Archive for July, 2017
Home Business Success
by Rahimah Sultan
I’m sure you’re familiar with the saying, “Don’t put all your eggs in one basket.” That also applies to business. Don’t depend on one source for all of your income. You need several ways to make money:
Sell information products
Sell other people’s products
Create a membership site
Create an online freelance business
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5 Blogging Ideas
by Rahimah Sultan
Are you having a problem coming up with ideas for your blog posts?
It takes determination and persistence to write blog posts that make your blog interesting.
You can run contests, review products/books/films, help others with how-to information or courses, write inspirational quotes and motivational posts, make lists such as the top 10 ways to do something, and much more.
As you think of more things, keep a running list of your ideas and use them for future posts. You can use these 5 blogging ideas as a starting point.
#1 Help others with how-to information or courses
If you’re a professional in a particular field or know some topics very well, help the ones who have less skills and experience than you do, by making a comprehensive guide or tutorial.
Tutorials and guides provide a lot of value, which can help drive traffic and convert followers. For instance, if you are an experienced blogger you can teach others how to start and maintain a blog.
#2 Make lists such as the top 10…
People don’t want to waste time on searching and gathering information. That’s the reason lists are popular. Create a TOP10 or TOP30 list. You decide the number. Lists of movies, books, influential people, or any other topic can easily generate buzz.
#3 Create comprehensive guides/tutorials
You can publish online courses/e-books. If you’re an expert in your field, invest time in writing and publishing courses and e-books. Create quality content, and people will purchase it.
If making money is not your objective, publish the content for free. You can use it as a lead magnet for something else you’re promoting.
#4 Research and analyze a topic in your industry
Well-written and analyzed posts are great attention getters. Investing time in writing can pay off by increasing the number of your followers. Many professional bloggers invest a lot of time to produce perfect posts.
#5 Curate or summarize someone else’s work
Write short summaries to bring out the most important aspects or points in other published writings. Some readers are only looking for the most important information, and this helps to save a lot of time.
If you read some interesting articles this week, link to the best ones in your blog post as a resource for your readers.
Make your readers feel special and honored. Take a couple of minutes to respond to their comments and questions. By doing so, you can get new friends, co-authors or even business partners.
By using these 5 blogging ideas – helping others with how-to information, making lists, writing comprehensive guides and tutorials, researching and analyzing topics, and curating others’ works – you can be well on your way to writing many engaging blog posts.
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Are You Using Auto-Responders
by Rahimah Sultan
Autoresponders are used by individuals and also by Web sites that need to respond to user comments automatically. Businesses use them to inform an email sender that someone is out of the office and the date of return; a company may use an autoresponder for newsletter subscription opt-ins or cancellations. An autoresponder is used by businesses to confirm purchases and pertinent information regarding that buy. Email marketing, using autoresponders, has been identified as one of the most profitable modern marketing techniques.
With an autoresponder you can set up a series of emails, related to your product or service, that go out at predetermined times. This is a way to keep your subscribers informed about what you’re offering, any changes you may be making or whatever you wish to communicate.
Two Places To Use for Your Content Marketing
by Rahimah Sultan
Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
There are three necessary elements for creating great quality content for your audience. It must be useful and solve problems, and it needs to show them how to do something. You need a platform to get your message out to people. I shall be discussing two places to use for your content marketing.
You can grow your brand and cultivate relationships with content marketing. This will add the depth and visibility that you need in order to be successful in the marketplace. You have many choices open to you for creating varied content and a personalized strategy for your business.
Content marketing includes informative content like blogs and infographics in the early brand-building stages. Once your prospects are ready to make a purchase, you can provide more options such as eBooks or product videos.
Blogs
A blog is a great content marketing asset. Setting up a WordPress blog is simple, and you have control of it. It’s like a store which you fill with products (information) for customers. Be sure to use WordPress.org and NOT WordPress.com.
There are SEO keyword techniques you can use that enable the search engines to find your blog site. Keywords are the words and phrases that Internet users type into the search box of a search engine, such as Google, to find the websites that match what they are looking for. If you are creating content in WordPress on your own domain, WordPress SEO is a must.
This plugin will allow you to configure the SEO settings for each piece of content you write and analyze it for keyword optimization. The right on-page optimization makes it easier for search engines to rank you more accurately so your audience can find you organically.
As you write and post articles about your business you will begin to get free targeted traffic.
Content Marketing Channels
There are many marketing channels for you to choose from that include social media like Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn, Tumblr, and WhatsApp.
Choose the marketing channels that best suit your needs starting with one at a time, so you don’t become overwhelmed. Learn how to use one to your advantage before adding another.
Get acquainted with your target audience, engage in conversations that position you as a thought leader and build your brand by getting them to know, like and trust you.
Once you get an audience you can deliver messages directly to them with relevant content that inspires them to take action at any point in the buyer’s journey.
Content marketing is the technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action.
You should be able to get started with these two places to use for your content marketing.
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