by Rahimah Sultan

E-zine marketing is one option for advertising. One common mistake that many new web site owners make when they start their online business is thinking that lots of people are going to visit their site. They spend money for that professional look, add all the relevant information and then sit back and wait for the visitors. But they don’t come.

Why? You need a marketing campaign. There are several ways to go about this.

One option is to write articles or have them written for you and then submit them to paid or free e-zines. Of course, you must find the right e-zines or web sites to post your articles to. Make sure they are top ranked and not fly-by-night ones who will take your money and not publish. A vast majority of ezines are a waste of time and money.

A few points to keep in mind are:

1. You get what you pay for.
2. You must offer something that relates to the niche market.
3. Target your advertising to your audience.
4. The best things are not always free.

Where you should advertise depends on your product or service. So, do your homework before you begin your campaign.

by Rahimah Sultan

Every online business needs email marketing tools that allow you to follow up with prospects. A good autoresponder for your business is an absolute must to immediately provide information to prospective customers and then follow up with them at preset time intervals.

There are some fantastic autoresponder services available, but they’re just that – autoresponders only. Why stop with just an autoresponder when you can get a full service system for less money?


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by Rahimah Sultan

Find your niche and blog even though you may be starting up a new web site aimed at bloggers or you want to make your existing blog site more distinctive. The key to building and maintaining a site that will capture the interest and attention of the blogging community is finding your niche.

If you can fill a unique need in a way that no other web site does, you’ll be able to build a lasting readership among web surfers. Once you have discovered a niche, you’ll still have a lot to do, but finding your place in the blogosphere is the place to begin.

Of course, even if you’re a marketing genius or have a really great idea for a blog, success is not going to happen overnight. Building the kind of readership that blogging for profit requires takes time, and in all likelihood it will be at least several months before you are able to turn much of a profit. Try to stay committed to your blogging project during this initial rough period.

To stay motivated, set goals for how often you’ll update and how many readers you want to attract, and then reward yourself for sticking with your plan.

Often, bloggers have unrealistic expectations of how fast their readership will grow and how much money they’ll make. When these expectations are not met the disappointment can crush the desire to continue blogging.

Many bloggers suffer from a lack of planning. If you want to turn a profit as a blogger, the key is to make a realistic plan and stick with it.

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