Posts Tagged ‘article directories’
Article Marketing: Why You Should NOT Use Article Directories
by Rahimah Sultan
About six years ago, article marketing was a popular SEO technique. You would write an article on a topic related to your niche and submit it to online article directories. Then you would get a link back to your site. Unfortunately, this technique no longer works as it once did, and it may even do harm to your site.
In his article titled 7 Reasons Why Article Directories Will Hurt Your Site, Mitchell Wright details seven of the reasons why.
If you want to improve your site’s ranking for targeted keywords, there are other strategies you can use for success.
Click this link to read the article.
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Article Marketing for Website Promotion
by Rahimah Sultan
Article marketing is the practice of posting keyword-focused articles on article sites that then syndicate your content. These sites have a large readership following, and that benefits you as a publisher. Once your article is accepted for publication it can be republished by others. Article marketing for website promotion can get you backlinks which bring people to your site.
For example, say you write an article about using social media as a tool to get people to purchase your product. Others who want to write about the same subject may link to your article and that is more exposure for you. Some article sites allow you to use HTML links in your articles while others let you include a link back to your site only in the resource box. Either way it is a one-way link back to your site. A one-way link is the best kind of link. When anyone uses your article they must name you as the author and keep any links in your article.
Do some keyword research before writing your article to give yourself the best opportunity to be found. Your keywords should be relevant to your article purpose or niche. Use your main keywords or keyword phrase in the title of your article and as the link to be clicked on in the resource box. Make sure your articles contain quality content and are well written and proofed so that you look professional. I hope these tips on Article Marketing for Website Promotion will help you get started with your article marketing.
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Article Marketing With New Strategies
by Rahimah Sultan
Google and other search engines changed their algorithms which affected how article marketing works. Algorithms have developed over time and are now rewarding relevance and context. This forces article directory sites like EzineArticles.com to enforce stricter editorial guidelines.
Google wants quality and so do your readers. Your focus can’t be just SEO so you must start placing your content on targeted websites, ezines, blogs and forums that your audience is going to every day.
There was a time when poorly written articles could be published and perform well in the SERPs, if they were stuffed with keywords, even if they were grammatically incorrect. Now you have to perform article marketing with new strategies.
You need to:
Have original content
As article marketing has changed, you can no longer use keyword stuffing or mass produce low-quality content. Your content has to be original.
Write longer articles
In the past you could get away with a blog article of 350 to 500 words, but now longer articles seem to be the trend. Readers want more in-depth information to satisfy their interest. Search engines are designed to weed out short, promotional, and low-value content. So you need to write longer, well-researched informative articles. There is no real rule regarding article length so aim for between 300 to 1000 words of good quality content.
Have originality
Create original content intended for just one website. If you’re considering SEO strategy, article marketing is a valid digital advertising technique that has moved on from its earlier ranking roots. Google’s Keyword Planner is a free tool you can use whenever you need to do SEO research or revamp a site.
Use the power of guest posts
In addition to submitting to article directories, find bloggers who focus on similar subjects and work within similar industries and offer them high-quality articles as guest posts.
Be resourceful
Since article directories are no longer the hottest thing going, consider approaching ezine and newsletter owners with custom content. This won’t generate useful backlinks, but it will get your articles seen by potential customers or clients. Do incorporate links to reputable websites and provide valuable content to guests rather than trying to beat search engine algorithms.
If you want to succeed you can no longer submit an article to thousands of article directories and expect the traffic to come pouring in. You need to do article marketing with new strategies if you want to succeed.
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