November 19th, 2019

Internet Marketing Using Digital Channels And Social Media

by Rahimah Sultan






Internet marketing using digital channels and social media is a part of overall marketing. There are many components to a digital marketing campaign. Social media is only one of all the available channels for digital marketing.

Social media platforms bring many people together to exchange information.

Any form of marketing products or services using electronic devices is digital marketing. This type of marketing has been around as long as electronic devices, beginning with the radio, and can be done online and offline.

Digital marketing is advertising delivered through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

For a well-rounded marketing strategy, you need to use both online and offline marketing.

While millions of dollars can now be earned from home using laptops and cell phones and the like, there’s still a place for offline marketing.

There is enhanced offline marketing which includes restaurants using ipads for customers to create orders, as well as radio, television, and phone marketing.

Enhanced offline marketing also includes electronic billboards, and some are interactive. Other forms of this type of marketing include local people in your community wanting to be rappers and rockers handing out mix tapes and CDs and now probably USB sticks to get you to listen to their music.

The podcast model is now used on internet radio; that is, advertising right before the show begins and just before the end of the show. You must be entertaining in order to do well on radio.

When it comes to online marketing, there are several large categories:

Search engine optimization (SEO) is the process of optimizing your online content to ensure your site ranks high in the search engines for relevant keywords and phrases.

Search engine marketing (SEM) or search marketing falls under SEO and is paid search or pay per click (PPC)

Content marketing which has been around longer than the internet, tells a story about your product or service to help improve conversions. Content marketing allows you to connect with and educate your leads, customers and prospective purchasers with whom you work to build trust and relationships to encourage them to make an educated purchasing decision.

Social Media Marketing (SMM) is the practice of creating content that you have customized or tailored to work within the context of each individual social media platform so that you can drive user engagement and sharing.

Pay-per-click advertising (PPC) is an internet advertising model… Wikipedia

Affiliate marketing is the process of earning a commission by promoting a product you like to others and receiving some of the profit for each sale you make.

Read

Email marketing is the process of using email to promote your business. It’s used to foster relationships with potential customers, keep current customers informed and updated about your brand, offer coupons to encourage customer loyalty, and much more.

Read

Unbounce has a great graphic that sums up all kinds of online marketing in one neat chart.

Here’s a great place to get started with your online marketing:

For a well-rounded digital marketing strategy, both online and offline marketing are needed. The number of people spending more time on electronic devices is growing.

Traditional appliances and devices such as refrigerators, ovens, and billboards will all be modernized to leverage digital media. Whoever controls more eyeballs generates more revenue.

Internet marketing using digital channels and social media matters because it’s where the attention lies. That’s why Google and Facebook generate more revenue than any traditional media company, because they control the most eyeballs.

The channels that make up digital marketing are search engines, social media, blogs, affiliate marketing, emails, online ads, and mobile apps.



Get Your System With Autoresponder Here






October 28th, 2019

Online Marketing: Get Your Business Online

by Rahimah Sultan





The obvious purpose of internet marketing is to sell goods, services or advertising over the internet, although that’s not the only purpose. A company may be marketing online to communicate a message about itself or to conduct research.

Basically, internet marketing refers to the strategies that are used to market a product or service online.

You need to be online in order to help potential customers and clients find your business.

The importance of online marketing is put forward in this article titled What Is Internet Marketing? by Susan Ward.






Get Your System With Autoresponder Here



October 13th, 2019

Affiliate Marketing: Actionable Tips and Strategies

by Rahimah Sultan






Affiliate marketing is an income strategy that involves promoting products or companies in exchange for a commission for each sale. There are certain techniques you need to use in order to outrank your competition in the search engines.


You also have to do research, believe in the product you’re marketing, use low-cost tools for your campaigns, and avoid common pitfalls of affiliate marketing.


Anna Dizon covers these and other steps you need to take to be successful, in her article titled 35 Actionable Affiliate Marketing Tips & Strategies for 2019.

You can click here to read it.


Get Your System With Autoresponder Here.



September 24th, 2019

Home-Based Business Options

by Rahimah Sultan






At this point you may be considering working from home to supplement your income or you may already have a hobby or a side business.

Before starting make sure you have the right tools in place – the main one being a fast Internet connection.

Working from home can be fun if you choose the right opportunity. Following are some home-based business options to help you make a decision.

Uber Driver

You are required to have a valid in-state driver’s license and auto insurance, and you must pass a background check. Click here for details.

Survey Taker and More

Filling out simple surveys online can be one of the easiest ways to make money. Although it can be easy income, you must be patient as it can take some time. If you sign up for several, you can expect a variety of work and increase your chances of making real money.

By googling “best survey sites” you’ll get a list from which you can choose. Among these are:

InboxDollars
Swagbucks
Global Test Market and many more

Bookkeeper

Bookkeeping is great for trained accountants and you don’t have to be certified. You just have to have the knowledge that you can get from courses.

Doula

A doula is someone who provides emotional and physical support during your pregnancy and childbirth. Doulas are not medical professionals.

Copywriter

Copywriters usually have degrees in one of four fields; advertising, marketing, English or communication. However, you can do the job without one of these degrees if you’re a great writer.

Marketing Consultant

As a marketing consultant you can help a business with traditional marketing materials as well as blogging and social media.

Some other home-based business options include hobbies.You can turn your hobby into a money-making venture. If you like writing you can blog or become an EBook author.

Sell your workshop products, and market your sewing, gardening, electronic repairs.

Services

At-home day care is a good fit for stay-at-home parents. Make sure you comply with your local regulations.

Elder care, lawn care, dog walker, meal planner, party planner, resume writer, tutoring, and music teacher are just a few of many.

More entrepreneurial opportunities open up as technology develops.

If you like the idea of no commuting for a job and none of the traditional work system, use your ingenuity and start a home business doing what you like. These home-based business options can help you get started.



Get Your System With Autoresponder Here





September 4th, 2019

Email Marketing Is Alive and Well

by Rahimah Sultan









Email marketing is an important tool for drawing in and retaining customers. You can use it to build lists of subscribers to whom you later market your products and services. When your marketing strategy incorporates email marketing you can get a better ROI.

Email marketing is alive and well. Among the many benefits of using email marketing is the fact that when you build an email list you are the owner of that list, unlike using social platforms that can go out of business leaving you with nothing.

You can read Jacinda Santora’s article, Is Email Marketing Dead? Statistics say: Not a Chance, for some great information.

Read more […]






Get Your Marketing System Here



August 21st, 2019

Content Marketing to Build Audience Relationships

by Rahimah Sultan







There are some brands whose information you look forward to receiving. Then there are those that are so annoying that you wonder why you even bothered.

When you use properly implemented content marketing to build audience relationships, you can expect a positive outcome from your target audience.

“The first step in creating a truly impactful content marketing plan that leads to lasting relationships with your target audience is really understanding …”

Read Anthony Gaenzle’s article for more.






Get Your System With Autoresponder Here.






August 4th, 2019

Changes Affecting Content Marketing

by Rahimah Sultan






The digital marketing of your products and services has changed drastically in 2019. As you well know, each year, marketing gets more expensive and ever more competitive.

One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies, and web saturation. One of the current changes affecting content marketing involves voice search.

SEO for your content marketing is changing to voice search, as more people are using devices like Google Home and Alexa. Other changes affecting content marketing include:

Targeting Micro-Moments

People are checking their mobile phones while in a store ready to purchase an item. They are doing price comparisons, looking up product information, and checking online reviews. These actions are centered around the micro-moment, the immediate now, and are happening anywhere and anytime. Generally, people do voice searches when they’re in a hurry. As a marketer, you can use this to your advantage, by targeting the right keywords.

Long-Tail Keywords

Long-tail keywords are best suited to voice searches, as they are more like actual questions people ask. A long-tail keyword is simply more words combined to mimic people’s speech. Instead of saying buy dresses, as you would if typing, you’d say buy long denim dresses or buy mini dresses. Voice searches are more conversational. Wordstream.com and serpstat.com are good keyword tools. Of course you can check online for others and decide which suit your needs and budget.

A Fast-Loading Site

If people leave your site when they’re typing in a search, a slow-loading site is even more detrimental to voice searches. After all, they’re doing voice search because they’re in a hurry. Be sure your website loads quickly to cut down on the bounce rate.

Knowing Searchers’ Intent

It is important to study what searchers really want when they use your target keywords, whether it’s voice search or text search.

Write your content in a way that answers questions like what, how, when and where. If your website is based on shoes your keywords should reflect that. Discuss the type, colors and sizes, how they differ from others and the benefits of owning a pair, and where to purchase them. Discuss these particular points in your advertising content.

When optimizing your website content for voice SEO or text, what you’re offering needs to match the intent behind the keywords.

Understanding Your Customer

To market successfully you need to know who people are, how they think, and what they want. You must understand your customer.

Create an avatar of your ideal customer. An avatar is a made-up individual that represents your ideal customer. Be as specific as possible; name, age, gender, goals, challenges, etc.

Treat your customer avatar like a real person, and then gear your content directly to their needs and wishes.

Increasing Sales Funnel Generation

Just as with regular text search voice searchers are asking how to do things. Do some keyword research to find out what questions your ideal customer might have and create content that targets those keywords, thus increasing the opportunity to get people to your website. Then you can start to build a relationship getting them to know, like and trust you which can lead to future sales.

Having A Mobile-Responsive Website

With all the devices used by people searching for information, you know a mobile-responsive website is a must.

People who use voice search are generally using mobile devices. Check your site here.

Finally, you should always test and tweak. Analyze, check your strategy, link building, SEO, and make any needed changes.

You must keep your website and your strategies up to date. By using the suggestions here you will be well on your way to being in step with voice search and the Changes Affecting Content Marketing.



Get Your System With Autoresponder Here.








July 17th, 2019

Business Success: Small Business Advice

by Rahimah Sultan





This blog post deals with business success and mainly small business advice.


This Jun 5, 2019 article in Small Business Trends, offers 12 essential pieces of small business advice. Some of the topics covered are:

Taking the first step
Thinking small and fast
Dreaming big
Great employees
Doing what you say you’ll do




Click here to read the entire article.


Get Your System With Autoresponder Here








July 4th, 2019

Generate Passive Income With Successful Affiliate Marketing

by Rahimah Sultan




The definition of affiliate marketing is that you get paid a commission from an online retailer for traffic or sales generated from your referrals.

If you are new to online marketing, the following should help you to generate passive income with successful affiliate marketing.

The three-step process required is:

1. You recommending a product or service to your followers
2. Your followers purchasing the product or service using your affiliate link
3. You getting paid a commission for the sales made using your affiliate link

Some advertising would have you believe that you can make lots of money for doing nothing. But the truth is more complicated than that.

There are seven steps you must take to avoid becoming overwhelmed and overloaded. These are the four initial steps that need to be taken.

Find Your Niche (or neesh)

Choosing a niche will give focus to your business, help you with content, and help make it easier to  create targeted marketing campaigns.

When choosing a niche consider:

1. What you’re passionate about and already have knowledge of
2. Whether your knowledge on the topic is enough to write at least 100 blog posts
    (for search engine optimization or asserting your authority)
3. Oversaturation in the niche
4. Whether or not there is money in the niche

Build a Website

You need a website and a blog with the blog being the main focus of your site. Your website should also include several pages:

1. About to inform people a little about you and your business
2. Contact for sharing all the information you want to share with your readers, advertisers and
    potential partners
3. Disclaimer if your site is monetized
4. Privacy Policy to let users know if you collect information and how you use it
5. Terms of Service limiting your liability in case of misuse of information or services provided
    on your site and detailing user responsibilities regarding copyrights and trademarks
6. Custom 404 Page
7. Advertise if you plan on selling on-site ads, include a page for advertisers with information
    about available spots, monthly views, audience demographics, and a contact form

These pages are important to build trust with your audience.

Now that you have your website, it’s time to create good-quality content.

Create Quality Content


There are different requirements for joining affiliate programs. Some networks and programs want you to have already established content, site traffic, and monthly views at a certain level before accepting you as an affiliate. Be sure to read the eligibility requirements for the specific networks and programs you’re considering before you apply.

You should have at least 5 strong posts already on your site with future posts scheduled.

Grow Your Email List

Email is still the #1 communication channel for marketing. An easy way to grow your email list is by adding a popup to your site.

Now that you’ve taken care of the first four steps, it’s time for step 5, choosing your affiliate products / services.

Choose Affiliate Products to Promote

Now that you’ve chosen your niche you need affiliate products that fit and relate to your content.
Now on to step 6, which is joining an affiliate program.

Join an Affiliate Marketing Network

If there is something that you already use you can promote that. If not you can make a list of things and do a Google search for related affiliate products and programs.

You can promote products that fill a need, those that your audience wants to know about, and products from others in your niche.

Before signing up, thoroughly research everything. Do not promote products you don’t use or know nothing about.

The last thing you need to do is track the performance of your affiliate producrs.

Track Your Results

Track your affiliate links to help you understand which products perform better with your audience. This allows you to provide better products to them in the future, and you can use this knowledge to provide them with better content. They will keep returning to you.

Click here and check out Pretty Links.com

And there you have it; how to Generate Passive Income With Successful Affiliate Marketing.



Get Your System With Autoresponder Here




June 16th, 2019

Business Success With Social Media Marketing

by Rahimah Sultan



These days it seems that everyone is on social media. As an entrepreneur launching your own business, you are your own CEO, PR team and social media squad. Obtaining business success with social media marketing is the market trend and a must for newcomers to online business.



New entrepreneurs need to pay attention to 6 things: authenticity, finding your niche, being consistent across all platforms, getting offline and meeting people, content, and Facebook and Google Ads.



Jason Pinchoff discusses these in his article The Pinch List: Top 6 Social Media Musts, which you can read here.



 

Get Your System With Autoresponder Here