Posts Tagged ‘marketing strategy’

October 21st, 2017

Affiliate Marketing Strategy Steps

by Rahimah Sultan

photo from blog


I ran across an article titled 10 Steps to a Successful Affiliate Marketing Strategy that laid out what affiliate marketers needed to do to succeed in 2015 and beyond? The operative words are…


Read Steps to a Successful Affiliate Marketing Strategy


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August 4th, 2016

Marketing Success

by Rahimah Sultan
photo from blog

One tactical marketing strategy is content marketing. It is based on generating and publishing useful information regularly to a targeted audience. In order to have success with it you must do more than just fill your blog with random posts or articles.


Your content must serve a purpose, and it must have a friendly tone that shows your personality and voice. It must be easy to read and well planned.


Click here to read The 5 Golden Rules of Content Marketing for more details.


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June 9th, 2016

Content Marketing Strategy

by Rahimah Sultan


photo from blog


Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer smarter. At the core of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately reward us with their business and loyalty.


The elements of a successful content marketing strategy are creativity, spontaneity, improvisation, and experimentation.


Read Jason Miller’s The Miles Davis Approach to Content Marketing Strategy for the parallel between Jazz and content marketing.


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May 12th, 2016

Article Marketing: SEO Tips and More

by Rahimah Sultan


photo from blog


Article marketing is a type of advertising in which companies write and distribute short articles to a range of outlets such as article banks, forums, and newsletter publishers. Its main purpose is to gain a huge number of online audiences and boost the number of sales opportunities for products or services on websites. It is one of the most successful types of marketing a business can do. This old type of marketing strategy can help marketers acquire new visitors and increase sales on their websites. Article marketing is also one of the least costly ways to market a company. – Wikipedia


I found this piece, by Christina Walker, on article marketing. She covers three tips for getting it right. You need to use high-quality article directories, convince readers that you are a reputable, trustworthy resource, and you need to SEO your articles.


There are benefits to be gained from article marketing.


Use these article writing tips to create great helpful content that will spread your message, build your expertise, and that will build your brand and authority.


You can read the article here.


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December 17th, 2015

Steps to a Successful Affiliate Marketing Strategy

by Rahimah Sultan

photo from blog


I ran across an article titled 10 Steps to a Successful Affiliate Marketing Strategy that laid out what affiliate marketers needed to do to succeed in 2015 and beyond? The operative words are “and beyond.” The author states, “Many first-time affiliate marketers make the mistake of going one mile wide and one inch deep: trying to dominate forty niches in their first few years.” Marcus Taylor covers ten steps to a successful affiliate marketing strategy that include:
Using valuable content, building a brand that adds value to the customer, building a foundation of recurring revenue, and more.


He also says you should use more than one traffic source, have a mobile-friendly site, and find products that add value to the site’s readers and that also have the potential to increase the site’s revenue by an order of magnitude. In his “10 Steps to a Successful Affiliate Marketing Strategy” he points out the fact that affiliates need to be creative and outthink the competition.


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September 26th, 2014

Internet Marketing For Home Business Owners

by Rahimah Sultan

photo from blog


This is a great time of the year for me as I prefer cooler weather, and I like to walk and run outdoors in the fresh air, for daily exercise. There are a lot of squirrels where I live, and as I exercise I see them busily preparing for the cold months ahead by gathering and storing acorns.


As marketers, we have entered a new season of Internet Marketing for home business owners. Have you planned for the colder months? Summer has turned to fall and the holidays are fast approaching. Have you planned your seasonal marketing strategy? Do you have a blog for which you are providing updated content? Are you using search engine optimization techniques? Have you submitted your blog or other site to the major search engines? (See article)


As a home business owner you must continually market to get your site seen as much as possible in order to develop a client base for your products and services. Do you have a marketing plan? If not, make one today so that you will be well on your way to implementation before the holidays. Internet marketing for home business owners is very important if you are serious about succeeding in your business.


Write out a marketing plan that fits your budget and start implementing it now. You can use free resources if you are just starting your business, and then add paid sources of advertising as your budget permits. Use these tips to help with Internet Marketing For Home Business Owners.


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August 22nd, 2014

A Successful Online Marketing Strategy

by Rahimah Sultan

photo from blog
Building a successful online marketing strategy is just like building anything – it starts with a solid foundation. That foundation comes from understanding three basics of online marketing:


Search Engine Optimization
Content Marketing
Social Media Marketing


SEO should include:
Relevant Keywords
Valuable Content that is Shared
A Website that Loads Quickly
Both Images and Content
Backlinks from Respected Websites


Content marketing is important because it helps build your brand and inspire confidence in you.


Blogs, training videos, podcasts, and even video games can be used in your successful online marketing strategy. Be sure your content is good quality so it will not adversely affect your rankings and damage your brand. It must be free of grammar and spelling errors so that you look professional. Remember that the content you put on your site might be the first impression a prospective client gets of you.


You can use other people’s materials with permission and proper attribution. However, if you author the material, it positions you as an expert.


Once you have provided something of value and positioned yourself as an expert, you are much more likely to build the trust necessary to sell something. You can feature your products or services with a banner ad on your blog or by inviting the prospect to click through to the ecommerce portion of your website.


Social Media Marketing


In order to make the most of a social media marketing strategy, you need to interact with your fans and create a true community. Show that you are accessible by allowing people to ask questions, voice concerns, and even complain. Then address these issues in a professional manner. Provide them with content that is interesting, not just promotional. Remember, social media is just that – social!


Gaining a certain number of followers or obtaining a target click through rate can be wonderful short-term objectives. However, the final objective of Internet Marketing is sales.


The Internet in general and social media specifically can be wonderful tools for generating sales. But, like all tools, they have to be used properly to produce the desired results.


Always keep the marketing basics in mind in your strategy. Ask yourself these three questions:


1) Why would a prospective customer buy my product or service rather than the offerings of a competitor?
2) Is there a segment of the market that would value the things that differentiate my product or service and is it large enough to support my business?
3) What is the most cost-effective way to reach this segment with the message that my product or service is different?


Then, only launch an Internet-Marketing campaign if it is the most cost effective way to reach your specific target market with your message.


Using a successful online marketing strategy is the way to open the door to sales.