9 Social Media Marketing Trends You Should Know About
by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
At times, social media marketing barely seems worth the risk.
You meet a lot of challenges whether you have a strong social presence or just enough to exist.
Nevertheless few consider quitting social media completely. So, how do you proceed to take full advantage of its benefits and minimize its stumbling blocks?
Going forward, you should adjust your social media strategy beginning now.
1. Since any given platform could disappear, change its algorithm, or be banned at any moment, you should put more energy into your message and cultivate an audience that will subscribe to your emails or newsletter so that no matter what happens to any platform, you’ll still have your audience.
You must be ready for a social media platform to become unavailable or worthless at a moment’s notice.
2. Think about how you can best own your own community. Having control over an area that’s explicitly dedicated to your community can give you more insights into your customers and also help you wrestle control of your audience from the big social media giants, whose algorithms we are all obligated to.
3. You can’t afford a set-it-and-forget-it attitude toward social.
Strategies must be agile, principled, and people-first. They must be capable of navigating not just the algorithm but the social and political effects of being present online.
You should double down on social listening and responsiveness. Use social listening tools to detect sentiment shifts early and be able to engage empathetically and promptly with your audience, especially during crises.
4. When your audience stops trusting platforms, they’ll die away, and you can’t build your entire audience in rented spaces anymore. We’ve already seen instability across platforms, and it’s getting worse. There’s more fragmentation, more distrust, and more noise.
In the future, you should invest in:
Owned audience growth (email, community, exclusive content hubs)
Selective omnipresence (trusted third-party spaces matter more than ever)
Direct value exchanges (content-for-access models)
With the last ten-year slide in search traffic (made worse by AI-powered answers and zero-click search features) and the “for you” trend in social media feeds, now you should distribute your content in as many places as your target audience spends time and basically change the overall strategy of your owned media (your blog, website, email newsletters, etc.).
Although big follower counts sound impressive, they are unimportant if your social media content doesn’t deliver value. So, rethink what you publish in the future.
5. Social media is just media now, no longer social. They’re broadcast networks with opaque algorithms and no loyalty.
So, you need to stop chasing followers and start extending your brand footprint through zero-click content. Every post is an ad for your thinking, not a teaser for your blog posts. The win isn’t the click — it’s when someone chooses to seek you out because you didn’t include one.
That means every touchpoint must deliver standalone value. No fluff, no read more. And it raises the bar on your owned media: If someone lands there, it better be worth the trip. In the future, success on social won’t be about conversation. It’ll be about creating curiosity, the kind that compels people to leave the scroll and find you.
6. Going forward, the winners will not just chase followers but will focus on trading value for attention, using data for data for personalization, and time for transformation. These very small interactions build trust outside any platform. Although the social landscape will remain ever-changing, meaningful audience relationships are yours forever.
7. You should lean into user-generated content and word-of-mouth marketing. Audiences don’t trust organizations, but they trust their peers. Avoid talking about yourself and magnify content from others. Social should be a place to add merit to your customers and not sell to them.
8. Be more natural with your social media engagement. More and more people are using platforms like Instagram, YouTube, and Reddit to start their search journey. They want first-hand perspectives and genuine conversations.
Prioritize genuine engagement, user-generated content, and creator collaborations. It’s essential to diversify your platform presence to meet users where they start their information gathering. In this evolving landscape, monitoring platform governance and adapting to policy changes will be essential.
9. As with any channel, the best content strategy includes a combination of post types, including those for brand awareness and emotional awareness, authority-building posts (focused on education), conversational posts based on an offer, and sometimes a promotional post for products/services. The fundamentals of a good content strategy haven’t changed, just the how.
Social media has always been an active marketing method. Change is expected and will continue.
If you adjust your social media strategy now, with these 9 Social Media Marketing Trends You should Know About, in mind, you’ll be ready to survive the changes.
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Why Use Autoresponders in Your Marketing?
By Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
An autoresponder is an automated system that sends a reply to a customer using certain rules. It can contain from one to a series of emails that go to subscribers’ inboxes after they sign up online for something of yours. The goal of the email is to engage people, as soon as they take an action, through a series of follow-up messages.
You can read this article for more information about using autoresponders in your marketing.
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How to Write Great Blog Articles
by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
There are three things you should do before starting to write a blog article. They are vital steps to writing the kind of article/blog posts your readers want to read and engage with, and for them to start seeing you as an authority and love your content.
1. Choose the correct topic for your article
Figuring out what your audience wants is key. To do this, you can:
Draw on your own experience. What topics were challenging for you when you were new to online content blogging?
Check out what another blogger who is a bit ahead of you writes about, using platforms like SpyFu, Semrush, or UberSuggest and Google Keyword Planner.
Whatever topic you pick to write about must be something your audience will benefit from and one that you’ll also benefit from writing.
2. Research your article topic
Even though you may feel confident and already know a lot about the topic you choose, still, earnestly take this step. You might find a few tips that you can add to your blog article.
To ensure that you stand out from the crowd—which is the objective—you have to know what others are saying. This is one way to get readers who bookmark your blog, to sign up for your email list, follow you on social, and finally buy from you.
After you’re certain about the topic, open a browser, search for that topic, and extensively research it. Do a Google search.
The result page will show you the top-performing pages. Check out the first five or ten or so posts on the SERP (Search Engine Result Page).
Just check out the main points:
Post/page title or headline – Can you write a better one?
Main points – Can you increase the value?
Length – Can you make your article longer while adding something of value?
3. Decide what you want to accomplish with your article
You must define a goal for your article.
As you plan and write your article, continually ask yourself if what you’re writing is doing what it needs to persuade your audience of the objectives.
For example: The title of this post/article is How to Write Great Blog Articles.
My objective is in the title. The process will be laid out as I proceed. I will discuss eight main steps to use when writing an article/post.
What are the steps to writing an article?
1. Outline
Now that you’ve chosen and researched your topic, you need to make an outline. An outline is an overall view of things you want to include in your article, something like a checklist of all your talking points.
2. Title
The title of your article should be 6-12 words or between 50-60 characters to be fully visible in search engine results and not be cut off.
You can use starting phrases like:
How to _ _ _ (How to create, How to start, or How to Make, etc.)
11 ways to _ _ _ (11 Reasons to, 11 Reasons why, etc.)
These are arbitrary numbers.
This is _ _ _ (This is why you should, This is why you need to, etc.)
You can use modifiers in between like easily, simple, amazingly, etc.
3. Introduction
Write an introduction that hooks readers. A great one:
Introduces the article topic
Explains what the reader will be able to do/accomplish/learn from the article
Establishes the reason the reader should trust the author/blogger (establishes the author’s authority)
4. Body
Whether you’re writing a how-to guide or a list post, the body is where you’ll give the real value.
Depending on your topic, consider the following:
Break your content into sections using headers and sub-headers.
Try to touch on more points than your competitors, but only if they’re applicable. Don’t just use filler content. Readers will see through that.
Where applicable, use visuals as some people are visual learners.
Use definitions when you’re using a term that is not common knowledge. Write a short definition to introduce the term to your readers before you write about it.
Lists are great for search engines, so incorporate them when it makes sense and when it will be useful to your readers.
Use references and links. If you have another blog article/post that will help with the current blog post, link it (an internal link). And if you don’t have supporting material, but someone else does, link to that (also called an external link).
Use short paragraphs and also vary the length to avoid monotony.
Use minimal jargon and esoteric speech.
Minimize adverbs, qualifiers, and passive sentences as much as possible.
When using numbers, spell them out for numbers 0 – 9 (three, not 3). Spell out any number over 9 (17, not seventeen).
Italicize the names of books and websites.
Write as you would speak in conversation, using contractions (don’t instead of do not), and reduce grammar expletives.
Add visual breaks like headers and subheadings, and break up long stretches of text within a header or subheader into shorter paragraphs.
Be sure that the body follows a structure and form that helps readers understand and fully comprehend the content.
5. CTA
Conclude your article with a call to action (CTA), which is asking your readers to do something. You can ask them to leave a comment, sign up for your email list, or make a purchase.
6. Optimization
Optimize your article for search engines (SEO) by using seed keywords. These
are your article’s main topic or some variation of it.
Make sure a version of it is:
In your article title
In your blog’s URL slug (the extension to the blog post’s URL after the forward-slash, which you can edit on WordPress using a plugin
In variations throughout your article (about 1-2% of the total word count). This is known as “keyword density.”
7. Edit
You can use Grammarly to edit some of the common errors, such as spelling, punctuation, etc.
When editing your post, be sure that you’ve done everything I’ve stated above.
If you want to learn how to write a great blog article/post that engages your readers and that sets you apart from the competition, focus on providing value to your audience using visual elements to make your post more engaging, and including a clear call-to-action that encourages readers to take the next step.
Although writing an amazing blog article/post takes time and effort, it’s worth it in the end.
You can learn how to write great blog articles by following the tips and strategies outlined in this article, and you can create content that resonates with your readers.
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Content Marketing Moving Forward
By Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
You can attract customers by creating valuable content and experiences rather than reaching out to them. This digital inbound content marketing approach attracts users to your brand when you provide useful or entertaining information and experiences, usually in the form of text, video, or audio and makes it easier for prospects to find you.
Content marketing is valuable because it builds relationships and trust with your potential and existing customers.
So, it’s easier to sell your products faster.
Those who use content marketing, to build a following, see higher returns for each additional piece of content they publish.
This article is an overview of content marketing moving forward.
How does content marketing work?
Informative content marketing draws people to your brand.
If you publish a video, podcast episode, or a blog post and interested people use it they become acquainted with your brand.
Once you have their attention you can build a relationship and later sell them your products and/or services.
Content marketing can help your business by:
1. Reducing customer acquisition costs
Although quality content creation isn’t cheap, you’ll see a stronger ROI (return on investment) from each piece you produce because your audience will increase.
Your first blog post, video, or social media posting might not be seen by many people. As more prospects find your content and become followers, each addition al piece of content you publish will be seen by more people and produce a stronger ROI.
Unlike paid ads, where you and your competitors can earn roughly the same ROI for each dollar spent, your brand with a strong content marketing strategy and a larger following can earn much more for each piece of published content.
2. Improving the quality of leads
With content marketing you can categorize the kind of customers you attract based on your content production.
For example, if your target audience is exclusively gardeners, you can discuss only topics that a gardener would be interested in, like soil preparation or garden layouts. You might also offer access to exclusive reports on industry benchmarks that would interest them.
Contrast this with using paid ads where you have to depend on platforms to accurately identify your target audience. As privacy concerns are on the increase and there is less accurate audience targeting, paid ads are producing lower returns.
3. Building a stable lead pipeline
If you produce evergreen content (content that’s relevant for years) you get higher returns over time, because you can continue to generate returns from it for years after it’s published.
You’ll still probably have a steady pipeline of leads, due to your evergreen content, even if you stop producing content for a while.
4. Increasing customer loyalty and retention
Essentially, content marketing is a cheat protocol to build trust with your potential customers at scale.
The more familiar your potential customers become with your brand, viewpoints, and identity, the easier it is for them to trust your brand and the more likely they are to continue to buy from you.
How do you create a content marketing strategy?
You have to attract the right customers in order for content marketing to work.
1. Your Ideal Customer
Your first step is defining your ideal target customer. To do that, ask yourself these questions:
a) What’s the position of the person who buys your product or service?
b) What is the person’s job?
c) What pain points does the person need resolved?
What is the person’s knowledge of the subject? (This is important to know to avoid beginner-level keywords when you’re targeting advanced customers)
Answering these questions will give you an excellent sense of your ideal buyer persona, and that will make the rest of your content strategy clear.
2. Your Marketing Funnel and Choice of Content
Customers don’t generally buy the first time they visit your website, and that’s okay.
The aim of content marketing is building relationships and leading prospects to make a purchase.
This happens in several stages from awareness of a problem to be solved to learning about solutions, and then to a decision to purchase a product or service.
3. Content Ideas and Brand Voice
Next, you should generate content ideas and establish your brand.
An effective marketing content strategy requires more than just mapping out the types of content you will need to produce. In order to get prospects to pay attention, you need must to have something unique and interesting to say to get people to pay attention to your content.
So the next step is determining how to consistently generate content ideas that are unique and interesting to your ideal audience.
4. Content Calander and Work Flow
If you publish new content consistently your content marketing strategy will scale.
The formula for a great content marketing strategy is:
An outstanding content idea, plus
A high volume of content publishing, and
Consistency for a long time period
5. Measure Results
The final step is to test and measure your results.
Since content marketing is a long-term play, and you probably won’t see any immediate returns on your investment, this is tricky.
But, here are some content marketing metrics you can track to make sure your strategy is going in the right direction:
Your generating higher quality leads that close faster
Your general brand awareness has increased (more social media mentions, backlinks, brand queries, etc.)
Your website is driving more traffic
Your existing customers are staying longer and are generally happier
Some of the many benefits of having a digital marketing strategy include:
Improved efficiency
Insights
Boosted productivity
Knowing your audience
Increased ROI
You can use an action plan to set up goals, budgets, tactics, timelines, etc. With a strategy in place, you’ll have a great basis to work from and you can adapt your plans if things change. Use your strategy as a blueprint you can return to for guidance.
Following are some useful resources to stay on top of trends and developments in the area of digital marketing.
1. Newsletters
As consumers are being more vigilant about cookies for tracking, being able to connect with and influence your customer base via email marketing is vital. Here are a few popular ones.
The Daily Carnage
Neil Patel
Google Think
Search Engine Land
The Rundown AI
2. Online publications and blogs
Here are a few from the host of great online publications and blogs that offer a variety of content, from podcasts, articles, guides, and handy toolkits.
Econsultancy
Adweek
HubSpot
Search Engine Watch
CoSchedule
3. Social Media
Social media is an effective way for marketers to communicate, influence consumers, and engage. You can monitor conversations and trends, and keep an eye on your competitors.
Social media platforms are inclined to change. It could be the name or the look of the platform or the replacement of a feature.
Generally, these changes have little effect or impact on how you use them in your day-to-day activities as a social media marketer.
4. Google Trends
Google Trends and Alerts is a valuable free tool for you, as a marketer, to stay on top of the news and industry announcements. It allows you to check the web and notifies you through email when a new result matching your search query appears.
5. Podcasts and webinars
Podcasts about digital marketing and technology can be an outstanding source of news and information.
These are some thoughts and an overview of content marketing moving forward.
Digital Marketing With Artificial Intelligence
By Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
In the future, marketers could face unique challenges that will change how they approach digital marketing.
The top content marketing strategies are still personalized marketing, extended use of multimedia, and exploring new…
Read the article here
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Things You Need to Know before You Start Blogging
by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
Blogging isn’t dead although it has changed from what it used to be and is still changing. Some previously used blogging tactics no longer work. In order to remain relevant, bloggers must also continue to evolve.
There are over 600 million blogs on the internet. To be successful now and in the future, you need to position yourself as an authority…
Read: For more interesting blog data, see.
Should You Give up Blogging?
by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
Some people aren’t meant to be bloggers.
Have you been blogging for some years now and wondering if you should stop because things aren’t going as you planned for your blog or are moving too slowly? You’re not alone.
You may have been considering stopping for some time. Before you do there are some things you should consider.
Here are some questions you should ask yourself before stopping.
Get a sheet of paper and a pen to jot down the pros and cons.
What are the reasons to stop blogging?
Here are four top reasons to stop blogging.
1. Passion
One reason to give up blogging is you’ve lost the passion for it. It’s easy to lose your passion for blogging especially if you use a self-hosted blog where there are so many technical things to consider, and then there’s marketing, promotion, etc.
Some people love to write, but blogging is so much more.
If you’re not wanting to write and publish blog posts, it may be time to stop.
Burnout leads to a lack of interest in blogging.
Your topics and niche may no longer be as interesting to you as before.
Your lack of enthusiasm will show in the quality of your work.
2. Time
You may still want to blog but don’t have the time due to life’s demands.
If you have full-time employment or you’re a new parent, the idea of starting and growing a blog may seem impossible.
It is possible. It will just take longer to grow your blog and achieve your goals, and this can be disheartening.
3. Impatience
If you’ve been blogging a year or so or maybe longer, and there’s been no blog growth, there may be valid reasons.
For example, you haven’t put in enough time on blog promotion.
Or you’ve not regularly published enough blog posts.
Impatience makes only makes things worse.
Successful bloggers know that it takes time to grow a blog and that it’s important to be consistent, organized, and a risk taker who may sometimes fail.
Blogging may not be for you if this is not your mindset.
4. Making Money
If you need a quick way to make money, blogging may not be the right source of income for you.
Blogging is a long-term endeavor.
It may take up to five years before you’re earning enough to leave your full-time job.
It’s important to diversify your monetization strategies – you can’t put all your efforts into Ads.
They don’t produce the same income as, for example, selling digital products and services.
That can take a whole lot of effort, trial and error, and adjustment in strategies.
If you’re looking for easy fast ways to make money, it won’t happen with blogging.
When should you stick it out with your blog?
1. Time
Even though it feels like you may not have time to blog right now, there are some reasons to continue.
What about three to six months from now?
You’ve put in a lot of time and work starting your blog. It might make sense to let go inactive for a while.
Your free time may open up in a few months.
Your blog is aging even when you’re not doing much with it, and with age comes more domain authority.
If you have only a couple of hours a week to dedicate to your blog, that can make an enormous difference in what you can accomplish.
2. New Strategies
When it comes to blog growth, what you’ve been doing hasn’t worked out so well.
Your organic traffic isn’t moving. Social media is going nowhere.
So, do you quit?
No… you get assistance.
Sometimes it’s hard to see the larger picture and decide the best strategy for blog growth.
It may be time to seek out a blogging coach to make a blog promotion plan that works.
You may need to brush up on blog SEO or create new content that readers are looking for. It’s time to get serious about growing your blog, whatever the strategy.
When you see results you’ll change how you think about your blog.
You can check out learning other key blogging skills. When you’re making progress at something you feel more motivated to continue.
3. Burnout
If you’re tired you can sometimes lose passion for blogging.
Working hard building your blog, marketing it, and dealing with everything else in your life can take a toll on your well-being.
You may be suffering from burnout.
Instead of quitting take a break from everything and anything related to writing, publishing, and promoting blog posts.
When you feel burned out watch movies or a TV series with your family, or take a day to get outdoors or take a short drive.
Don’t get so easily pulled into the idea that you need to use every spare moment to build your hobby blog into a business and at what expense?
When you’re feeling mentally and physically recharged, your blog will be waiting for you.
If you still want to quit, a smart way to do so is by selling your blog and making some money in the process.
You can use a platform like Flippa where you sell websites and blogs.
If you aren’t passionate about your blog niche, you can take the sale money and reinvest it in a new blog.
Now that you have the pros and cons of quitting a blog, you can answer the question, “Should you give up blogging?”
You can take all the skills you’ve learned: digital marketing, editing, content creation, and so on, and add them to your LinkedIn profile.
So, should you quit blogging, get help, or just take a break?
You should congratulate yourself on creating something and sharing your thoughts online with a blog, which is not an easy thing to do.
Blogging Advice and Tips for Successful Blogging
by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
If you’re willing to put in some work, you can become a successful blogger.
Although you may be subconsciously already adopting some of these habits, now’s the time to do it consciously.
This article will cover some blogging advice and tips for successful blogging.
What are the qualities of top bloggers?
1. Know Your Audience
You need to know your audience and regularly interact with it.
Research your niche blog audience. Your blog can’t grow if you’re not creating content that is appealing to your audience.
When you figure out your audience’s interests and pain points you can create consistent blog content, digital products, online courses, and services that will help them.While interacting with your audience you’ll learn how to fine-tune the above.
To do this you can:
~ Create and actively participate in their communities in Facebook groups, pages, email newsletters, Instagram, and memberships.
~ Use posts and emails
~ Run surveysWhen you ask questions, you gain insights into what your audience needs.
2. Have Realistic SMART Goals
Successful bloggers set goals and work at achieving them.
SMART goals are those that are: Specific, Measurable, Achievable, Relevant, and Time-bound.
Your goals must be realistic which is extremely important for success and also for your mental health.
An unrealistic goal would be thinking you could leave your full-time job within a year of starting a blog. It takes time to build a strong blog foundation.
Successful bloggers focus on small goals and objectives to accomplish while working toward their larger goals.
3. Consistency, Organization, and Patience
Successful bloggers are consistent, organized, and patient.
Sometimes it takes a few years of building a blog and business before you see success.
You must be consistently blogging or working on your blog.
To help with consistency, you need to be working productively and faster at achieving your goals.
Understand that it takes time to market and promote a blog, while also growing it.
To be organized and consistent means to use “to-do” lists for your daily, weekly, monthly, and quarterly activities.
Sometimes you may not get to publish when you’ve scheduled it. Just be patient and wait until the next scheduled time and publish.
4. Be Open to Trying New Things
Be open to experimenting with new things and taking risks.
That could be a new blogging tool or a new strategy you’ve learned from a course.
It’s okay if it doesn’t work out, but maybe it will and your blog continues to grow.
5. Learn New Things Daily
If you want to be a successful blogger you should read and learn something new daily.
This could be a new skill, trends, industry news, or a blog tool that gives you the power to move your blog forward.
Read your competitors’ content, and subscribe to email newsletters from reliable industry leaders and blog/business tool companies.
You can monitor industry news on social networks like Twitter (now known as “X”) and Instagram and listen to industry-related podcasts.
6. Try New Blog Tools
Try new blog tools and platforms
Try new blog tools, social media, and ways to monetize
Learn how to make extra money online each month to help fund platforms, new tools, and systems to grow your blog.
7. Promote Yourself
Successful bloggers daily promote their blogs and themselves.
To increase productivity use social media schedulers and tools for boosting older blog posts.
While promoting blog content is important, it’s also necessary to focus on personal branding.
8. Avoid Imposter Syndrome
Don’t compare yourself to other bloggers. Imposter syndrome is feeling you’re not good enough compared to others in your niche.
Know that every top blogger probably felt the same way at some point.
Don’t dwell on mistakes or errors. Learn from them and move on. You need to believe in yourself in order to get to the top.
9. Take a Break When Needed
It’s time to take a break when you start to feel burned out or you’re dealing with writer’s block.
Take a break when your personal life is busy. Prioritize your family and friends over your blog. They can be your greatest supporters so don’t ignore them when they need your support!
So, one of the best habits you should start as a blogger is remembering to take a break.
10. Get Support
I’ve already mentioned family and friends as supporters but you can also look outside for support. Working with a blogging coach or a business coach might help to overcome challenges.
Top bloggers seek help for anything from virtual assistants to bookkeepers to SEO experts.
When you can’t handle something yourself, don’t be afraid to hire people.
11. Work Independently
Successful bloggers are comfortable being their own boss. You can develop this habit with a blog. You’re the boss when you start thinking of your blog as a business.
A good habit is sticking to a schedule when you work independently. If you’re a full-time blogger, do set “working hours.”
12. Business Mindset
You need a blogging-as-a-business mindset to be a successful blogger, not blogging as a hobby.
Believe you’re worthy of making money
Seek money-making opportunities by blogging
Think positively about selling
Know that investing smartly in your blog will later result in more income
If you change how you think about money in general, and specifically with your blog, you’re bound to see many more successes.
13. Networking
Top bloggers regularly network and build relationships.
Building a network of bloggers and experts in your niche or similar niches builds collaboration opportunities.
They can help introduce you to a larger audience, and assist you when you launch something new.
You can set a goal to reach out to someone new each month. Before doing so, follow them on social media, then comment on their social media and blog content in a natural way.
This works better when they are at the same level as you in terms of followers.
Be sincere and not salesy as you can gradually get to a point, by networking, where you can “offer” them something.
14. Being OK With Failing
For top bloggers, one of the toughest habits to have is the ability to get past failure. No one is perfect. The next time something doesn’t work out keep going. Don’t give up.
15. Analizing and Adapting
The habit of dealing with failure in a positive manner is tied to the good blogging habit of analyzing and adapting.
You must take time to analyze what works and what doesn’t and adapt.
One thing many top bloggers do is update their older content, focusing especially on SEO, to keep their blogs up-to-date and thriving.
For example, to help boost organic traffic, look at an older blog post and update it so it’s relevant with the best information.
Successful bloggers know that growing a blog takes time. They know it’s important to be consistent and organized and that sometimes you might fail.
Now you have the secrets to how to become a successful blogger.
I hope you can use this blogging advice and tips for successful blogging to your advantage.
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How to Write Blog Articles That get More Engagement
by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
What are some tips for blogging success?
Here are a few ways to approach blogging.
1. Prioritize speed
If you have an idea you want to publish, work on it as soon as possible rather than taking several weeks to get the idea just right.
If you’re a new blogger, remember that a blog post isn’t something that has to break new ground, or is a thesis, or a dissertation.
2. The more you write, the easier it becomes because you’ll get more ideas.
3. You’re writing should be to answer a question.
4. Writing helps you to think.
5. Some writers are addicted to lists. Know you’re style (and if you don’t writing may help you find one) and go with it.
6. Don’t be concerned with your favorites getting views. Have fun and write what you want.
7. When just starting, or building a social media presence, don’t expect much regarding views or social engagement.
Blogging (or podcasting or creating a community) is a long-term game. It might take years to build an audience.
8. If you write a lot, expect to make mistakes. Some typos are bound to slip through.
9. Don’t worry about people not understanding you’re point. You can’t write something that everyone will not understand the same way.
10. Don’t try to optimize your posts for social media platforms that you don’t understand.
Now, more on how to write blog articles that get more engagement.
You should first determine what you want to write about, your area of expertise, or a niche.
What are the best niches for blogging?
Following are the most popular blog niches in which to make money.
Niche 1: Digital Marketing.
The rapidly evolving field of Digital Marketing involves the strategies used to promote products and services online.
It includes:
SEO (Search Engine Optimization): Techniques to make your content more visible to potential visitors which in turn improves your website’s ranking on search engines like Google.
Content Marketing: Creating valuable content (blog posts, videos, podcasts, etc.) to attract and engage your target audience.
Social Media Marketing: Effectively leveraging platforms like Facebook, Twitter (now “X”) Instagram, Pinterest, and LinkedIn to build a following and promote your blog or services.
Email Marketing: Building an email list for nurturing leads, direct outreach, and selling products or services.
PPC (Pay-Per-Click) which involves placing ads in search results or on relevant websites and paying when someone clicks on them.
Niche 2: Tech and AI.
Technology and Artificial Intelligence (AI) are constantly altering the world around us.
A blog centered on this niche can cover:
Tech Trends and Innovations – that explain emerging technologies, groundbreaking gadgets, and future tech predictions.
Software Reviews – that provide in-depth reviews and comparisons of popular and new software, apps, and productivity tools.
AI Applications – that explore the impact of AI on industries from healthcare to finance, offering insights and future possibilities.
VR (Virtual Reality) and AR (Augmented Reality) – that demystify these immersive technologies and their increasing adoption.
Web3 and Blockchain – which unpack the world of decentralized technologies, cryptocurrencies, and NFTs.
Tech-savvy bloggers with a passion for innovation can position themselves as an authority in this field. By riding the wave of technological development, you can consistently have fresh content ideas and opportunities to tap into a curious and engaged audience.
Niche 3: Blogging and Making Money Online.
There’s a massive audience interested in learning how to build a profitable blog and how to navigate the world of online income generation. This niche offers the opportunity to share your expertise and to guide others on their blogging journeys.
Here’s what you could include:
Building a Blog includes choosing a profitable niche, finding a web host, setting up your website, and creating your first pieces of content.
Finding Your Audience which involves identifying your ideal reader, understanding audience demographics, and building a community.
Monetization Models that explore different income streams like affiliate marketing, sponsored content, memberships, digital products, and advertising.
Side Hustles which share ideas for diversifying income through consulting, freelancing, and selling services related to your blog.
Niche 4: Health and Fitness.
The health and fitness industry is vast, with consumers constantly seeking guidance and inspiration for healthier living.
Here are some possible subtopics:
Nutrition – Sharing reliable information about healthy eating, searching out different dietary trends, and dispelling diet myths.
Exercise – You can provide workout routines and exercise tutorials for various fitness levels and explore different workout styles (HIIT, weightlifting, etc.).
Mental Health and Wellness in which you discuss mindfulness practices, meditation techniques, stress management, and strategies for improving mental well-being.
Holistic Health where you promote a balanced approach to well-being and cover alternative therapies, lifestyle practices, and natural remedies.
Niche 5: Personal Finance and Investing.
People are increasingly concerned about their financial health. You can dedicate your blog to personal finance and investing and offer valuable guidance that empowers individuals to take control of their financial future.
You could cover:
Budgeting and Saving by providing strategies for managing expenses, building emergency funds, and creating a budget.
Debt Management to help readers understand different types of debt and offer strategies for becoming debt-free.
Investing Basics that explain stocks, bonds, ETFs, and retirement accounts to help beginners see how to build wealth through investing.
FIRE Movement (Financial Independence, Retire Early) explores the concept of extreme saving and investing strategies aimed at early retirement.
Real Estate Investing – Examine potential income opportunities through rental properties, real estate platforms, and flipping houses.
Niche 6: Recipes and Food.
As people are always seeking delicious recipes and inspiration for meals, food blogs consistently enjoy widespread popularity.
The potential scope of this niche includes:
Specific Cuisines and Dietary Trends that focus on a particular cuisine (Italian, Mexican, etc.) or cater to specific diets (vegan, vegetarian, gluten-free, paleo, etc.).
Meal Planning and Prep – Provide tips on meal planning, smart grocery shopping, and batch cooking.
Food Photography and Styling where you share how to beautifully capture food on camera to create an enticing blog and social media presence.
Food Trends and Reviews where you explore the latest food crazes and review food products or popular restaurants.
Sustainable Eating where you promote mindful consumption, locally sourced ingredients, and waste reduction.
Niche 7: Personal Development and Self-Care.
In today’s fast-paced world, people are seeking ways to improve themselves and prioritize their well-being.
This niche encompasses a broad variety of topics:
Goal Setting and Motivation: Provide techniques for outlining goals, staying motivated, and overcoming obstacles.
Mindfulness and Stress Management explores meditation, breathing exercises, and strategies for reducing stress.
Relationships and Communication – Help readers communicate effectively, build strong relationships, and manage conflict.
Happiness and Self-Esteem – Share insights into cultivating positivity, boosting self-confidence, and gratitude practices.
Self-Discovery and Purpose – You can guide readers on a journey to understand their values and strengths and find meaning in life.
Niche 8: Lifestyle.
Lifestyle blogs cover an array of subjects that offer inspiration and advice on how to live well.
Here’s the potential scope:
Travel: Share travel guides, trip planning tips, itineraries, destination highlights.
Fashion and Beauty – Showcase personal style, review on-trend products, and provide makeup and skincare tutorials.
DIY and Home Improvement – Offer easy-to-follow DIY projects, interior design inspiration, and home organization tips.
Gardening and Sustainable Living – Share techniques for composting, growing your own food, and eco-friendly practices.
Special Interests and Hobbies – Explore specific passions like music, photography, crafting, or gaming.
Niche 9: Parenting.
The scope of parenting is vast and ever-evolving. A successful parenting blog can provide resources, support, and a sense of community for new and experienced parents alike.
What you could address:
Pregnancy and Baby Care – Offer guidance on prenatal care, newborn development, baby gear essentials, and feeding.
Parenting Styles and Child Development – Discuss different parenting approaches, navigating milestones for various age groups, and child psychology.
Family Activities and Education – Provide ideas for homeschooling, educational resources, and fun activities.
Product Reviews: Review baby gear, toys, and family-friendly products or services.
Parent Self-Care and Relationships – Emphasize the importance of parents caring for themselves, maintaining strong relationships, and managing the challenges of parenthood.
Niche 10: Technology, Software & Gadgets.
In our rapidly changing digital world, there’s always a demand for information and insights on the latest tech advancements.
Here’s the potential scope for this niche:
Gadget Reviews and Comparisons: Provide in-depth assessments of smartphones, cameras, laptops, wearables, smart home devices, and other cutting-edge technology.
Software Reviews and Tutorials: Unpack popular software applications, productivity tools, and emerging cloud solutions.
Tech News and Trends: Stay ahead of the curve by reporting on new releases, industry shifts, and groundbreaking technologies.
Gaming: Plunge into the world of video games with reviews, walkthroughs, and insights into upcoming releases.
Tech Troubleshooting and How-To blogs help readers solve common tech problems with step-by-step guides.
This is just a sampling of how to write blog articles that get more engagement. Building a profitable blog takes time and dedication. It’s about consistent effort and providing genuine value to your readers.
The MLM Controversy
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
What is MLM?
MLM (multi-level marketing) is a business model for selling products directly to consumers using independent sales representatives.
The origin of multi-level marketing is often disputed, but multi-level marketing style businesses existed in the 1920s and the 1930s, such as the California Vitamin Company (later named Nutrilite) and the California Perfume Company (renamed ” Avon Products”). – Wikipedia
What’s the difference between MLM and a pyramid scheme?
A MLM business always has an actual product or service to sell, along with the option of building your own sales force or global network.
In an illegal pyramid scheme, no one is selling or buying any products, and the emphasis is on recruiting new members.
MLM is a legitimate business model if done correctly.
On the other hand, pyramid schemes are totally illegal.
Since both involve recruiting, MLM critics have often referred to network marketing as ‘legal pyramid schemes,’ which explains why this myth continues to be kept alive.
Although most MLMs are not illegal pyramid schemes, the one thing that separates them from regular non-MLM companies, recruiting.
In case you didn’t know, you have to recruit new members to be super-successful in network marketing.
It doesn’t matter how good your MLM product lines are or what country you’re in.
You know already that success means consistently recruiting new distributors.
Generally speaking, there’s nothing wrong with MLMs or building a team of like-minded entrepreneurs.
But if there’s too much emphasis placed on recruiting and not enough on product sales, an MLM can get into serious trouble FTC.
The FTC states that a pyramid scheme is clearly defined as a company that specifically offers payouts for recruiting purposes only.
Just know that there are two sides to the network marketing coin.
If you hear somebody say that all MLMs are pyramid schemes, don’t fritter away your time arguing with them.
Do your own research and check out companies for yourself if you’re seriously interested in an MLM business.
It might be a good fit for you or maybe not. But you’ll at least now be informed.
What does it take to be successful in MLM?
You must have many qualities and skills to succeed in MLM. You need a lot of patience, determination, a strong work ethic, and excellent communication skills, among other factors.
You need to be a relentless, iron-willed sales and recruiting machine.
If that idea is distasteful to you, even the best network marketing companies are definitely not for you, because it’s ALL about selling.
Selling is an essential part of any MLMer’s overall marketing strategy.
Don’t be fooled by anyone who might try to ease your discomfort by telling you there’s “no selling involved”. There are no exceptions.
The success of any home-based business ultimately depends on how well you sell your products/services.
Nevertheless, recruiting is a skill set that can be learned by anyone from a stay-at-home mom to a broke college student with maxed-out credit cards.
But, there’s always going to be a learning curve to go through to become successful, no matter what type of business you decide to go into. So, be willing to get uncomfortable at the start.
As far as recruiting goes, if you’d rather fight a bear than try to recruit and sell the dream to your friends and family, stay away from network marketing.
‘Sometimes you shouldn’t mix business with pleasure.’
If you’re going to pursue network marketing, be careful who you approach to join your team. Is it worth potentially damaging your relationship with that person? If your answer is no, you might want to cross them off your warm market list.
I hope this overview cleared up some of the MLM Controversy.
So, MLM, as with any business, isn’t for the faint of heart. There are over 1,000 MLM companies in the United States. Do your due diligence before selecting one as your home business endeavor.
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