Archive for December, 2022
Marketing Trends and Strategies for 2023
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
New approaches are necessary as the success of marketing strategies becomes more dependent on real-time data and evolving technology.
As third-party research and data are becoming less relevant, getting to know your audience doesn’t look the same as before. New analytics tools are providing up-to-the-second details on which campaigns work and which ones should be done away with.
To make an emotional connection, you need marketing strategies that integrate branding and storytelling, not just promos and PR. Brand stories and values inspire audiences and also give them reasons, besides a rock-bottom price, to make purchases.
Storytelling, using someone who is well-liked and trusted, humanizes a brand and builds customer relationships. Satisfied clients and influencers can be effective sources of content for videos, blog posts, and general campaigns.
What are some top marketing trends?
1. Video marketers will use short content.
Getting to the point with short-form videos can actually be very effective. They not only take less bandwidth but this type of format aligns well with the short attention span of online audiences in a variety of demographics.
2. Social media will become a customer service tool.
This is relativity new and it’s no coincidence that this trend is emerging when many social media platforms are expanding their e-commerce capabilities thus making providing customer service on these platforms even more crucial.
3. More businesses will leverage SEO
We marketers must make sure our websites and content are as discoverable as possible, especially on Google, which can provide both long-term and short-term traffic returns. While SEO is not new, its strategies are becoming more and more ingrained within today’s marketing strategies.
As interest and need for SEO strategies grow, so do search optimization opportunities. With the evolving of Google algorithms, SEO has become about more than churning out basic posts that answer simple search inquiries.
4. Mobile optimization will be even more important.
As people are spending more and more time on mobile devices, especially millennials and Gen Z who continue to grow buying power, mobile-optimized digital experiences will be even more crucial to consider as a business owner who markets to these fast-paced, highly connected generations.
Mobile experiences aren’t just important on brand websites, they’re also important in other key marketing strategies such as delivering mobile email experiences to subscribers.
5. Inbound marketing will remain a best practice.
As outbound marketing tactics have become less effective in reaching prospects and leads, inbound marketing has become a valuable asset to create brand awareness and build trust, digitally, through refocusing strategy to drive customers to seek out your content.
Inbound marketing requires you to produce good quality, valuable content tailored toward your target audience and buyer personas and their needs.
6. More brands will test out native ads.
Native ads work. When you pay to feature your content on a third-party website, you’re investing in native advertising which is designed to blend in and promote your brand to a new audience that, otherwise, might not learn about you.
Native ads don’t feel like traditional ads so consumers are more likely to view them, especially over banner ads.
You can find examples of native ads on social media, content recommendation platforms (those links to various other content you can click at the bottom of the page to read more on or related to the topic), through search engine results, or in campaigns.
What are some strategies?
1. Cohesive customer experiences.
Although customers don’t interact with brands through a single method or channel, they expect a personalized, tailored experience that speaks directly to their needs.
Marketers need to understand specific interactions in the customer’s entire journey and focus on a complete experience, not a point-in-time campaign.
To better understand your user experience, you can create a customer journey map (you can do a Google search for “customer journey map”) which is a visual representation of how a customer acts, thinks, and feels through the buying process. It can be a valuable tool for creating a cohesive experience.
2. Improved user experience across devices.
User experience or UX refers to how a person feels when interacting with a system. A good UX design will provide a positive experience that fulfills users’ needs and keeps them loyal to your product or brand.
Your website and/or app is probably your most valuable marketing asset, and a great UX can make all the difference when convincing consumers to become customers.
When you design your site, keep the layout simple and include easy-to-use navigation. Don’t overwhelm users with too much information on the main landing pages.
Also, optimize your website for mobile, especially since more than half of users worldwide use their phones to browse the web.
3. Voice search tactics for SEO.
Marketers are beginning to leverage voice search as a search engine optimization (SEO) tool. These digital assistants are designed to answer short, informational queries such as “Who painted the Sistine Chapel and “What’s the weather in San Francisco?” but they’ve also started to process more customized searches, like “What coffee shops are open near me?” and, “Do they serve lattes?”
Businesses’ responses are how they frame information. To answer readers’ questions based on intent, creators are opting for more conversational question-and-answer formats so that when consumers use voice search, they’ll get high-quality, accurate responses more quickly.
4. Conversational marketing.
Conversational marketing uses targeted messaging and AI automation to engage with people when they’re on your website instead of directing people to lead capture forms and waiting for a response.
This digital marketing trend employs intelligent chatbots with machine learning and natural language processing (NLP), which allows customers to have a two-way conversation with a brand. Shifting from an asynchronous way of marketing to real-time conversations presents a major learning curve as conversational marketing grows in 2023.
5. Interactive content.
If you’ve used the internet within the past decade, you’ve likely come across interactive content without even realizing it.
Today’s audiences want content that demands attention. Marketers are developing dynamic, two-way experiences that encourage active engagement from their target audiences with content such as:
Quizzes
Interactive infographics
Calculators
Games
Assessments
Contests
Interactive videos
Interactive maps
Interactive content is a great trend to try if your content marketing goals include:
Enhanced audience engagement
Improved customer learning
More leads and conversions
Increased brand loyalty
Streamlining the customer experience
By keeping up with current marketing trends and strategies and shifting to real-time marketing and campaigns, you can design strategies that create profitable relationships instead of short-term results.
Marketing strategies are road maps that include tactics for converting audience interest into sales. But, plans are only as good as the data that updates them. Shifting to real-time market and campaign insights leads to messages that persuade and connect with the people behind the numbers. Brands that don’t lose sight of why audiences convert, can design strategies that create profitable relationships instead of short-term results.
With these marketing trends and strategies for 2023 tips, you have an overview of what the future holds.
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MLM Marketing Online
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
To build a business in this day and age, you need to use some form of MLM online for the duplication process.
The old form of MLM required people to attend meetings, and conferences, and to do in-person recruiting to build their teams and grow their businesses.
Now, everyone wants to be able to be on their phone or laptop and successfully recruit new distributors and build a money-making side business. Here are two strategies for doing MLM marketing online.
Strategy #1 – Social Media
Social media has taken over, and there are people who have never known a world where social media didn’t exist.
Every day people spend hours online. It’s how many socialize, get entertainment, news, and communicate and participate with others.
So anyone in MLM should be using social media to market their business. It’s not hard to do and is a simple way to meet people and prospect them for your business.
There’s a right way and a wrong way to do this. Most people fail because they forget to act like humans and just start spamming their business and product links on their personal profiles, on pages, in groups, and in private messages on messenger to perfect strangers.
This does not work.
When it comes to links for your MLM business or product, do NOT:
Post them on your personal page
Post them in groups
Post them on pages or as a reply to other peoples’ comments and
NEVER send a link to anyone in a message without first having their permission
For success in MLM, you only have to meet as many people as you can, get them to know, like, and trust you, and then ask them if they’re open to looking at your opportunity.
If you do this on a daily basis, you’ll be successful.
Let’s use Facebook as an example.
You should be adding friends daily, about 5 at a time and up to 20 a day. Don’t overdo it, as you will be shut down by FB.
You can join pages and groups that interest you, and start talking with these people and adding them as friends.
Facebook has a feature where they suggest friends to you. These are friends of friends you already have.
Add those people and send them a message that states something like:
Facebook suggested we become friends. I sent a friend request. I see we both know so and so. How are you?
Get to know your new friends by commenting on their posts, messaging them, and having normal conversations.
You’re growing your network, so take your time and don’t rush. When the time is right in the relationship, you can ask them if they’re receptive to looking at your business.
With some friends, it could take 2 to 4 days, while others may take a month or longer.
It doesn’t matter, because you’re consistently adding people as friends and engaging with them.
Strategy #2 – Create Influence
Influence is a strong and powerful thing. Just about all of the top earners have it in some form. Unlike offline influence, which is hard and takes a long time, online influence is quite simple and straightforward.
You can do it by creating your personal Facebook profile (or any social media profile) and by using what is called Attraction Marketing.
You start by focusing on whom you want to recruit, and by picking a target audience. These are people who you do or can relate to; realtors, hikers, bikers, people interested in good health, etc.
Now that you’ve chosen your target market you need to set up your profile in a way that they’ll find attractive. You need a nice personal picture and a compelling cover photo. Your about me section should sound appealing.
Don’t mention or refer to your business or product in any way, shape, or form.
Now, start posting things that your target market will find interesting, informative, educational, and entertaining.
Let people get to know, like, and trust you by posting things about yourself and your life. Show them posts of you out and about enjoying life and having a good time with friends, family, etc.
Then you can post about your business or product but do it sparingly.
Only post about your MLM business or product about 10% of the time. When you do post about the business, just give hints. Don’t give everything away.
Instead, make people curious by giving them a little bit of information about what you’re doing but not everything, like a movie preview.
Don’t say the name of your business or product. Don’t post a link, and don’t make spammy posts like: “I’m looking for 4 people to help me make $1200 in the next month.”
Attraction Marketing uses marketing techniques such as blogging, Facebook advertising, video marketing, and email marketing to set you up as an authority in your chosen niche.
When you use these marketing methods, people get to know, like, and trust you as an expert in your niche. They’ll look up to you and will want to work with you and buy from you.
Using these 2 strategies for MLM marketing online should enable you to easily transfer skills from the old form of MLM business building to today’s online method.
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