by Rahimah Sultan

There are many online marketing strategies you can use for business success. There is search engine marketing, social media marketing, and e-mail marketing among others.

Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing…

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by Rahimah Sultan

If you run a small company or are thinking about starting a business, you may find that the world of blogging is something you want to be part of. It’s a great way to get the word out to consumers about your product or service.

As a business owner, the key to having a successful blog is keeping your goals clear and concrete at every step of your blogging journey. If you’re just learning about the exciting possibilities of blogging technology, it’s very easy to get sidetracked.

If you want your blog to succeed you need to stay focused. Write up a plan that includes how often you will update, how you will promote your blog and retain readers, whether you will feature photographs or video, and other aspects, and then stick to it with the same kind of determination that you used when you first started your business.

Blogging is an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts to make your content more appealing to readers.

There are many platforms for blogs that include WordPress.com, WordPress.org, Blogger, and Tumblr. There are pros and cons to consider when choosing a platform. You have to make an assessment and choose the one that best suits your needs for now and in the future.

WordPress.com is free but you will not technically own your blog. It can be suspended at any time, and .wordpress is in your domain name. WordPress.org is free, you have control and there are search engine friendly options, although you must pay a host to support it.

WordPress.org requires you to have some basic understanding of how the web servers and the installation process works. Although you can set one up in under 5 minutes, WordPress.org requires some technical skill for uploading files to a web server using FTP (file transfer protocol) and such.

Blogging for business is a way to showcase your passion and expertise and a way to brand yourself and your products. It allows you to present your knowledge and skills to the public. A good post length can contain as few as 350 to 400 words.

If you’re looking for a way to take your business to the next level, consider what starting a blog might be able to do for you.

If you have been thinking about blogging for business, now may be the time to start. Once you get your blog up and running and get a few followers your confidence will grow. Just take the first step.

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by Rahimah Sultan

As a marketer you are performing a balancing act between remaining relevant and keeping your sanity. There are only so many hours in a day, and sometimes we become overwhelmed trying to manage all the responsibilities.

When it comes to staying in contact with prospects, a well-crafted auto responder campaign is the way to go.

Respond to People

People don’t like to feel ignored. When people land on your site and want to touch base with you they want an immediate response. Auto responders work like clocks, delivering customized responses at exactly the right time. They work 24/7 so you never miss that midnight lead.

Be Relevant

Prospects find you through a website visit, an order placement, a subscription or some other action. By scheduling a pre-arranged response like a thank you and including a bonus of some kind, you are maximizing marketing potential and maintaining relevancy while advancing customer relations from the beginning.

Save Time and Stress

Most of us are wearing many hats so automating things is important. You can set up an auto responder series for a week, a month or however long you like and not have to worry about forgetting to follow up with prospects. Once you set up a series you’re done. Doing this initially saves you time and stress later on. If you want more contact with prospects you can always set up a broadcast that goes out to everyone.

Get people to Know, Like and Trust You

Produce high-quality content and communicate with consumers on a regular basis so you can develop a good reputation. Do not make every communication about a sale. Share tips and information about how your product or service can help solve their problems.

Every online business needs email marketing tools that allow you to follow up with prospects.

Deliver your emails via the auto responder function of your email marketing program. Write the best content you can for your autoresponder. The time you put in now can continue to grow your business in the future.

Consider these 4 tips on the need for auto responders to help automate your business and save time and reduce stress.

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by Rahimah Sultan

I found this piece, by Christina Walker, on article marketing. She covers three tips for getting it right. You need to use high-quality article directories, convince readers that you are a reputable, trustworthy… Continue

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