Posts Tagged ‘social media optimization’

October 17th, 2014

SMO Strategies in Internet Marketing

by Rahimah Sultan

photo from blog


Social Media Optimization (SMO) involves implementing changes both on-site and in social accounts to make content more visible, liked, shared and linked to via social networks. Using SMO Strategies in Internet Marketing opens up a communication avenue with current and future customers.


Did you know that having a solid social media optimization (SMO) strategy can also improve your SEO performance and organic rankings?


Good SMO strategies will drive traffic from social sites and search engines and shares, and leverage the power of social sharing to create benefits for your website.


When you create social media profiles and pages, for your business you are creating a platform for discussions/conversations and a community for your fans. Your social profile pages become a form of word-of-mouth advertising.


There are seven steps you can take to improve your SMO Strategies in Internet Marketing that include building your reputation, engagement, and becoming an authority.


“The author of this article states that, “Social media is an ideal platform to communicate your sales messages instantly and in a cost-effective manner. When you include social marketing to your overall marketing strategies, you open up a very powerful avenue of communication with your current and prospective customers.”


For some SMO Strategies in Internet Marketing, Click here to read Tips to Boost Any Business With Best Smo Strategies.


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August 8th, 2014

Promotion With Social Media Optimization

by Rahimah Sultan

photo from blog


With everyone focused on Search Engine Optimization (SEO), many overlook the importance of Social Media Optimization (SMO). For business owners and entrepreneurs using social media optimization across social media platforms is crucial to generate results.


Social Media Optimization is the process of making content that is generated for a specific brand easily shareable across several different social media platforms and sites referred to as the social media web.


The focus on SMO is not necessarily to drive larger loads of traffic to your site, but to get your content seen in order to get organic traffic. Social networks are actually driving more traffic to professional websites than Google, the most popular search engine.


One way to effectively spread branded content across the social web without requiring users to visit your website is the use of widgets and badges. Badges count as backlinks, which can improve Search Engine rankings. Another optimization strategy is the social sign-in strategy which eliminates the need for filling out a long form.


Click here to read Russell D. Armstrong’s Step Up Your Promotion With Social Media Optimization