Why You Should Use Autoresponders

by Rahimah Sultan

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If you’re just starting out with online business, you may not be familiar with autoresponders.

An autoresponder is a computer program that automatically answers e-mail sent to it; messages set to go out automatically after a contact subscribes to your list.

You should use autoresponders to help automate your business which saves a lot of time. If you’re skillful in how you use them, autoresponder emails can generate a lot of income for your business. This is the main reason you should use autoresponders.

You need an email marketing application to send out your autoresponders. There are many from which to choose. Do an online search for autoresponders, check them out and make comparisons, then choose one that suits your needs. The range is from very basic to certain pieces of software or web apps that you need to integrate with mailing lists for your website or store. Remember, you get what you pay for so choose wisely.

If you already have a mailing list, you can use autoresponders to:

— Send out any type of greeting such as for birthdays and related offers

— Move a subscriber from one set of communications (list) to another after their initial purchase (from buyer to an upsell)

— Send people reminders to encourage renewing after a certain period of time (warranties, policies, etc.)

— Automatically send follow-up information about your other products/services

Some tips for sending autoresponses

Be reasonable with timing. Don’t send every day. Your initial email should acknowledge your subscriber with a thank you and include a link to the product or service s/he signed up for. Then send one the next day acknowledging their subscription with the link again, and state something like “Just in case you missed the email, here’s the link again.”

After the first two immediate emails, you might send something once a week, but not always selling something. You might let your list know about your latest blog post, or something you found that will help them in their business.

Keep the communication relevant to your niche. That is, what you are promoting and your website or blog content.

Stay on the right side of GDPR — data protection laws. This means that you must always have explicit consent before sending any autoresponders (emails), and make it easy for

users to unsubscribe from your emails.

If you have a special announcement or promotion, general news updates, or are marking a special occasion you can do this manually in an e-newsletter or by using the broadcast function in your email marketing system.

If you have a special announcement or promotion, general news updates, or are marking a special occasion you can do this manually in an e-newsletter or by using the broadcast function in your email marketing system.

Saving time to work on other aspects of your business is the main reason you should use autoresponders.

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