by Rahimah Sultan

Picking a domain name should be easy, right?



If you’re thinking of just using your business name, you should think again. A good bit of thought should be given to selecting a domain name. Picking a domain name is like getting married. You’re going to have to live with it until the end. I am suggesting four things to consider when choosing a domain name.

People that use your site will come to know it by the domain name. Repeat visitors will often just type in the domain name to get to the site. For example, do you search for “Amazon” when you want to buy a book or do you simply type in amazon.com? If Amazon were to change its domain name to Shop, there would be a lot of confusion. The same goes for your domain name. Once you pick it stick with it.

Domain Name Choices

Even if the obvious choice is your business name that might not be the best. There are four significant issues to consider.

1) Unwise Choice

Is there something about your business name that makes using it as a domain an unwise choice? This situation typically arises… More

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by Rahimah Sultan

The concept of the sales funnel begins at the very start of a marketing phase where you are trying to capture the interest of as many visitors and prospective customers as you can. Some techniques used for this are:

**Writing good and targeted content and articles on your blog

**Building a list using email signups through your blog by offering free gifts

**Using social networks to signup people in order to be able to broadcast your special offers or latest blog post

**Using a landing page and/or sales pages with a call to action (signup, buy, etc) and many more.

Before even considering the construction of your Internet Sales Funnel, you will need a product or service to offer to sell to your visitors.

These can be physical products, your own digital creations such as eBooks, videos or software and also things such as membership programs or consultation services. If you don’t have your own product you can use affiliate programs such as Clickbank, Amazon or affiliate programs available that you can use in conjunction with blogging from your website.

It is very important that before choosing a product to sell that you try to identify a niche which people are demanding and then supply this need to them.

An Internet Sales Funnel is really a marketing framework which represents all of the stages from your initial leads to actual sales.

Ezine writer Kate Franklin states, “Basically a sales funnel is a way of funneling prospects into your business and building trust.”  Click here to read her article.

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by Rahimah Sultan

Are you using social media in your marketing plan. Here are some tips on viral marketing from Socially Stephanie.

As far as social media goes, Stephanie Frasco of Social Media Today states that there is no magic button to make your web content go viral. “However, there are some ways to increase your reach and make the sharing contagious.”

As you publish, your content will do some of the work on its own and will always be on your site for new visitors.

“Content + Influence = Authority. Or in other words Content + Sharing = Results”.

You have to have great content and targeted Influencers of the web sharing it. You have to have the right kind of content and that depends on your audience – the people your trying to reach, the ones for whom you’re writing.

Some types of content work better than others, such as lists, infographics, and how-tos, and longer pieces work better than short.

Click here to read the complete viral marketing article
 
 

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