the time and effort you put in and the monetization methods you use determine how much and how fast you grow your blogging income. In this article, you’ll learn how to get started blogging now.
Following are 6 steps for getting started:
Step #1: Idea
You need to decide what you’re going to write about. What are your passions and interests?
In order to maintain the motivation and discipline to keep going, you must find something you enjoy and would want to absorb yourself in learning and writing about every day.
If you’re a beginner blogger, make sure there are others who share this interest and don’t make your topic too broad.
A blog about movies is too broad. On the other hand, one about movies from the Golden Age of Hollywood is more specific.
Rather than blogging from the position of an expert – which you don’t have to be – you can chronicle your journey and have your readers along for this ride.
Step #2: Name and publishing platform
You’ll need to choose a unique and interesting name and a platform for your blog. You want a name that clearly identifies what your blog is about and one that people “get” at first glance.
Definitely choose a “.com” extension as that’s what people search for and expect.
There are lots of paid and free options for publishing platforms available to new bloggers. WordPress is highly recommended as you can quickly and easily set up your blog for free and it’s safe and secure and easy to manage and customize.
Step #3: Editorial calendar
Take the time to plan your first few weeks or months of content so you’ll be set for success and then you’ll never be stuck figuring out what to write about when you should already be writing.
You can check out similar content on other blogs for ideas and you can write on those topics. Just know that what makes your blog unique is your voice and perspective – YOU.
Step #4: Write
Now it’s time to start writing your content. You need to have a great headline, be relevant and useful, or be entertaining depending on your topic. Keep people engaged and give them a reason to keep reading.
People love personal stories, how-tos, and reviews. Be creative when it comes to your ideas, formats, and formulas.
It’s your blog and you have the freedom to do as you wish.
Step #5: Audience
There are many ways to build your audience, although SEO (search engine optimization) is one of the main ones.
You can also build your blog audience with social media.
Be sure your content is high quality. You have to produce several drafts of content and several edits before posting. Don’t just publish the first thing you write.
Keep in mind that, in most niches, longer blog posts of 1,000 to 2,000 words have a tendency to rank better on Google than shorter ones.
Step #6: Monetization and promotional strategies
Even if you’re a beginner blogger, create your monetization and promotion strategies.
A few ways to do this include:
Ad networks
Sponsored content arrangements
Affiliate deals
Coaching or consulting services
Selling your own products
And more
You probably won’t be trying to monetize your blog right off, because it’s difficult to make money until you’ve started to grow your audience.
So, it’s essential you start building an email list right away — even if you think you’re not ready.
When you have an email list, you have permission to keep in contact with people who have shown interest in what you’re writing about and they have taken an action by subscribing.
This is key to monetizing because, in time, you can market affiliate deals or your own products or services to your list. The longer they remain on your list reading your blog, the more loyal to you they’re likely to be.
What should you do before you start blogging?
If you’re considering setting up a blog, you need to start building your list on the first day.
Despite the popularity of social media channels, email marketing remains one of the most used digital marketing techniques.
What are the best blogging platforms?
See this article for a guide to the best blogging platforms.
Blogging isn’t a strategy to get rich quickly. Time, patience, effort, and discipline are required.
These things coupled with a good idea can have you earning extra money, even if you’re a beginner.
Use these tips on how to get started blogging now to set up your blog and start creating some extra income today.
Digital Marketing is Changing
By Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
There are many elements to digital marketing, and all of them move at a very fast pace which makes it difficult to know everything necessary to have a digital marketing career, even though you may have set up a social media campaign.
What is digital marketing?
Digital marketing covers all marketing activities that take place online, as more people use the internet to browse, connect, and make purchases. Also, the increase in mobile use continues to rise.
What are the digital marketing channels?
There is a variety of digital channels available to drive traffic including the following seven main digital marketing channels:
Search Engine Optimization (SEO)
Pay-Per-Click advertising (PPC)
Social Media Marketing
Content Marketing
Email Marketing
Mobile Marketing
Affiliate Marketing
As the digital landscape keeps evolving, there are more than those listed above.
What are the benefits of digital marketing?
Digital marketing allows you to engage with prospects and customers in a way that builds relationships, hopefully, long-lasting ones.
Reach new audiences
As you know already, there are billions of people you can engage with and influence online. When it comes to digital there are no boundaries. Since your social media posts or blog articles can be read by anyone anywhere at any time, the possibilities to engage are limitless. You can use automation for scheduling to reach people on the right days and at the correct times.
Also, you can create interesting content for new audiences by creating a targeted campaign to reach a particular group across relevant digital channels.
Segmentation
This means that you can target audiences based on their location, gender, age, job role, goals, desires, and interests, in your online marketing campaigns.
But, you need to know who you want to connect with before you target anyone. One of the best ways to do this is by creating a buyer persona. This is a profile representing your ideal customer. By using buyer personas, you can tailor your marketing content and reach out on the channels that are relevant to those personas, and connect with them to meet their needs and begin solving their problems. You can have a few personas to reflect your diverse audience.
To gauge who your customers are, what they want, and what they’re looking for you to solve, run surveys and polls on your social media channels, interview current customers on a one-to-one basis, and check out your competitors’ interaction with their customers online.
You can also do some market research using the following:
SurveyMonkey
Site analytics
Your site analytics show where your visitors came from, the keywords they used, and how long they stayed on your site, and the devices and platforms they used to get there.
Cost efficiency
Digital marketing campaigns are trackable and cost-efficient as opposed to magazine and newspaper ads.
Whether your campaigns are paid search, display advertising, or social media, you can cap your spending to keep track of costs. You can set a daily, weekly or even a monthly budget so you never overspend.
Measurable results
Digital marketing is measurable. You can track KPIs (Key Performance Indicators) across digital channels for metrics that matter, not likes or comments or social media channels. Track KPIs that show measurable results like conversion rates, sales, and revenue – things that matter.
Personalize campaigns
Of course, campaigns that are relevant and personalized perform great. Email marketers use this tactic to improve engagement. It’s the same across digital channels.
Easy adaptation
Digital is fast so you can adapt and change campaigns or content quickly. If you realize that one of your social media campaigns isn’t preforming, you can change the location or tweak the message to see if things change. Do A/B testing to avoid wasting time and money on a campaign that will never work.
Engage audiences at different stages
If you’ve read or studied marketing, you will have heard about sales funnels which have four stages through which a customer passes and needs nurturing. Your content must be geared to each of these stages before the purchase is made.
Levels the playing field
Global and small brands benefit from digital marketing. It levels the playing field for all. If you understand your personas, have identified the key digital channels to use, and found what content works, your small business is headed for success.
When setting your digital marketing strategy, you need to:
Set smart goals
Know your target audience
Conduct analysis
Choose your channels
Keep an eye on trends to gain a first-mover advantage
Determine your budget
As digital marketing is changing, you can be successful using this information.
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The Ideal Length for Blog Articles
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Because your business strategy is in place, you should have already determined your audience.
Your audience should be a determining factor when deciding on an ideal blog post length as well.
You need to consider these questions when determining your audience and your ideal blog post length.
** Which social media platforms do your audience share content from the most?
** What types of media sources are they following?
** What types of content are they sharing?
** How long are the blog posts that they are engaging with?
Word count is not a standalone ranking factor. It only has value if the content is of great quality.
A few years ago, the average blog post was usually somewhere between 500 and 800 words or even less.
Now long-form content is dominant.
There is no magic number for every post every time.
What is the average length of a blog post?
Although there is no average length per se, there are suggested lengths for different industries.
Financial technology (FinTech) – 2,000 – 2.150 words
The topics in this industry are fairly complex so they require a lot of depth. For adequate coverage, you should aim for between 2,000 – 2,250 words with a significant number of data-driven images like graphs and charts.
Finance – 2,100 – 2,500 words
Research has shown these numbers to be ideal for the largest volume of organic traffic in the finance industry.
Manufacturing – 1,700 – 1,900 words
The manufacturing industry includes chemicals, textiles, machines, and heavy equipment. There might be differing opinions regarding the word count. But, on the whole, 1,700 – 1,900 is a safe number.
Sales – 2,500 – 2,700 words
Sales is a wide umbrella covering many different areas. The most successful posts in this industry have a high word count.
Retail – 1,500 – 1,700 words
Retail drives the U.S. economy, whether it’s massive chains or mom-and-pop stores.
Online retail has experienced massive growth over recent years, and like manufacturing, the retail industry can involve a lot of different types of content.
So, 1,500 – 1,700 words or even less is sufficient to explain a product or service.
While images are always important across the board, for retail-based articles they’re especially critical.
Real estate – 1,800 -1,900 words
Real estate is an incredibly competitive industry in which you’ll need to specialize in a few strategic areas and be able to deliver expert advice to your readers.
You’ll need to master local SEO.
Home and garden – 1,100 -1,200 words
The word count for this industry is much lower than for the rest because these types of posts are more visual-centric and use lots of pictures and how-to videos to demonstrate their products.
Tech – 800 – 1,000 words
Most tech articles are a short commentary on a product, technology developments, or events, so 1,000 words is a reasonable count.
Gadgets – 300 – 500 words
After talking about long-form content being best, this seems incredibly low.
There are always exceptions. You probably don’t need to go on and on about a new gadget. Just be practical and cover the background, key features, nice images, pricing, etc.
You want to give readers a clear idea of what to expect if they buy it.
Marketing/advertising – 2,500 – 3,000 words
Just about everyone in marketing engages in content marketing. Which means a lot of content.
In this area, giving value with a high word count will help you to stand out from the competition.
Healthcare – 2,000 – 2,150 words
Healthcare is a huge industry. Not only are there major publications, but there are so many scholarly articles that feature original research from top universities.
To get your content noticed and shared, you must create top-level articles that are filled with valuable data.
Fashion – 800 – 950 words
As with tech gadgets, there’s no need to over-state fashion content. This number of words will allow you to adequately discuss fashion trends, styles, or industry models.
It goes without saying; be sure to include plenty of images.
Recruiting – 900 – 1,000 words
This industry content tends to be statistics-heavy but fairly short.
Food – 1,400 – 1,900 words
There are a whole lot of people writing about the food industry, and food blogs have increased.
Be sure to include beautiful images to make an instant connection with readers.
Travel – 1,500 – 1,850 words
This should be long enough to entirely cover topics like travel tips, destinations, useful gadgets, and more.
Film – 1,500 – 1,700 words
This industry keeps growing. To stand out you have to create substantial, long-form posts.
Producing content is not all about length. There are other variables that determine the success of your blog articles.
** Substance – The most basic consideration is what you’re trying to say. It may require 150 words or 10,000 words.
** Style – Of course, writing styles vary and will affect your content. Some styles will use content that is short, brief, and to the point, and other times it’s conversational and interactive. The style will affect the length of your content.
** Frequency – It takes time to write good content. Some bloggers post once a week while others put out short posts daily. The frequency depends on how much you can manage.
** Format – Your format has a great impact on its readability. You should break your content into small sections so readers can easily skim it. You can do this by using lots of subheadings, a few images throughout the article, and short paragraphs.
** Purpose – What is the purpose or purposes of the article? You may want to spread brand awareness, drive social engagement, provide education, grow email lists, or improve SEO. All these are sub-goals related to your ultimate goal of making conversions.
** Audience – You have to create content based on what your particular audience needs and wants. It should be based on their passions, interests, and their problems.
** Medium – When you post a video, meme, or infographic, word count doesn’t matter. With an infographic, you might use around 100 words to introduce the topic.
Why is long-form content best?
You can cover your topic with a level of depth that’s clearly impossible in a shorter post. So, long-form is perceived as high quality.
As most people don’t read word for word, long-form content is perfect for skimming. What people do is scan and check out headlines, subtitles, and bullet points, and look at the images.
Research shows that most visitors only read about 20 percent of an article.
It seems that creating content with a high word count leaves readers feeling as though they’ve just read something very impressive when they’ve finished.
Short, thin content can’t provide this certain sense of satisfaction.
As long as you provide value to your readers, they’ll appreciate a short or long article. So, use this information to determine the ideal length for blog articles that works for both you and your reader.
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The Changing Face of Content Marketing
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
The content marketing environment continues to become more complex, focusing on customer experience and strategy.
To navigate this space, you must prioritize your content approach and optimization of your content methods.
Currently, the top 3 content marketing developments include a focus on being more human, targeting, and setting measuring goals that can be reviewed on a regular basis.
In order to achieve your goals, include strategy and planning in every decision in the content marketing process from beginning to promotion.
What do you need for content marketing success?
* Increased brand awareness
* Attraction of more traffic to your website
* Generation of leads
You can increase brand awareness through content marketing by:
1) Creating non-branded, searchable content to gain the attention of those who are not familiar with your brand and who are looking for more information on a relevant topic.
2) Publishing on other websites, with large readerships, that match your target audience.
3) Diversifying your content over blog posts, videos, podcasts, webinars, whitepapers, case studies, etc.
What are some of the best content marketing tools?
1. Marketing Hub
HubSpot’s Marketing Hub offers an array of tools and systems that grow along with your business, allowing you to scale seamlessly.
2. WordPress
WordPress is the most widely used CMS (content management system) in the world. It is best for blogging, creating portfolios, and publishing editorial content.
WordPress is an open-source CMS on which you can host and build websites. You can host your own site or use WordPress.com.
WordPress has plugin architecture and a template system you can use to customize any website to fit your business, blog, portfolio, or online store.
It’s a highly customizable platform that is widely used by bloggers.
3. Google Docs
Google Docs is a free, widely used and simple tool for editing and collaborating with content writers. If you can use word processor applications, Google Docs is for you.
4. Grammarly
Grammarly is used for editing and proofreading your content before publication. It works across multiple communication mediums, from email to documents to social media.
Their browser extension works with Chrome, Safari, and Firefox, and offers a free basic grammar and punctuation plan.
5. Yoast
This tool is one of the best SEO WordPress plugins, and it’s very easy to use.
6. Vidyard
Vidyard is a video marketing platform used to help you with hosting, sharing, and promoting video content on your website.
It’s best for creating B2B marketing videos, digital marketing, and content creation.
7. Loom
Loom is great for creating video presentations and tutorials. It’s versatile and user-friendly. You can use it to answer questions or explain complex topics that require a visual aid.
8. Google Analytics
This tool is for understanding your audience and tracking site metrics like how people found your site and observe visitor behavior.
This free tool is one of the most widely used platforms online, and the basic configuration is easy to use.
9. Google Optimize
This is best for A/B testing changes to your site’s pages.
10. TheStocks.IM
This is great for sourcing stock images and free photos. It aggregates multiple free photo sites into one place such as Unsplash and Pixabay.
Just type the topic or object you’re searching for into the search box, and it will pull up images across all the platforms it sources from.
11. Canva
You can design your own marketing materials using Canva. Its UI (user interface) is great for design beginners. You can pick a template to start or create your own design from scratch.
It’s great for all kinds of content marketing imagery, like blog cover photos, social media images, Twitter cover photos, and more.
12. Adobe Photoshop
Adobe Photoshop is the gold standard for editing photographs and images, and designing custom materials. Use it to edit photographs, create Facebook images, blog cover photos, and screenshot tutorials.
These are just a few of the content marketing tools out there. Although there are many more, this list is a beginning.
For content marketing success you need to increase brand awareness, attract more traffic to your website, and you need to generate leads.
Knowing how to do this and having the tools to do so is only part of the process. Due to the changing face of content marketing, you must have a well-planned strategy for success.
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AI and Automation In Online Marketing
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
There are several trends and technologies that have emerged over the last several months that point to what the future likely holds. There is increasing use of chatbots, a focus on voice-driven search optimization, and the use of artificial intelligence. Added to these top three are podcasts and video.
Due to an increasingly cluttered communication environment, marketers are seeking ways to better engage with their target audiences. Personalization is a trend they believe holds promise.
“Technology is having a real impact for marketers, improving efficiencies and boosting customer satisfaction. Here, experts weigh in on what marketers can expect going forward.”
Please read this article for more information on these developments.
Use Blog Comments to Benefit Your Online Marketing and SEO
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
On the web most of the entries in an average comments section are spam. Akismet is a tool that filters out comment spam for you. Comment spam can have a negative impact on your site’s search engine optimization (SEO) efforts.
Do blog comments still matter or help in any way?
You might think that, with so many social media platforms available to discuss pieces of content, blog comments no longer matter. That depends on your goals.
Many businesses with a large following see no need for blog comments as social media allows them to interact with more people.
However, if you’re a small business just getting started online and only now taking steps to grow a social media following, having a comments section on your blog can prove to be beneficial to your business.
Top brands often benefit by commenting on blog topics. You may not realize this because you don’t see influencers’ names in the comment sections of popular industry blogs.
That’s because they outsource the task. They hire virtual assistants and other freelance writers to write useful comments on recent blog posts.
How do you write good comments that people will notice?
Blog comments are still powerful, if you write high-quality, genuinely-good comments worth noting. They can still get you noticed by popular bloggers and influencers.
Writing a good comment requires:
#1 Letting People See the real You
Don’t use an animal or a generic faceless silhouette. Show you and all your pearly whites with a smile.
If your message is flagged as spammy, a gravatar gives you an increased chance the blog owner will approve your new comment.
#2 Using Your Real Name
Don’t use a fake name or a nickname that your friends and family use or any other name. And don’t use a fake or inactive email address. That will break the communication avenue between the commenter and author.
#3 Not Embedding Links in Your Comments
WordPress, Disqus, and other commenting systems view these links as spam. They come across as sales pitches, a cheap attempt to sell something. The blogger will feel no inclination to view it.
#4 Reading the Post Before Commenting
Although it takes time, reading a post thoroughly before commenting is a must. You don’t want your response to be inappropriate or silly.
#5 Not Having a One-Sided Long Conversation
Long-winded blog comments are not better than short ones. They’re just boring.
#6 Not Being a Parrot
Do not repeat what you’ve just read. Your comments need to offer some insight.
More Pointers:
A) Include a friendly greeting using the author’s name, spelled correctly.
B) Offer a compliment about the post, something about why you chose to be on this blog. Be sincere.
C) Do something that makes you appear valuable to the blogger you’re aiming to entice— anything that establishes you as a person worth knowing and helps develop a personal relationship.
D) Let the blogger know you’re interested in a longer-term relationship. Make a promise at the end, like telling the author you’re going to share the post on your favorite social media platform.
Be sure to do what you promise. When you share the post on your favorite social media platform, be sure to tag the blogger — let them know you followed through.
Show some personality. You can craft your comments like you’re writing an email to a friend.
Good comments alone won’t launch you to world domination, although they’re effective and often overlooked, now that so many bloggers think they’re extinct.
Good comments can get influential bloggers’ attention.
So, you can still use blog comments to benefit your online marketing and SEO and get more traffic to your site when utilized properly. However, not every comment will drive traction and credibility for your site and brand.
You cannot use blog commenting to build backlinks.
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Effective Email Marketing
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Email continues to be an essential part of daily business and consumer interaction.
Since an email account (i.e. email address) is required to sign up to any form of online activity, it is essential to the overall Internet experience including social networking or any presence on the Internet.
Over the years, email marketing strategies have changed, although effective email marketing is still key to any marketing strategy. The best online marketers use email.
Why do the Best Online Marketers Use an Email Marketing Strategy?
Because it produces results. Email marketing technology has advanced in that the software is becoming more powerful, and advanced features are now more accessible due to the growing number of affordable options on the market.
One email marketing trend that’s really taken off is the use of AI (Artificial Intelligence).
AI tools have come a long way recently. You can use them to help create subject lines, calls-to-action and content which can produce a substantial boost in campaign results.
With AI, after you’ve created your email marketing campaign, you can opt to have it sent at a specific time and on a certain day or you can use the “send at the best time” feature.
You do not have to send all your emails at the same time nor should you always be selling. Just send a few that offer tips or something that may be of interest, then send one offering one of your products or services for sale.
Another aspect of AI is personalization of emails.
Why Personalization?
Personalization can increase open rates. If people see their name in an email they’re more likely to open and read it, thus giving you an opportunity to follow up with them which can lead to more income.
When it comes to personalization you can complement your email with tools like live chat, SMS, push and more. You can do research and find the tools with the options that fit your needs.
While personalizing your emails, you may also want to use segmentation.
Segmentation
If you are expanding or want to grow your business you might consider using CRM (Customer Relations Management) software instead of spreadsheets. CRM works like a task manager. While using a spreadsheet you may track:
Name
Email Address
Phone Number
Type of customer
Date of purchase
With CRM you can start with an email address and add the things already mentioned plus whatever else you want such as:
Lead scoring (A feature that enables you to have a more complete view of how clients are interacting with you.)
Multiple contacts
Notes
Current sales stage of customers and prospects
and more
Make your emails engaging and offer good quality content and solutions to problems. Do not email just to introduce new products or services. No one will want to open them until they’re ready to know what you’re selling or they’re ready to make a purchase.
Make sure there’s a strong reason to open your emails, regardless of whether you’re selling something or not.
How?
Be sure your emails are valuable to your reader in and of themselves.
Include relevant educational content like tips and inspiration to maintain subscribers’ interest, while building trust in your product or service. When collecting signups set expectations from the beginning by pointing out the value you’ll offer. Then, stick to that promise and you’ll grow a list of engaged subscribers to convert when the time is right.
So, in order to have effective email marketing your strategy must be well planned and include the tools you need for efficiency and effectiveness. Be personable, informative and engaging in your emails. Set expectations from the start, keep your promise, and build trust.
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Effective Internet Marketing
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Internet marketing is more effective than traditional advertising. Online marketing is an economical way to get the word out about your products, services and your company. You don’t have to spend a large amount of money so a small budget works just as well as a large one.
Brand awareness is easy when you use the power of the internet. If you setup your marketing properly you’ll have a better online presence, get more traffic and be better able to compete against those who have already built good, strong businesses using effective Internet marketing.
If you don’t market your business you won’t be able to generate leads or make your products and services known. The Internet connects more people than could ever be directly connected in person.
Why is Internet Marketing Cost Effective?
Although it takes money to run any size successful business, it’s natural to be hesitant when it comes to spending without guarantee of success. There are numerous cost-effective Internet marketing strategies available.
Whether you decide to use a website, social media or some other method, Internet marketing can increase visibility of your business and make it marketable and more profitable. You’ll need to think of your marketing strategy in terms of something other than just traffic numbers. You need targeted traffic — those who are looking for what you have to offer.
You can use social media as part of your marketing plan. It cost very little to set up a Facebook page and discuss your product or service with billions of people, some who will be in your local community. There is also Instagram and Twitter, among others.
What are Some Effective Internet Marketing Techniques?
Besides social media there is:
SEO (Search Engine Optimization)
Use SEO for your site in order to rank at the top of search engine results, thereby increasing the amount of traffic to your website or blog.
EMAIL MARKETING
Email marketing is relatively simple, inexpensive, and can generate profit. You want to build a list of clients, prospects, customers and subscribers who want to hear from you. Then you can regularly market to them via email to keep them abreast of your projects and remain a priority and generate more sales.
AI CHATBOT
You can integrate a chatbot into your marketing strategy to qualify leads, interact with site visitors, and personalize the customer experience. Chatbot marketing may seem new to you, but it has quickly gained lots of popularity.
VIDEO MARKETING
Videos are educational and informative. You can use them to demonstrate your products to help customers understand them. They help you stay competitive and boost conversion rates.
Keep things simple when you are just starting out, and use only a couple of these techniques. As you get results add more.
Be sure to have a written plan with your goals and budget and incorporate these effective Internet marketing strategies.
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Artificial Intelligence in Digital Marketing
By Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Going forward, marketers may face unique challenges that will change how we approach digital marketing.
The top content marketing strategies are still personalized marketing, extended use of multimedia, and exploring new digital channels.
What is AI?
We all basically know what AI is, as we see and use it daily. However, this is the definition from Wikipedia:
Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by humans or by other animals. Example tasks in which this is done include speech recognition, computer vision, translation between (natural) languages, as well as other mappings of inputs.
We must reconsider the use of MI (marketing intelligence) and AI (artificial intelligence). MI typically focuses on interpreting worldwide consumer trends while market research focuses on customer preferences for a specific company.
Artificial intelligence (AI) and machine learning (ML) are changing the way businesses operate and revolutionizing the approach to digital marketing.
By controlling these technologies, businesses can operate more efficiently. They can give their customers personalized experiences and automate tasks, thus freeing up time to focus on more strategic endeavors.
AI has the potential to help with lead qualification, customer engagement, and product demonstrations for sales. The use of AI-generated salespeople can help companies provide high-level customer service and save time and resources. However, it’s important to strike a balance between AI and human interaction, as there are still consumers who prefer the personal touch of a real human.
Smartphones now have privacy controls to prevent too much sharing of certain data on sites like Google and Facebook, so marketers now have less data to use for understanding customers and personalizing marketing efforts. We’re also moving toward a cookie-less future, as Google will phase out cookies by the end of 2024.
Do not ignore the use of artificial intelligence in digital marketing.
What can we do to stay relevant?
HERE ARE FOUR STRATEGIES TO EXCEL AT MARKETING
1. First-Party Data
As third-party data continues to be phased out, first-party data will probably be the most valuable source of information. Rely on your own resources to get customer data instead of purchasing information from outside companies. Respecting customers’ privacy will benefit you.
You can source first-party data from:
Social media interactions
Website visitor tracking
Digital forms and surveys
Customer service interactions
Marketing email and text message responses
2. Run Pay-Per-Click Ads
Run pay-per-click ads with first-party data. If customers visit your website and look at a particular item and leave, you can retarget ads on other sites to entice them back. This is, however, becoming harder to do since Apple’s privacy updates are making that more difficult, and cookie-less browsing is taking its toll.
Many marketers are turning to Facebook’s Custom Audiences or services like Google’s Customer Match. These use a custom audience list that businesses create with first-party data, then match the list to users on the ad platform. Now, an ad funnel can be created to deliver personalized ads to customers based on first-party data.
3. Email And Text Message Marketing
Focus on email and text message marketing. Two of the most valuable first-party data sources are email and text message marketing. You can target specific customers and segments through these marketing channels. You can divide your email list by location and send out location-specific promotions to customers. Consumers like personalized emails based on behaviors like purchasing history.
This gives you a way to track which customers open emails and text messages and how they respond to the content. Using this data, you can customize your marketing to current customers based on how they respond to certain promotions.
4. BRAND AMBASSADORS
Work with brand ambassadors and influencers. They promote businesses more personally than a pop-up ad on someone’s social media feed. Brand ambassadors are familiar and friendly faces offering product recommendations, and that boosts your brand’s authenticity.
Don’t put all your marketing budget into one or two strategies, which will put your business at risk. Instead, use a diversified approach. Your ads are still relevant. So, keep running them, even without cookies. But, also, invest in email marketing and text message marketing. To reach the most customers, use the most effective content marketing strategies together to fill the gaps where some strategies are weak or where you’re not reaching customers. By using diverse strategies in tandem, you reach the most customers and aren’t significantly impacted by changes.
This information on artificial intelligence in digital marketing will help with your marketing.
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