by Rahimah Sultan

Russell Armstrong states, “For anyone who needs to clear out the cobwebs on their social channels and sharpen their effective social media marketing strategies, here are a few techniques to employ so you can take back control and rise in the ranks.”

Develop a Strategy and Follow It If you don’t have a solid plan in place, your content will probably be lost and never seen. For example, set a reasonable limit on how many tweets to publish every day. Adjust the number as needed, but definitely have a goal. Even publishing just five tweets a day gives you somewhat of a benchmark to work with.

You need to build trust by responding to tweets or posts on your channels. If you don’t reply people will turn to your competitors for answers or guidance.

While tracking is generally thought of as time-consuming and tedious, it needs to be done at least once a month.

Remain active on Google+ as that is essentially free advertising for your brand when other people search for you on Google.

There are five key platforms that you should use to grow your brand.

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by Rahimah Sultan

With everyone focused on Search Engine Optimization (SEO), many overlook the importance of Social Media Optimization (SMO). For business owners and entrepreneurs using social media optimization across social media platforms is crucial to generate results.

Social Media Optimization is the process of making content that is generated for a specific brand easily shareable across several different social media platforms and sites referred to as the social media web.

The focus on SMO is not necessarily to drive larger loads of traffic to your site, but to get your content seen in order to get organic traffic. Social networks are actually driving more traffic to professional websites than Google, the most popular search engine.

One way to effectively spread branded content across the social web without requiring users to visit your website is the use of widgets and badges. Badges count as backlinks, which can improve Search Engine rankings. Another optimization strategy is the social sign-in strategy which eliminates the need for filling out a long form.

Click here to read Russell D. Armstrong’s Step Up Your Promotion With Social Media Optimization

by Rahimah Sultan

Are you using social media in your marketing plan. Here are some tips on viral marketing from Socially Stephanie.

As far as social media goes, Stephanie Frasco of Social Media Today states that there is no magic button to make your web content go viral. “However, there are some ways to increase your reach and make the sharing contagious.”

As you publish, your content will do some of the work on its own and will always be on your site for new visitors.

“Content + Influence = Authority. Or in other words Content + Sharing = Results”.

You have to have great content and targeted Influencers of the web sharing it. You have to have the right kind of content and that depends on your audience – the people your trying to reach, the ones for whom you’re writing.

Some types of content work better than others, such as lists, infographics, and how-tos, and longer pieces work better than short.

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