by Rahimah Sultan

Internet marketing using digital channels and social media is a part of overall marketing.


There are many components to a digital marketing campaign.


Social media is only one of all the available channels for digital marketing.


Social media platforms bring many people together to exchange information.


Any form of marketing products or services using electronic devices is digital marketing.


This type of marketing has been around as long as electronic devices, beginning with the radio, and can be done online and offline.


Digital marketing is advertising delivered through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.


For a well-rounded marketing strategy, you need to use both online and offline marketing.


While millions of dollars can now be earned from home using laptops and cell phones and the like, there’s still a place for offline marketing.


There is enhanced offline marketing which includes restaurants using ipads for customers to create orders, as well as radio, television, and phone marketing.


Enhanced offline marketing also includes electronic billboards, and some are interactive.


Other forms of this type of marketing include local people in your community wanting to be rappers and rockers handing out mix tapes and CDs and now probably USB sticks to get you to listen to their music.


The podcast model is now used on internet radio; that is, advertising right before the show begins and just before the end of the show. You must be entertaining in order to do well on radio.


When it comes to online marketing, there are several large categories:

Search engine optimization (SEO) is the process of optimizing your online content to ensure your site ranks high in the search engines for relevant keywords and phrases.

Search engine marketing (SEM) or search marketing falls under SEO and is paid search or pay per click (PPC)

Content marketing which has been around longer than the internet, tells a story about your product or service to help improve conversions.

Content marketing allows you to connect with and educate your leads, customers and prospective purchasers with whom you work to build trust and relationships to encourage them to make an educated purchasing decision.

Social Media Marketing (SMM) is the practice of creating content that you have customized or tailored to work within the context of each individual social media platform so that you can drive user engagement and sharing.

Pay-per-click advertising (PPC) is an internet advertising model… Wikipedia

Affiliate marketing is the process of earning a commission by promoting a product you like to others and receiving some of the profit for each sale you make.


Read


Email marketing is the process of using email to promote your business. It’s used to foster relationships with potential customers, keep current customers informed and updated about your brand, offer coupons to encourage customer loyalty, and much more.


Read


Unbounce has a great graphic that sums up all kinds of online marketing in one neat chart.


Here’s a great place to get started with your online marketing.


For a well-rounded digital marketing strategy, both online and offline marketing are needed. The number of people spending more time on electronic devices is growing.


Traditional appliances and devices such as refrigerators, ovens, and billboards will all be modernized to leverage digital media. Whoever controls more eyeballs generates more revenue.


Internet marketing using digital channels and social media matters because it’s where the attention lies. That’s why Google and Facebook generate more revenue than any traditional media company, because they control the most eyeballs.


The channels that make up digital marketing are search engines, social media, blogs, affiliate marketing, emails, online ads, and mobile apps.



Get Your System With Autoresponder Here

by Rahimah Sultan

These days it seems that everyone is on social media. As an entrepreneur launching your own business, you are your own CEO, PR team, and social media squad. Obtaining business success with social media marketing is the market trend and a must for newcomers to online business.



New entrepreneurs need to pay attention to 6 things:

Authenticity
Finding Your Niche
Being Consistent Across all Platforms
Getting Offline and Meeting People
Content
Facebook and Google Ads


Jason Pinchoff discusses these in his article The Pinch List: Top 6 Social Media Musts, which you can read here.


Get Your Business System With Autoresponder Here

by Rahimah Sultan

It’s not always easy to engage your online connections. You have to have a desire to hear what others want to say.

Engagement ideas include asking questions, sharing interesting and funny content, and letting people know who you are.

Once you have managed to engage your target audience, it is no small challenge to keep them engaged. As long as you are committed to them, you will be successful.

Read Michael Cohn’s Sharpening Engagement With Your Social Media Content here.

Use This System and Stay Engaged With Your Audience
 
 
 
 

by Rahimah Sultan

You must have an online presence to build your brand. That means using social media sites like Facebook and Twitter. But, you can’t just open an account. You have to have a strategy to generate a following. It takes a lot of work and talent.

“If you’re currently plotting your break into the social media realm, then you will quickly see that competing for the short attention span folks today have today is rather daunting. You’re going to need a content marketing strategy that will not only interest but engage your audience.”

You must watch for new trends, use your own voice, not be afraid to experiment, be diligent, and maintain quality. Hugh Benjamin details this in his article What It Takes To Successfully Build An Online Presence.

Ready to Establish Your Online Presence?
Click the Banner Below

by Rahimah Sultan

Social media is a fantastic, low-cost opportunity for visibility and brand awareness. Even if you’ve been using it for a while, there is always something you can learn about social media that can help boost your business.

Check out some tips for social media marketing that include showing up, being you and keeping things simple. Remember that social media marketing is real marketing.

Read Social Media Tips for Entrepreneurs, which covers these tips and more.

Ready to Build Your Business?
Click the Banner Below

by Rahimah Sultan

You wouldn’t have to worry about privacy issues on Facebook if you didn’t post sensitive, private information on Facebook…such as information that one day can be used against you. And really, you should share only what you consider “professional” information, even with family. Just stop with the nonsense.

At any rate, it’s important to know how to use Facebook’s privacy features, which change from time to time. Here are useful tips.

Go to Start, then Account, then Privacy Settings, then Edit Your Profile.

In the Edit Your Profile feature, go through everything there and set things up. There are multiple data fields. To get their drop-down menus, hit the lock on the right of the fields.

Review posts friends tag you in before they appear on your timeline” Set this so your friends can’t make posts that include you that appear on your timeline without your knowledge and/or permission. A friend may tag you in something racist or sexist that makes you look bad by association.

“Ads and Friends.” Set this so people can’t see which businesses you have friended if you’d like. For example, if you’re Liked a “bondage” shop because it was funny to Like it, it might not be in your best interests that a potential employer sees this.

“Do you want other search engines to link to your timeline” Set this to prevent people from finding your timeline entries when they do Google searches. Theres no reason a private FB needs this setting live.

“Limit the audience for posts you’ve shared with friends of friends or Public?” Set this to avoid letting a wide audience see your old posts. You may have had a cock tail or two one night and posted something you may regret the next day.

“Log-in approval” This is big. signing up for this ensures that no one else can easily log into your Facebook account.

Friends Lists. Click Edit Friends after you click Account. Go to Create a List to categorize your “friends,” such as those from work only or “share everything.”

To restrict access, you can choose…

Read more
 
 
Click The Banner
For Information

by Rahimah Sultan

Social media marketing has come a long way. There are many new avenues to explore and places where businesses can stand out. Boost your social media and add something to your online marketing with these tips for improving your social media marketing.

Put New life into Old Content

You can put new life into old content by finding your most popular posts and updating them and then re-sharing.

Keep Learning

Social media requires constant learning and mastering of new skills. Learn how to use audio, video, photography and focused content marketing.

Use YouTube

Create brand awareness with quality videos posted on YouTube, and you should develop a YouTube channel.

These are just a very few options for improving your social media marketing. You can read the entire list in this article by Debbie Hemley… 26 Tips for Improving Your Social Media Marketing.

 
 
Need Content for Your Blog?
Click the Banner for Information
 

by Rahimah Sultan

Russell Armstrong states, “For anyone who needs to clear out the cobwebs on their social channels and sharpen their effective social media marketing strategies, here are a few techniques to employ so you can take back control and rise in the ranks.”

Develop a Strategy and Follow It If you don’t have a solid plan in place, your content will probably be lost and never seen. For example, set a reasonable limit on how many tweets to publish every day. Adjust the number as needed, but definitely have a goal. Even publishing just five tweets a day gives you somewhat of a benchmark to work with.

You need to build trust by responding to tweets or posts on your channels. If you don’t reply people will turn to your competitors for answers or guidance.

While tracking is generally thought of as time-consuming and tedious, it needs to be done at least once a month.

Remain active on Google+ as that is essentially free advertising for your brand when other people search for you on Google.

There are five key platforms that you should use to grow your brand.

Click here to read the article.

by Rahimah Sultan

With everyone focused on Search Engine Optimization (SEO), many overlook the importance of Social Media Optimization (SMO). For business owners and entrepreneurs using social media optimization across social media platforms is crucial to generate results.

Social Media Optimization is the process of making content that is generated for a specific brand easily shareable across several different social media platforms and sites referred to as the social media web.

The focus on SMO is not necessarily to drive larger loads of traffic to your site, but to get your content seen in order to get organic traffic. Social networks are actually driving more traffic to professional websites than Google, the most popular search engine.

One way to effectively spread branded content across the social web without requiring users to visit your website is the use of widgets and badges. Badges count as backlinks, which can improve Search Engine rankings. Another optimization strategy is the social sign-in strategy which eliminates the need for filling out a long form.

Click here to read Russell D. Armstrong’s Step Up Your Promotion With Social Media Optimization

by Rahimah Sultan

Are you using social media in your marketing plan. Here are some tips on viral marketing from Socially Stephanie.

As far as social media goes, Stephanie Frasco of Social Media Today states that there is no magic button to make your web content go viral. “However, there are some ways to increase your reach and make the sharing contagious.”

As you publish, your content will do some of the work on its own and will always be on your site for new visitors.

“Content + Influence = Authority. Or in other words Content + Sharing = Results”.

You have to have great content and targeted Influencers of the web sharing it. You have to have the right kind of content and that depends on your audience – the people your trying to reach, the ones for whom you’re writing.

Some types of content work better than others, such as lists, infographics, and how-tos, and longer pieces work better than short.

Click here to read the complete viral marketing article
 
 

Click the banner below and add social media to your marketing plan.