Archive for the ‘SEO’ Category

June 7th, 2021

Use Blog Comments to Benefit Your Online Marketing and SEO

by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



On the web most of the entries in an average comments section are spam. Akismet is a tool that filters out comment spam for you. Comment spam can have a negative impact on your site’s search engine optimization (SEO) efforts.


Do blog comments still matter or help in any way?

You might think that, with so many social media platforms available to discuss pieces of content, blog comments no longer matter. That depends on your goals.

Many businesses with a large following see no need for blog comments as social media allows them to interact with more people.

However, if you’re a small business just getting started online and only now taking steps to grow a social media following, having a comments section on your blog can prove to be beneficial to your business.

Top brands often benefit by commenting on blog topics. You may not realize this because you don’t see influencers’ names in the comment sections of popular industry blogs.

That’s because they outsource the task. They hire virtual assistants and other freelance writers to write useful comments on recent blog posts.



How do you write good comments that people will notice?

Blog comments are still powerful, if you write high-quality, genuinely-good comments worth noting. They can still get you noticed by popular bloggers and influencers.


Writing a good comment requires:


#1 Letting People See the real You

Don’t use an animal or a generic faceless silhouette. Show you and all your pearly whites with a smile.

If your message is flagged as spammy, a gravatar gives you an increased chance the blog owner will approve your new comment.



#2 Using Your Real Name

Don’t use a fake name or a nickname that your friends and family use or any other name. And don’t use a fake or inactive email address. That will break the communication avenue between the commenter and author.



#3 Not Embedding Links in Your Comments

WordPress, Disqus, and other commenting systems view these links as spam. They come across as sales pitches, a cheap attempt to sell something. The blogger will feel no inclination to view it.



#4 Reading the Post Before Commenting

Although it takes time, reading a post thoroughly before commenting is a must. You don’t want your response to be inappropriate or silly.



#5 Not Having a One-Sided Long Conversation

Long-winded blog comments are not better than short ones. They’re just boring.



#6 Not Being a Parrot

Do not repeat what you’ve just read. Your comments need to offer some insight.



More Pointers:

A) Include a friendly greeting using the author’s name, spelled correctly.

B) Offer a compliment about the post, something about why you chose to be on this blog. Be sincere.

C) Do something that makes you appear valuable to the blogger you’re aiming to entice— anything that establishes you as a person worth knowing and helps develop a personal relationship.

D) Let the blogger know you’re interested in a longer-term relationship. Make a promise at the end, like telling the author you’re going to share the post on your favorite social media platform.

Be sure to do what you promise. When you share the post on your favorite social media platform, be sure to tag the blogger — let them know you followed through.

Show some personality. You can craft your comments like you’re writing an email to a friend.



Good comments alone won’t launch you to world domination, although they’re effective and often overlooked, now that so many bloggers think they’re extinct.

Good comments can get influential bloggers’ attention.



So, you can still use blog comments to benefit your online marketing and SEO and get more traffic to your site when utilized properly. However, not every comment will drive traction and credibility for your site and brand.

You cannot use blog commenting to build backlinks.



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May 25th, 2021

Link Building for Your Online Marketing

by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




What is Link Building?

According to Wikipedia, “Link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results.”



How Important are Links?

Link building for your online marketing is very important.

Before, Google search engines ranked their search results 100% based on the content on a webpage. Things changed with Google’s PageRank Algorithm which looked at how many people linked to a page.

Backlinks still remain the best way of determining the quality of a webpage. That’s why they’re still Google’s go-to ranking indicator.

With more updates Google’s focus is not just on quantity but also linkquality.


Page Authority

The authority of the page linking to you matters most. Links from authoritative pages pass more PageRank to your site. Google doesn’t share PageRank information publicly, although it’s the foundation of their algorithm.


Relevancy

When it comes to links page authority matters as well as relevance.

For example, if you operate a website all about photography and you get a link from an authoritative site about sports, that link won’t really count.

Generally speaking, you want to get links from authority sites that are closely related to your site.


Position

Your link’s position on a page is very important. If it’s embedded in a section of content, you get more notice. Don’t place it in a footer or sidebar where it counts for very little.

You want to place your links in the main body of the page. They should be “editorially placed,” where someone clicks it because they think your site is amazing, not in a profile you created on a random site in which you dropped a link.

These unnatural links can be considered a violation of Google’s guidelines.


Anchor Text

The clickable text section of a link is known as the anchor text. Anchor text needs to be relevant to the topic of the page you’re linking to rather than generic.

Don’t use anchor text excessively as that is considered spammy, just as excessive keyword use (keyword stuffing) is spammy.

A spammy anchor text is a link with an anchor text that has no relationship to the page on which it exists or the page it is linking to.

For natural anchor text links to your website, create beneficial content and the links and anchor text should come naturally.

You don’t want to be penalized.


Guest Posts

Be careful of guest posts. They can be spammy if:

Someone is paid to publish the post
The post contains exact match anchor text
The site exists solely to publish guest posts
The site is unrelated to yours

But, if you publish an awesome guest post on an authoritative, relevant site, that link CAN help your rank.


Nofollow vs. Dofollow

Both types help boost your SEO for search engine rankings because you get lots of clicks from many different sources. For instance, social media.

Nofollow links may not build you as much SEO juice as dofollow links, but they still drive traffic and build your SEO.

After all, your end goal is to drive leads, traffic, conversions, and revenue. SEO just happens to be one of the best ways to accomplish these goals.


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May 10th, 2021

7 SEO Trends to Leverage in Your Online Advertising

by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



If you use SEO (search engine optimization) in the right way, it is one of the most effective ways to attract potential customers to your website. If you rank on page one of the SERP (Search Engine Results Pages) you will generate organic traffic.

This is where you need SEO.

In this article I will cover seven SEO trends to leverage in your online advertising.


1) CORE WEB VITALS

Google is rolling out a new algorithm update which integrates a new set of metrics known as Core Web Vitals into what Google has traditionally referred to as “page experience.” These metrics measure how long it takes a user to get to your page, how easy/difficult it is for the user to initially interact with your page, and how easy/difficult it is for the user to become disoriented due to inconsistencies/shifts in your page design.


2) GOOGLE’S BERT

Google’s BERT (Bidirectional Encoder Representations from Transformers) algorithm uses machine learning and natural processing to understand what users are actually looking for. With the BERT update Google search engine bots are much more “conversational.” Google’s algorithm can interpret the intent of a searcher. In other words, Google can understand things like the human brain.

To optimize for Google’s BERT be sure your content and the keyword intent match. If people are searching for “seo” as a keyword on Google, they want to know about SEO. On the other hand, they may search “seo services” or “seo expert.”

Always perform a keyword search on Google before writing your content to be sure the keyword you’re trying to rank for matches the searchers’ intent. You can do a search to find free and paid SEO tools.


3) KEYWORD RESEARCH


Keyword research is becoming more important. Use long-tail and targeted keywords, and understand the intent. While SEO tools are important to use you need to analyze the SERP for the keyword before selecting it.

If the intent is right, even a low-volume keyword with only 10-20 searches per month can still generate thousands of dollars.

That’s why you do your keyword research with patience and find keywords that can easily rank and generate income for you.


4) ORIGINAL CONTENT

Google still wants original content. That is, unique content that hasn’t been published elsewhere. It must be authentic, useful, and add value in your own brand voice and language.


5) VOICE SEARCH

A staggering number of the global population are using voice search on their mobile phones. These search queries are long-tail and extremely specific.


6) ARTIFICIAL INTELLIGENCE

Due to the personalization that AI provides, it is changing the SEO and marketing industry. Google uses AI to provide searchers with the results they’re looking for.


7) VIDEO MARKETING

YouTube, the second most popular search engine (Google being number one), has over a billion users. Now is the time to get started with videos if you aren’t already using them.

To optimize video content for search engines, start by optimizing your video channel name and description. Keywords are important, however, don’t overdo it. Just provide a user-friendly description about your channel.

As you start typing the topic of your video, related suggested keywords will pop up in the search field. You can use these for optimizing your video to reach the right audience.

Remember, to rank higher or just to maintain rankings with Google’s ever-evolving algorithm, you need to keep modifying your SEO strategy.

These are seven SEO trends to leverage in your online advertising. Keep these trends in mind and use them to continue driving relevant traffic to your website.


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July 9th, 2020

SEO Best Practices



by Rahimah Sultan






If you want to rank in the top ten results for your target keywords on Google you have to get the basics right.


You will be laying the groundwork for your site to increase its visibility in search by following SEO (search engine optimization) best practices.


This SEMrush article lays out the 9 SEO best practices that you should follow which include:

Aligning your content with search intent
Optimizing your images
Using internal linking and more



Read the article here



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