Are You Using Content Curation for Your Articles?

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

As marketers, we are responsible for generating massive amounts of content every day. But most of us don’t have the budget, staff, or time to publish enough great (or even good) content. So, we do what we can, but it’s frequently impossible to stay ahead of the demand.

Enter content curation

Are you using content curation for your articles?

Content curation is the process of gathering information that is relevant to a particular topic or area of interest, with the intention of adding value through selection, organization, and sharing relevant high-quality digital content with a target audience.


Is content curation a good idea?

Adding content curation to your content marketing mix provides the following advantages:

~ Improves SEO (Search Engine Optimization)

Curated content becomes added indexable pages that offer more entrances into your site through search engines.


~ Establishes Credibility as a Thought Leader

Curated content from high-quality third-party sources helps you create go-to web resources that improve your credibility and trustworthiness as an impartial authority on your subject.


~ Supports Lead Generation

Curated content powers incremental site visits that increase the potential for landing quality leads.


~ Simplifies Lead Nurturing

You can easily repurpose curated content via emails, newsletters, and other avenues to make lead nurturing easy and consistent.


~ Complements Blogging and Social Media

Curated content enhances your social media publishing schedule and helps ease social media conversations with prospects, customers, and also with peers.



What are some curation sources?


You can use a variety of online resources for content curation, social media profiles, trade publications, blogs, news outlets, scientific journals, and more.

Here are some sources for finding relevant and fresh content to curate.

1. Industry-specific email newsletters

For industry-specific newsletters, you can do a Google search using inurl:newsletter. For example, autoresponders inurl:newsletter or whatever niche you desire, and a list will pop up from which to choose.

2. To keep up with current trends and more, all in one place, try Feedly.com

3. Buzzsumo

4. Curata

5. Social media platforms like Pinterest and Digg

6. UGC (user-generated content)

7. For high-quality, relevant content, you can also research authoritative websites.


You can curate content from a wide variety of sources, including blogs, social media profiles, trade publications, news outlets, scientific journals, and more.

Once you’ve curated content, organize it using a well-developed system that’s far more detailed than just the basics. It should include detailed and interconnected information about ideas or things that are related and grouped accordingly.

Content curation isn’t aggregation or content farming – unethical plagiarizing of third-party content.

This article is by no means an in-depth look at content curation, but more of an overview or an introduction to aid in generating content for your target audience.


Try this viral mailer that pays