Saturday, November 8th, 2014

Tips for Promoting Your Website

by Rahimah Sultan

photo from blog

 

When you visit a website are you curious about who owns or operates it? Do you check it out, especially if it contains something that peaks your interest? What is the first page you look at?

 

Your ‘About Us’ page is a vital part of any website. It is actually one of the most visited pages of any and every website. If you want to find out about a company, an organization or an individual, you will probably look at this page first. That is why I have included it in my Tips for Promoting Your Website. So, take advantage of this fact when promoting your website.


Personalize Your Page

 

One of the first impressions you can make on a potential consumer is from your ‘About Us’ page. This is good news for everyone because it is one of the best pages on your website for you to get creative with and truly personalize.

 

If your business has a particularly interesting, or unusual, back story relating to how it came about, that could be a fun way to make the most of your ‘About Us’ page. You can use fun images or a pleasing color scheme.

 

One thing to remember when you’re creating a good and effective ‘About Us’ page is to personalize it enough to suit you and your business. Reveal the how, why, and what your business ultimately stands for. Do not overload your consumers with too much information.
Your ‘About Us’ page should not be too long. Explain succinctly what your company does, and what the goal is, but in a fun and relatable manner.

 

Optimize your website

 

Be sure you optimize your website for relevant, repeat organic traffic from search engines. Your title, description and meta tags should reflect what your site is about. The description should be a sentence or two describing the content of the webpage. Now use the main words of the description for the keywords meta tag. If you have a blog update it regularly and optimize each post in the same manner so the search engines can find it.

 

Post actively on forums and blogs

 

You can participate in forums where your target audience is reachable. Post useful responses to questions, and include a signature with your website on your profile. You could possibly incorporate your own tips for promoting your website in a discussion. Do not spam as you most likely will be banned.

 

Publish an e-zine

 

An e-zine is an online magazine like a newsletter. You can publish your own or subscribe to others. You can find many free directories where you can add your digital newsletter and articles. Ezine Articles is one of the top directories.

 

Social Media Marketing

 

Use the strength of social media sites – mainly Twitter and Facebook – to reach your marketing objectives.

 

So, do not ignore the importance of your “About” page. Use it to your advantage.

 

You can benefit from the free online advertising tips discussed here. There are many no cost resources on the internet to promote your business, and of course you have the option of paid advertising. I’m sure that using these Tips for Promoting Your Website can be beneficial.

 
 
 
 

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4 Responses

November 14, 2014

Great article about making sure your about page is done properly. A lot of people forget to even do one. I appreciate you documenting this important aspect of the construction of a blog. Doc


November 14, 2014

Thank you Doc. I truly appreciate your comment.


November 17, 2014
Debbie Nicholson

Hi Rahimah-fabulous information on just what a blog is all about and how important it is to be structured in the right way. I know those who read it will find a great deal to ponder upon here. Keep up the good work.


November 17, 2014

Thank you so much for your comments, Debbie. I’m glad it’s useful information. 🙂