Beginner Blogger Mistakes
by Rahimah Sultan
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When people actually try to blog, they find out that it’s not so easy. There are those who think bloggers just sit at home all day on the internet writing.
There are some common mistakes most beginners make that can be avoided.
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Should You Run a Business from Home?
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
This is a great time for you as an entrepreneur to consider starting your own home business.
Due to the rise of digital technology, there are many more opportunities than ever before to launch a successful business from your home. There are plenty of home businesses to choose from, whether you want to build a full-time career or are just looking for some extra income. Your choice ranges from online tutoring and freelance writing to selling products on Etsy and drop shipping. So, should you run a business from home? In this article, you’ll find answers to some questions you may have and information you need to get started.
CONSIDER THESE FACTORS BEFORE STARTING A HOME BUSINESS
1. Is there enough space?
Before launching your business, you have to know how much space you need to operate and flourish. You absolutely must maintain a separation between your business and your personal living space.
You can make your choice in one of two ways. First, check out your living space and see if there’s a place for boundaries to create a work area that is free of distractions.
Do you have a spare bedroom, study, or a quiet corner off your living room that you can use?
The second choice is to make a list of the materials and equipment you’ll need. If you can imagine putting new printers, monitors, cables, wires, mic stands, and boxes in this workspace, then go for it.
If not, you might want to consider renting a small workspace. That would be an added cost, however, a separation between business and personal living space is of utmost importance.
To avoid frustration, keep a buffer between your work area and where you rest. You don’t want your business activities to disrupt the flow of how you live and relax.
2. Is a special license required?
Before starting a home business, you should check with your attorney who can ask you important questions regarding how you’ll operate and the types of services or products you’ll offer.
If you need inventory or machinery, you might need special licenses or certificates.
Before you purchase any materials, inventory, or equipment, talk with your attorney and local government officials.
Although there will be a fee, it will be much less than the frustration and headaches of fixing mistakes after your business is moving along. It’s best to ask for advice first rather than start your business and have to shut it down later.
3. Is permission required?
You may need to get permission to operate your home business if you live in an apartment building or your home is part of a homeowner association. Read your lease or check with your landlord before altering your apartment to suit your business.
Check with your board president or the association’s attorney.
If you’ll have clients or customers visiting your business, there could be parking challenges, or if your business creates any excess noise or disturbance it will probably upset your neighbors.
4. Is there a need for special equipment?
If you start a home business in the pet care, catering, or retail area you may need special equipment.
You’ll need a laptop and a Wi-Fi connection. If you need machines, bulky items, or containers, be sure they’ll fit in your living space, your furniture is protected, and your family is safe.
Otherwise, consider renting an office or commercial space.
5. Do you have the right business strategy?
Create your business strategy before deciding to buy equipment, build a website, and market your brand.
Consider the following:
In which area will you participate?
What distinctive skills or abilities do you have to compete?
Which customers will need your solutions?
How will you set apart your business from your competition?
It’s vital you craft your strategy FIRST and your plan SECOND.
Your business strategy needs to find and fix 1 BIG problem.
Once you have your strategy, you can then develop a plan to carry it out.
You can begin to work on your website, marketing message, pricing strategy and the tech part.
Decide on your social media strategy and decide which platforms will work best for your ideal customer profile; TikTok, YouTube, LinkedIn, or Instagram.
What are the benefits of starting a home business?
Starting a home business can be a very rewarding experience. If you have the right planning and dedication, you can have a steady source of income and a lot of flexibility.
The following are some benefits of starting a home business:
1. Low Start-Up Costs
Compared to traditional businesses, the start-up costs are minimal. Therefore, as an entrepreneur, it’s easier to get your business off the ground without having to invest a lot of money upfront.
2. Flexibility
When you work from home, you can set your own hours and work when it’s convenient. This can be especially beneficial if you have family commitments or other responsibilities that make it difficult to commit to a regular 9-5 job.
3. Tax Benefits
Your home business is eligible for certain tax deductions which can help reduce your overall tax burden.
4. Increased Productivity
When you work from home, there are fewer distractions and interruptions which can increase productivity. You can focus on the tasks at hand and get more done in less time.
5. Personal Satisfaction
Starting a business from home can give you a sense of personal satisfaction, a sense of pride, and accomplishment as you’ve created something from nothing.
What are the pros and cons of starting a home business?
Pros:
1. Low Overhead Costs
It’s easier for entrepreneurs to get their businesses started, as most of the equipment and supplies needed can be purchased or rented at low cost which saves you from having to invest large sums of money.
2. Flexible Hours
Working from home allows you to set your own hours and work at your convenience. This is especially beneficial if you have a family or other commitments that prevent you from working a traditional 9-5 job.
3. Tax Benefits
Your home business is eligible for certain tax benefits that can reduce your overall taxes.
Cons:
1. Limited Resources
Unlike larger companies, home businesses often lack marketing budgets, experienced employees, and access to capital.
2. Isolation
In a traditional office setting, there is lots of interaction with colleagues. As an entrepreneur working from home, you may not have this level of interaction.
3. Distractions
There are often more distractions than in a traditional office setting. It can be difficult to focus on tasks and complete projects on time.
How to Balance Work and Family Life While Running a Home Business
1. Set Boundaries
Set clear boundaries between work life and family life. Set specific hours for work and family time. Also, designate certain areas of your home for each activity.
2. Prioritize
Be sure to prioritize your family over the business. You need to take time off to spend with your family and be sure you are present during important events.
3. Schedule Breaks
To be sure you’re not overworking, schedule regular breaks throughout the day. This ensures you stay focused and productive and will also allow you to spend quality time with your family.
4. Utilize Technology
To make your life easier, take advantage of technology. You can use tools like online calendars, video conferencing, and task management software to simplify your workflow and increase efficiency.
5. Outsource
To free up more time for you to focus on your family and other parts of your life, consider outsourcing non-essential business tasks.
So, should you run a business from home?
Running a business from your home can be a great way to become your own boss and attain financial freedom. Nevertheless, it’s most important to carefully weigh the pros and cons before making the decision to start a business from your home.
With the right strategy and a plan in place, you can successfully balance your work and family life and achieve success.
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Artificial Intelligence for Your Small Business
by Rahimah Sultan
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Although AI (artificial intelligence) has been around since the 1950s, it has taken time to achieve significant progress. You may not be aware of it, but these days you interact with it daily. It has a wide range of uses. Different types of AI work in different ways. Please keep this in mind before you decide to benefit from AI.
What is AI?
Artificial intelligence (AI) is a sector of computer science that involves creating smart machines that perform tasks using human intelligence. Advances in machine learning have made it possible for AI systems to affect almost every aspect of the tech industry.
AI enables a rational use of time resources. Computer systems can analyze information effectively. For example, AI software can proofread a document in less than a minute. AI helps people and businesses achieve strategic goals, gain actionable insights, make critical decisions, and develop innovative products and services. Every tech company can invest in AI-oriented technology, from autonomous vehicles to robotic border control robots.
How is AI used?
AI is used in many ways which include:
Bots for marketing purposes
Stock trading advising
Smart assistants like Siri and Alexa
Entertainment recommendations from top platforms such as Spotify and Netflix
Spam filters on email and other social media chats
Monitoring of social media resources
Forecast reports and disease mapping
Medical recommendations adjusted to personal needs and preferences
Joined-up manufacturing and distribution
More trends in AI will appear in the future. Advances in robotics and AI have made it possible to create delivery drones and driverless cars.
There are different devices that can recognize a human voice and a human language with almost 95% accuracy. Robotic transcribers can change spoken language into written words.
China has promoted the use of facial recognition and there is a great opportunity for artificial intelligence to be used in, accurately, recognizing personal emotions.
The healthcare industry has implemented artificial intelligence for various purposes. It’s being used to spot genetic sequences and identifying molecules. Medical facilities are using AI for virtual health assistants and chatbots to provide medical information, understand the billing routine, make appointments, and to complete other administrative tasks.
As a time saver, you can use artificial intelligence for your small business in the following ways:
1. Content and social media posts
ChatGPT
Writing content is one of the most time-consuming tasks there is. You can use ChatGPT to explain scientific concepts, draft emails, answer questions, translate languages, and write copy. The output quality is determined by your query’s quality and specificity. You MUST fact-check anything you have AI write, as it can be rather inventive.
Grammarly
Another free tool that uses AI is Grammarly to improve your writing. With it, you have a choice of plans and the free one offers vocabulary enhancement, and checks spelling, style, grammar, and plagiarism.
Notion AI
Notion AI is a mixture of ChatGPT and Grammarly in one place. You just start a new page, type a sentence, and then scan over it with your mouse. You’ll get an option to “ask AI” and clicking it will enhance your copy or respond to your requests.
2. Interactive customer service
Chatbots have been around since the 1960s and really became popular in the 1990s and are getting smarter each day. Customers can ask complicated questions regarding their accounts and get specifics; all due to artificial intelligence, which pulls data from previous conversations. Now, you don’t have to be limited to a certain number of phone lines to keep your business operating 24/7. You can have a chatbot answer questions using business VoIP services.
3. Banking
Chatbots are used, for customer service with banks, to answer inquiries regarding money transfers, credit score monitoring, loan applications, password resets, fraud prevention, and insurance claims at any time of day.
4. Generating invoices
You may not have employees yet or you’re a solopreneur or just starting a business. You can use programs like Quickbooks and Xero to automate and autocorrect invoices.
5. Human resource management
Small-business owners don’t have large budgets, so hiring someone for everything you don’t know how to do is not feasible. If you have employees, You can use HR management software like Zoho and Gusto which use AI to prep payroll, track time off, schedule shifts, and create workflows among other things.
6. Website builders
You can use AI to build website templates in moments. Based on your prompt, they can also apply themes to your site and include features like security, content writing, and live chat.
Although AI can be a wonderful tool, there are risks. It is not perfect. Artificial intelligence gets data from millions of sources and you should ALWAYS check the information. That data can be discredited research, include bias, and just might be fake.
Artificial intelligence systems are more vulnerable to hacking than other software and this can lead to a host of problems.
Before you decide to benefit from AI technology, remember different types work in different ways. Artificial intelligence technology can be strengthened by continuous machine learning.
Companies are continuously exploring ways to get the maximum benefits from AI. It has redefined how business processes are carried out in the fields of marketing, financial services, healthcare, etc.
These tips on artificial intelligence for your small business will help you get started in your business.
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Autoresponders Are A Must for Your Online Business
By Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Are you just starting an online Business? Then, you might not know a lot about autoresponders. They are computer programs that automatically answer emails sent to them.
Autoresponders help automate your business which saves a lot of time. If you use them correctly, you can generate a lot of business.
Saving time and generating income are the two main reasons for using autoresponders. You’ll need an email marketing application to send out autoresponders. Do an online search for “autoresponders” and you’ll find many to choose from and you can select the one best suited to your needs. Autoresponders are a must for your online business.
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Things to be Concerned About When Starting a Home Business
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
You may have dreams of becoming an entrepreneur and owning your own business, which is great. Just remember that it takes time, patience, and persistence. The process may seem bewildering. The first thing you need to do is brainstorm some ideas.
Do some thorough market research in areas that interest you. Explore whether or not there’s a need for the product or service you choose. Will it solve a problem better than the current available options? Is there a potential to fill gaps in the marketplace? Once you’ve made your choice, write out a business plan.
You should start small and expand later. There will be some startup costs, so be sure you have income and or savings set aside to get you through to the-making-profits phase. Do this by overestimating needed startup capital, carefully watching your expenses, and considering your funding options.
If you’re not planning to run a one-person business, you’ll want a solid, top-notch principled team. Look for the best people for your team.
Once you’re all set up, you need to aggressively advertise your product/service. Get an attractive logo that helps people identify your label and place it on all platforms across the internet including social media. Interact with your potential customers through follow-ups with promotions and discounts or just with free quality information related to the goal or purpose of your website. These are some things to be concerned about when starting a home business.
What should you consider before starting a business?
You should focus on your business journey and not compare your success to anyone else. You need to get into the right mindset. It takes consistency, follow-up routines, and laying out steps to achieve your goals.
Consider the following:
Determining your business concept
Scaling your business
Financing
Where do you prefer to work; a workshop or an office
Time to devote to your business
Your passions and interests
Your expertise or skills
The kind of support needed to start a business
Partnering with someone
Whether a franchise model makes more sense to you
Selling information rather than a product
Once you’ve decided what your business will be, you’ll need to get it up and running. You can do this by setting up a blog as your place of operation online.
You’ll need to choose a domain name and a blogging platform for your blog as well as a hosting company.
Now you’re ready to go.
Here are some ideas for a start.
What are some pitfalls of working from home?
Here are some things to be concerned about when starting a home business:
Remaining Focused
Some people are expert multi-taskers. If you’re not one of them, you need to devise a more formally structured day like in a traditional office setting.
You should have a dedicated office area, if possible, one with a door or a corner just for work or use a café for an hour a day so that when you go there your brain signals it’s time to work.
Keeping Boundaries
Although working from home has its flexibility, remember how easily time can be snatched away from your workday. Remember your work is as real as any traditional office job. Set up a schedule for hours and breaks.
Working Too Much
With any job, there is always more to do. If you’re serious about working from home for the long term, you’ll need time away from the computer and the stress of work for this lifestyle to be sustainable.
Feeling Isolated
You’ll need to create social interactions. You can:
Schedule lunch or breakfast get-togethers.
Use online social networks such as Facebook or Twitter as your virtual “water cooler” during the day.
Use Skype, phone calls, or chat instead of email.
Get involved with networking groups or local meetups.
Spend some time working in shared office spaces.
In conclusion, launching a home business can be exciting, although the real challenge is to keep it going. Work with established brands, come up with ideas, experiment, don’t be afraid to fail, be open to feedback, and network with others. All of these are things to be concerned about when starting a home business.
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What’s in the Future for Affiliate Marketing?
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Although you may not know the term “affiliate marketing,” it’s probably something you’ve seen in your online browsing. It’s a method of marketing involving a website (or several sites) promoting products and services for other companies and earning a commission through a referral system.
In the digital world, affiliate marketing has gained significant attention as a profitable business model for both companies and individuals. You have the opportunity to earn passive income for every successful sale, in the form of commissions, by promoting products and services.
Check out this site for statistics for affiliate marketing in 2023 and beyond.
Affiliate marketing is one of the most powerful digital channels for those looking to reach their target audiences and drive growth. You need to stay ahead of the game and prepare for the future, as technology evolves.
As more businesses embrace it as an essential part of their digital strategies, affiliate marketing will dynamically shift over the next few years.
Expect to see consumer behavior rapidly change in the future, due to increasing demand for personalization which could have major implications for affiliate marketing strategies. Brands will have to design their campaigns and offers according to this new reality.
New technologies such as artificial intelligence (AI), machine learning (ML), and predictive analytics (PA) will play a more significant role in assisting businesses with the optimization of their affiliate campaigns for the greatest effectiveness.
Is affiliate marketing still profitable?
Affiliate marketing is very profitable. With the rise of e-commerce and online platforms, numerous opportunities have opened up for affiliates to make income by promoting products and receiving commissions.
If affiliates focus on effective marketing strategies, good quality content, and target relevant audiences, they can continue to produce sizeable profits with affiliate marketing.
Following are six factors that make affiliate marketing profitable:
1. Niche Selection
To be successful you must choose the right niche; one that has a high demand for products/services and a large target audience. You can do thorough market research to identify untapped niche potential using tools like Google Trends, Amazon Best Sellers, and niche-specific forums.
2. Building Trust
Your audience must know, like, and trust you and perceive you as an authority in your niche, and trust your recommendations. Create high-quality content, with value, that establishes your expertise. You can engage with your audience through social media, blog comments, and email newsletters. To build trust with your audience, be transparent and authentic.
3. Strategic Promotion
The key to maximizing your affiliate marketing profits is effective promotion. Tailor your promotional strategies to your audience’s preferences and behaviors. To reach your audience effectively, leverage diverse channels such as content marketing, SEO, social media, and email marketing. To optimize your efforts, test different promotional methods and track the results.
4. Diversifying Income Streams
Although affiliate programs can be a profitable source of income, diversification of income streams can improve your profitability. Think about other monetization methods such as display advertising, sponsored content, digital products, and creating products or services of your own. Diversification can help protect your income and lessen any possible risk.
5. Adapting to Market Trends
Your affiliate marketing strategies should evolve just as the digital landscape is constantly evolving. Stay up to date with industry developments, consumer preferences, and the latest market trends. You can position yourself for long-term profitability, in the affiliate marketing world, by adapting to change and staying ahead of the game.
6. Consistency and Persistence
Success with affiliate marketing doesn’t happen overnight. You must be persistent and put in effort. Keep focused on your goals at all times. Over time, your efforts will pay off if you keep learning, experimenting, and perfecting your strategies.
What are the potential earning opportunities in affiliate marketing?
If you’re committed and put in the effort, affiliate marketing offers an abundance of opportunities. If you want a side hustle to make money or build a full-time online business, then affiliate marketing can be a good career option.
Here are some potential earning opportunities.
Commission-Based Earnings
As an affiliate, you earn money (a commission) for each successful referral or sale you make through your unique affiliate link. Commission rates vary from a small percentage of the product’s price to a fixed amount per sale, depending on the affiliate program and the niche you’re in.
High-commission Products
Some niches offer high-commission products or services. These usually have a higher price tag which results in greater commission payouts. They can include high-end technology, luxury goods, or premium services and lead to higher earnings per sale. Recognizing these types of products in your niche can substantially impact your overall earnings.
Recurring Commissions
There are affiliate programs that offer recurring commissions and are known as passive income streams. They provide affiliates with commissions on the initial sale and on subsequent recurring payments made by the referred customer. These programs provide affiliates with a commission not just on the initial sale but also on subsequent recurring payments made by the referred customer. These include membership sites, software-as-a-service (SaaS) products, and subscription-based services, to name a few. These are big moneymakers. Developing a customer base that keeps up their subscriptions can result in a steady flow of recurring commissions.
Affiliate Networks and Aggregators
Affiliate networks and aggregators act as intermediaries between affiliates and advertisers. These platforms bring together a wide range of affiliate programs from different brands and companies. Joining such networks allows you to access multiple affiliate programs, expand your product offerings, and potentially increase your earnings. Popular affiliate networks include Amazon Associates, ShareASale
, and CJ Affiliate.
Multi-Tier Affiliate Programs
An additional earning opportunity is multi-tier affiliate programs. With these, you can earn commissions on your own sales and on the sales from others (sub-affiliates) that you refer to the program.
Sponsored Content Collaborations
As your business grows, you may be presented with the opportunity to collaborate with companies and brands on sponsored content. Sponsored content is about getting paid to display products or services through various channels like media posts, blog posts, social media, videos, and more.
Display Advertising
When you’ve gained significant traffic on your blog or website, you can use display advertising to monetize it. Google AdSense is a great platform for this. You can place their ads on your site, and earn money every time someone clicks on them. Although display advertising will not be your primary focus for your affiliate marketing business, it can complement your affiliate earnings and generate passive income.
Digital Products and Courses
When you become an authority in your niche, you can design your own digital products and sell them. These can include online courses, e-books, video tutorials, or other educational content. When you sell your own products, the full profit is yours without sharing commissions with affiliate programs, potentially increasing your income.
Influencer Marketing and Brand Partnerships
As your online presence grows, you could draw the attention of brands looking for influencers to promote their products and services. These partnerships can lead to product reviews, sponsored posts, or brand ambassadorship. Collaborating in this way can open up more earning prospects because you can negotiate compensation based on your influence and reach.
Scaling and Expansion
Scaling and expanding your business is one of the exciting phases of your affiliate marketing business.
While you’re gaining experience, optimize your strategies, and develop a loyal audience. Then you can duplicate your success in different niches or target different geographical markets.
Scaling your affiliate marketing business allows you to increase your earnings and reach a broader audience.
Affiliate marketing is very profitable and becoming more so all the time. I hope this article gives you a glimpse of what’s in the future for affiliate marketing.
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How to Avoid Grammar Mistakes While Writing
By Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
So, you’re using your great copywriting skills to create sales or marketing material to influence prospects toward making a purchase.
While so doing, be sure that your content is grammatically correct. Sometimes that autocorrect, you’re using while typing, won’t catch grammar mistakes.
For information on avoiding at least ten grammar mistakes, check out this article.
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What Are the Recent Shifts in MLM?
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
If you’re marketing online, you see daily advertising for MLMs. You may be thinking about signing up for one of the programs.
So, what are the recent shifts in MLM?
There are low-cost products, a simple recruiting system, and a high percentage of affiliate products.
Although pyramid schemes resemble MLMs, MLM is a legitimate money-making business model. So, what are the differences?
Pyramid Schemes vs. MLM
Both operate with the same structure, although it comes down to sales versus recruitment in the compensation plan.
The FTC (Federal Trade Commission) states that MLM will pay you based on your sales to retail customers, without having to recruit new distributors. A pyramid scheme relies on the continuous recruitment of dues-paying members to keep afloat, even if members are required to continue buying the products they may not be able to sell.
After doing your due diligence, you might want to consider other ways to bring in income instead.
What is MLM?
MLM (Multi-level marketing), also known as direct selling and network marketing, is a business model for selling products directly to purchasers using independent sales representatives.
Usually, MLMs have a detailed compensation plan that outlines exactly how these upline and downline relationships work and how distributors get compensated. These plans explain recruiting and sales commissions, and they define requirements members must meet to be eligible for compensation. These are usually expressed in minimum sales targets and numbers of new recruits.
There are hundreds of the old MLM companies still around and many people are still making money from them. That’s because they signed up when those were startups, within the first two or three years after they launched.
So, again, what are the recent shifts in MLM? Check out the current best MLMs.
What are the current best MLMs?
If you want to go ahead with MLM, the following are touted as the best five new companies for 2023-2024.
1. LIVEGOOD
LiveGood is one of the fastest growing. Their products include CBD supplements, dietary supplements, and beauty products.
2. APL GO
They carry lozenges and drops with propriety health benefits. It is a Acumullit SA technology that is revolutionizing the wellness industry.
For motivation, they have travels, promotions and motivating events, technology that is one of a kind and exclusive for their products, six options for starting your business, and 15 kinds of bonuses.
They also have 24/7 support and a step-by-step plan and a nice website, webinars, videos, etc.
3. PAWTREE
Although Paw Tree which has been around since 2018, got off to a slow start, it has been making up time.
They obviously offer pet supplies for cats and dogs. There’s a full line of supplies plus supplements.
4. IX GLOBAL
This is a learning-based MLM. They are leveraging today’s most addictive trends such as health, productivity, fitness, spirituality, etc.
You get training, from the top experts in the area that most interests you, from brilliant minds who know how to encourage and impact. You’ll see speakers from all different global stages.
5. IGENIUS
This MLM is about financial markets and investing practices. You’ll get an education and tools for cryptocurrency equity and forex markets. There’s live training and market research provided by experts and it’s easy to follow along.
You should just watch this one for two or three years before jumping into this network marketing business.
In summary, research indicates that older MLMs are not so profitable and not the way to go.
When considering an MLM company, remember the low-cost products, simple recruiting systems, and the high percentage of affiliate products in recent MLMs.
Most importantly, you should get in during the first 2-3 years.
Before getting into MLM, explore your own strengths and what needed service you can provide to others. There are inexpensive ways to start and you can create a very sustainable and ethical income avenue without the headache of a garage full of products you can’t get rid of.
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Your Social Media Marketing Strategy
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Many businesses, large and small, use social media as a vital component of their market mix. Globally, there are 4.9 billion people using social media platforms. So, having a presence on social is a good way to connect with both current and potential customers no matter your industry. Social media is a good way to reach your target audience, establish a loyal customer base, strengthen your brand, and increase your revenue.
This article details what you need to know about social media marketing including what it is, how it works, the best strategies, and how to implement it.
What Is Social Media Marketing?
Social media marketing is a form of digital marketing that uses social media platforms to promote your offerings and brand to your ideal customers. It involves considerably more than random posts on your business accounts. A successful social media marketing campaign requires good strategy and planning.
After you create your business profiles, you have to maintain and optimize them. Then, develop a content calendar that shows what you’ll post and when and where you’ll post. These posts will probably include a combination of text, images, stories, and videos that position your brand in a positive light and capture a relevant audience.
These posts will be unique and regular and additionally, you’ll respond to likes and shares and comments to monitor your standing and hopefully create a community.
Your social media marketing strategy may also include paid ads to allow your brand to appear in front of certain groups of people at specific times.
What are the benefits of social media marketing?
Social media is a powerful tool for marketing your business, due to its versatility and popularity. Unlike traditional marketing like billboards, radio spots, and print ads, it’s very measurable.
Following are some of the most important benefits of a social media marketing strategy:
1. Adds a Human Touch to Your Business
2. Drives Traffic
3. Generates Leads
4. Increases Brand Awareness
5. Builds Relationships
Here is a brief description of the top 7 social media marketing platforms for business.
There are several social media marketing platforms you may want to use when developing your social media marketing strategy. As you consider your options, you’ll find that some platforms are better suited for your brand and target audience than others.
1. Facebook
This is the most popular social media platform. When using Facebook, you can boost brand awareness, generate leads and increase sales, and gain followers. You can also display highly customizable, targeted ads. Keep in mind that Facebook comes with a lot of competition.
2. Instagram
Over time Instagram evolved from a basic platform to share images into a place where brands can engage their audience with beautiful photos and videos. It also offers reels, stories, live streams, and shops that can take your marketing efforts to the next level. This is one platform you want to use if your business relies on visuals to sell products/services.
3. Twitter
On Twitter, you use very short posts called “tweets” with text, animated GIFs, videos, and links to connect with your audience using short but valuable messages. A tweet can usually be up to 280 characters. You might be able to, build brand awareness and look for topics and information relevant to your industry and target audience.
4. YouTube
If you want to include videos in your social media marketing strategy, YouTube is the way to go. It’s a streaming social media platform as well as the second-largest search engine next to Google. If you have the desire and ability to produce meaningful video content, YouTube should definitely be one of the choices for your social media marketing strategy. Using YouTube, you promote the unique features of your offerings, explain complex topics, showcase interesting processes, and much more.
5. Pinterest
This “visual discovery engine” inspires users who regularly search Pinterest for ideas that help them renovate their homes, plan weddings, take dream vacations, and fulfill other desires in their lives. If you provide products or services that can allow users to discover their dreams and achieve them, Pinterest is the way to go.
6. LinkedIn
If you are a B2B business, LinkedIn is a business networking platform that will be particularly useful. LinkedIn is geared toward professionals and allows you the opportunity to share your industry expertise. You can also use it to promote job openings within your company, connect to your employees and even generate leads through paid ads.
7. TikTok
TikTok, which revolves around short-form videos, is a newer social media platform that tends to target younger females. It may make sense if you’re trying to reach that particular demographic. As a business on TikTok, you can use hashtags that relate to your posts, brand, and offerings. When consumers search for these hashtags, they may come across your content.
What are the key components of a social media strategy?
A social media strategy is a plan that lays out your goals, the ways you’ll use to achieve them, and the metrics you’ll track to measure performance.
You might be tempted to post on a few social media platforms sporadically, but this is not recommended.
To really make the most of social media marketing strategy and increase your chances of success, you need a solid strategy.
The key components of an effective social media strategy include:
1. Audience Research
You should have a strong understanding of your target audience before posting anything. You can answer questions regarding what platforms they use, who else they follow, and what kind of content they prefer.
2. Brand Identity
Decide how you’d like to position your brand when you post on social media and interact with your followers. Think about the messages you hope to communicate.
3. Content Strategy
Content strategy relates to how you’ll use content to attract your audience and grow your brand on social media platforms. To be successful your plan needs to be specific.
4. Analytics
In order to measure performance and determine how to improve your strategy, you’ll use a process known as social media analytics where you collect and analyze data from your social media platforms. This allows you to determine whether or not what you’re doing is working.
5. Ongoing Activity
As with most types of marketing, social media marketing is not something you do one time and forget it. You’ll need to post on it regularly, be engaged with your followers, and optimize your profiles on a consistent basis.
Remember that in addition to your social media marketing strategy, you will also need a professional business website so that those who discover your business through social media can check out your website to learn more about what you offer.
If you don’t already have a website, consider this.
If you’re just starting a business you can use this information for setting up your social media marketing strategy. If you’re already well on your way, it can serve as a reminder to use social media marketing in addition to your other resources.
Review: Beginner Blogger Mistakes (Part 2)
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
The last post was a review of Beginner Blogger Mistakes (Part 1). This covers the remaining mistakes to avoid which include tying specific posts to the larger picture, writing style, relying on the conceptual, plagiarism, etc.
You can read it here:
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