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September 24th, 2016

10 Rules for Small Business Success

by Rahimah Sultan

 

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As a new entrepreneur you need to follow certain rules for small business success. You need to quell the enthusiasm a bit and focus on starting out right to avoid later disappointment.

 

Here are 10 of the most important rules for small business success:

 

1. Start small and grow. Don’t try to sell to everyone. You need a niche – a specific product or service so that you’re not competing with everyone.

 

2. Concentrate on what will be the bread and butter of your business. Don’t try to implement all your entrepreneurial ideas at once. You can branch out later.

 

3. Make sure you have a product or service that customers really want.

 

4. Develop a business plan that forces you to think through the basic elements of your company, i.e. your market, competition, industry and your position.

 

5. Know your customers. If you have a clear target market you can be much more effective and efficient in both your product development and marketing efforts.

 

6. Build one business at a time. Concentrate on one new direction, product or service, one target market or one distribution channel at a time.

 

7. Don’t re-invent the wheel. Get a piece of an existing market. Creating a market for a brand-new type of product or service is difficult, time-consuming and expensive.

 

8. Double the estimate of the time and money you originally think you’ll need. Things cost more and take longer than planned.

 

9. Keep things short and use lots of photos. People don’t like to read.

 

10. Build strong customer relationships. People like to do business with those they know, like, and trust.

 

Source: Click here

 

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September 17th, 2016

Blogging: How To Start

by Rahimah Sultan

 

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Are you ready to start blogging? Have you been wondering how to begin? The first two steps are choosing a domain name and a blogging platform. Once your blog is up, you might want to customize the design. Then you’re ready to go.

 

You can get started now with no technical experience. Read how here.

 

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September 9th, 2016

Autoresponders: What Are They

by Rahimah Sultan
photo from blog

 

So now you’ve set up your online business website, and you’re ready to advertise it. You need a way to stay in touch with those who visit your site. You don’t want to lose them forever when they click away after one visit. There has to be a way to capture their information so you can follow up with them and build a relationship. After all, you need people to buy what you are offering. And you want them to buy from you in the future.

 

To do this you need an automated way to get their name and email address before they leave your site, and are gone forever.

 

Now is the time to set up an automated system to do just that. This system will include an autoresponder. So, what is an autoresponder?

 

An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.

 

Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.

 

Autoresponders are also incorporated into electronic mailing list software, to confirm subscriptions, unsubscriptions, posts, and other list activities. – Wikipedia

 

Your automated system will have a way to set up a form which is a LCP (lead capture page) on your site to capture visitors’ names and email addresses. This is how you begin to build your list of subscribers.

 

Once you have a person on your list, you can follow up with them whenever you choose. You can set this up in your automated system. The setup is something you do one time, and the system will automatically send emails at intervals you have determined. You’ll also have the ability to email at other times and you don’t have to change anything you’ve already set up.

 

In business, you want to build a list, send emails, and make money. An autoresponder system handles this for you.

 

Read this three-part series that offers in-depth details on autoresponders and writing autoresponder emails.

 

Click for Part 1

Click for Part 2

Click for Part 3

 

An autoresponder is the main connection between you and your list for financial success.

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September 3rd, 2016

Article Marketing

by Rahimah Sultan

 

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If you don’t have an online presence, you can establish one by blogging. As a beginning blogger, you can use this information to begin establishing your authority and to add fresh content to your site. Fresh content keeps your blog up to date and entices visitors to return.

 

More

 
 

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August 27th, 2016

Affiliate Marketing

by Rahimah Sultan

 

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Affiliate marketing is the basis for all other Internet marketing strategies. It originally involved lots of spamming, trademark infringement, false advertising and more. Now it is safer to do business online because of advanced scrutiny of terms and conditions by the merchants. As affiliate marketing opened up more opportunities, it also increased marketing competition.

 

Affiliate marketing was started on music-oriented websites. They placed a list of music albums on their site and paid others to put those links in their websites when a visitor bought an album through their site.

 

In affiliate marketing, the publisher incurs all the cost except that of initial setup and development of the program, which is incurred by the merchant.

 

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August 20th, 2016

Multi-Level Marketing: Your Approach

by Rahimah Sultan

 

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Multi-level marketing has gotten a bad reputation, partially due to a lot of confusion about legitimacy. Although structured almost exactly like a pyramid scheme, it is legal. A pyramid scheme is a non-sustainable business that involves the exchange of money, usually in the form of a sign-up fee, and usually has no product or service.

 

Check what the Better Business Bureau has to say about the company and the guide if it’s nutritionals.

 

This business is not for everyone. Is your up-line helpful and caring? Are you team spirited?

 

Another part of the multi-level marketing reputation is due to a marketer’s approach.

 

When promoting your product or service, don’t be pushy. Just be there when someone is ready to try your offer. If you’ve researched the company and are pleased, educate people on the benefits of using the products or services. You can do this in several ways; physical meetings, online webinars, videos, etc., showing how you are benefiting from using the products or services.

 

Do not make outrageous income claims or promise people that you will build their business. That only adds fuel to the fire of the bad reputation.

 

In order to be successful in MLM, you need honesty and integrity; not lies and pushy tactics. And you should care about your team.

 

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August 13th, 2016

Online Marketing: What Is It?

by Rahimah Sultan
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Online marketing is using the internet, to reach people, to spread the word about you and your company’s products or services.

 

It is doing anything you can do online to get more people seeing what you have to offer and to get them to eventually buy from you.

 

Online marketing is a broad category with several sub-categories that include SEO, SEM, content marketing, social media marketing, PPC advertising, affiliate marketing, and email marketing.

 

SEO is the process of using certain words (keywords) in your online content to enable search engines to pick it up and show it as a top result for anyone searching for those words.

 

SEM is paid. Whereas SEO is used for organic searches, you can pay to get hits to your site which will get you top ranking in search engine results.

 

With SEM you have to have a paid product or service in order to do well or you will not be able to afford the cost. Do not use this method when starting out online and offering free content.

 

Content Marketing is a method focused on creating and distributing valuable, relevant, and consistent content to a particular audience with the intent of an ultimate profitable customer action.

 

Social Media Marketing is done on hundreds of social media networks. You have to choose the platforms that work best for your type business. The context must fit the platform.

 

Pay Per Click (PPC) advertising is just that. You pay for each click received on your ad. It’s similar to SEM which is only one special type of PPC advertising.

 

Affiliate Marketing is directly communicating with your audience and customers. You can easily engage directly with your customers with this form of marketing, and it’s a great way to sell products and services.

 

Email Marketing is used once your customers have given you permission to contact them. You can email them at any time, providing value and asking them to buy when the time is right.

 

With the power of the internet and these forms of online marketing you can work from home after your day job or on weekends to build a very profitable business. As with anything worth having, you must be willing to put in the work.

 

For a more detailed article on this subject read this.

 

Communicate with your customers

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August 4th, 2016

Marketing Success

by Rahimah Sultan
 
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One tactical marketing strategy is content marketing. It is based on generating and publishing useful information regularly to a targeted audience. In order to have success with it you must do more than just fill your blog with random posts or articles.

 

Your content must serve a purpose, and it must have a friendly tone that shows your personality and voice. It must be easy to read and well planned.

 

Click here to read The 5 Golden Rules of Content Marketing for more details.

 
 

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July 28th, 2016

Marketing And Technology

by Rahimah Sultan
 
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While deciding what to blog about this week, I remembered an article I posted exactly three years ago today. It’s coincidental, if you believe such. I believe things happen for a reason.

 

I felt like a light topic. My thought process went from summer, books, and library to revisiting this particular article. You can click here to read it.

 
 

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July 21st, 2016

Internet Marketing Training: 10 Lessons

by Rahimah Sultan

 

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In Internet marketing, you want to find fresh topics that keep people interested, and use attention-grabbing headlines. Lay out your points in order of importance to the reader. Do not leave the most important elements for the end. You will lose people as they will click away before ever seeing them.

 

Above all remember you must always have good-quality content.

 

Read 10 Lessons Journalists Can Teach Content Marketers, for Internet marketing tips.

 
 

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