by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

The rise of digital platforms and the gig economy (freelance work and side hustles) have shifted the perspective from one of large teams, extensive resources, and complex structures to one of making running a one-person business realistic and appealing.


How do you get started?


The challenge is navigating many options and determining the business concept that aligns with your skills, passions, and market needs.

You can feel overwhelmed by choices or fear the potential risks of running a business by yourself.

In this article, we explore compelling solopreneur business ideas that cater to different skills and interests, making sure you can find an idea that resonates with your unique goals.

Some favorite one-person business ideas include:

Newsletters: Use platforms like Beehiiv to monetize your passion. Only FYI. No money is exchanged for this link.

Blogging: Use AI SEO tools to create engaging content.

YouTube: Blend educational content with ad income and product sales.

UGC (user-generated content): Excel as a social media influencer.

Service-based ventures: Jump into fields like consulting or personal training.

Selling Courses: Share your expertise and make money from online courses.

The starting point, for choosing the right one-person business idea, is matching your passion with a smart business structure.

If you’re looking to leap into the world of online business ideas or are just excited about being your own boss, you have a range of options that are practical, profitable, and perfect for you.


What are some solopreneur business ideas?


Below are some of the best one-person business ideas that can get you started on the exciting journey of running your own business.


1.  Online Dating Consultant

Are you good at giving dating advice and understanding the nuances of relationships? Becoming an Online Dating Consultant could be just the ticket to a profitable one-person business.

In this position, you’re a consultant and trusted confidant helping people find their way around the often-confusing world of online dating.

You can build a loyal customer base, who rely on your expertise to find love and meaningful connections, by offering personalized advice and strategies.

2.  Newsletter Business

Whether you go solo or collaborate with a business partner, starting a Newsletter Business is a terrific way to run your own business.

Using platforms like Passion Froot or Beehiiv‘s native platform can make writing and sending engaging newsletters easy while also opening up avenues to monetize your content. Only FYI. No money is exchanged for this link. This solopreneur business idea is not only about sharing your thoughts but is a strategic move to build an audience and create a steady income stream. You can also increase your earnings by promoting other products within your newsletter.

3.  Freelance Writing

Another smart move, in the area of a one-person business is to start a freelance writing business especially if you’re skilled in content writing and SEO.

This has become more feasible with the introduction of AI writing software like Surfer AI or Writesonic. These tools can help you effectively produce high-quality SEO content, thus allowing you to take on more clients and scale your business.

NOTE: If you choose to use AI-produced content, fact-check it before publishing. Your integrity and reputation are on the line!

With a freelance writing business, you have the flexibility and creative freedom to tap into the growing demand for digital content. It’s an excellent opportunity if you have a way with words and want to leverage your writing skills in a rewarding, self-driven business.

4.  Build AI Software

Since you no longer need a team to set up shop, use Bubble.io and Make.com to help you build your AI app. This is one of the best ways to make money using AI and your ideas.


5.  Graphic Designer

Graphic design is a highly sought-after skill that may be appealing to you if you want to be a solopreneur.

Your skills as a graphic designer are invaluable and can be used online, in local advertising design, and content marketing. You might consider using AI image generators like Canva to simplify your workflow, enhance your designs, and maintain a high standard of professionalism.

6.  Social Media Manager

In this role, you’ll manage your clients’ social media accounts and enhance their social presence. Using AI content generation tools, you can create content that resonates with and engages audiences and that also expands a brand’s message. The role is more about building a community, engaging followers, and strategically driving business growth rather than just posting updates. Your knowledge of social media platforms navigation can substantially impact a business’ online success.


These are just a few of the many options to consider, if you want to be a solopreneur. Others include:

Dog Walking
Pet Sitting
Pet Grooming
Opening a Coffee Shop
Online Course Creator
Funnel Builder
Web Design
Personal Training,
Blogging
and whatever you are passionate about.


Choosing the right one involves balancing what you love and existing market demands. When starting a one-person business, you’ll face opportunities as well as challenges.

The most successful businesses fill a market gap and also resonate with your entrepreneurial skills and interests.

If you want to be a solopreneur, these suggestions will help you get started.

Try this viral mailer that pays

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

You can use a good lead magnet to help turn visitors into leads. A lead magnet is a marketing method where a brand offers a free resource such as a discount, an e-book, a tool, etc. in exchange for a visitor’s contact information. The main goal of a lead magnet is to start and nurture a relationship with potential customers.

This is one option you can take to turn your visitors into leads.


What makes an effective lead magnet?


Six things that make an effective lead magnet. They are:


Helpful and actionable. A lead magnet addresses a specific problem that your target audience is encountering and provides a practical solution.

Compelling. Present something exceptional and irresistible.

Instantly accessible. Make your resource immediately accessible.

High-quality. Your resource may be one of the first contacts with your brand so make a good impression.

Relevant to your product or service. To ensure you get a more qualified audience and possibly higher conversion rates, make your lead magnet relevant to your product or service.

A Clear conversion path. Normally a lead magnet consists of a landing page with a sign-up form, a thank you page with access to the free resource, and a follow-up message or a sequence of messages.


Here are some lead magnet ideas:

1. Free tools

With this type of lead magnet, you offer potential customers a tool or service for free. This works because these days everyone expects to get something for free online.

You’ll attract visitors by offering to solve a problem for free while increasing your brand awareness. It will allow you to show a sneak peek of your product and offer an upgrade, and put the lead on a nurturing program so you can follow up with that person.

2. Early access waiting lists

An early access/waiting list is a kind of lead magnet you use to collect contact information in exchange for a lead accessing your product before everyone else. This might work for you if you have a product that you want to get exposure for immediately or if you want to launch to a limited number of people before going all out. You can use it to get feedback from that small group of people before the entire internet sees it.

3. Discounts and bonuses

With this lead magnet, you offer visitors a discount or a bonus as an incentive to give you their contact information. This solves two challenges at the same time. It gives people a nudge to shop for your brand while getting a direct marketing channel to people interested in your offer.

4. Free consultation

Free consultation lead magnets gather contact information in exchange for some kind of service or for the opportunity to consult with an expert about a particular matter at no cost. This is an ideal solution for all kinds of agencies and service providers.

This allows you to get in direct contact with your audience and personalize your message, it could lead you to a chance to do something that could lead to further opportunities, and it has the potential to create the reciprocity effect.

5. Courses

This type of lead magnet requires you to create premium educational material to turn your visitors into leads.

Here, you’re giving out a lot so you can ask for more in return. Education never ends for those who are about their profession so a quality free course can get you a “foot in the door” to offer paid courses. You don’t need to create a special course just for lead generation. You can use part of your premium course or repurpose existing content.

6. Ebooks

Since some problems are just too broad to tackle with one blog article, you can use an e-book. Ebooks are irresistible lead magnets because they offer free education on complex, professional topics that you’ll find hard to come by anywhere else.

E-books attract people who are interested in learning more about your niche. These people are likely good candidates for lead nurturing campaigns.

Ebooks are considered premium content. Ebooks and can be a part of a greater content delivery program and can even be made with repurposed content.

This gives you a rare opportunity to get someone’s attention for more than five minutes.

These are just some of the possibilities for using lead magnets.

There are many more that include:

Product trials and samples
Product demos
White papers
Webinars and virtual summits
Reports
Newsletters
and more.


How do you create a lead magnet?


Lead magnets are generally created in the following ways:

1. Find a proven topic. You can use keyword research, competitive research, or look for engaging topics on social media.

2. Choose content type. The best content type depends on your topic.

3. Create your resource. Check out tools to help with this. For example, if you’re creating a course, use Teachable for the technical part. You only have to come up with content. This is FYI for which I receive no money.

4. Publish your lead magnet. To save a lot of time, use a dedicated tool like ConvertKit which can help you set up sign-up forms on your site and deliver your content. This is FYI for which I receive no money. Some lead magnets do not need a self-hosted landing page.

5. Promote it. Promote your lead magnet in your relevant blog posts, link your high-traffic pages, or share using your email or social media.

6. Follow up. Once you’ve delivered content, follow up with a short message or use a lead nurturing campaign as in an autoresponder.


An effective lead magnet can turn your visitors into leads and can help boost your business. You must decide whether leads are more important or high volumes of organic traffic and potentially more brand awareness.

A solution may be to try and get the best of both worlds by having your lead magnets search engine optimized.


Use this viral mailer that pays

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

As digital marketing trends move forward, you’ll need to own your audience. Social media platforms are facing uncertain futures and that puts your business at risk. We don’t own those platforms or channels…

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Check out this viral mailer that pays.