Friday, May 30th, 2014

Four Things To Consider When Choosing A Domain Name

by Rahimah Sultan

Picking a domain name should be easy, right?

If you’re thinking of just using your business name, you should think again. A good bit of thought should be given to selecting a domain name. Picking a domain name is like getting married. You’re going to have to live with it until the end. I am suggesting four things to consider when choosing a domain name.

People that use your site will come to know it by the domain name. Repeat visitors will often just type in the domain name to get to the site. For example, do you search for “Amazon” when you want to buy a book or do you simply type in If Amazon were to change its domain name to Shop, there would be a lot of confusion. The same goes for your domain name. Once you pick it stick with it.

Domain Name Choices

Even if the obvious choice is your business name that might not be the best. There are four significant issues to consider.

1) Unwise Choice

Is there something about your business name that makes using it as a domain an unwise choice? This situation typically arises… More

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