by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

You may think that, with the rise of social media marketing and digital technologies, marketers and businesses would shift away from email marketing.

That’s not the case. Email marketing is still a dependable tool. Research shows that, in the future, email will become some of the most widely used and popular communication platforms.

There is a range of effective and free email marketing tools that you can check out for organizing and scheduling your various marketing campaigns. Then decide what best suits your needs.


Why should you stick with email marketing?


Worldwide use of email is increasing because it allows you to:

1: Personalize

Email marketing allows for personalization. You can create customized content for your consumers based on their buying patterns, behaviors, and more. You can use automation software tools to see where your customers are in a sales funnel and create specific content for them.


2. Have Better Outcomes Than Most Other Marketing Channels

Email marketing delivers a better ROI (return-on-investment) than some other marketing methods.

For the best results, you should regularly monitor the metrics of your email marketing campaign by checking your click-through rates, engagements, bounce rates, and other factors.


3. Cut Costs

Email is both inexpensive and straightforward. You don’t need a large budget to advertise, or to produce and print ads, so there’s no need to hire a digital and video production crew.

You may need to hire a professional graphic designer to create pleasing visuals along with first-rate content.

Also, email is an effective way to connect with potential customers on mobile phones.


4. Create Brand Loyalty & Connections

You can use email marketing campaigns to improve brand awareness among your customers.

For example, you can send informational content concerning your mission and values, and interact with your targeted groups.

More than likely, with a better understanding of what you’re about, potential customers will be willing to engage and connect with you.

So, create consistent, long-term email marketing strategies to keep consumers anticipating your next email.


5. Integrate Seamlessly With Other Marketing Means

If you’re using other marketing methods, you can integrate them. You can seamlessly integrate your social media channels such as Facebook, Twitter, Instagram, and LinkedIn, by placing those platform icons in emails and asking readers to follow you.

To show consumers’ a preview of your business’s Instagram profile, you can display a collage of Instagram posts in your emails.


How can you future-proof your emailing strategy?


Use these three tips to keep up with the future of email marketing.


A) Use time-based triggers

To help keep your strategy relevant, use time-based triggers for your automation, like:

1. Follow-up emails set to go out a certain amount of time after your initial email
2. Automatic emails on birthdays
3. Follow-up emails for users who interact with your site
4. Abandon cart emails

These triggers reach users at the right time after completing a desired action.


B) Always keep your subscribers foremost in your mind.

You want them to engage with your business, so always think about what will be the best experience for them. You might add an interactive element or change a button color.


C) Test emails

Since the future of email marketing is always changing as well as subscribers’ interests, and tastes, you should always test your emails.

Testing lets you know what’s working for your audience. You can test many elements of your emails including subject line, button colors, image choices, personalization, length, CTA, etc.

Testing lets you know what your audience likes or doesn’t like, so you can continually improve your campaigns.

Keeping on top of email marketing trends is necessary for keeping your email marketing approach current and effective.

Keeping your audience uppermost in your mind when laying out your email marketing campaigns will help you deliver emails that drive success.


Get Your System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Email continues to be an essential part of daily business and consumer interaction.

Since an email account (i.e. email address) is required to sign up to any form of online activity, it  is essential to the overall Internet experience including social networking or any presence on the Internet.

Over the years, email marketing strategies have changed, although effective email marketing is still key to any marketing strategy. The best online marketers use email.


Why do the Best Online Marketers Use an Email Marketing Strategy?

Because it produces results. Email marketing technology has advanced in that the software is becoming more powerful, and advanced features are now more accessible due to the growing number of affordable options on the market.

One email marketing trend that’s really taken off is the use of AI (Artificial Intelligence).

AI tools have come a long way recently. You can use them to help create subject lines, calls-to-action and content which can produce a substantial boost in campaign results.

With AI, after you’ve created your email marketing campaign, you can opt to have it sent at a specific time and on a certain day or you can use the “send at the best time” feature.

You do not have to send all your emails at the same time nor should you always be selling. Just send a few that offer tips or something that may be of interest, then send one offering one of your products or services for sale.

Another aspect of AI is personalization of emails.


Why Personalization?

Personalization can increase open rates. If people see their name in an email they’re more likely to open and read it, thus giving you an opportunity to follow up with them which can lead to more income.

When it comes to personalization you can complement your email with tools like live chat, SMS, push and more. You can do research and find the tools with the options that fit your needs.

While personalizing your emails, you may also want to use segmentation.


Segmentation

If you are expanding or want to grow your business you might consider using CRM (Customer Relations Management) software instead of spreadsheets. CRM works like a task manager. While using a spreadsheet you may track:

Name
Email Address
Phone Number
Type of customer
Date of purchase


With CRM you can start with an email address and add the things already mentioned plus whatever else you want such as:

Lead scoring (A feature that enables you to have a more complete view of how clients are interacting with you.)
Multiple contacts
Notes
Current sales stage of customers and prospects
and more


Make your emails engaging and offer good quality content and solutions to problems. Do not email just to introduce new products or services. No one will want to open them until they’re ready to know what you’re selling or they’re ready to make a purchase.

Make sure there’s a strong reason to open your emails, regardless of whether you’re selling something or not.


How?

Be sure your emails are valuable to your reader in and of themselves.

Include relevant educational content like tips and inspiration to maintain subscribers’ interest, while building trust in your product or service. When collecting signups set expectations from the beginning by pointing out the value you’ll offer. Then, stick to that promise and you’ll grow a list of engaged subscribers to convert when the time is right.

So, in order to have effective email marketing your strategy must be well planned and include the tools you need for efficiency and effectiveness. Be personable, informative and engaging in your emails. Set expectations from the start, keep your promise,  and build trust.



Get Your System With Autoresponder Here