Tuesday, July 28th, 2015

3 Tips for Online Marketing

by Rahimah Sultan

photo from blog

 

Before getting into the 3 tips for online marketing, I want to point out that there are many online marketing strategies. There is search engine marketing, social media marketing, and e-mail marketing among others. The main focus of search engine marketing strategies is placing researched keywords in particular places on web pages of a website.

 

Social media marketing does not involve a large investment because putting a business profile on social networking sites is absolutely free, although you may want to purchase ads in the future.

 

E-mail marketing is a primary way to build a relationship with customers and encourages customer loyalty. It can offer amazing benefits if they choose to become a subscriber.

 

Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the web. Here are 3 tips for online marketing.

 

Optimize Your Website

 

Website optimization is a phrase that describes the procedures used to design a website to rank well in search engines. Do some keyword research and determine the best relevant keywords and phrases for your niche and web pages. Use and edit the meta tags, image tags, and components of your website to ensure that it is accessible to search engines thus improving the overall chance that your website will be indexed by search engines and have a higher page rank.

 

Publish an E-newsletter

 

Figure out what type of email newsletter you want and set it up based on your particular focus. Tell people what to expect on your “subscribe” page and how often you will be emailing them. Do not bombard your subscribers with daily emails and do not overdo the self-promotion. Use your emails to follow up with subscribers about new things that are going on in your business, helpful information and education, and not for just for selling. You do not want to lose potential customers.

 

Set up a Blog

 

Blogging is a great way to express yourself and showcase your products and services. Use a WordPress blog and plugins and you have total control. Add an opt-in form and post articles regularly that have a call to action. Be sure your blog is optimized for the search engines. Write a minimum of one article per week to remain relevant or the search engines will not bother to keep your site indexed. Be sure your site looks and reads professionally. Consistent, high-volume content will help you build a steady audience. Some of them will convert into leads and paying customers.

 

As online marketers, we understand the absolute importance of promotion. Marketing is the lifeline for any business, product or service. I hope these 3 Tips for Online Marketing are useful to you.

 
 
 
 
 

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